summer internship project in reliance dairy

4

Summer Internship Project Report

On

“Retailer Satisfaction level Regarding Dairy Products with Special Reference to RelianceDairy Food Products Ltd”

Submitted in partial fulfillment of the requirements for the Two Year Full Time

Post Graduate Diploma in Management

I.T.S- Institute of Management Greater Noida Session: 2012-2014

Under the Guidance of: By:

I. Faculty Mentor - Prof. Vishal Agarwal Biman Dewan(Faculty Marketing) Enrollment No: 14008

II. Industry Mentor Name - Mr. Javed Hussain I.T.S- IM Batch: 2012-14(Area In charge)

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CERTIFICATE

This is to certify that Mr. / Ms. Biman Dewan PGDM (2012-14 Batch) a student of I.T.S-Institute of Management, Greater Noida has undertaken the project on “Retailers Satisfaction Regarding Dairy Products with Special Reference to Reliance Dairy Food Products Ltd.”. The survey, data collection, & Analysis work for preparing the project has been carried out by the student in partial fulfillment of the requirements for the award of PGDM, under my guidance and supervision.

I am satisfied with the work of Mr. Biman Dewan

Faculty Mentor’s Name:Prof.: Vishal Agarwal

DATE (Signature)

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ACKNOWLEDGEMENT

Success of every Summer Internship Program and their Project depend largely on the self & encouragement and guidance of many others. I take this opportunity to express my gratitude to the people who have been instrumental in the successful completion of my Internship Program as well as the Project Report.

First of all I would like to thank the management at Reliance Dairy Food Ltd for giving me the opportunity to do my 45days Summer Internship Training in their esteemed organization and also for providing me with valuable advice, data for project and endless supply of new ideas & support for the Project.

And 2ndly I would to extend my heartfelt thanks to the CRC for providing me the opportunity to do my summer Internship Project with Reliance Dairy Foods ltd.

I would like to thank my Industrial Mentor, Mr. Javed Hussain (Area in Charge) and Mr.Z.Abraham (Marketing Head) & Mr. Devendra Gupta for providing practical exposure for project during training and his valuable guideline during the Training Period.

I offer my sincere gratitude to the Director General Prof. Shekhar Ghose for providing guidance during the entire span of my study.

I would like to thank Prof. Samiran Jana for providing valuable suggestions and helping throughout the course of training.

I would also like to thank my faculty Mentor Vishal Agarwal, ITS-IM, for his guidance which helps me to pursue my training in a right and fruitful way.

At the last but not the least, I want to thank all the mentors i.e. both industrial and institutional, all the people, Respondent, Retailers, Distributors and each & every person who support and help me in Performing my Training Successfully and help in completing this Report directly or indirectly.

Thanking You: Biman Dewan

ITS-IM/PGDM/14008/2012-14Greater Noida.

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DEC LA RA TI O N

I hereby declare that the following project report titled “Retailers Satisfaction Regarding Dairy

Products with Special Reference to Reliance Dairy Food Products Ltd” at Reliance Dairy Food ltd.

Greater Noida is an authentic work done by me. It is to the best of my knowledge and belief. This

is to declare that all my work indulged in the completion of this Project Report such as research,

competitor analysis and sales promotion is a profound and honest work of mine.

The work done by me had not been submitted to any organization, Institution, Company for any incentive or activity.

Date: Signature

Mr. BIMAN DEWAN

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SR/No. INDEX P/No.

1 EXCUTIVE SUMMARY 6

2 INTRODUCTION

Topic of Project

Company

Product Portfolio

8

3 OBJECTIVE AND SCOPE OF STUDY 14

4LIMITATION

16

5RESEARCH METHODOLOGY

Nature of Research

Hypothesis

Type of data collected-primary and secondary

Data collection - Flow chart

Software used

18

6 DATA ANALYSIS & INTERPRETATTION22

7 FINDING AND CONCLUSION 34

8 RECOMMEDATION TO RDFL 51

9 REFERENCES 55

10 ANNEXTURE 57

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Executive summary

This Study has been done with an aim of determining the various factors which would Influence Sale of the Dairy Product of the Reliance Dairy Food Ltd. and also to determine the method or strategy to place the product in the new and existing market.

This study is fully based on the collection of Primary data through questionnaire method during the Summer Internship Program which started from 15th April, 2013 till 2nd Jun. There our main objective is to collect the order from the assigned market area and provide it to the distributer as well as to help him in delivering the product at the required place. The reporting time was 06:30 AM in morning till the 12:00 PM at noon.

Our responsibility was to collect various complains of the retailer & the customer and make it available before the respected authority i.e. ASM (Area Sales Manager) in order to resolve the problem.

This also involves processes to collect the data for completion of the project. The training also includes weekly report submission to the faculty mentor about the overall development of the work in the past week as well as meeting with the head of the industry once in a weak.

The project was divided into further division in Research mythology:-

I. Research Design

i. Exploratory research

ii. Descriptive research

II. Data Sources

i. Primary Data

ii. Secondary Data

III. Sampling Design

i. Definition Of Populationii. Sampling procedure

iii. Sampling size

IV. Statistical Tools

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The scope of this project is given below:-

Help in finding out the various factors affecting the sales of the product of RDFL. Help in sorting out the relationship and their level of extent on which they affect. To overview the different ways to place the product of Reliance Dairy Food ltd. To help in finding out the different demographic factors in executing the product

placement and their sales.

ORGANIZATIONS AREA COVERED:-

In order to pursue this project report the following area has been covered:-

Marketing area of Reliance Dairy Food ltd. Different territories where these product has been selling earlier. New area to be covered during the summer internship program. Sales Department of Reliance Dairy Food ltd. Distribution channel of Reliance Dairy Food ltd.

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INTRODUCTION TO THE TOPIC

The Topic of this project is “Retailers satisfaction regarding dairy products with special

reference to Reliance Dairy Food Products Ltd”.

The dairy industries companies run mainly on the factors such as availability, service

frequency, affordability, taste and marketing. Availability is plays a vital role because purchasing

power is depend upon availability of that product, in case distributors and retailers service matter a lot.

Retailing includes all the activity in selling goods or service directly to the customers or personal non

business use .A retailer or retail store is any business enterprises whose sales volume comes primarily

from retailing.

Retailers are the part of milk marketing channels and perform the work of moving goods from

producers to the customers. It overcomes the time, place and possession gap that separates goods and

service from those who needs or wants them. Retailers as member of marketing channel perform a

number of key functions. Some functions (physical, title, promotion) constitute a forward flow of

activity from the company to the customers; other functions (ordering and payment) constitute a

backward flow from customers to the company. Still others (information, negotiation, finance and risk

taking) in both directions.

The project delves into the workings from the distribution aspect of an FMCG organization, in detail.

Reliance, being an FMCG company, attaches a lot of significance to the distribution aspect of its

business. The distribution channel of Reliance holds a lot of potential in affecting the demand or sales of

Reliance products through delivery on time, delivery of variety of products, the retailer- friendliness

of the policies being set by the distributors and equitable distribution of products to all the retail outlets

in a particular region, to name a few.

So, In order to plan retail coverage we map out the positions of Reliance outlets, Reliance parlors,

and competitor’s outlets. This project was carried out in Greater Noida city. For analyzing and

presenting information that is tied to geographical location, we divided the city in different wards. By

analyzing geographical representation and sales data with spatial distribution Reliance outlets,

competitor’s outlets and the density of others in an area, we identify unexplored area and plan location

outlets to increase its market penetration. Using such research we can ascertain the quality and depth of

retail Penetration in specific area.

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INTRODUCTION TO THE O R G A N I Z A T I O N

The Organization in which the summer internship has been conducted is a subsidiary body of Reliance Industries ltd. which deals with the production of dairy product known as Reliance Dairy Food ltd.

"Growth has no limit at Reliance. I keep revising my vision.

Only when you can dream it, you can do it."

Dhirubhai H. Ambani Founder Chairman Reliance Group

December 28, 1932 - July 6, 2002

The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest private sector enterprise, with businesses in the energy and materials value chain. Group's annual revenues are in excess of US$ 66 billion. The flagship company, Reliance Industries Limited, is a Fortune Global 500 company and is the largest private sector company in India.

Backward vertical integration has been the cornerstone of the evolution and growth of Reliance. Starting with textiles in the late seventies, Reliance pursued a strategy of backward vertical integration - in polyester, fiber intermediates, plastics, petrochemicals, petroleum refining and oil and gas exploration and production - to be fully integrated along the materials and energy value chain.

The Group's activities span exploration and production of oil and gas, petroleum refining and marketing, petrochemicals (polyester, fiber intermediates, plastics and chemicals), textiles, retail, infotel and special economic zones.

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Reliance enjoys global leadership in its businesses, being the largest polyester yarn and fibre producer in the world and among the top five to ten producers in the world in major petrochemical products.

Major Group Companies are Reliance Industries Limited, including its subsidiaries and Reliance Industrial Infrastructure Limited.

Reliance Retail:-

With a vision to generate inclusive growth and prosperity for farmers, vendor partners, small shopkeepers and consumers, Reliance Retail Limited (RRL), a subsidiary of RIL, was set up to lead Reliance Group’s foray into organized retail.

Since its inception in 2006, Reliance Retail Limited (RRL) has grown into an organization that caters to millions of customers, thousands of farmers and vendors. Based on its core growth strategy of backward integration, RRL has made rapid progress towards building an entire value chain starting from the farmers to the end consumers.

Reliance Retail continued to expand presence of its value and specialty formats. During the year, Reliance Retail opened 90 new stores spanning across 'value' and 'specialty' segments. In-store initiatives, wider product choice and value merchandising enabled the business to achieve robust growth during this period.

Its presence in the optics business is in partnership with Grand Vision. 51 new stores were added during FY-11 taking the total presence to 100 stores across key markets in the country. The retail chain offers single brand optical products including Vision Express frames, lenses, contact lenses, sunglasses, solutions and accessories.

For the very first time, consumers in India got the opportunity to experience Hamleys, which is considered to be the world's most wonderful toy shop. The brand was launched in India with opening up of 2 stores during the year.

iStore by Reliance Digital is a one-stop-shop for all Apple products and services. There are 17 such stores currently operational.

Reliance Brands also announced exclusive licensing arrangement with two leading international brands:

Steve Madden, a leading designer, wholesaler and retailer of fashion-forward footwear and accessories for women, men and children.

Quicksilver, a leading outdoor sports lifestyle company to launch their core brands 'Quicksilver' and 'Roxy'.

Across India, Reliance Retail serves over 2.5 million customers every week. Its loyalty programmed, "Reliance One", has the patronage of more than 6.75 million customers.

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Reliance Retail Reliance Retail is the retail business wing of the Reliance business. Many brands like Reliance Fresh, Reliance Dairy Food Ltd., Reliance Footprint, Reliance Time Out, Reliance Digital, and Reliance Wellness, Reliance Trends, Reliance AutoZone, Reliance Super, Reliance Mart, Reliance iStore, Reliance Home Kitchens, Reliance Market (Cash n Carry) and Reliance Jewel come under the Reliance Retail brand.

Reliance Dairy Food Ltd

Reliance Retail started at Hyderabad, July 16 after fresh vegetables & fruits and FMCG products, Reliance Retail has stepped into the dairy products sector with a national ‘pilot’ launch of its liquid milk (family milk segment) in Hyderabad. The milk brand is also being sold “through general trade (including milk retailers) in Haryana, Punjab, Andhra Pradesh, Tamil Nadu, Rajasthan, Delhi NCR (National Capital Region) and Himachal Pradesh.

With the beginning of sale of ‘Dairy Pure’ through general milk retailers, as opposed to mostly through Reliance Retail-owned stores now, the company expects further growth in this business.

Mission & Vision of RDFL:-

Mission

"Bring prosperity to millions of Indian producers, especially our farmers, by providing the most attractive returns for their effort".

Vision

Become Number One Dairy Brand in the Country by year 2011. Ensure cost & quality competitiveness through adoption of best technology & business practices. Maximizing returns to stake holders, farmers and value for money to the consumer.

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SUPPLY CHAIN MODELS OF RDFL MILK

RELIANCE DAIRY PLANTS


PROCESSING

UNIT/POINT

PROCESSING

UNIT/POINT

COLLECTION POINT/UNIT

COLLECTION POINT/UNIT

DISTRIBUTERDISTRIBUTER DISTRIBUTERDISTRIBUTER





Farmers Own TransportationFarmers Own Transportation

RELIANCE OWNLOGISTICSRELIANCE OWNLOGISTICS

FARMERS

CATEGORY 1

FARMERS

CATEGORY 1

FARMERS

CATEGORY 1

FARMERS

CATEGORY 1

FARMERS

CATEGORY 1

FARMERS

CATEGORY 1

DISTRIBUTERDISTRIBUTER

RETAILERRETAILERRETAILERRETAILER RETAILERRETAILER

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Product Portfolio

Product list, Price, Variety, Shelf life:-

RDFL

Milk Curd Butter Milk Ghee Paneer

Masala Plain FCM

TM DTM

SM

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Objectives :-

1) To study which product of Reliance Dairy has highest sale among the retailers in Greater

Noida.

2) To study retailer satisfaction with price, packaging, promotional, scheme, Timely Delivery,

Curdling & quality of reliance dairy product.

3) To study the level of satisfaction of retailer with respect to Replacement facility.

Scope of project :-

The study carried out in Greater Noida city so its scope mainly to Greater Noida

Its give information about the size of Retailers network.

It’s give information about the service given by company and distributors to their

retailers.

It’s give information about competitors’ products.

It will serve consumer in better manner.

It’s provide suggestions to company to improve their products sales

It’s give information about the sale promotion activities to improve the milk sale.

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Limitations of the study:-

Since the study was done in only one region of Greater Noida. The results cannot be generalized on

all Greater Noida bases. Shopkeepers also tend to hide some facts and figures due to some reasons

which can hinder the results we get from this survey. Still a lot can be done to make the whole

system efficient.

This research has a number of limitations that must be acknowledged:-

First, the study was carried out from the allocated sample used for this study consisted mostly rural area of Greater Noida city only therefore, the results may not be applicable to the wider population in general,

Secondly, the results of this study are limited because only 60 samples size has been collected for the study from the allocated Greater Noida city.

Thirdly, only method of questionnaire has been used for reform the sentence collecting primary data apart from focus group and other methods for the study,

Lastly, it must be acknowledged that there may be numerous other variables that contribute to the development of retailer satisfaction, and word of mouth communication which are briefly touched upon.

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RESEARCH METHODOLOGY:-

Research methodology is way to systematically solve the research problem. Research, in common terms refers to a search for knowledge. Research methodology consists of different steps that are generally adopted by a researcher to study the research problem along with the logic behind them.

RESEARCH DESIGN:-

Research design is the plan, structure and strategy of investigation conceived so as to obtain answers to research question.

There are two types of research design. One is exploratory research and other is descriptive research.

Exploratory research:-

We studied the company report, talked to the retailer and employee of the company. We Identified that, retailer are not satisfy of Reliance Dairy Products.

Descriptive research:-

Survey method was adopted for this research.

DATA SOURCES:-

The study is mainly based on the data collection from primary as well as secondary sources.

Primary data : Data collected for specific purposes in the form of questionnaire.

Secondary data : Data existing in the form of Books, Internet Catalogues etc.

SAMPLING DESIGN:-

Definition of population : All the RDFL Retailers in Greater Noida.

Sampling procedure : A non probability sampling technique i.e. convenient sampling procedure was adopted.

Sampling size : A sample of 60 retailers was selected from the target population for the study.

STATISCAL TOOLS:-

For the purpose of analysis, chi Square test, Co relation, Percentage Methods are used for the calculation and the result was interpreted with graph.

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-: DATA COLLECTION - FLOW CHART:-

SOFTWARE USE:-

Microsoft Excel

Microsoft Word

SPSS

Photoshop

From each one randomly selected the data

From each one randomly selected the data

Data was collected through structure questionnaire

Data was collected through structure questionnaire

First allocate the area as per company norms.

First allocate the area as per company norms.

Personally visited & filled by asking them questions.

Personally visited & filled by asking them questions.

Then total covered as Greater Noida: -

I) Kulesara II) Habibpur III) Jal Pura IV) Halduani V) Surajpur

Then total covered as Greater Noida: -

I) Kulesara II) Habibpur III) Jal Pura IV) Halduani V) Surajpur

To filled 10 questionnaires normally I had interact more than 20 respondents.

To filled 10 questionnaires normally I had interact more than 20 respondents.

I chose for filled data in a 5 locations. And collect data near about 12% in each location.

I chose for filled data in a 5 locations. And collect data near about 12% in each location.

Finally 60 primary data was collected. After interacting more than 100 respondents.

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Data analysis:-

The data analysis has done in Greater Noida. It gives idea about the competitors of Reliance dairy milk. It gives information regarding their market and Retailers interest in sale of Reliance Dairy Products, it’s also provides information of satisfaction level of Retailers regarding the Reliance Dairy products.

Type of shop classification:-

Data:-

Interpretation:-

Above graph shows, only 17% of Confectionary retailers sale the Reliance dairy food products, 33% of Dairy Retailers sale the Reliance Dairy food Products And 50% of Grocery shop Retailers sale the Reliance dairy food Products in Greater Noida.

Nature No. of the shop Percentage

Grocery 30 50%

Dairy 20 33%

Confectionary 10 17%

Others 0 0%

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Size of shop classification:-

Data:-

Interpretation:-

Above graph shows, only 8% very small shops are sale the Reliance dairy food products, 25% small shops are sale the Reliance Dairy food Products, 47% neither big nor small shops sale the Reliance dairy food products & rest of the 20 % big shop are sale the Reliance dairy food products in Greater Noida.

Nature No. of the shop Percentage

Big 12 20%

Neither big nor

Small

28 47%

Small 15 25%

Very Small 5 8%

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Most Preferred of milk Varity:-

Data:-

Variety of milk Quantity Percentage

FCM 2196 76%

TM 300 10%

DTM 396 14%

Interpretation:-

Above graph shows that 76% FCM milk, 10% TM milk, 14% DTM milk daily sale in Greater Noida.

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FCM market covered:-

Data:-

Company Quantity Percentage

Reliance 468 21%

Amul 168 8%

Mother Dairy 354 16%

Param 696 32%

Paras 294 13%

Others 216 10%

Interpretation:-

Above graph shows the total FCM market out of which 21% is of RDFL, 8% Amul milk, 16% Mother Dairy, 32% is of Param, 13% is of Paras & 10% is of others in Greater Noida.

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TM market covered:-

Data:-


Reliance 66 22%

RDFL 48 16%

Mother Dairy 54 18%

Param 84 28%

Paras 18 6%

Others 30 10%

Interpretation:-

Above graph shows the total TM market out of which 22% is of RDFL, 16% Amul milk, 18% Mother Dairy, 28% is of Param, 6% is of Paras & 10% is of others in Greater Noida.

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DTM market covered:-

Data:-


Reliance 114 29%

Amul 30 8%

Mother Dairy 60 15%

Param 120 30%

Paras 24 6%

Others 48 12%

Interpretation:-

Above graph shows the total DTM market out of which 29% is of RDFL, 8% Amul milk, 15% Mother Dairy, 30% is of Param, 6% is of Paras & 12% is of others in Greater Noida.

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How much & which company’s Butter milk you sale daily:-

Data:-

Quantity Quantity Percentage

Reliance 281 44%

Amul 0 12%

Mother Dairy 60 10%

Param 192 30%

Paras 24 4%

Others 78 12%

Interpretation:-

Above graph shows the total Butter Milk market out of which 44% is of RDFL, 0% Amul milk, 10% Mother Dairy, 30% is of Param, 4% is of Paras & 12% is of others in Greater Noida.

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How much & which company’s Curd sale daily:-

Data:-

Quantity Quantity Percentage

Reliance 134 32%

RDFL 27 6%

Mother Dairy 33 8%

Param 139 34%

Paras 24 6%

Others 56 14%

Interpretation:-

Above graph shows the total Curd market out of which 32% is of RDFL, 6% Amul milk, 8% Mother Dairy, 34% is of Param, 6% is of Paras & 14% is of others in Greater Noida.

.

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Age of the retailers:-

Data:-

Age No. of Respondent Percentage

Less than 20 5 8%

20 – 30 16 27%

30 – 40 21 35%

40 – 50 10 17%

More than 50 8 13%

Interpretation:-

Above graph shows that 8% Retailers age is less than 20, 27% Retailers age is 20-30, 35% Retailers age is 30 – 40, 17% Retailers age is 40 – 50, 13%Retailers age is more than 50 in Greater Noida.

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General behavior pattern of the retailers:-

Data:-

Age No. of

Respondent

Percentage

Very Good 25 41%

Good 21 35%

Neither Good nor Bad 7 12%

Bad 4 7%

Very Bad 3 5%

Interpretation:-

Above graph shows that 41% Retailers are very good, 35% Retailers are good, 12% Retailers are neither good nor bad, 7% Retailers are bad, and 7% Retailers are very bad in Greater Noida.

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Are you Happy being stockiest Reliance Milk?

Data:-

Customer prevalence No. of Respondent Percentage

Yes 14 23%

No 46 77%

Interpretation:-

Above graph shows that 23% Retailers are happy to stock Reliance Milk, rests of 77 % Retailers aren’t happy to stock Reliance Milk in Greater Noida.

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-:ANALYSIS WITH CHI- SQUARE:-

1. To study the relationship between Quality and Types of the Shop of Reliance Dairy Food Ltd.

Ho: There is no relationship between Quality and Types of the Shop of Reliance Dairy Food Ltd.H1: There is a relationship between Quality and Types of the Shop of Reliance Dairy Food Ltd.

Crosstab

Count

X7b

Total1.00 2.00 3.00

X4a 1.00 3 2 0 5

2.00 3 3 2 8

3.00 3 4 2 9

4.00 9 10 2 21

5.00 12 1 4 17

Total 30 20 10 60

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)

Pearson Chi-Square 10.533a 8 .230

Likelihood Ratio 13.131 8 .107

Linear-by-Linear Association .253 1 .615

N of Valid Cases 60

a. 11 cells (73.3%) have expected count less than 5. The minimum

expected count is .83.

Interpretation: - As the Pearson Chi- square value is 10.533 and its significant value is .230, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Quality and Types of the Shop of Reliance Dairy Food Ltd.

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2. To study the relationship between Packaging and Types of the Shop of Reliance Dairy Food Ltd.

Ho: There is no relationship between Packaging and Types of the Shop of Reliance Dairy Food Ltd.H1: There is a relationship between Packaging and Types of the Shop of Reliance Dairy Food Ltd.

Crosstab

Count

X7b

Total1.00 2.00 3.00

X4b 1.00 5 1 1 7

2.00 16 11 5 32

3.00 8 5 4 17

4.00 0 2 0 2

5.00 1 1 0 2

Total 30 20 10 60

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)




N of Valid Cases 60



Interpretation: - As the Pearson Chi- square value is 6.548 and its significant value is .586, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Packaging and Types of the Shop of Reliance Dairy Food Ltd.

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3. To study the relationship between Price and Types of the Shop of Reliance Dairy Food Ltd.

Ho: There is no relationship between Price and Types of the Shop of Reliance Dairy Food Ltd.H1: There is a relationship between Price and Types of the Shop of Reliance Dairy Food Ltd.

Crosstab

Count

X7b

Total1.00 2.00 3.00

X4c 1.00 5 5 2 12

2.00 20 12 7 39

3.00 4 2 1 7

4.00 1 0 0 1

5.00 0 1 0 1

Total 30 20 10 60

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)




N of Valid Cases 60



Interpretation: - As the Pearson Chi- square value is 3.688 and its significant value is .884, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Price and Types of the Shop of Reliance Dairy Food Ltd.

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4. To study the relationship between Margin and Types of the Shop of Reliance Dairy Food Ltd.

Ho: There is no relationship between Margin and Types of the Shop of Reliance Dairy Food Ltd.H1: There is a relationship between Margin and Types of the Shop of Reliance Dairy Food Ltd.

Crosstab

Count

X7b

Total1.00 2.00 3.00

X4d 1.00 8 4 2 14

2.00 19 16 7 42

3.00 3 0 1 4

Total 30 20 10 60

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)




N of Valid Cases 60



Interpretation: - As the Pearson Chi- square value is 2.762 and its significant value is .598, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Margin and Types of the Shop of Reliance Dairy Food Ltd.

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5. To study the relationship between Timely Delivery and Types of the Shop of Reliance Dairy Food Ltd.

Ho: There is no relationship between Timely Delivery and Types of the Shop of Reliance Dairy Food Ltd.H1: There is a relationship between Timely Delivery and Types of the Shop of Reliance Dairy Food Ltd.

Crosstab

Count

X7b

Total1.00 2.00 3.00

X4e 1.00 3 0 0 3

2.00 1 4 1 6

3.00 2 1 3 6

4.00 14 8 4 26

5.00 10 7 2 19

Total 30 20 10 60

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)




N of Valid Cases 60



Interpretation: - As the Pearson Chi- square value is 11.847 and its significant value is .158, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Timely Delivery and Types of the Shop of Reliance Dairy Food Ltd.

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6. To study the relationship between Promotional Schemes and Types of the Shop of Reliance Dairy Food Ltd.

Ho: There is no relationship between Promotional Schemes and Types of the Shop of Reliance Dairy Food Ltd.H1: There is a relationship between Promotional Schemes and Types of the Shop of Reliance Dairy Food Ltd.

Crosstab

Count

X7b

Total1.00 2.00 3.00

X4f 1.00 3 0 1 4

2.00 9 10 5 24

3.00 8 5 2 15

4.00 9 5 1 15

5.00 1 0 1 2

Total 30 20 10 60

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)




N of Valid Cases 60



Interpretation: - As the Pearson Chi- square value is 6.833 and its significant value is .555, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Promotional Schemes and Types of the Shop of Reliance Dairy Food Ltd.

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7. To study the relationship between Credit facility and Types of the Shop of Reliance Dairy Food Ltd.

Ho: There is no relationship between Credit facility and Types of the Shop of Reliance Dairy Food Ltd.H1: There is a relationship between Credit facility and Types of the Shop of Reliance Dairy Food Ltd.

Crosstab

Count

X7b

Total1.00 2.00 3.00

X4g 1.00 3 1 1 5

2.00 4 5 0 9

3.00 1 2 2 5

4.00 18 6 3 27

5.00 4 6 4 14

Total 30 20 10 60

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)




N of Valid Cases 60



Interpretation: - As the Pearson Chi- square value is 11.746 and its significant value is .163, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Credit facility and Types of the Shop of Reliance Dairy Food Ltd.

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8. To study the relationship between Replacement facility and Types of the Shop of Reliance Dairy Food Ltd.

Ho: There is no relationship between Replacement facility and Types of the Shop of Reliance Dairy Food Ltd.H1: There is a relationship between Replacement facility and Types of the Shop of Reliance Dairy Food Ltd.

Crosstab

Count

X7b

Total1.00 2.00 3.00

X4h 1.00 7 3 3 13

2.00 19 13 3 35

3.00 4 2 1 7

4.00 0 2 2 4

5.00 0 0 1 1

Total 30 20 10 60

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)



Linear-by-Linear Association 3.710 1 .054

N of Valid Cases 60



Interpretation: - As the Pearson Chi- square value is 12.569 and its significant value is .128, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Replacement facility and Types of the Shop of Reliance Dairy Food Ltd.

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9. To study the relationship between Curdling and Types of the Shop of Reliance Dairy Food Ltd.

Ho: There is no relationship between Curdling and Types of the Shop of Reliance Dairy Food Ltd.H1: There is a relationship between Curdling and Types of the Shop of Reliance Dairy Food Ltd.

Crosstab

Count

X7b

Total1.00 2.00 3.00

X4i 1.00 3 1 1 5

2.00 6 5 1 12

3.00 6 3 2 11

4.00 9 7 3 19

5.00 6 4 3 13

Total 30 20 10 60

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)




N of Valid Cases 60



Interpretation: - As the Pearson Chi- square value is 1.822 and its significant value is .986, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Curdling and Types of the Shop of Reliance Dairy Food Ltd.

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10. To study the relationship between Replacement Facility of Amul Milk and Types of the Shop of Reliance Dairy Food Ltd.

Ho: There is no relationship between Replacement Facility of Amul Milk and Types of the Shop of Reliance Dairy Food Ltd.H1: There is a relationship between Replacement Facility of Amul Milk and Types of the Shop of Reliance Dairy Food Ltd.

Crosstab

Count

X7b

Total1.00 2.00 3.00

X5a 25 13 10 48

1 5 5 0 10

2 0 2 0 2

Total 30 20 10 60

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)



N of Valid Cases 60



Interpretation: - As the Pearson Chi- square value is 7.604 and its significant value is .107, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Replacement Facility of Amul Milk and Types of the Shop of Reliance Dairy Food Ltd.

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11. To study the relationship between Replacement Facility of Mother Dairy Milk and Types of the Shop of Reliance Dairy Food Ltd.

Ho: There is no relationship between Replacement Facility of Mother Dairy and Types of the Shop of Reliance Dairy Food Ltd.H1: There is a relationship between Replacement Facility of Mother Dairy and Types of the Shop of Reliance Dairy Food Ltd.

Crosstab

Count

X7b

Total1.00 2.00 3.00

X5b 19 11 9 39

1 9 8 1 18

2 2 1 0 3

Total 30 20 10 60

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)



N of Valid Cases 60



Interpretation: - As the Pearson Chi- square value is 3.949 and its significant value is .413, a Null hypothesis is accepted. Therefore it can be inferred that there is No relationship between Replacement Facility of Mother Dairy and Types of the Shop of Reliance Dairy Food Ltd.

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12. To study the relationship between Replacement Facility of RDFL and Types of the Shop of Reliance Dairy Food Ltd.

Ho: There is no relationship between Replacement Facility of RDFL and Types of the Shop of Reliance Dairy Food Ltd.H1: There is a relationship between Replacement Facility of RDFL and Types of the Shop of Reliance Dairy Food Ltd.

Crosstab

Count

X7b

Total1.00 2.00 3.00

X5c 1.00 14 11 2 27

2.00 12 6 4 22

3.00 4 1 1 6

4.00 0 2 2 4

5.00 0 0 1 1

Total 30 20 10 60

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)




N of Valid Cases 60



Interpretation: - As the Pearson Chi- square value is 13.049 and its significant value is .110, a Null hypothesis is accepted. Therefore it can be inferred that there is No relationship between Replacement Facility of RDFL and Types of the Shop of Reliance Dairy Food Ltd.

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13. To study the relationship between Replacement Facility of Param and Types of the Shop of Reliance Dairy Food Ltd.

Ho: There is no relationship between Replacement Facility of Param and Types of the Shop of Reliance Dairy Food Ltd.H1: There is a relationship between Replacement Facility of Param and Types of the Shop of Reliance Dairy Food Ltd.

Crosstab

Count

X7b

Total1.00 2.00 3.00

X5d .00 8 7 1 16

1.00 13 7 5 25

2.00 9 6 3 18

5.00 0 0 1 1

Total 30 20 10 60

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)




N of Valid Cases 60



Interpretation: - As the Pearson Chi- square value is 6.962 and its significant value is .324, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Replacement Facility of Param and Types of the Shop of Reliance Dairy Food Ltd.

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14. To study the relationship between Replacement Facility of Paras and Types of the Shop of Reliance Dairy Food Ltd.

Ho: There is no relationship between Replacement Facility of Paras and Types of the Shop of Reliance Dairy Food Ltd.H1: There is a relationship between Replacement Facility of Param and Types of the Shop of Reliance Dairy Food Ltd.

Crosstab

Count

X7b

Total1.00 2.00 3.00

X5e .00 20 11 6 37

1.00 5 6 3 14

2.00 5 3 1 9

Total 30 20 10 60

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)




N of Valid Cases 60


expected count is 1.50.

Interpretation: - As the Pearson Chi- square value is 1.635 and its significant value is .802, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Replacement Facility of Paras and Types of the Shop of Reliance Dairy Food Ltd.

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15. To study the relationship between Replacement Facility of Others and Types of the Shop of Reliance Dairy Food Ltd.

Ho: There is no relationship between Replacement Facility of Others and Types of the Shop of Reliance Dairy Food Ltd.H1: There is a relationship between Replacement Facility of Others and Types of the Shop of Reliance Dairy Food Ltd.

Crosstab

Count

X7b

Total1.00 2.00 3.00

X5f 24 13 7 44

1 0 3 1 4

2 2 3 1 6

3 0 0 1 1

5 4 1 0 5

Total 30 20 10 60

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)



N of Valid Cases 60



Interpretation: - As the Pearson Chi- square value is 12.470 and its significant value is .131, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Replacement Facility of Others and Types of the Shop of Reliance Dairy Food Ltd.

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The project findings are:-

Reliance dairy products are mostly sold by the GROCERY SHOPS & DAIRY SHOP. Only few numbers of CONFECTIONARY retailers are sold it. This finding was referred from question no= 7-(iv).

Retailers have perceived that customers prefer FULL CREAM MILK, TONED MILK & DOUBLE TONED MILK respectively in Greater Noida. This finding was referred from question no = 3.

BUTTER MILK & CURDS selling of Reliance dairy food products ltd are good as compare to competitor. This finding was referred from question no = 3.

Mostly retailers are satisfied with PACKAGING, PRICE, MARGIN, & REPLACEMENT FACILITY of Reliance Milk in Greater Noida. This finding was referred from question no = 4.

Mostly retailers are dissatisfied with QUALITY (smell & thickness), TIMELY DELIVERY & CREDIT FACILITY of Reliance dairy milk in Greater Noida. This finding was referred from question no = 4.

Mostly retailers are neither satisfied nor dissatisfied with CURDLING of Reliance dairy milk in Greater Noida. This finding was referred from question no= 4.

Mostly retailers aren’t happy to stock Reliance Milk. This finding was referred from question no = 6.

The project conclusion:-

After doing the project now conclusion is as we know Reliance is a popular company and providing more products to the customers, Reliance dairy foods ltd company provides the dairy products in some cities, and somewhere is more awareness and somewhere is low but during the my summer internship in the Greater Noida the mostly Retailers are dissatisfied with Reliance dairy foods ltd. So for this situation company have to improve the Quality, delivery systems and promotions.

Finally we conclude on basis of objective led down the project one as follows.

After this study I found that BUTTER MILK & CURDS selling of Reliance dairy

food products ltd are good as compare to competitor in Greater Noida.

Mostly retailers are dissatisfied with MILK QUALITY (curdling, smell & thickness),

TIMELY DELIVERY & CREDIT FACILITY of Reliance dairy milk in Greater Noida.

Mostly retailers are satisfied with PRICE, PACKAGING, PROMOTIONAL,

REPLACEMENT FACILITY, & SCHEME of reliance dairy product.

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-: RECOMMENDATION:-

As we know the total sales are depending on Retailers so:-

Less awareness about reliance dairy products among consumer.

Company have to improve their Milk smell, curdling problem, milk thickness.

Company should give the best margin to the Distributors.

To increase the sales, company should give incentives and compensation to the sales team.

Company should cover the more area and more Retailers in Greater Noida region.

Company should provide backed training & facilities for new channel members.

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References:

Reference refers to the sources through which information has been retrieved in my Project.

Marketing Management by Philip Kotler.

Marketing Management by S.A. Sherlekar

Business Research Methodology by Deepak Chawla, Neena Sondhi.

Previous Summer internship Project

Milk association

National Dairy

Journals:

Internet:

http://www.boarddairy.com

http://www.business-standard.com/

http://www.thehindubusinessline.in/

http://www.ril.com/html/business/business_retail.html

http://www.apeda.gov.in/apedawebsite/SubHead_Products/Dairy_Products.htm

http://agmarknet.nic.in/research_studies.htm

http://www.bis.org.in/

http://www.bis.org.in/

http://agmarknet.nic.in/research_studies.htm

http://www.apeda.gov.in/apedawebsite/SubHead_Products/Dairy_Products.htm

http://www.ril.com/html/business/business_retail.html

http://www.thehindubusinessline.in/

http://www.business-standard.com/

http://www.boarddairy.com/

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To study the factors responsible for retailer satisfaction of RDFL

1. Do you sell dairy products?

2. Do you sell Reliance Daily life products?

3. How much quantity do you sell of each products:-

Products Varity Reliance AmulMother Dairy Param Paras Others

MilkFCM TM DTM SM

Curd Butter Milk

4. Please give your views Reliance Milk:-

ParametersHighly Satisfied

SatisfiedNeither Satisfied Nor Dissatisfied

DissatisfiedHighly dissatisfied

Quality Packaging

Price Margin Timely

Delivery Promotional

Schemes Credit facility

replacement facility

Curdling

I. Yes

II. No

I. Yes

II. No

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5. Rate the company’s replacement facility for milk:-

NameHighly Satisfied

Satisfied

Neither Satisfied Nor Dissatisfied

dissatisfiedHighly dissatisfied

RDFL Mother Dairy RDFL Param Paras Others

6. Are you Happy being stockiest Reliance Milk?

Why yes: - ………………………………………………………………………………

Why No: - ……………………………………………………………………………….

7. Personal Information :-

I. Store Name: - ……………………………………………………………………………………

II. Exact location of the shop: - ………………………………………………………………

III. Size of the shop :-

A. Big

B. Neither big nor Small

C. Small

D. Very Small

I. Yes

II. No

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IV. Types of the Shop :-

A. Grocery Shop

B. Dairy

C. Confectionary

D. Others

V. Name of the Shop keeper :-

Mr. /Ms: - ……………………………………………………………………………….

VI. Gender :-

A. Male

B. Female.

VII. Age :-

A. Less than 20

B. 20-30

C. 30-40

D. 40-50

E. more than 50

VIII. General behavior pattern of the shop keeper:-

A. Very Good

B. Good

C. Bad

D. Very Bad

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IX. Phone: - ………………………………………………………………………

summer internship project in reliance dairy

Business

dairy products

reliance dairy food

work of

following project report

reliance dairy foods

faculty mentor

analysis work

summer internship program