SUMMARY OF THE PROJECT

Name of the Business: “NUTRI-BITES”

The name “Nutri-Bites” was derived from the words, ‘nutritious’

because it is made of vegetables, and ‘bites’ because it is a synonym

of nuggets. The business partners came up with this name of

business to be easily remembered by the customers that the

product offered is nuggets and vegetable. The name could also

caught customers’ attention in spite of the presence of different

competitors in the area.

Title of the Study: A Feasibility Study on Vegetable Nuggets

Location and Nature of the Business

Successful business comes with a good location. Nutri-Bites will be located at

Stall no. 5, North Wing of Polytechnic University of the

Philippines, Sta. Mesa Manila. The area is visible to the

customers since it is on the North Wing, Ground Floor

area where we could find large numbers of customers. The

proponents believe that they could easily attract the

attention of the customers in spite of the presence of

different competitors in the area.

Nutri-Bites will function as a partnership wherein two or more

people agree to share in the profits and losses of the

business venture.

Company Vision and Mission

Statement: Vision

Nutri-Bites is aiming to establish a function in an innovative

food making industry. It seeks to attain maximum shares of the

business and able to expand more branches nationwide and outside

the country.

Mission

Nutri-Bites is established with the idea to promote healthy

eating and convenient access to nutritious and delicious vegetable-

based product, with top quality food and staff to exceed the

customer’s satisfaction. It is committed to serve superior quality food

to complement healthy lifestyles.

Company Objectives

Short Range

To promote students a healthy lifestyle with on-the-go products.

To promote Filipino community with great-tasting and

nutritious food products.

To meet the customer satisfaction by providing

high quality products and services at reasonable

prices.

Long Range

To be known as the most reliable and top competitive

food-to-go store nationwide.

To expand ‘Nutri-Bites' operations after five years in

different places in Quezon City.

To anticipate the changing needs of our customers

and provide them with excellent and better service

that would satisfy them.

To establish a name after five years specializing on

foods such as nuggets.

Feasibility Criteria:

Management Aspect

The propounded business will use partnership as its form of

business ownership. Each partner will have a capital contribution of

Php 37,500. Considering that there are eight partners, the totality of

initial investment of the partnership aggregates to Php 300, 000.

The partners have decided to put up this type of business

because it would be an adequate idea to produce vegetable

nuggets that vary from any other nuggets that are only rich in

preservatives.

Marketing Aspect

The business is located at Stall no. 5,

North Wing of Polytechnic University of the Philippines, Sta. Mesa

Manila. Our target market would compose of students, by passers

and employees around the university. The proponents also

determine the population of the university. From the information given

by the administration, the university has a total population of

38,215 students, year 2015.

There are three indirect competitors in the north wing

namely: Red Panda, Frabelle and Mixed Fillet; and the direct

competitor is the Gianrose Merchandising.

On the first year of the business operation, our projected

sales would be P2, 520,000 with an increase of 5% every year

as the demand for the nuggets products expands and as the target

market increases. It would grow up to P3, 063,095 on our fifth year.

Technical Aspect

Nutri-Bites will be offering foods, particularly nuggets

using vegetables such as carrots, potatoes and squash that are

nutritious and delicious to eat. We offer rice meals that include any

choices of vegetable nuggets and drinks.

particularly bottled water and gulaman which we think are

convenient for our target market which is students.

We offer a variety of vegetables nuggets that will undergo a

process to produce, in which there certain steps that must followed

in order to create the product. We will spend annually a total of

P5, 166.00 for office supplies, P6,

720.00 for the cleaning supplies, P68,370.00 for the machineries and

equipment, P49,220.00 for the furniture and fixtures, P1,901.00.00 for

the utensils and P1, 629,360.00 for the raw materials needed for the

business.

Utilities include the annual consumption of about P90,

000.00 for the electricity, P10, 200.00 for the water and P11, 988.00

for the telecommunication sources needed in the operation of the

business.

Financial Aspect

The initial investment of Nutri-Bites is P3, 000,000.00 which

came from the partners' contribution to establish and start the

business. There are no other sources of capital aside from

partner’s contribution. A projected sale of P2, 520,000 will be

realized on its first year of operation with an assumption of 5%

increase per annum.

Socio-Economic Aspect

Nutri-Bites, as a way of giving service to the community,

prioritizes to give its customers the best of its abilities. The income to

be gathered form the business would benefit the business itself. In

order to provide all the needs of its customers, the business must

use its ability to adapt to the changing environment of the

community. With all the acceptance its customers need, the business

shall give back to the community through the efforts of strategic

programs.

Limitations of the Study

This study includes only of putting up a business at Stall no. 5,

North Wing of Polytechnic University of the Philippines, Sta. Mesa

Manila that only offers vegetable nuggets. Surveys were

conducted on the in several students assumed to be the target

market of the business as well as interviews conducted with the

existing stores, particularly competitors within the vicinity of the area.