Suit Up! Business Plan PresentationADLINA ASMARANI M. IQBAL S

ANDHIKA AGUNG NOVITA NASHRIA

ANNISA HAURA SRI RAHAYU

FICKAR MANDELA

Process of presentation

Process of

Presentation

About

Company

SWOT

Analysis

Targeted

Market

Marketing

Strategy

Product

Finance

About Company

Name : Suit Up!

Location :Jln Waruga Jaya No. 20/22 Kecamatan

Parongpong Kabupaten Bandung Barat

Product : T-Shirt

Product Design : Variety of creative and exclusive design

Price (IDR) : 80.000 - 90.000

About Company

Vision:

Be a local T-shirt provider with great quality and high precision of design printed

Mission:

Using high quality of T-shirt material and ink

Always do proofing and quality control on product

Target:

People who live in Bandung, High school student, Tourist

Objective:

Provide T-Shirt with creative design in order to be more interesting

Achieve a maximum of company profit

Suit Up! Company Hierarchy

Additional

Division

Top Manager

Finance Marketing

Reseller

Operations

Manufacturer

Strengths

• Have an affordable price.• High quality of shirt material• Creative design• Quality of printing that’s not

easily broken or faded

Opportunities

• Still relatively new and has a fairly broad opportunities.

• Segments that are easy to reach because it covers all ages, specified for high school, college students, and adults.

• Produce innovative products enhanced with a touch of cultural

assimilation.

Threats

• Must always be creative

• Competition with producer of T-shirts that are well known

• Supervision of the existing resellers.

Weaknesses

• Lack of venture capital. • Difficulty of getting the

market.• Many competitors sell similar

products.

S W

TO

Primary factorsSWOT ANALYSIS

Marketing Area

The main marketing is on area around the city of Bandung. Covering JalanDago, Gasibu, and Riau. in the other hand leading campuses in Bandung became a target of our marketing such as ITB, POLBAN, Maranatha, and Parahyangan, etc. That places are being targeted to be our marketing area because our main target is students and travelers from out of town who’s visiting Bandung

Marketing Strategy

preferably advertising the products and establish a corporate image on social

media

Competitors

No. Point Suit Up! Linoleum

1 T-shirt Type Provide t-shirt with casual design but

elegant looking

Provide t-shirt with music

theme, especially band t-

shirt (Indonesian and

International band)

2 Price (IDR) 90.000 75.000 – 250.000

3 Promotion Using electronic media, especially via

the internet such as Blog, Instagram,

BBM, Line, Facebook, Twitter and

Pinterest.

Using electronic media,

especially via the internet

such as Blog, Facebook

and Twitter.

.

Product

Product Characteristic

M, L, XL Size

Variety of color depend on needs

Shirt material using qualified of 30s cotton combed

Interesting design, one of them put elegant theme on it

Using high quality Plastysol Ink and Direct To Garment printing system

Main usability of products

To fulfill the fashion needs of population on Bandung

Can be used in a variety of conditions that informal

Design

Schedule

Production

Mechanism

November Desember January

1 2 3 4 1 2 3 4 1 2 3 4

Buy goods stock

Advertising Product

Production

Selling

Evaluation

Finance (IDR)

1. Material 2.160.000

2. Additional 297.000

3. Equipment 193.000

4. Transportation 30.000

5. Marketing 50.000

Total cost 1 period ( 1 month ) 2.730.000,00

Details 1st Month

Income 3.240.000

Total production cost ( 2.650.000)

Gross profit 590.000

Totalcost ( 80.000)

Profit 510.000

Profit and Loss

Thank Youfor your precious attention

- SuitUp!