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Successful ProductLaunch:

Planning For Success

Group 10: Asad Raza NaqviManizeh Dossa

Bilal Shahid

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Agenda

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Market Analysis

Consumer Preference Analysis

Product Revaluation

Product Testing (Beta version)

Marketing

Cons Of Unsuccessful Launch

Conclusion

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Introduction

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Why do we need to launch newproducts?

The launch is a high risk, high rewardactivity

J ust passion wont do the job

Focus, foresee the future

You have one chance to get it right (noconcept of re-launch)

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Figure Out The Target Market

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Nothing can be everything toeveryone

Talk to the people who havedeveloped the product or

service - what is their take onit?

Our clients trust us, and pay, todeliver success

Product for everyone is productfor none !

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Survey Your Target Market

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Explorewith client what they actuallyexpect to achieve - begin to managetheir expectations

The Consumer Launch: needs cleartouching points with the public; valuesconsistent with the brand; look forassociation or endorsement to provideidentity or face

Fulfil the needs

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Recruit Motivated Evaluators

From Your Target Market

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Appropriate quantity of target customers with the rightcharacteristics

Goal of customer feedback program?

Define matrix of target requirements

Number of target customers?

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Incentives

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Success of incentives: type offeedback being elicited, typeof product or service beingevaluated, and the incentive

being offered

Best incentive plan?

Feedback to customers equalsfeedback from customers

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Systems and Best Practices for

Managing Customer Feedback

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Acquisition, analysis, and distribution

Most companies lack infrastructure;overall participation rates continue to

be less than 15%

Advanced feedback managementsystems help achieve participationrates in 70-100% range

Innovative feedback management

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Re-evaluate Your Product Based

On Survey Results

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Save time and money

Make any requiredchanges

Test your product on the

target market; considersuggestions

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Keep On Marketing

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Where Product Launches Go

Wrong?

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There are no goals for the product launch

The launch plan contains unrealistic timeframes and

expectations

Sales enablement training is based on productfeatures

No single person is responsible for driving productlaunch results

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The launch plan is basedon hunches, not marketevidence

The launch plan mimicsyour competitor

The launch team isnt a

team

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Are You Ready To Launch?

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Is your team clear about theirlaunch roles and responsibilities?

Are launch goals established andcommunicated to your team?

Do you have a designated launchowner?

Is the approach to product launcha team effort?

Do you collaborate launchplanning among functional areas?

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Poor Product Launches

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Product launches as art instead of science

Remember - you only get an opportunity almost

once in a year!

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Q & A

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