summary of the kendal bid limited business plan€¦ · • street cleansing • on-street parking...

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SUMMARY OF THE KENDAL BID LIMITED

BUSINESS PLANTHE WAY FORWARD

20I9 - 2024

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BUSINESS PLAN:THE WAY FORWARD 20I9 - 2024

CONTENTS

1. EXECUTIVE SUMMARY �� 4

a� What is a Business Improvement District? �� 4

b� What is Kendal BID?�� 4

2. YOUR BID STORY SO FAR��6

a� Simon Thomas - Kendal BID Chairman �� 6

b� Sarah Williams - Kendal BID Manager �� 6

c� The Kendal BID Team �� 7

3. THE IMPACT & ACHIEVEMENTS OF KENDAL BID 2014-2018��8

a� Marketing and Promotion of Kendal��8

b� Clean, Safe and Attractive �� 11

c� Enterprising and Competitive��12

4. PROPOSALS FOR A 5-YEAR RENEWAL OF KENDAL BID �� 13

a� Why should Kendal BID continue?��13

5. A CONTINUED VISION FOR KENDAL �� 14

a� Aim and Purpose��14

b� Objectives��14

6. A 5-YEAR PLAN FOR IMPROVEMENT��14

a� Project One - A Voice for Business�� 14

b� Project Two - Kendal is a Destination �� 15

c� Project Three - A Firm Foundation��15

7. BID FORECAST FOR THE NEXT 5 YEARS 2019-2024��16

a� Funding �� 16

b� Additional Funding �� 16

c� Expenditure �� 16

d� Cost to Businesses �� 16

8. MANAGEMENT OF THE BID��17

a� BID Proposer �� 17

b� BID Management �� 17

9. WHAT WILL HAPPEN IF KENDAL BID DOES NOT CONTINUE?��19

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WHAT IS A BUSINESS IMPROVEMENT DISTRICT?A Business Improvement District is a business-led and business funded body formed to help improve a definedcommercial area (the BID zone)� Businesses are asked to pay a levy which is worked out on their rateable value�BIDs are a national initiative designed to help businesses, from all sectors, take control of improving their areasby working together and pooling resources� The first UK BID was introduced in 2005 and there are nearly 300 in the UK, typically working towards a defined business plan that does not replace funding from existing public-sector bodies, but complements and adds value�

WHAT IS KENDAL BID?Kendal BID is run by a private sector, not for profit Limited company called Kendal BID Limited, it is governed by a private sector board consisting of business people from the defined area� The Board is an elected board and is avolunteer board� The BID manager works part-time on a self employed basis�

Kendal BID is a member of British BIDs and therefore not only gains support, sharing ideas and networking from other BIDs around the country but also Kendal BID prides itself on being an example of good practice through transparency in all it does�

Kendal BID was created in 2014 as a result of a democratic vote of the businesses within the defined area� The business plan came as a result of a long consultation with not only potential levy paying businesses but consultation with the general public� The BID levy is 1% of the rateable value of the businesses for all those businesses that have a rateable value of £3,000 or more� Businesses within the BID zone who have a rateable value of under £3,000 are not required to pay the BID levy, but can benefit from the improvements in the town� The main priorities for Kendal BID are:

• A Confident and Competitive Kendal• A Convenient and Accessible Kendal• A Clean, Safe and Attractive Kendal

All projects are linked into achieving goals within these 3 areas�

1. EXECUTIVE SUMMARY

• Kendal BID is not run nor owned by Kendal Town Council (KTC), South Lakeland District Council (SLDC) or Cumbria County Council (CCC)� There are representatives of these 3 public bodies on the BID Board to enable information gathering and support for BID initiatives when public sector permissions are needed� The money is collected by SLDC and then transferred to Kendal BID Limited accounts; this is the simplest way of collecting the levy as they not only have the contacts of rate payers but they also have the means to do this cost effectively�

• Kendal BIDs accounts are open for scrutiny by any levy payer if they so wish and are available on Companies House for anyone

• Kendal BID decisions are made by the Board of Directors who come from the business community�• Kendal BID has a number of restrictions that were set up and agreed in a service level agreement at the

beginning of BID� These restrictions mean that we are not allowed to get involved in certain areas, examples of these are as follows;

• Public realm projects; flower bed displays and street furniture maintenance • Public Conveniences• Waste Disposal and collection• CCTV• Licensing and Enforcement• Public Protection and Management• Street Lighting• Traffic Signals• Policing• Street Cleansing• On-Street Parking• Street Works• Car Parking (as in operation of)

Please note this is a summary of the Kendal BID Business Plan. The full Business Plan can be seen on www.kendalbid.co.uk

* A minority of businesses believe that Kendal BID is just doing what the Local Authorities should do� This is simply not true� There are no departments in any of the councils that do what we do or can do what we do, they do not have the resources nor the flexibility� The Councils are major levy payers themselves and therefore have the right as every other business does to comment and get involved in BID activities�

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YOUR BID STORY SO FAR…In 2012 a group of business people and public sector bodies were looking for a solution to help create a resource to take action (such as increasing footfall), using that resource to effect change and influence policy and generate stronger collaboration to unite the towns businesses� By employing an independent consultant, they finally succeeded in 2014 and Kendal BID Limited was created�

Over the last 4 years, and going into the final year of a five year term Kendal BID and the businesses of Kendal, have faced adversity with the devastating 2015 floods, but still achieved more than the original business plan set out to do�

These achievements would not have been possible without the dedication and positivity of the BID Board and the resounding steadfastness and support from individual businesses in the town�

SOME WORDS FROM THE KENDAL BID CHAIRMAN & MANAGER:SIMON THOMAS - Chair of the Kendal BID BoardKendal Business Improvement District is a business led initiative, for businesses and led by businesses� We exist to ensure that Kendal prospers� As a business person with two businesses in town, I have every reason to ensure that Kendal BID succeeds�

I have been on the BID Board since the beginning, enjoying the challenges and relentlessly pushing the positives about Kendal� We have so much to shout about and so much to be proud of; fantastic places to eat and drink, amazing shopping experiences, vibrant cultural offerings and most of all great people and great businesses�

Kendal BID has been at the forefront of so many great things that have added value to the town and as a business led board, we are proud that so many of Kendal’s businesses have embraced the positive changes� Our festivals are growing year on year, with the support of Kendal businesses and its time that we look to the future and embrace everything that is amazing about our town and shout it from the hill tops�

SARAH WILLIAMS - Kendal BID ManagerKendal is my home town and it has been a privilege to have worked alongside such an amazing and positive business community over the last four years� Looking forward, the proposals for the next 5 years will build on these foundations and enable Kendal to take advantage of the numerous opportunities around UNESCO World Heritage Status� We are in the perfect position to prosper and grow�

Kendal BID is committed to positive news about Kendal, good news stories and reasons to visit our town andto shop with local businesses� We believe that Kendal is worth shouting about and worth telling visitors about�We are focused and relentlessly positive� Being business led, we can think outside the box and react quickly andfirmly believe in getting value for money�

The renewal of Kendal BID will not just mean more of the same but a chance to grow on Kendal’s share of touristrevenue and promote it as a destination in its own right� We will continue to listen to what our levy payers want usto do on their behalf�

I hope that there will be a new BID for Kendal because I can see the consequences of taking over £100,000 perannum out of the local marketing budget� So many good things have been funded by BID with your levy paymentsthat we would all like to see it continue�

THE KENDAL BID TEAMThe Kendal BID team is made up of 1 part-time self employed person who has undertaken to deliver (herself or through external providers) every aspect of the Kendal Business Plan including the day-to-day operational requirements of the BID under the guidance of the Kendal BID Board�

The BID Board is made up of a sector mix to ensure that as many areas of business are represented�

Continued >>

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THE IMPACT & ACHIEVEMENTS OF KENDAL BID 2014-2018

MARKETING & PROMOTION OF KENDAL WE PROMISED TO BRAND, MARKET AND PROMOTE KENDAL AS A CENTRE FOR RETAIL, SERVICES, LEISURE AND TOURISM, INCLUDING BETTER USE OF DIGITAL AND MOBILE TECHNOLOGIES AND EXTENDING CULTURAL ACTIVITIES, FESTIVALS AND EVENTS

39,511PEOPLE ATTENDED

LAKES ALIVE IN 2017 OVER 4 DAYS IN & AROUND KENDAL

“People refer to the festival as “are you going to Kendal” more than “are you going to Lakes International Comic Art Festival / the Lakes” which is interesting as Kendal isn’t, of course, in the title! Social media activity is very high as it is across the comic art world and Kendal is regularly mentioned in tweets and posts. People reflect on their experience of the place as well as the festival and mostly see it as one and the same thing. I would boldly claim that the level of awareness of Kendal (its existence on a world stage) and its offer as a town to visit, work in etc has been raised hugely”

International Comic Arts Festival

FOOD FESTIVALGENERATED £1.5 MILLION IN TO THE LOCAL ECONOMY,£480,000 OF LOCAL, NATIONAL AND INTERNATIONAL PR PLUS TRAINING.

VISIT KENDAL WEBSITEMajor funder and contributor of the visit-kendal.co.ukwebsite both in its creation and its continued developmentand publicity. It receives 6,000 visitors a month.

KENDAL TRAILSKendal BID invented and created all the trail maps, over 30,000 maps over the 2 years have been issued encouraging people to explore the town. This includes the very popular Beer, food and wine trail that now contains all pubs and and eateries in Kendal. It is distributed in Kendal and the Lakes by Kendal BID.

REDISCOVER KENDAL Up to 3,000 people joined in with the Rediscover Kendal day with people being asked to follow a trail,collect the stamps and see if they could win a gift card to be spent in the local economy.

MANCHESTER & LONDON WINDOW CAMPAIGNS Prominent window displays in London and station A Board adverts in Manchester and Liverpool toencourage people to come by train.

18,000PEOPLE ATTENDED

COMIC ART FESTIVALLOCAL PEOPLE PARTICIPATING

GROWN BY

30%

18,000 +TICKETS SOLD FOR

KENDAL MOUNTAINFESTIVAL

31,000 +SOCIAL MEDIA FOLLOWERS

TORCHLIGHT CARNIVALOn average, £17.65 was spent per person on the Friday night procession and on Saturday £22.91.

PAINES PLOUGH Presented ten performances over four days and attracted nearly 1,400 people into the town.

POST FLOODCAMPAIGNSaw Kendal BID producing bottlesof water and sending them tovarious famous people ‘we haveenough so we are sharing some’,we got Radio 2 exposure.

KENDAL BRANDKendal BID was a major contributor to Kendal Branding andcontinues to utilise this in everything it does.


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SPITFIRE DISPLAYA replica spitfire was displayed in mid-August to help thetown celebrate the RAF 100 celebration, with a supporting competition - this attracted 3000 more visitors to the town inaddition to high levels of social media activity.

SUMMER TRAILSAND CHRISTMASTRAILSOver 15,000 people participatedin the trails in 2017 and thatrecord is set to be broken in2018 with the new RAF WoollyWordsearch Trails, designed toget people moving around allcorners of the town.

BUBB.AL Town centre app Bubb.al trialed but take up was not goodenough to continue.

CHRISTMAS CAMPAIGNS Substantial Radio campaigns over 3 years, includingprime time shop local.

SOCIAL MEDIA CAMPAIGNSIncluding creation of Kendal Mintcake & more.

VICTORIA BRIDGEReopening and substantial PRusing social media, including10,000 people downloading ourBatman and Robin video.


3 NEW PASSENGER SHELTERSTo make it more comfortable for customers to use publictransport.

LAKES INTERNATIONALCOMIC ART FESTIVALWe fund the Windows Arts Trail.

FOOD FESTIVALGENERATED £1.5 MILLION IN TO THE LOCAL ECONOMY,£480,000 OF LOCAL, NATIONAL AND INTERNATIONAL PRPLUS TRAINING.

MALCOLM WILSON RALLY CARWe brought in hundreds of people and got people talkingabout Kendal by displaying a Malcolm Wilson rally car andhaving Malcolm Wilson answer questions in person.

SWIPII LOYALTYAND MARKETINGMANAGEROver 21,000 people have signedup and regularly using, businessessaw £280,000 as a direct result ofSwipii campaigns in one year.

CLEAN, SAFE & ATTRACTIVE YOU ASKED US TO “TAKE PRIDE IN KENDAL BY LOOKING AFTER THE WHOLE TOWN CENTRE, INVESTING TIME AND RESOURCES WHERE IT IS NEEDED TO ENHANCE ITS APPEARANCE, ANDENSURING THAT AN ATTRACTIVE, WELCOMING ENVIRONMENT IS MAINTAINED FOR WORKERS,RESIDENTS AND VISITORS ALIKE”

UMBRELLA DISPLAYWe created & invented the umbrella displays that attractedgreat media coverage & visitors to the town.

20 LOCKABLEAND SECUREBIKE BOXESfor Kendal to supportthe need for cycling.

KENDAL IN BLOOMWe put in hanging basket brackets so that businesses couldjoin in with Kendal in Bloom in future years.

HEALTHYHIGHSTREETSPROGRAMMEWe competed to become partof the Healthy Highstreetsprogramme and wereable to gain support from thelarger businesses in the town.

FESTIVE LIGHTINGWe extended the Christmaslights and mini Christmas treesto include Sandes Avenue andBlackhall Road, completing asustainable infrastructure forfuture lights to continue. Weprovided funding for the lightsswitch on and created 4 Son etLumiere shows and Christmasentertainers.

THE WOOLLENSPITFIRE DISPLAYSWe created and commissioned thewoollen spitfire displays. We alsoprovided bunting throughout thetown to celebrate the RAF100 andsupported the RAF Cadet parade.

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PROPOSALS FOR A 5-YEAR RENEWAL OF KENDAL BID

WHY SHOULD KENDAL BID CONTINUE?In 2013 Kendal’s business community democratically voted to deliver a programme of improvements underthe auspices of a not-for-profit organisation called Kendal BID Limited� The proposition was to follow a 5-yearbusiness plan that would help combat the ever present economic trends of low economic growth, out of towndevelopments and on-line sales� This is not just a Kendal issue, the majority of highstreets were and are facingsimilar issues, many are externally driven� BIDs can mitigate those changes� National decisions to blanket closelocal stores have been out of our control, despite these challenges Kendal remains above the average nationaloccupancy rates and Kendal BID has kept Kendal on the map by continuously creating an exciting vibrantenvironment helping to attract many businesses over the last 4 years�

A 2018 footfall counter, supplied by Kendal Futures, placed outside WH Smiths showed a 60% increasein summer footfall from 2017.

Kendal BID’s presence has helped provide businesses with choices on helping to combat some of these trendsand without it we are of the firm belief that things would be far worse� Many businesses that have embraced thetools for improvement have reaped the rewards;

An example is the SWIPII loyalty scheme which has provided a proven £280,000 of revenue into the localeconomy in 2017 alone, with over 21,000 consumers regularly using local businesses.

Kendal BID Limited has a strong private sector board, with public sector representation to fulfil our ethos of apartnership approach�

This partnership approach has put us in a strong position to lobby on your behalf and gain additionalfunds, external to the BID levy such as funding for the provision of passenger shelters using leveragefrom bike boxes.

One issue is that some of the lobbying carried out by the BID on Kendal’s behalf has gone unrecognised� KendalBID has achieved much compared to other Business Improvement Districts of similar, and even larger, sizes andbudgets�

Kendal BID Limited does not have any employed staff and relies on contracting in services it requireswith limited resources as it seeks to keep to a minimum the necessary costs of management andadministration.

Kendal suffered as a result of the 2015 floods, not helped by negative news which continuously told people thatthe town was in a devastated position for numerous months after� Our town has recently seen a lot of discussionregarding a lack of parking which told potential visitors not to bother coming to Kendal as you wouldn’t be able topark� Both these elements we tried to combat by continuously promoting the positives;

• Kendal is amazing.• Kendal has multitudes of fabulous independent and national businesses.• Kendal is beautiful and full of heritage and cultural wonders and most of all Kendal has its people,

resilient and welcoming. Kendal has to recognise that it still has to continue to combat the negatives and build on the positives.

A new five-year proposal based on constructive feedback, including the recognition that we didn’talways get it right and consulting with the business community has been developed to help Kendal growand prosper in what looks like being an even more challenging time ahead.

Nearly 300 BIDs are now in existence in the UK, demonstrating the need to adapt to the change in consumerbehavior and expectations�


ENTERPRISING & COMPETITIVE YOU TOLD US YOU WANTED US TO “INVEST IN PEOPLE AND BUSINESSES TO CREATE ANENTERPRISING AND COMPETITIVE KENDAL WHERE THE CREATIVITY AND AMBITION OF ENTREPRENEURS ARE POSITIVELY ENCOURAGED CONTRIBUTING TO A REVITALISED TOWN CENTRE”

THE KENDAL GIFT CARDThe card has over 150 participating businesses in the townincluding the nationals. It is available for all businesses thataccept Mastercard. We are now in talks with the WestmorlandShopping Centre to ensure that the Gift Card is accepted as acentre-wide card.

SWIPII LOYALTY AND MARKETING MANAGEROver 21,000 people have signed up and regularly using, businesses saw £280,000 as a direct result of Swipii campaigns in one year.

TRAINED BUSINESSES IN SOCIAL MEDIAWe gained funding to do it through Kendal College andPeople 1st.

WE PROCURE SERVICESWHERE POSSIBLE FROMBID LEVY PAYERS.

POP- UP SHOPSKendal BID actively promoted thepop up shop idea and asked SouthLakeland District Council (SLDC)to progress with their ownedunits.

WE CONTINUOUSLYWORK WITH KEYPARTNERSWe held a formal privately fundednetworking function to encouragepositivity about Kendal.

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A CONTINUED VISION FOR KENDALThe Kendal BID vision is to create a well-promoted, economically viable, attractive and vibrant town that serves the needs of its community, visitors and the businesses themselves by taking advantage of a rangeof opportunities and taking advantage of Kendal’s strong position as one of the best places to live in theUK in one of the most beautiful areas in the world�

AIM & PURPOSE - The main aim of renewing the Kendal Business Improvement District for a second term isto fulfil the vision set out above� The purpose of which is to deliver a programme of activities and projects that willseek to contribute to that aim�

OBJECTIVES - In its second term, Kendal BID would like to simplify its offering, become more focussed andcentre its objectives around 3 main areas�

A 5-YEAR PLAN FOR IMPROVEMENTKendal BID will continue to support many of the activities and projects that have been successful over the last 4 and a bit years, but it will also aim to deliver its further objectives�

Below are a set of projects and activities that will respond directly to the comments and priorities provided by our business levy payers in the BID Zone� A map of the BID Zone can be seen in the full version of the business plan on www�kendalbid�co�uk

PRIORITIES IDENTIFIED BY BUSINESSES RESPONSE OBJECTIVE

We want Kendal BID to lobby on our behalf and promote Kendal to everyone in innovative ways

A Voice for Business

We want Kendal BID to market and promote our town Kendal is a Destination

We want Kendal BID to build sustainable firm foundations to place Kendal as an accessible place to come and enjoy. We want BID to take action and tell us they are taking action

Firm Foundations

Underlying all of our projects, aims and objectives Kendal BID will ensure equality and diversity is at the forefront of everything it does�

The proposed BID response will form a programme of projects and activities to be delivered under the following headings:

A. PROJECT ONE: A VOICE FOR BUSINESS To strengthen Kendal BID as a voice for businesses by championing the priorities of business and by working with others to ensure Kendal remains a place which is fit for business.

PROPOSED ACTIONS

a. Kendal BID will continue to invite representation from CCC, KTC and SLDC to be members of its board (but notDirectors) and that each board meeting will have a section where relevant information from these organisationswill be dealt with�

b. A robust system of feedback (via representation) will be created to ensure that BID levy payers in all sectorscan have their say - this will mean that all sectors will be represented on the board and there will be a direct sectorfeed for businesses to express their views�

c. Sector board representatives will feed back directly via a new area that will be created on the kendalBID�co�ukwebsite� A system will be created to ensure this works effectively�

d. To resurrect the Kendal Chamber of Trade, whose purpose is to co-exist with Kendal BID and provide freeKendal centric services for businesses in and out of the BID zone� The Kendal Chamber of trade will complementKendal BID and will provide services such as networking, skills and knowledge provision and bringing businessestogether� This relationship will also help ensure that the Kendal BID zone is not isolated from the rest of the town�

B. PROJECT TWO: KENDAL IS A DESTINATIONTo proactively market Kendal as a destination rather than a gateway, this will be done through a focus on local and visitor tourism, marketing, brand Kendal, support of festivals and other Kendal-centric schemes.

PROPOSED ACTIONS

a. Kendal BID will continue to support the existing festival programme to ensure that the existing festivals areable to draw down as much match funding as possible, ensuring their survival and growth as well as publicity andfootfall benefits for the town� Figures from the festival impact studies will be published� A review will be held after3 years�

b. Kendal BID will continue to develop innovative ways in which people can discover all that Kendal has to offer(exhibits, trails, leaflets etc)�

c. Kendal BID will work with coach companies and Cumbria Tourism to ensure that the best is made of Kendalto the wider public with regards to UNESCO World Heritage Status� We will form a robust partnership with theorganisations responsible for ensuring the benefits of UNESCO World Heritage Status are far and wide (LDNPAetc)� Kendal BID will work towards being the main overspill for the increase in tourism to the national park and willdo this through initiating partnerships with organisations such as Friends of the Lake District�

d. Kendal BID will continue to support individual sectors with innovative means of advertising them�

e. Kendal BID will actively campaign to ensure take up of the Kendal branding is more widely spread�

f. Kendal BID will support the implementation of a Local and Visitor hub that focusses on attracting people intoKendal and keeping them here (offering services for the major tourist attractions, accommodation providers,Kendal Ambassadors, Kendal-centric products and ensuring universal access to the facility�)

C. PROJECT THREE: A FIRM FOUNDATIONTo invest in the town infrastructure to ensure that the town is a great place to live, work and visit.

PROPOSED ACTIONS

a. Kendal BID will continue to support and upgrade the Visit-Kendal website, ensuring it is fit for purpose, easy touse and that businesses are engaged in populating it� A separate forum will be provided for businesses to pass oncomments/ suggestions�

b. A programme designed at improving the aesthetic appearance of empty units whilst advertising otherbusinesses will be created� Shop windows become advertising space�

c. Consumer loyalty and rewards schemes will be supported and developed further�

d. Kendal BID will work towards rebuilding the lost infrastructure such as toilets, coach parking, and furtherfacilities for events�

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2019/20 2020/21 2021/22 2022/23 2023/24

Levy Income £138,726 £138,726 £138,726 £138,726 £138,726

Other Income £5,000 £5,000 £5,000 £5,000 £5,000

Carry over £5,000 £0 £0 £0 £0

TOTALS £148,726 £143,726 £143,726 £143,726 £143,726

EXPENDITURE

A Voice for Business £5,000 £5,000 £5,000 £5,000 £5,000

Kendal is a Destination £65,600 £61,700 £62,000 £62,000 £54,400

A Firm Foundation £50,000 £50,000 £50,000 £50,000 £50,000

BID Running Costs £13,120 £12,340 £11,900 £11,900 £10,280

Levy Collection £11,000 £11,000 £11,500 £11,500 £11,600

TOTALS £144,720 £140,040 £140,400 £140,400 £131,280

Contingency £4,006 £3,686 £3,326 £3,326 £12,446

BID FORECAST FOR THE NEXT 5 YEARS 2019-2024

COST TO EACH BUSINESS

The cost to each business will be proportionate and equitable� The levy rate will continue to be a simplecalculation based on 1% (one percent) of the property’s most current Rateable Value at 1st March 2019�Businesses will only be charged if they have a rateable value of £3,000 or more� Businesses who receive ratesrelief will still pay the BID levy at 1% of the rateable value�

MANAGEMENT OF THE BID

A. BID PROPOSER The proposal to renew the Business Improvement District for a further 5-year period is being proposed by the current volunteer BID Board of Kendal BID Limited� Kendal BID Limited is a private not-for-profit limited company whose sole purpose is to ensure that the levy is spent in the promotion and marketing of Kendal according to the Kendal BID Business Plan�

The BID Management Board represents the levy-paying businesses and organisations of the Kendal BID andis held to account through an Annual General Meeting of levy payers� The board members taking forward therenewed BID proposal include:

SIMON THOMAS (Chair) The Blind Bus Driver LimitedBRIAN HARRISON (Vice Chair) B&M Harrison Financial ServicesDANIELLE WALLS Thomson Hayton Winkley SolicitorsJAN MOFFAT Kendal Youth HostelPETER GAYNOR Manager of the Westmorland Shopping CentreRICHARD MOORE Temple Heelis SolicitorsELOISE HEALY Retro Circus and Food Nude

B. BID MANAGEMENT All businesses eligible to vote in the BID ballot will be invited to nominate themselves or other eligible persons tobe considered for directorship of the BID Company and oversee the delivery of the BID in the coming years� Thenew company will continue to be registered for VAT and accounts will be submitted� The hope is that representation from all sectors will be present� The sectors are as follows;

• The levy will continue to be collected by SLDC and transferred by an Operating Agreement to Kendal BID Limited�• A monthly board meeting will continue to be held and minutes displayed on the Kendal BID website�• An Annual General Meeting will be held with all BID Members being given the required period of notice

for meetings�• Newsletters and communications will continue to be distributed by hand on a regular basis, to keep members

up to date on the activities of Kendal BID

• LARGE RETAILER

• SMALL RETAILER

• FOOD & DRINK

• PROFESSIONAL SERVICES

• THIRD SECTOR

• NIGHT TIME ECONOMY

• LEISURE & HOSPITALITY

* This is an estimate of the funds carried over from Kendal BID Limited accounts 2019�

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WHAT WILL HAPPEN IF KENDAL BID DOES NOT CONTINUE?Its simple� Kendal BID was put in place to add value to Kendal, so every project and activity funded by your levy will not happen�

NO MORE MARKETING AND PROMOTIONS FOR KENDAL, SO THAT MEANS;

• No more summer trails• No more Christmas trails• Risk of the Kendal Website not continuing• Risk of the ‘Welcome To Kendal’ leaflets not continuing• No more support of the Christmas lights switch-on and no more Christmas trees• No Kendal Gift Card• Reduced Swipii scheme- so limited loyalty scheme• No more advertising in the Central Lakes (vital with the onset of UNESCO World Heritage Status)• No more unique town displays that attract thousands• No more lobbying on your behalf to the Councils• No more parking concessions• No more support for community bus service�• No more advertising campaigns in national and local press�

THE LAKES INTERNATIONAL COMIC ART FESTIVAL “WE ARE WEDDED TO KENDAL. IT’S MORE A CASE OF IT EXISTING OR NOT. AFTER ALL WE ONLY ASK FOR 10% SUPPORT TOWARDS OUR ANNUAL BUDGET AND I THINK IF THIS REDUCED, QUITE RIGHTLY, OTHERS MIGHT ASK WHETHER IT’S VIABLE IN KENDAL AND WHERE THE LOCAL BUY-IN IS”

KENDAL TORCHILIGHT CARNIVAL “SUPPORT FROM KENDAL BID DOES HELP US TO LEVERAGE ADDITIONAL FUNDING, AND ALSO HELPS TO RAISE THE PROFILE OF THE EVENT. BY PROVIDING THE GRANT, BID GIVES US BACKING AND SHOWS CONFIDENCE IN THE EVENT WHICH ENCOURAGES OTHERS TO SUPPORT IT.”

LAKES ALIVE“KENDAL BID MONEY HELPS TO LEVER SIGNIFICANT OTHER FUNDING TO ALLOW THE FESTIVAL TO TAKE PLACE AND IS VITAL TO THE DELIVERY OF THE FESTIVAL. IT ALSO ENSURES THAT WE CONTINUE TO USE THE TOWN AS THE MAIN PART OF THE OFFER. WITHOUT THIS, SOME OF THE COMMISSIONS MAY GO INTO THE WIDER COUNTRYSIDE, HAVING LESS ECONOMIC IMPACT ON THE TOWN CENTRE.”

SUPPORT FOR FESTIVALS AND EVENTS

BID support is vital for the festival and event’s organisers, they use the money and the ‘voice’ of the BID to gain additional funding� The festivals are a major part of the town’s identity and bring much needed income into the local economy�

• Kendal Mountain Festival

• The Lakes International Comic

Arts Festival - This festival attracts over 18,000 people into our town

• Kendal Torchlight Carnival - It is estimated that this event brings over £1�5 million into the local economy

• Lakes Alive

WHAT HAPPENS IF I JUST DECIDE NOT TO VOTE?There is no minimum turnoutfor a BID� If the BID is passedfor a further 5 year term youwill still have to pay the BIDlevy even if you didn’t vote�

WWW.KENDALBID.CO.UK

FACEBOOK: @KendalMintPlus TWITTER: @KendalMintPlus INSTAGRAM: @kendal_mintcakeandmore

For more information, contact Sarah Williams - [email protected]

summary of the kendal bid limited business plan€¦ · • street cleansing • on-street parking...

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