REASONS FOR RAMPING UP ACTIVITY

• There are over 645,750,000 active users on Twitter with an average of over 135,000 new members per day. (via Statistic Brain)

• Twitter users are 3 times more likely to follow brands than Facebook users. (via Convince and Convert)

• 85% of people say they feel more connected to the business after they follow them. (via Twitter)

• NL KPI target 2014 – Increase number of Twitter followers to 2,500 (+45%)

TIPS FOR EFFECTIVE TWITTER USAGE VIA

FAST COMPANY

Tweets with image links

get 2x the

engagement rate

of those without.

TIPS FOR EFFECTIVE TWITTER USAGE VIA

FAST COMPANY

Twitter engagement for brands is 17% higher on the weekends.

TIPS FOR EFFECTIVE TWITTER USAGE VIA

FAST COMPANY

Twitter users who mostly

use a mobile device are

181% more likely to be

on Twitter during their

commute.

TIPS FOR EFFECTIVE TWITTER USAGE VIA

FAST COMPANY

Tweets with less than 100 characters get 17% more engagement.

TIPS FOR EFFECTIVE TWITTER USAGE VIA

FAST COMPANY

Tweets with

#Hashtags get

x2 more

engagement.

*We can also measure SEAV by using them!

SUGESSTIONS FOR IMPROVEMENT UNLINK

FACEBOOK AND TWITTER

Twitter users do not like Tweets that are directly linked from Facebook posts. They consider these type of tweets unauthentic . Twitter should be managed as a stand-alone medium. Besides, look how sloppy a tweet looks when it has been imported from Facebook, most of the post has been cut off!

SUGESSTIONS FOR IMPROVEMENT UNLINK

FACEBOOK AND TWITTER

…Instead, tweets should mirror our Facebook posts. As we have only 140 characters to work with, tweets should be short and snappy, and should include a text, an image, and a link (but only if we have included a link in our Facebook post).

SUGESSTIONS FOR IMPROVEMENT QUIRKY,

ENGAGING & FUN TWEETS

Not only should we mirror our Facebook posts, but we should push out quirky and whimsical Ireland facts, ‘reistips’ (trip tips), and images. This tweet proved quite popular, with nine unique interactions, leading to three new followers.

SUGESSTIONS FOR IMPROVEMENT QUIRKY,

ENGAGING & FUN TWEETS

It’s also useful to look out for nice images

or links via other twitter users that we too

can use. Always remember to give credit.

e.g. This picture of a Dutch tall ship

docked at North Wall Quay in Dublin

was tweeted by a follower, Andrew.

He was happy to let us tweet it from

our account too.

SUGESSTIONS FOR IMPROVEMENT HASHTAGGING

I suggest we follow trending topics and hashtags relating to Ireland, and tweet our own text and content, but include the trending hashtag. This may be a good opportunity to create our own hashtag. Last week we created the hashtag, #HuwelijksreisIerland, to accompany our tweets surrounding Kim Kardashian and Kanye West’s Honeymoon to Ireland. We had quite a bit of interaction around our tweets, and we gained five new followers in just under an hour.

SUGESSTIONS FOR IMPROVEMENT PLANNING &

SCHEDULING

As shown in above graphs, Twitter engagement for brands is 17% higher on the weekends, and Twitter users are 181% more likely to be on Twitter during their commute.

I suggest we begin scheduling tweets at the start

of each week. Preparing text, relevant imagery &

links. The text should then be sent to Concentrix

for translation. I suggest we tweet during peak

times at work, and tweet during peak times

outside work if there are messages we are eager

to push out at a certain time.

e.g. Giro d’Italia 2014

CURRENTLY…

@IerlandToerisme has 1,942 followers.

Since testing the waters with this new

strategy (exactly one week ago today),

we have gained 14 new followers. Let’s

hope that number keeps growing.