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    Summer Internship Project Report Page 1

    A

    SUMMER TRAINING PROJECT REPORT

    ON

    A STUDY OF ONLINE TRADING AND STOCK BROKING

    AT

    MOTILAL OSWAL SECURITIES LTD.

    Submitted by

    SUMIT GOYAL

    M.B.A, 3rd

    SEMESTER

    AMITY BUSINESS SCHOOL

    Roll No. 045

    Enrollment No. A50001910035

    In partial fulfillment of the requirement For the degree of Master of Business

    Administration (M.B.A)

    (Session 2010-2012)

    Under the guidance of: Under the supervision of:

    Ms. Ranjana Kothari Mr.Vishal Gaur

    (Management Faculty) (Branch Manager)

    AMITY BUSINESS SCHOOL MOTILAL OSWAL

    AMITY UNIVERSITY HARYANA

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    DECLARATION

    I, Sumit Goyal , Roll No 045, MBA (3rd

    semester) student of the Amity Business School, Manesar,

    hereby declare that the project entitled,A STUDY ON ONLINE TRADING AND STOCK BROKING

    at MOTILAL OSWAL SECURITIES LTD. is an original work and the same has not been submitted

    to any other institute for the award of any other degree.

    The seminar presentation of the training report on A STUDY ON ONLINE TRADING AND STOCK

    BROKING and the feasible suggestions have been duly incorporated in consultation with the faculty

    guide.

    Presentation In-charge Signature of the Candidate

    (Faculty)

    Countersigned

    Director of the institute

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    ACKNOWLEDGEMENT

    Any project cannot be possible successfully completed without the support and help of a lot of people. It is

    with great pleasure and expresses my deep sense of gratitude the people who have been actively supportingme in project.

    First of all, I am grateful to Dr. R.C. Sharma, Vice chancellor, Amity University Haryana, for providing

    me the opportunity to undergo my summer training at Motilal Oswal Securities Limited.

    I extent a great sense of gratitude and thank to my Industry Guide, Mr. Vishal Gaur, Branch Manager, for

    encouraging and providing valuable knowledge to me.

    I am also thankful to my faculty guide, Ms. Ranjana, Amity University Haryana, for giving me guidelines

    time to time regarding the project.

    My special words of thanks to the management of Motilal Oswal Securities Limited for providing me all

    support for the successful completion of this project.

    Sumit Goyal

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    TABLE OF CONTENTS

    ChapterI

    Introduction.

    Significance. Conceptualization. Objective Of the study. Limitation of the study. Research methodology.

    ChapterII

    Company profile. Industry profile.

    ChapterIII

    Analysis & interpretation. Finding.

    ChapterIV

    Conclusion. Recommendations.

    ChapterV

    Bibliography. Annexure.

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    CHAPTER-1

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    INTRODUCTION

    If we seen this study on the basis of concept so we can find its concept very wide because in general

    all most everyone knows about what is online trading and stock broking, but still it is lagging behind in

    race. In this internet plays a very big role thats why we can say that it is a very wide concept.

    In todays scenario Online Share Trading in Stock market is gaining popularity. Till now most of

    the customers were working with offline but in metro cities Online Share Trading is preferred because no

    one has much time to go to market and work with offline.

    So online share trading come in picture. In Online Share Trading investors invest their money in

    stock market through the internet. They do not want to go to a broker. Today companies provided allinformation on a company website or make their own software. Investors buy or sell their securities in a

    few seconds by clicking a mouse.

    Online Share Trading is beneficiary for customer as well as company because in online trading

    customers have not to take much pain for investing money in a market. All process is done automatically in

    a few seconds. Companies provided research reports, monthly magazine, etc through Internet. Investors get

    this information online. These reports help investors for investment in securities. Online Share Trading is

    very less time consuming and expensive. So Online share Trading is much better than offline share trading.

    Online Share Trading is safer and faster alternative to the offline Share Trading as it offer freedom from

    delays, thefts and paperwork. So Online Share Trading is quick, convenient and efficient.

    CONCEPT OF SHARE TRADING

    The concept of share broking emerged after the establishment of the joint stock companies. The

    ownership of the companies was divided into small parts and that every part was called share. So, the term

    Share denominates some part in the ownership of the company. The shares are freely transferable subject

    to the some certain restrictions. When the need was felt to sell the shares by the owner of the shares, it was

    difficult to find out the buyers of the shares who want to buy the shares at the price the seller want to sell.

    At that time a need was felt to bring the buyers and sellers on a common platform. To solve this problem, a

    group of persons came into picture, which used to bring the buyers and sellers together for the trade of the

    shares. These persons are called the share Brokers who find the persons who wish to buy or sell their

    securities. The whole process of finding the buyers and sellers of the securities by the brokers is called the

    Share Broking.

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    ONLINE TRADING

    Online trading is a service offered on the internet for purchase and sale of shares. In the real world

    you place orders on your stockbroker either verbally (personally or telephonically) or in a written form

    (fax). In online trading, you will access a Stockbrokers website through your internet enabled PC and

    place orders through the brokers internet based trading engine. These orders are routed to the stock

    exchange without manual intervention and executed thereon in a matter of a few seconds.

    First and foremost, the average investor is not an expert in the financial markets. There is a danger for

    allowing the autonomy of online trading to hull you into the belief that you are an expert investor. An

    online investor sitting at home at a personal computer also foregoes proper investment advice and financialplanning, perhaps among the most valuable services provided by traditional brokers.

    The net is used as a mode of trading in internet trading. Orders are communicated to the stock exchange

    through website.

    ACTIVITIES OF STOCK BROKING COMPANY

    Stock broker invests in the stock market for individuals or corporations. Only members of the stock

    exchange can conduct transactions, so whenever individuals or corporations want to buy or sell stocks they

    must go through a brokerage house. Stockbrokers often advice and counsel their clients on appropriate

    investments. Brokers explain the workings of the stock exchange to their clients and gather information

    from them about their needs and financial ability, and then determine the best investments for them. The

    broker then sends the order out to the floor of the securities exchange by computer or by phone. When the

    transaction has been made, the broker supplies the client with the price. The buyer pays for the stock and

    the broker transfers the title of the stock to the client and performs clearing and settlement procedures. Thebeginning stockbrokers first priority is learning the market. Stockbrokers spend their time in a fast-paced

    office, usually working from nine to five, unless they are just starting out or have to meet with clients. The

    new broker spends many hours on the phone building up a client base. Sometimes brokers teach financial

    education classes to expose themselves to potential investors who may then become their clients.

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    SIGNIFICANCE

    The study will help to get knowledge about online trading and stock broking. The study will help to know the awareness level of consumers. The study will also help to get knowledge about share market and share trading. This study helps customers to invest their money through internet.

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    CONCEPTUALISATION

    In todays scenario Online Share Trading in Stock market is gaining popularity. Till now most of thecustomers were working with offline but in metro cities Online Share Trading is preferred because no one

    has much time to go to market and work with offline.Online trading is a service offered on the internet for

    purchase and sale of shares.

    In the real world you place orders on your stockbroker either verbally (personally or telephonically)

    or in a written form (fax). In online trading, you will access a S tockbrokers website through your internet

    enabled PC and place orders through the brokers internet based trading engine. These orders are routed to

    the stock exchange without manual intervention and executed thereon in a matter of a few seconds.

    The internet is used as a mode of trading in internet trading. Orders are communicated to the stock

    exchange through website.

    Activities of stock broking company

    Stock broker invests in the stock market for individuals or corporations. Only members of the stock

    exchange can conduct transactions, so whenever individuals or corporations want to buy or sell stocks they

    must go through a brokerage house. Stockbrokers often advice and counsel their clients on appropriate

    investments. Brokers explain the workings of the stock exchange to their clients and gather information

    from them about their needs and financial ability, and then determine the best investments for them. The

    broker then sends the order out to the floor of the securities exchange by computer or by phone. When the

    transaction has been made, the broker supplies the client with the price. The buyer pays for the stock and

    the broker transfers the title of the stock to the client and performs clearing and settlement procedures. Thebeginning stockbrokers first priority is learning the market. Stockbrokers spend their time in a fast-paced

    office, usually working from nine to five, unless they are just starting out or have to meet with clients. The

    new broker spends many hours on the phone building up a client base. Sometimes brokers teach financial

    education classes to expose themselves to potential investors who may then become their clients.

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    FACILITIES OF THE ONLINE TRADING INDIA

    The investor has to register with an online trading portal and get into an agreement with the firm to

    trade in different securities following the terms and conditions listed down on the agreement. The order

    processing is done in correct things as the serves of the online trading portal are connected to the stock

    exchange s and designated banks all round the clock. They can also get updates on the trading and check

    the status of their orders either through e-mail or through the interface. Brokerage also provides research

    content on their web-sites, such that the clients can take down decisions on stocks before investing.

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    OBJECTIVE OF THE STUDY

    This analytical study has the following objectives which are based upon-:

    To know about the past trend this services is carry on and its effect on the organization. To study about stock broking at Motilal Oswal Securities Ltd. To know the preference of consumers towards online trading. To study about online trading. To Know which type of trading customer prefer i.e online trading or offline trading. To Know the shortcoming in online trading in Indian stock market. To know various concepts related to this service and how these concepts have an effect on it. To check whether the company has launched any new services or they are thinking of any new

    services to be offered to the company.

    To know about the technical facts of these services to determine the performance of the company inthese areas.

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    LIMITATION OF THE PROJECT

    As only Agra was dealt in the survey so it does not represent the view of the total Indian market.

    The sample size was restricted with 40 respondents.

    There was lack of time on the part of respondents.

    The survey was carried through questionnaire and the questions were based on perception.

    There may be biasness in information by market participant.

    Complete data was not available due to company privacy and secrecy.

    Some people were not willing to disclose the investment profile.

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    RESEARCH METHODOLOGY

    RESEARCH DESIGN

    This report is based on primary as well secondary data, however primary data collection was given

    more importance. One of the most important users of research methodology is that it helps in identifying

    the problem, collecting, analyzing the required information data and providing an alternative solution to the

    problem. This report consist research design of descriptive and exploratory research. Also it is a kind of

    quantitative and qualitative research because it is based on data as well as views of customers respectively.

    In case of adopting quantitative research, it can be rightly said that larger is the data accurate is the

    information. Collecting data through survey provides information needed in the appropriate manneraccurately QUESTIONNAIRE and INTERVIEW methods were adopted to analyze the activity.

    The methodology adopted includes

    Questionnaire. Interviews. Discussions with the concerned.

    SAMPLING PLAN:

    Sampling:

    Since motilal oswal securities Limited has many segments I selected Online Trading and Stock Broking

    segment. 100% coverage was difficult within the limited period of time. Hence sampling survey method

    was adopted for the purpose of the study.

    Population:

    (Universe) customers & non consumers of Motilal Oswal Securities limited.

    Sampling size:

    A sample of 40 has taken for the purpose of the study. Sample size consists of investors mainly

    interested in online trading.

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    Sampling Methods:

    Probability sampling requires complete knowledge about all sampling units in the universe. Due to

    time constraint non-probability sampling will be chosen for the study.

    Data collection sources:

    For this study I will use Primary as well as Secondary data.

    The sources used for the collection ofPrimary data will be:

    Questionnaires Tele-calling Personal Visits Clients References

    The sources used for the collection ofSecondary data will be:

    Internet Database provided by the Motilal Oswal Securities Limited.

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    Chapter-2

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    COMPANY PROFILE

    Motilal Oswal Securities Ltd. (MOSL) was founded in 1987 as a small sub-broking unit, with just two

    people running the show. Focus on customer-first-attitude, ethical and transparent business practices,

    respect for professionalism, research-based value investing and implementation of cutting-edge technology

    has enabled us to blossom into an over 1600 member team.

    Today we are a well diversified financial services firm offering a range of financial products and

    services such as Wealth Management, Broking & Distribution, Commodity Broking, Portfolio

    Management Services, Institutional Equities, Private Equity, Investment Banking Services and Principal

    Strategies.

    We have a diversified client base that includes retail customers (including High Net worth

    Individuals), mutual funds, foreign institutional investors, financial institutions and corporate clients. We

    are headquartered in Mumbai and as of June 30th, 2011, had a network spread over 586 cities and

    towns comprising 1,607 Business Locations operated by our Business Partners and us. As at June 30th,

    2011, we had 722,303 registered customers.

    Financial:

    In 2006, the Company placed 9.48% of its equity with two leading private equity investors based out of the

    USNew Vernon Private Equity Limited and Bessemer Venture Partners. The company got listed on BSE

    and NSE on September 9, 2007. The issue which was priced at Rs.825 per share (face value Rs.5 per share)

    got a overwhelming response and was subscribed 27.18 times in turbulent market conditions. The issue

    gave a return of 21% on the date of listing. As of end of financial year 2008, the group networth was Rs.7

    bn and market capitalization as of March 31, 2008 was Rs.19 bn.

    Credit rating agency Crisil has assigned the highest rating of P1+ to the Companys short-term debt

    program. Shareholding Pattern at on 30th June, 2011.As of June 30th, 2011; the total shareholding of the

    Promoter and Promoter Group stood at 69.16%. The shareholding of institutions stood at 12.07% and non-

    institutions at 18.77%.

    http://www.motilaloswal.com/homehttp://www.motilaloswal.com/Broking_and_distribution/http://www.motilaloswal.com/assetmanagement/pms/overview/http://www.motilaloswal.com/assetmanagement/pms/overview/http://www.pe.motilaloswal.com/http://www.motilaloswal.com/Investment_Banking/http://www.mostshares.com/http://www.newvernonassociates.com/http://www.bvp.com/http://www.bvp.com/http://www.newvernonassociates.com/http://www.mostshares.com/http://www.motilaloswal.com/Investment_Banking/http://www.pe.motilaloswal.com/http://www.motilaloswal.com/assetmanagement/pms/overview/http://www.motilaloswal.com/assetmanagement/pms/overview/http://www.motilaloswal.com/Broking_and_distribution/http://www.motilaloswal.com/home
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    VISION:

    MISSION

    To educate and empower the individual investor to make better investment decisions

    through:

    QUALITY ADVICE INNOVATIVE PRODUCTS and SUPERIOR SERVICE.

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    Our Core Purpose

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    Product And Services Offered By Motilal Oswal Securities Ltd.

    Equity Trading Platform (Online/Offline).

    Commodities Trading Platform (Online/Offline).

    Portfolio Management Service.

    Mutual Fund Distribution.

    Insurance Distribution. IPOs.

    Demat.

    Derivatives.

    Currency.

    Wealth Management.

    Asset Management.

    Investment Banking.

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    Reason To Choose Motilal Oswal Securities Ltd.

    Motilal Oswal Securities entered into a strategic alliance with Barclays Bank, for an equity trading

    platform for its (Barclays) customers. This alliance provides Barclays customers with the option to investin equities, derivatives and IPOs, through MOSL. The following are:

    Motilal Oswal in association with Zee Business, hosted the first of its series of seminars under itsinvestors education initiative called Investor Ki Kahani Usi Ki Zubani on July 2, 2011 at BSE in

    Mumbai.

    Motilal Oswal Asset Management Company becomes Indias 1st AMC to ring The NASDAQStock Market Opening Bell on 30 March 2011, to celebrate the launch of Motilal Oswal MOSt

    Shares NASDAQ 100 - Indias First US Equities Based ETF. The 15th Motilal Oswal Wealth Creation Study presentation was held in Mumbai on 15th

    December 2010 and was covered live on CNBC TV18

    Motilal Oswal Mutual Funds MOSt Shares M50 bagged the Most Innovative Fund of the YearAward at CNBC TV18-CRISIL Mutual Fund Award 2011 held in Mumbai.

    MOSL ranked No. 2 (Best Local brokerage) in the Asia Money Brokers Poll 2009 and No. 2 (BestIndian Brokerage House) category by Institutional Investor.

    Motilal Oswal Investment Advisors facilitates the first cross border acquisition by an Indiancompany in the sugar sector in Brazil

    Motilal Oswal Private Equity organized the First Annual Investor Meet of India Realty ExcellenceFund (IREF) on 28th August, 2010 in Mumbai. The event provided a platform for investors to

    interact with the investment team, MOPEs partner developers and get a flavor of their investment

    strategy

    Motilal Oswal Securities Ltd. enters 'Limca Book of Records' for creating India's largest dealingroom in Mumbai.

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    Benefits:

    Motilal Oswal Investment Services offers you a state-of-the-art Online Trading platform that gives

    you:

    Benefits of opening an account with MOSL:

    Wide range of investment choices - Equity, Derivatives, IPOs and Mutual Funds. Award winning research trusted by 300+ Institutions & Fund Managers. Flexible Online Trading Platform from your Desktop, Web, Mobile or Call N-Trade. Superior Leverage Products allowing you to trade more on your margin. Discounted Brokerage Schemes that offer you true value for money. Better Security with 128-bit Secure Socket Layer encryption. Complete ease of operation with 46+ Banks for funds transfer. Integrated view of your investments, customised news & alerts, watchlists, etc. through Motilal

    Oswal.

    Instant Cash Transfer Multiple Bank Option. Secure Order by Voice Tool Dial-n-Trade. Automated Portfolio to keep track of the value of your actual purchases. 24x7 Voice Tool access to your trading account. Personalized Price and Account Alerts delivered instantly to your Mobile Phone & E-mail

    address.

    On-line Customer Service via Web Chat. Enjoy Automated Portfolio. Buy or sell even single share Anytime Ordering.

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    Type Of Account:

    Value Pac:Value Pac is the upfront subscription scheme, which gives significant discounts in

    brokerages rates with defined time period to use it. With the wide range of value pacs, based on the

    volume of trade and the validity period one enjoy the benefit of placing at reduced charges.

    Margin Account:Margin account is suitable for those who dont want to commit to a value pac (upfront

    subscription). In Margin Account investor have to give defined upfront margin amount at the

    time of opening the account.

    Trading Platform:

    Web Platform:Web Platform is suited for first time investors who want a clean and simple interface.

    Investors can trade from any internet connected PC and place the order with instant confirmation.

    Desktop Platform:Desktop Platform is suitable for those investors and traders who want live market watch and

    faster execution.

    Mobile Platform:Mobile Platform works on most GPRS enabled mobile phones. Investor can directly

    Buy/Sell from market watch. It also provides the facility to modify or cancel the pending orders.

    Call-N-Trade:Call-N-Trade Platform is suitable when investor dont have online access to their trading

    site. All Motilal Oswal Customers enjoy Call-N-Trade services at no additional cost.

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    Account Opening Fees & Annual maintenance charges (AMC)

    Trading Account opening charges (one time): Rs.0. Trading Annual maintenance charges (AMC): Rs.0. Demat Account Opening Charges (One Time): Rs. 0. Demat Account Annual Maintenance Charges (AMC): Rs.441.

    Trading Brokerages:

    For Value Pac (value 2500) Intra-day traders: 0.080%. Delivery Based trader: 0.40%. F&O Traders: 0.090%. Options trades:Rs.100 per contract.

    For Margin Scheme (Margin 10,000) Intra-day traders: 0.10%. Delivery Based trader: 0.50%. F&O Traders: 0.10%. Options trades:Rs.100 per contract.

    How to open account with Motilal Oswal Securities Ltd?

    For online trading with Motilal OSwal investors has to open an account. Following are the ways to

    open an account with motilal oswal securities ltd:

    Call them at 022-30896680 and ask that you want to open an account with them. Type MOST INFO and sms at 575753. Log on towww.motilaloswal.com. Contact Motilal Oswal by sending e-mail [email protected].

    http://www.motilaloswal.com/http://www.motilaloswal.com/http://www.motilaloswal.com/mailto:[email protected]:[email protected]:[email protected]:[email protected]://www.motilaloswal.com/
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    How to open an online trading account with Motilal Oswal?

    To open an account with motilal oswal the following steps are to be followed:

    To open an online trading account with Motilal Oswal. Investors has to fill up the application form,make an online payment as per the scheme details and submit the form electronically.

    Once the investor have submitted the online application form, one of the representative frommotilal oswal will contact the investor and get the signatur on the application form submitted by

    investors and get the signature on the application form submitted by investor and collect all the

    documents or proofs.

    Once they have verified the application form and supportive documentation, they will activate theaccount. This will normally happen within 3-5 working days.

    After the activation of the account, PIN mailers containing the password will be sent oncorrespondence address.

    List of Documents required to open an account:

    Proof of Identity - Copy of PAN Card. Proof of AddressCopy of any one of the following (self attested).

    - Passport.- Ration card.- Voters ID.- Driving License.- Electricity Bill (not more than 2 month old).- Landline Telephone Bill (not more than 2 month old).- Bank Pass Book.

    Bank ProofCopy of bank pass book or personalized cheque leaf. 3 Photographs.

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    INDUSTRY PROFILE

    INDIAN STOCK MARKET OVERVIEW

    The Bombay stock exchanges (BES) and the National Stock Exchange of India Ltd (NSE) are the

    two primary exchange in India. In addition, there are 28 Regional Stock Exchanges However, the BSE and

    NSE have established themselves as the two leading exchanges and account for about 80% of the equity

    volume traded in India.

    The average daily turnover at the exchanges has increased from Rs. 851 crore in 1997-98 to Rs.

    1,284 crore in 1998-99 and further to Re. 2273 crore in 1999-2000 (April- August 1999). NSE has around

    1500 shares listed with a total market capitalization of around Rs. 921500 crore (Rs. 9215 Bln). The BSE

    has over 6000 stocks listed and has a market capitalization of around Rs. 968000 crore (9680 Bln). Most

    key stocks are traded on both the exchanges and hence the investor could buy them on either exchange.

    Both exchanges have a different settlement cycle, which allows investors to shift their positions on the

    bourse. The primary index of BSE is BSE Sensex comprising 30 stocks. NSE has the S&P NSE 50 index

    (Nifty) which consists of fifty stocks.

    The BSE Sensex is the older and more widely followed index. Both these indices are calculated on

    the basis of market capitalization and contain the heavily traded shares from key sectors. The markets are

    closed on Saturdays and Sundays. Both the exchanges have switched over from the open outcry trading

    system to a fully automated computerized mode of trading known as BOLT (BSE on Line Trading) and

    NEAT (National Exchange Automated Trading) System. It facilitates more efficient processing, automatic

    order matching, faster execution of trades and transparency.

    The Scripts traded on the BSE have been classified into A, B1, B2, C, F and Z groups.

    The A group shares represent those, which are in the carry forward system (Badla). The F group

    represents the debt market (fixed income securities) segment. The Z group scripts are the blacklisted

    companies. The C group covers the odd lot securities in A, B1& B2 groups and Rights

    renunciations. The key regulator governing Stock Exchanges, Brokers, Depositories, Depository

    participants, Mutual Funds, FIIs and other participants in Indian secondary and primary market is the

    Securities and Exchange Board of India (SEBI) Ltd.

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    ABOUT NSE

    The National Stock Exchange of India Limited has genesis in the report of the High Powered Study

    Group on Establishment of New Stock Exchanges, which recommended promotion of a National Stock

    Exchange by financial institutions (FIs) to provide access to investors from all across the country on an

    equal footing. Based on the recommendations, NSE was promoted by leading Financial Institutions at the

    behest of the Government of India and was incorporated in November 1992 as a tax-paying company

    unlike other stock exchanges in the country.

    On its recognition as a stock exchange under the Securities Contracts (Regulation) Act, 1956 in

    April 1993, NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994. The

    Capital Market (Equities) segment commenced operations in November 1994 and operations in Derivatives

    segment commenced in June 2000.

    NSE Group:

    - NSCCL- IISL- NSE.IT- NSDL- DotExIntl.Ltd

    ABOUT BSE

    BSE Limited is the oldest stock exchange in Asia What is now popularly known as the BSE was

    established as "The Native Share & Stock Brokers' Association" in 1875.

    Over the past 135 years, BSE has facilitated the growth of the Indian corporate sector by providing

    it with an efficient capital raising platform.

    Today, BSE is the world's number 1 exchange in the world in terms of the number of listed companies

    (over 4900). It is the world's 5th most active in terms of number of transactions handled through its

    electronic trading system. And it is in the top ten of global exchanges in terms of the market capitalization

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    of its listed companies (as of December 31, 2009). The companies listed on BSE command a total market

    capitalization of USD Trillion 1.28 as of Feb, 2010.

    BSE is the first exchange in India and the second in the world to obtain an ISO 9001:2000

    certification. It is also the first Exchange in the country and second in the world to receive

    Information Security Management System Standard BS 7799-2-2002 certification for its BSE On-

    Line trading System (BOLT). Presently, we are ISO 27001:2005 certified, which is a ISO version

    of BS 7799 for Information Security.

    The BSE Index, SENSEX, is India's first and most popular Stock Market benchmark index.

    Exchange traded funds (ETF) on SENSEX, are listed on BSE and in Hong Kong. Futures andoptions on the index are also traded at BSE.

    The Exchange, while providing an efficient and transparent market for trading in securities,

    debt and derivatives upholds the interests of the investors and ensures redressal of their grievances

    whether against the companies or its own member-brokers. It also strives to educate and enlighten

    the investors by conducting investor education programs and making available to them necessary

    informative inputs.

    A Governing Board having 20 directors is the apex body, which decides the policies and

    regulates the affairs of the Exchange. The Governing Board consists of 9 elected directors, who are

    from the broking community (one third of them retire ever year by rotation), three SEBI nominees,

    six public representatives and an Executive Director & Chief Executive Officer and a Chief

    Operating Officer.

    The Executive Director as the Chief Executive Officer is responsible for the day-to-day

    administration of the Exchange and he is assisted by the Chief Operating Officer and other Heads of

    Departments.

    The Exchange has inserted new Rule No.126 A in its Rules, Bye-laws & Regulations

    pertaining to constitution of the Executive Committee of the Exchange. Accordingly, an Executive

    Committee, consisting of three elected directors, three SEBI nominees or public representatives,

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    Executive Director & CEO and Chief Operating Officer has been constituted. The Committee

    considers judicial & quasi matters in which the Governing Board has powers as an Appellate

    Authority, matters regarding annulment of transactions, admission, continuance and suspension of

    member-brokers, declaration of a member-broker as defaulter, norms, procedures and other matters

    relating to arbitration, fees, deposits, margins and other monies payable by the member brokers to

    the Exchange, etc.

    Sensex Milestones:

    Here's a timeline on the rise and rise of the Sensex through Indian stock market history.

    There are 23 stock exchanges in India. Among them two are national level stock exchanges namely

    Bombay Stock Exchange (BSE) and National Stock Exchange of India (NSE). The rest 21 are Regional

    Stock Exchanges (RSE).

    List of Regional Stock Exchanges in India are:

    Ahmadabad Stock Exchange Association Ltd.Manek Chowk

    Ahmadabad 380 001, India

    Bangalore Stock ExchangeStock Exchange Towers

    No 51 1st Cross, J C Road

    Bangalore 560 027, India

    Bhubaneswar Stock Exchange Association217 Budhraja Building

    Jharpara Cuttak Road

    Bhubaneswar 751 006, India

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    Calcutta Stock Exchange7 Lyins Range

    Calcutta 700 001, India

    Fax: 91-33-20-2514

    Cochin Stock Exchange Ltd.Exchange House

    38/1431 Kaloor Road Extension

    Ernakulum, Kochi-682035,, India

    Coimbatore Stock ExchangeChamber Towers

    8/732 Avinashi Road

    Coimbatore 641 018, India

    Delhi Stock Exchange Association3 & 4/4B Asaf Ali Road

    West Plaza, I.G. StadiumNew Delhi 110 002, India

    Fax: 91-11-332-6182

    Guwahati Stock Exchange Ltd.Saraf Building Annexes

    A.T. Road

    Guwahati 781 001, India

    Hyderabad Stock Exchange Ltd.Bank Street

    Hyderabad 500 001, India

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    Jaipur Stock Exchange LtdRajasthan Chamber Bhawan

    M.I. Road

    Jaipur 302 003, India

    Kanara Stock Exchange Ltd4th Floor, Rambhavan Complex

    Kodialbail

    Mangalore 575 003, India

    Ludhiana Stock Exchange Association LtdLajpat Rai Market, Clock Tower

    Ludhiana 141 008, India

    Madras Stock Exchange11 Second Line Beach

    Exchange Building

    Madras 600 004, India

    Fax: 91-44-514-897

    Madhya Pradesh Stock Exchange Ltd.67, Bada Sarafa

    Indore 452 002, India

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    Mangalore Stock Exchange Limited4th Floor, Rambhavan Complex

    Mangalore 575 003, Karnataka, India

    Fax: 91-824-21491

    Meerut Stock Exchange Ltd.Kingsway Building

    345 Bombay Bazar

    Meerut Cantonment 250 001, India

    Mumbai Stock ExchangePhiroze Jeejeebhoy Towers

    Dalal Street

    Mumbai 400 001, India

    Fax: 91-22-265-8121

    National Stock Exchange of IndiaMahendra Towers, "A" Wing

    1st Floor, RBC, and Worli

    Bombay 400 018, India

    Fax: 91-22-493-5631

    OTC Exchange of India

    92/93 Market Tower "F"

    Cuffe Parade

    Bombay 400 005, India

    Fax: 91-22-218-8511

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    Pune Stock Exchange Ltd.1177, Budhwar Peth

    Bank of Maharashtra Building, 2nd Floor

    Bajirao Road

    Pune 411 002, India

    Saurashtra Kutch Stock Exchange Ltd.4, Swaminarayan Gurukul Building

    Dhebarbhai Road

    Rajkot 380 002, India

    Uttar Pradesh Stock Exchange Association Ltd.Padam Towers

    14/113 Civil Lines

    Kanpur 208 001, India

    Vadodara Stock Exchange Ltd.101 Paradise Complex

    Tilak Road, Sayaji Gunj

    Vadodara 390 005, India

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    Chapter - 3

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    ANALYSIS & INTERPRETATION

    Q.1 What type of trading do you prefer Intraday or Delivery?

    Graphical Analysis:

    Interpretation:

    45% of customers prefer intraday trading and 55% of customers prefer delivery.

    45%

    55%

    intraday delivery

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    Q.2 How frequently do you trade?

    Graphical Analysis:

    Interpretation:

    13% oftraders are interested in trade daily,

    17% oftraders are interested in trade weekly,

    55% of traders are interested in trade monthly

    and 15 % of traders interested in trade yearly .

    daily

    13%

    weekly

    17%

    monthly

    55%

    yearly

    15%

    Chart Title

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    Q.3 Satisfaction level among customers with current brokers?

    Graphical Analysis:

    Interpretation:

    This pie chart shows the fact that 85% customers are satisfied with current brokers

    yes85%

    no

    15%

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    4- If you trade with Motilal Oswal Secrities limited then why?

    Graphical Analysis:

    Interpretation:

    22% of the respondents are satisfied with services offered by Motilal Oswal Securities Ltd., 15% with the

    tips, 35% are satisfied with research report and 28% of respondents are satisfied with the brokerage rate of

    Motilal Oswal.

    Services

    22%

    Tips

    15%

    Research Report

    35%

    Brokrage Rate

    28%

    Chart Title

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    5. Which trading you prefer?

    (a) On line trading (b) offline trading

    (c) Both

    Graphical Analysis:

    Interpretation:

    According to this survey we find that 60% people prefer online trading and 20% people prefer offline

    trading rest of 20% people prefers both. So we can say that mostly people are awareness about the on line

    trading and because of this reason the mostly people are optimizing offline trading.

    60%20%

    20%

    Online

    Offline

    Both

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    6. What shortcomings do you feel in Indian On-Line trading?

    (a) Lack of awareness the investors about on-line trading

    (b) Shortage of domestic technical expertise

    (c) Shortage of Infra structure

    (d) Any other

    Sample Size 40

    Graphical Analysis:

    Interpretation:

    According to this survey we find that 15% of people say lack of awareness 50% says Shortage of

    expertise and 20% people says Shortage of Infra structure and 15% says any other.

    Lack of

    awareness

    15%

    Technical

    Expertise

    50%

    Infra

    Structure

    20%

    Any

    Other

    15%

    Chart Title

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    7. Are you satisfied with the brokerage rates of Motilal Oswal Securities Ltd?

    Graphical Analysis:

    Interpretation:

    Approx; 65%of the respondents says that we are satisfied with the brokerage rates of Motilal Oswal

    Securities Ltd. and 35% respondents says we are not satisfied.

    YES65%

    NO

    35%

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    8. In future would you like to trade through Motilal Oswal?

    Graphical Analysis:

    Interpretation:

    Acc to this survey 75% says they would like to do trade with Motilal Oswal and 25% says will not be

    interested to do trade with Motilal Oswal.

    YES

    75%

    NO

    25%

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    9. Which Type of Investment Instrument Do you Prefer For Investment?

    a) Equities/Shares.b) Commodities.c) Mutual Fund.

    Graphical Analysis:

    Interpretation:

    According to this survey, Most of the people prefer Equities (45%) for investment purpose.

    commodities

    25%

    Equities

    45%

    mutual funds

    30%

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    FINDINGS

    45% of customers prefer intraday trading and 55% of customers prefer delivery.

    13% of traders trade daily, 17% of traders trade weekly, 55% of traders trade monthly and 15 % oftraders trade yearly

    This pie chart shows the fact that 85% customers are satisfied with current brokers 22% of the respondents are satisfied with services offered by motilal oswal, 15% with the tips, 35%

    are satisfied with research report and 28% of respondents are satisfied with the brokerage rate of

    motilal oswal.

    According to this survey we find that 60% people prefer online trading and 20% people preferoffline trading rest of 20% people prefers both. So we can say that mostly people are awareness

    about the on line trading and because of this reason the mostly people are optimizing offline

    trading.

    According to this survey we find that 15% of people say lack of awareness 50% says Shortage ofexpertise and 20% people says Shortage of Infra structure and 15% says any other.

    Approx; 65%of the respondents says that we are satisfied with the brokerage rates of motilal oswalsecurities ltd. and 35% respondents says we are not satisfied.

    Acc to this 75% says they would like to do trade with MOTILAL OSWAL and 25% says will notbe interested to do trade with MOTILAL OSWAL.

    Quality of service is the most influential aspect of a bank / broking agency that appeals the investor.

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    Chapter-4

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    CONCLUSION

    Things have changed for the better with the MOTILAL OSWAL going on-line coupled withendeavor to stream line the whole trading system, things have changed dramatically over the last 3

    to 4 years. New and advanced technologies have breached geographical and cultural barriers, and

    have brought the countrywide market to doorstep.

    In the present scenario to compete with the Brokers would require sound infrastructure and tradingas per international standards.

    The introduction of on-line trading would influence the investors resulting in an increase in thebusiness of the exchange. It has helped the brokers handling a vast amount of transactions and this

    can be an efficient trading, delivering, settlement system with adequate protection to investors. The

    trading of MOTILAL OSWAL of the first day was Rs. 1.8 crores.

    Due to invention of online trading there has been greater benefit to the investors as they could sell /buy shares as and when required and that to with online trading.

    The brokers has a greater scope than compared to the earlier times because of invention of onlinetrading.

    The concept of business has changed today; this is a service oriented industry hence the survivalwould require them to provide the best possible.

    The speculative pressures are responsible for the wide changes in the price, not attracting thegenuine investors to the greater extent towards the market.

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    RECOMMENDATIONS

    Introduction of more private players can help to increase the awareness levels regarding onlinetrading services.

    Motilal Oswal should increase its promotional activities and it should make aware people of Agracity about its product and services

    Since more and more companies are planning to enter into online trading, quality of serviceshould be continuously updated.

    Target the new hidden customers, for whom the net can bring out convenience and comfortlike NRI, women, young executives, professionals etc.

    Company should reduce the brokerage rates, so that more customers will be attracted towardstrading.

    More number of workshops, seminars, awareness programs etc must be conducted regardingonline trading and their benefits so as to bring up the awareness levels and channelize the

    potential investment.

    Quality of service is the most influential aspect of a bank / broking agency that appeals the investor.

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    Chapter- 5

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    BIBLIOGAPHY

    Book Referred

    International Business & Economics Research JournalMarch 2008 Volume 7, Number 361

    International Journal of Banking, Accounting and Finance-Volume 1, November 3 / 2009, Number285309.

    Marketing of Financial Service -V.A.Avadhani Indian Financial System -M.Y.Khan C. R. Kothari, Research Methodology, Vishwa Prakshan

    MAGAZINES

    Business World

    LSEs Magazine

    Web Sites

    www.Motilaloswal.com www.sebi.gov.in www.moneycontrol.com www.karvy.com www.valueresarchonline.com www.yahoofinance.com www.theeconomist.com www.nseindia.com www.bseindia.com

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    ANNEXURE

    QUESTIONNAIRE

    NAME. AGE

    OCCUPATION. PHONE NO..................................

    1. What type of trading do you prefer?

    Intra-day. Delivery

    2.How frequently do you trade?

    Yearly. Monthly Weekly. Daily.

    3. Are you satisfied with your current brokers?

    Yes. No.

    4. If you trade with Motilal Oswal then why?

    Services. Brokerage Rate. Tips. Research Report.

    5. Which trading you prefer?

    On-Line. Off-Line. Both.

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    6. What shortcomings do you feel in Indian On-Line trading?

    Lack of Awareness. Technical Expertise.

    Infra-Structure. Any Other.

    7. Are you satisfied with the brokerage rates of Motilal Oswal Securities ltd.?

    Yes. No.

    8. In future would you like to trade through Motilal Oswal? Yes. No.

    9. Which type of investment instrument do you prefer for investment?

    Mutual Fund. Shares/Equity.

    Commodities.