summer internship ppt_2

8/8/2019 Summer Internship Ppt_2

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SUMMER TRAINING

REPORT

PRESENTATION

ON


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Flowofpresentation

Industry Profile

Company profile

SWOT Analysis

Research Methodology

Comparative Conclusions

Limitations ofStudy

Learnings

Recommendations & Suggestions

Annexure

Bibliography


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INDUSTRY PROFILE

Market Oriented Reforms in 1991 became the turning point in the history

ofequity market in India

The Reforms empowered SEBI and made an openingforFIIs in the

Indian economy.

NSE formed in 1994 first introduced a fully automated screen based

trading tofacilitate investors all across India

This service was called as NEAT - NATIONAL EXCHANGE FOR

AUTOMATED TRADING.

In India two prominent Stock exchanges are :

BOMBAY STOCK EXCHANGE , MUMBAI (BSE)

NATIONAL STOCK EXCHANGE, MUMBAI (NSE)


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COMPANY PROFILE

Established in March 1994

Promoted by Ranbaxy Laboratories Ltd.

A financial product & Services Provider Company

Offers wide variety of services viz, Equities , Commodities ,

Insurance,Broking,Investment Banking etc.

Religare Retail Network established at 1217 locations across 392 cities

and towns.


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PRODUCT & SERVICES

Equity BSE, NSE, F&O,

Commodity & Derivative Market MCX and NCDEX

IPO

MutualFund

Insurance

Research Service & Other Value Added Services


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Pharmaceuticals Health Care IT Financial

Group Overview


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AN OVERVIEW OF ONLINE TRADING

Trading is the collective term to indicate all process associated with buying

and sellingofequities

Online Trading uses Internet governed softwares forfacilitating trading across

length & breadth ofthe country

Participants in online trading includes small individual stock investors tolarge

hedge fund investors who can be based anywhere

An essential element ofOnline trading is the application called TRADER

WORKSTATION.

A Traderworkstation is the terminalfromwhich members access the Trading

System


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ELEMENTS OF A TRADING SYSTEM

A tradingworkstation screen ofa tradingmemberworkstation is divided in followingwindows

Title Bar

Tool Bar

Ticketer Window

Market Watch Window

Online Index and Index Enquiry

Inquiry Window

Snap Quote

Order/Trade Window

Systems message window

Supplementary Menu


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KNOWLEDGE FILE

The Security Markets are regulated by Securities and Exchange Board ofIndia(SEBI) established in 1992

TWO TYPES PF SECURITY MARKETS:

- PRIMARY MARKETS: for tradingofInitial Public Offerings (IPO)

- SECONDARY MARKETS: It is the financialmarket for tradingofSecurities

that have already been issued in an initial private or Public offering

BSE is the oldest Stock exchange in ASIA and its sensitivity index is trackedworldwide

NSE is Indias first debt market and was set up in 1993


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SWOT ANALYSIS

Strengths

Brokerage is least

ODIN Software approved by

SEBI is used

Top quality research analysis

given

Weakness

Low account limit : 5 day

limit for holding share

payment

Opportunities

Service based market

Threats

Government policy

Market fluctuation


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RESEARCH METHODOLOGY

The Research methodology adopted during the summer internship comprisedoffollowing steps :

Defining the problem and the research objective

Developing the research plan

Sources and Collection ofdata

Analyze the collected information

Report research findings



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Project Title

A Study On Equity Market and Comparative

Analysis ofBrokerage firms in terms ofcustomer

satisfaction


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RESEARCH OBJECTIVES

To study the various features ofequity market.

To study the criterion ofdifferent companies foropening d-mat & trading

accounts.

To study all kinds offinancial services provided by Religare to its clients.

Tomake a comparative analysis ofthe client services ofdifferent companies.

To study the satisfaction levelofthe existing clients ofReligare.


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RESEARCH PLAN

The various steps in formulation ofa research plan are as follows :

A Study of various types ofclient services provided by Religare

Use ofprimary and Secondary data tofacilitate comparative study between

Religare and Its competitors

A Careful analysis ofthe data obtained


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SOURCES AND DATA COLLECTION

Questionnaire was framed for collection ofprimary data

questionnaire.doc

Survey was conducted for 100 respondents Existing clients of

Religare

Respondents were asked tofill questionnaires about theiropinions on

the services provided by Religare

Sources ofSecondary data Journals , Magazines , Stock Market

reviews , Company websites


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Analysis ofContent

Various kinds ofclient services provided by different brokerage

companies alongwith their account opening procedures

Comparative Analysis ofdifferent parameters among the companies

Satisfaction Levelofexisting clients ofReligare


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RESEARCH FINDINGS

ONLINE VS OFFLINE TRADING

INTERPRETATION OF THE GRAPH

Out ofthe 100 respondents, 80 trade online & 20 trade offline.

1 2

Series180 20

80

20

ONLINE V/S OFFLINE TRADING

1 2


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ACCOUNT OPENING CHARGES

Among the various companies whose data has been collected , the account

opening charges ofShare khan are the highest followed by ICICI Direct and

Religare, India bulls have the same account opening charges for their basic

product


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INTERDAY BROKERAGE


Intra day brokerage of ICICI direct stands highest at .05%.

Intra day brokerage ofReligare stands lowest at .02%.


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DELIVERY BROKERAGE


Delivery brokerage ofICICI direct stands highest at .75%.

Delivery brokerage ofReligare stands lowest at .30%.


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MINIMUM BALANCE IN TRADING

ACCOUNT


It is mandatory for ICICI direct customers to have minimumofRs. 5000in their account where as there is no such obligation in Religare &other companies taken under study.

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

IN RUPEES

RELIGARE SHAREKHAN ICICI DIRECT INDIA BULLS


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ACCOUNT OPENING CHARGES


Share khan has kept Rs.500 charges to access the account.

There is no such system at Religare , however, there is an addendumwhich is

to be signed at the time ofaccount opening in case ofonline trading.


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EXPOSURE


Religare is providingmaximum exposure to its clients i.e., 10 times in intraday.

Sharekhan providing exposure in intraday which is the least among the

companies under study.

0

1

2

3

4

5

6

7

8

9

10

NO. OF TIMES

RELIGARE SHAREKHAN ICICI DIRECT INDIA BULLS


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ANNUAL MAINTENANCE CHARGES


Among the companies under study, Religare has minimum account maintaining charges

ofRs 250 annually whereas India bulls has Rs 300 which is taken after 2nd yearof

account opening.

ICICI direct has highest account maintenance charges ofRs 500 taken annually.


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Share khan direct has fixed Rs 500 as mandatory for accessing its

account for its customers whereas there is no such obligation in other

companies like Religare.

ICICI direct has fixed Rs 5000 as minimum balance in trading account

while its not required in other companies like Religare.

Religare is pr oviding maximum exposure to its clients i.e., 10 times in

intraday & two times at delivery.

Religare has minimum account maintaining charges of Rs.250 whileICICI direct has maximum ofRs.500.

Contd


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CLIENT SATISFACTION LEVEL AT RELIGARE

Satisfaction levelofthe existing clients ofReligare depends on the following

parameters :

Service effectiveness

Handling queries

Product diversity

Relation with customer

Employee behavior

Technical expertise ofemployees

Employee dedication & motivation

Company image


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FINDINGS


Product knowledge ofemployees - 8

Employee behavior - 10

Technical expertise ofemployees - 8

Employee dedication - 8

Employee motivation - 7 Contd


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Contd

Respondents have given following points (out of10) as per their satisfaction with the company on following parameters

Company image 10

Marketing strategies adopted by the co. - 5

Sales force - 6

Facilities provided by the co. - 7

Promotional activities undertaken by the co. - 4 Contd


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Contd

Out of100 respondents, 70 are satisfied with the services provided by Religare

& 29 are convinced i.e., they find the services ofReligare good.


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AdditionalFeatures required in Online Share

Trading

80 out of100 respondents demanded proper assistance ofRelationship

managerfrom time to time.

20 out of100 respondents wanted cash based share trading by the company.


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LEARNINGS

Summer training is forlearning purpose and we are on the learning phase.This 40 days summer training gives me a kind of confidence which I had

not been ever. I have improved on my selling skills, marketing skills, query

solving skills.

How to make New BDRs (Business Development Resource)

All types ofBack office work.

How to give trade conformation to client.

How to take trade orders and trade for clients.

How to operate terminal trading software.

How to install and operate online trading software.


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RMs should take more interest in handling clients queries

Cash based trading can fetch more customers to the company

Efforts should done to improve sales force

More emphasis should be given on publicity ofthe company


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summer internship ppt_2

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