My Portfolio MARKETING | RESEARCH | STRATEGY | CREATIVE WORK | CONTENT DEVELOPMENT | SOCIAL MEDIA

- Sumanth Bommothi, IIM Lucknow class of 2012

Idea Concept Creativity

Original Research Brainstorming

Out of the box Innovation Social media

Dreams Think Fresh

Strategy Develop Design Technology

Imagination

Visualize Thought

Product Marketing Manager – Polaris FT (Enterprise Mobility solutions)

Marketing

• Run Online marketing campaigns on Linkedin, Online media, Mailer campaigns

• Conceptualized microsite – Site architecture, content strategy, Web content management, Keyword research, Adwords for lead generation, nurturing

• Manage creation of marketing collateral - brochures, presentations, case studies, product information documents, Work with design team – create ads, banners

• Organizing webinars, Foster analyst relations for positioning product in analyst surveys, reviews

Research Projects

• Analysis of technology spending by Private banks in Europe

• Enterprise mobility trends – Analysis of mobile devices, mobile operating systems market

• Working on White paper – “Lean methodologies in Private banking: Leveraging Mobility and Social media for effective client servicing”

Strategy Projects

• Conceptualized online business (App Store)and operations for global distribution of product via web

• Prepared product road map for 2013-14: Geography wise competition mapping , Classified competition into Established players, Growing players and Identified right marketing levers to drive product awareness

• Conceived idea of bringing collaboration through a social media platform in Financial advisory business

Varchasva 2011 – IIM Lucknows annual National Sports and Cultural extravaganza

• Head of Marketing and Communications team for the Annual National Cultural & Sports festival

• Designed the ‘Varchasva Logo’

• Led a team of 10 for Online Marketing, Content creation, Website management, Marketing & publicity material development

• Executed Integrated Promotional Campaign via social, print and digital media channels

• Social media marketing via Facebook, Blogs, Twitter, partnering with student portals

• Oversaw Branding activities for Pepsi Co, Airtel, Hero, Nikon and 38 partner companies

• Managed end-to-end Merchandising Sales & Operations – Design to Delivery

Varchasva: The logo • Three streaks with the following Colors: meaning • Blue: Trust, Integrity, Coolness • Green: Balance, Optimism, Harmony • Red: Energy, Passion, Excitement • The above qualities (flavors of Varchasva) lead to victory - the V in

Varchasva is stylized as symbol V that indicates Victory • V is colored in Gold: Success, Achievement, Triumph

Varchasva 2011 branding - Pepsi Co

Objective: Position Gatorade as a Sports drink given the consumers perception of Gatorade as an Energy drink What we did? • Pepsi branding at sporting venues – Flags, Umbrellas, Banners, Stalls • ‘Gatorade’ official beverage for Sports events • ‘Gatorade Power marathon’ event- distribute Gatorade at several points along the circuit • Gatorade logo, branding on collateral distributed to athletes • ‘Best Athlete’ awarded with Bike

Varchasva 2011 branding - Hero Motor Corp

Objective: To get maximum eyeballs for the then formed Hero Motor Corp logo What we did? • Hero made event partner for the Fashion parade and Dance events , the events with highest

audience • Onstage display of ‘Pleasure’ during Dance event • Onstage display of ‘Karizma’ during the Fashion parade • Display range of Hero bikes at Informal events arena • Play “Hum Mein Hai Hero..” advert during several events in the fest

Varchasva 2011 branding - Airtel

Objective:

Promote the then ongoing “Har Friend Jaroori Hain!” campaign

What we did?

• Created ‘Har friend jaroori hain’ zone – non stop fun zone for 3 days of the fest

• Conducted several events conceptualized on - Friendship, Trust, Cooperation, Dependability

• Played the campaign adverts during several events in the fest

On campus advertising

Outdoor advertising

Online Marketing, Content Management, Online community management

• Website

• Facebook page

• Youtube Channel

• Blog

• Student portals

Online Marketing, Content Management, Online community management

Varchasva 2011 – Creative work

Varchasva 2011 – Creative work

IMPACT CREATED..

400% rise in Facebook page likes

66% rise in footfall 120%

rise in sponsorship revenues

200% rise in Participants

Manfest 2011 – IIM Lucknows International Business conclave

• Vertical Manager for the Creative Content and Publicity team for the International Business conclave

• Part of a Focus group of 4 to conceptualize and develop the promotional content for 25 events

• Responsible for planning campus aesthetics, branding and publicity of partners comprising of leading global companies TATA Group, Mahindra, Accenture, Castrol, NOKIA etc

• Conceptualized and developed print ads published in leading national dailies

Print Advert for ‘Business Standard’

Print Adverts for ‘Business Standard’

Manfest 2011 – Creative work

Modular design methodology

Result • Increased productivity • Reduced development time • Reduce human effort • Eliminate duplication process • Maintain consistency in message

• Identify background images (elements) that are relevant for the event and event name

• Develop a master image (poster) consisting of those elements with maximum resolution

• Shown in the example Key words - Strategy, Struck, Social media Images – People, Network, Web, Chess pieces Shades of blue – Sociable (logos of Facebook, Twitter, Flikr, Skype are colored Blue!) • Drag and drop those elements into

collateral of smaller resolutions (Mailers, Banners, Standees etc)

• Resize, realign and reproduce content in a very less time

Poster

Banner

Standee

THANK YOU