sujitra illustration portfolio

PORTFOLIOSUJITRA

CHATROMYEN

sujitra c. portfolio 1

01SUSOUVENIR SET(ART THESIS)


Silpakorn university, Wang Tha Phra is the first art university founded in Thailand. All of area is surrounded by histories and filled with experiences and student activities. As the student here, I absorbed and realized the value of my university. Therefore, I intended to tell the stories through the stationary set design as the welcome gift for freshmans. Not only university histories but also the necessary informations for students such as regulations, activivities, schedule etc. are included in this stationary set. Information management is the heart of this project after organized the data I dressed them up and make them look friendly and interested the user.

01

SU SOUVENIR SETstationary design

Design BriefSU SOUVENIR SET

Silpakorn University


+ Informations are divided into 2 part - Planner : student regurations , monthy activities, stories - Map : direction, time line, histories , fascilities+ Some of souvenirs are designed to blend with the monthy activities and hiding inside of the planner book.+ Print on green read paper and use thick canvas fabric as a material for bag and book cover for soothing look and durable usability.+ Art thesis

+ Simply+ Clean+ Relax

01

MOOD & TONE DETAILS KEY VISUAL

Design MethodologySU SOUVENIR SET

colour palette Layiji RuDuuRon

illustrations


Sketch & Design developmentSU SOUVENIR SET

infoSKETCH

01

planning


Sketch & Design development SU SOUVENIR SET

01

planning dummy sketch



01



Silapakorn Wang Tha Phra atmosphere


01



01

map sketch front page



01

map sketch back page


Silpakorn University

logo simplify fromSU main door


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01

illustration footage



01



01

bag sketch



01

pencil case sketch


Final DesignSU SOUVENIR SET

01



01


01Final DesignSU SOUVENIR SET



01


02BEEEBBEEEB


Beeebeeeb is my self-initiative project focuses on designing stationary and fun stuff. The logotype started from my nickname Bee combined with part of my funny characteristic so I reinterpreted the idea by repeating my name and creating the word that sound funny and cute. My aim on this project is to experience, experiment and fulfill myself by trying something new and totally from the inner of myself.

02

BEEEBEEEBidentity design

Design BriefBEEEBEEEB

it’s bee and things


+ The main goal of this project is to experiment and learn, not for commercial purpose. + Idea for creating each collection is from my experiences, routine and people around me.

+ Enthusiastic+ Sense of humor+ Good mood

02


Design MethodologyBEEEBEEEB

colour palette SR FahMai

illustration


02Sketch & Design development BEEEBEEEB

LOGOSKETCH

logo sketch


Sketch & Design developmentBEEEBEEEB

02

overall sketch


02Final DesignBEEEBEEEB


Final DesignBEEEBEEEB

02


The first collection of ‘beeebeeeb’ want to welcome everyone to be friends and families. ‘Family3’ comes from the homophone of ‘Family tree’ and 3 is the key number because the complete family have to consist of father, mother and kid. Therefore, I prepare three handy size of notebooks (A5, A6, A7) in the pack to remind the three combinations of family. A sticker inside is the most enjoyable part in this collection because people can customize and decorate their cover by themselve.

BEEEBEEEBFamily3 stationary set

02Design BriefBEEEBEEEB : Family3


Sketch & Design developmentBEEEBEEEB : Family3

02

planning


Sketch & Design developmentBEEEBEEEB : Family3

02

planning andillustration footage


Final DesignBEEEBEEEB : Family3

02


02Final DesignBEEEBEEEB : Family3


In that time I did this zine, it was the hard time in my life. Many problems came to my life all at once especially the struggle in relationship. This zine presents my story and my confusion about love and human mind. As time goes by and I came back in the track, this project made me realize that when I did something from real inside, experiences and emotions, work will be alive. This zine toltally light up my fire and inspire me to keep creating a new story telling.

BEEEBEEEBthat kind of emotion zine

02Design BriefBEEEBEEEB : That kind of emotion


Sketch & Design developmentBEEEBEEEB : That kind of emotion

02

idea sketch



02

dummy sketch



02

dummy and overall sketch



02

final sketch



02

pattern and bagsketch


02Final DesignBEEEBEEEB : That kind of emotion


Final DesignBEEEBEEEB : That kind of emotion

02


03MAMADRINK


To change people perspective of boring and untasteful healthy beverages by fulfill tone of vivid, friendly and casualwhich is the key of making new idea of healthy drink. “Mama drink” inspired by characteristics of mother who always care, love and prepare the best thing for her children. These kind of appearances lead to the concept “drinks love from mama”, Drink that offer love, nutritions,care and deliciousness.

MAMA DRINK identity design

Design BriefMAMA DRINK

03


+ Concept : drink love from mama+ Logo is the combination between heart and mama face.+ Printing on off white color textured paper for natural tone and nice hand feel.

+ Casual+ Vivid+ Playful+ Friendly main colour hand written type

pattern coloured pencil illustration


Design MethodologyMAMA DRINK

03


Sketch & Design development MAMA DRINK

03

logo sketch


Sketch & Design developmentMAMA DRINK

03

logo sketch



03

illustration footage



03

planning



logo and menu layout draft 1

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03

leaflet - label - menusketch



final logo

03



name card draft 1

name card draft 2

03



leaflet draft 1 amd draft 2

03



menu layout draft 2

03


Final DesignMAMA DRINK

03


04SAMARNKARNKA


The Thai traditional roasted coffee was founded for more than 60 years in Amphawa, Samutsakorn. At present, the original shop still locates beside the Amphawa canal in the little old wood classic room where decorated by beautiful vintage poster. To design the new packaging of roasted coffee I put the tone and atmosphere of coffee shop on packaging for creating harmony between interior and graphic style. The old wood pattern was applied on the outer package and the vintage illustration was on the internaloctagon box.

04

SAMARN KARNKApackaging design

Design BriefSAMARN KARNKA

colour palette SR FahtalaiJone

drawing illustration


+ The purpose of the outer part is to protect and gather the product all together.+ The outer part can adjust to display the packaging inside.+ This project aim to create a premium product and adjust the brand to the higher position.+ Printing on brown paper for vintage and authentic look.

+ Vintage+ Authentic+ Original

04


Design MethodologySAMARN KARNKA


Sketch & Design developmentSAMARN KARNKA

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04



04

illstration inspired fromThai vintage poster


Final DesignSAMARN KARNKA

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04


05DECAPODA


Decapoda display typeface inspired from sharp and knotty outline of crab shape.Starting by simplify crab body and applied on “DB-stick medium”. This typeface want to offer the sense of strenght ,sharp and masculine.

05

DECAPODAtypography design

Design BriefDECAPODA

colour palette DB-stick medium

simplified part from knottycrab outline


+ Strong+ Eccentric+ Masculine

05

MOOD & TONE KEY VISUAL

Design MethodologyDECAPODA

+ The knotty appearance of crab’s outline shape is the key of this typeface . + Bringing sense of sharp and strong from crab’s claws+ starting typeface inspired from thin crab legs.

DETAILS


Sketch & Design developmentDECAPODA

05


05Sketch & Design development DECAPODA


05Final DesignDECAPODA


06TCDC MAGNETBOOKMARK


Thailand Creative & Design Center (TCDC) was established to connect and promote interaction among creativity, skill, cultural asset and business con-ducive to creating quality products and services that meet the global market demand. The client want to create set of magnet bookmarks as a little gift for TCDC new members which can represent Thai creativity and their services. There-fore, I have created 2 sets of magnets that can shows both of ideas inside.

06

TCDC magnet bookmark

Design briefTCDC MAGNET BOOKMARK


Khanom (TCDC’s logo) is the name given to countless sweet or savory Thai “dumplings” imaginatively “ invented” and made for generations by hand, from locally found ingredients. TCDC has adopted the Khanom as a symbol of the creative attitude of the organization. I interpret the logo as a local asset and creativity that come from intelligence of former Thai’s ancestor pass through many ages but the local creativity still alive in present.

06

TCDC magnet bookmarkconcept 1 : past to present

Design briefTCDC MAGNET BOOKMARK 1


06Sketch & Design development TCDC MAGNET BOOKMARK 1



photo references


Final DesignTCDC MAGNET BOOKMARK 1

06


TCDC is the place to inspire and set the pace and tone of creative thinking in Thai society. Building awareness on value of design to Thai people through wide range of activities and services; exhibitions, lectures workshops, online and paper resources for research and development in design context. Vivid color represent the vibrant activities that TCDC offer to their audiences all ofinspiration, knowledge, opportunity and networking.

06

TCDC magnet bookmarkconcept 2 : creativity hub

Design briefTCDC MAGNET BOOKMARK 2



photo references


07OTHERPROJECTS


Final DesignOTHER PROJECTS

07

Pare-jos

Figu-

rados

6

5

7

7

7.5

6.75

42

42

38

47

50

49

color

CIGAR101

size

shape

Claro Claro

Claro

Colorado

Natural

Maduro

Oscuro

Parejos straight-sided cigar

Figurados the irregular shape

The spanish word mean

size & shape

metric type

length inch centimeter

64 ths of inch millimeterring gauge

ring gauge term length(inches)

U.S. customary systems

e.g. a classic corona size is 6 by 42 = 6 inches long and 42/64 of an inch thick

Vitora!

If you're like most cigar smokers, you must have paced back and forth in front of the display at your local tobacconist, scratching your head, trying

to make sense of the cigars there. The names and the numbers for many brands seem designed to confuse buyers, and one company's Churchill size is another company's double corona.There is no real

mystery,once you accept the reality that the cigar lexicon is confusing. There are, however, certain basic criteria that

can be used as guidelines to decipher the origin of almost any hand-rolled cigar. The parameters

are fairly simple: brand, color and size or shape.

Color refers to the shade of the outer wrapper leaf.In the past cigar makers often described eight to ten different shades.Today, there are six major color grades in use. Here are the six basic shades.

color : light green or candelataste : slightly sweet

color : light tantaste : neutral flavor

color : light green or candelataste : slightly sweet

color : brown to reddish browntaste : lighter than Maduro

color : dark browntaste : silky oily rich strong flavor & mild aroma

color : blacktaste : matured & sweated the longest

corona

coro

na

paneteras

pane

tera

s

Torp

edp

Pyra

mid

Perfe

cto

Cule

bras

Belic

oso

Diad

ema

lonsdales

lons

dale

s

churchill

robusto

double corona

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THANK YOU

sujitra illustration portfolio

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