successful year-end fundraising campaigns · social media marketing strategy smart markers...

Successful Fundraising Campaigns - Webinar forThe Ignited Online Fundraising Community

© 2012 All Rights Reserved Lori L. Jacobwith,Apporté LLC 1

August 2012

Successful Year-endFundraising Campaigns

Step 1: Dial-InU.S.: 866.740.1260

Access Code: 9492105

Step 2: Web Loginhttps://www.readytalk.com

enter passcode 9492105

*6 to mute *7 to unmute

Today’s Guests

Kassie HeissererDevelopment Manager,

Bridges of Hope

Jana ShogrenExecutive Director,

Bridges of Hope

Josh ReimnitzCo-Executive Director,

Students Today Leaders Forever



Where we are heading today

What we will cover

Talk about some best practices for fundraisingcampaigns.

Hear the timelines for both STLF & Bridges ofHope campaigns from fall 2011

Identify tools used in both campaigns

Briefly recap each campaign

Hear what worked and what didn’t work



What we will cover

AND…

Learn the results of both campaigns.

Hear suggestions from the “pro’s” for this year’sfall campaign

Timing is critical

Best Practices



Utilize multiplechannels toconvey your

message

Best Practices

Your messengeris key

Best Practices



Create an unforgettableemotional connection

Best Practices

Keep the actionsimple & clear

Best Practices



Create a senseof urgency

Best Practices

Be clear what specific dollaramounts will do

Best Practices



Make it easy for me to give

Best Practices

Include the thank you processin your planning

Best Practices



Time line for planning asuccessful fall campaign?

When did you start planning?

How long did yourcampaign last?



Multi-channels

Best Practices



The online campaign

STLF

The Online Campaign



The online campaign

Midday video update

Sense of urgency & tangible outcomes1

2

3

4



The mail campaign

1. Word: You2. Multiple asks3. A story & image4. Goal & match5. Gift amount – to

generate highergift average

The mail campaign



The mail campaign

6. Share onlinegiving linkeven in theletter.

Creative Thanking



Creative Thanking

Creative Thanking: Ringing the bell



Managing the campaign

Every team must have a team leaderWho was yours?

Utilize YourTeam

Best Practices



Campaign goals?:

$

Board involvement

Staff involvement

Community support

Having others HelpFour necessary ingredients for holdingpeople accountable:

1. Establishing clear expectations;

2. Preparing people to meet thoseexpectations with needed training andsupport;

3. Monitoring performance, and

4. Attaching consequences to the results~ Source: London, M., & London, M. (2007). First-time leaders of small groups: how to create

high-performing committees, task forces, clubs, and boards. San Francisco: John Wiley & Sons



Sense of urgency & tangible outcomes1

2

3

4

Bridges of Hope Results



Bridges of Hope Results

How did yourresults compare

to previousyears?



Successful Fundraising Campaigns

The Secret

Measure Your Activity



Measure Your Activity

Measure Team Member Activity



What was thebest part of last

year’s effort?

What didn’twork?



Advice for listeners from our panel?

Kassie HeissererDevelopment Manager,

Bridges of Hope

Jana ShogrenExecutive Director,

Bridges of Hope

Josh ReimnitzCo-Executive Director,

Students Today Leaders Forever

Resources

Your Evolution to Multi-channelhttp://tinyurl.com/bum3rvl

10 Messenger’s Who are More Effective Than Youhttp://tinyurl.com/clok8za

How to Run A Successful Year-End Appeal Part 1http://tinyurl.com/dypskrv

10 Essential Ingredients of Successful Year-End Campaignshttp://tinyurl.com/cb2hzto

25 Steps to Fall & Holiday Fundraising Successhttp://tinyurl.com/d9n33m8



Resources

Doubling Donations to a Year-End Appealhttp://tinyurl.com/d9n33m8

The 10 vital rules of thanking, pleasing & keeping donorshttp://tinyurl.com/d87bdo5

How to Make Your Message Stick – an Infoposterhttp://tinyurl.com/9eaeg46

Bring back that loving feeling from your email listhttp://tinyurl.com/9gdgwmt

Photo images from www.123rf.com

Upcoming WebinarsSocial Media Marketing StrategySmart markers understand that tools change and the value of social media is not in the numberof friends, fans and followers but in the quality. Learn how to be an “ace” social media markeron this webinar.Shelli Martineau, Social Media Manager, Strategist & Coach - September 20, 2012

October 18 – An hour of open coaching with me…you have to submitquestions ahead of time. Can even submit appeal letters or enews articlesfor feedback. Submit them in the Q & A Forum in the members only area.

Tips, Tricks & Great Resources to Make Prospect Research More EffectiveThanks to the internet information abounds. However, there’s a lot that’s hidden in the DeepWeb unless you know where – and how – to find it. Join Helen Brown, one of the prospectresearch field’s leading consultants, as she takes us on a tour of the best free and fee-basedresources on the Web.Helen Brown, President of The Helen Brown Group – November 15, 2012

46



Join meSept 12 & 13, 2012Imagine What’s Possible Fundraising Workshop& Art of Asking mini-workshopMidwest Arts Conference – Grand Rapids, MI

Sept 25, 2012Outrageously Successful Fundraising: Raise More Money Without Asking- WorkshopHosted by United Way of Goodhue, Wabasha & Pierce CountiesRed Wing, MN - 9 AM to Noon

October 2, 2012Amp Up Your AskingSponsored by the Minnesota Council of Nonprofits9 am to Noon – St. Paul, MN

47

Successful Year-endFundraising Campaigns

Please take time to answer the surveyquestions & give your feedback.

Thank you!

LJacobwith

LJacobwith

successful year-end fundraising campaigns · social media marketing strategy smart markers...

Documents