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inTernaTiOnal sUmmer sChOOls

EARN SchooL cREdItS IN thE South of fRANcE

2016in Marseille

www.kedgebs.com/en/programmes/international-summer-schools-marseille

Benefits

• Add a euro-mediterranean perspective to your business studies.

• Experience the beauty of the Provence region of France.

• Participate in an intense cultural experience.

• Create an international network of friends.

schedule

• SpoRt & EvENt MANAgEMENt

June 13 - June 30

• sustainable dEvELopMENt & SocIAL responsibility

June 20 - July 15

• cross cultutral NEgotIAtIoN

June 27 - July 21

nomination deadline: march 30 (except for sport & event management : march 15)

application deadline: april 30

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2 Business classes: undergraduate upper level - master level

• Strategic Management & Advance Marketing for Sports Organizations • Sport Consulting & Media-Marketing Strategy

Total of credits for this summer school: 10 (5 per course)One course includes 48 contact hours + 12 hours of workshop about sport events and activities.

This course is designed to include the unique aspects of the sport product, the sport consumer market, and the sport organization perspective including Entertainment experience. Course content will include an international perspective with a focus on sports marketing, delving into areas such as branding, segmentation issues, sponsorship activations, ticketing and reputation management. Course highlights include a case-based teaching method and a very interactive setting, including site visits and guest speakers.

sport & event manaGement

June 13 - June 30, 2016

examPle OF sPOrT evenTs anD aCTiviTies (2015 PrOgramme)

• a sailing cruise on a luxurious maxi catamaran in the calanques of Marseille/cassis.

• scuba Diving at riou island: scuba dive in one of the most scenic areas of the protected islands of Marseille.

• olympique of Marseille stadium Visit: entertainment center of one of the most famous football clubs of europe.

• oreca circuit ricard Visit: one of the leading players in auto sport for more than 35 years and toyota team for 24 hours of le Mans (future Formula 1 Grand prix).

2 Business classes: undergraduate upper level - master level

• Sustainable Development & Social Responsibility• International Mediterranean Business Management

Total of credits for this summer school: 10 (5 per course)One course includes 30 contact hours + workshops (including visits or daytrips).

Possibility to obtain an additional 5 ECTS optional French Language course.

• Sustainable Development & Social ResponsibilityThis course deals with environmental economics and management, and corporate social responsibility. It gives an introduction to the main concept of sustainable development, at the micro and macro levels, and with a particular focus on environmental issues.

• International Mediterranean Business Management This course has a dominant managerial theme with 3 interrelated purposes:

- to prepare the student to successfully manage international business activities,- to discuss the various elements about the influence of internationalization,- to become familiar with these management and international business principles in the Mediterranean region.

sustainaBledevelopment &social responsiBility

June 20 – July 15, 2016

please note that this programme requires a minimum of 12 participants .

deadlines : nominations : March 15.applications : april 30

deadlines : nominations : March 30applications : april 30

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2 Business classes: Bachelor level only

• Cross Cultural Negotiation• Principles of Marketing*

Total of credits for this summer school: 10 (5 per course)One course includes 20 contact hours + 10 hours of workshop about corporate and social visits.

Possibility to obtain an additional 5 ECTS optional French Language course.

cross cultural neGotiation sKill

June 27 – July 21, 2016

• Cross Cultural NegotiationThis undergraduate programme combines two essentials of every global business manager: knowledge of introduction to finance and an understanding of cross cultural negotiation practices.

Students will delve into the nature of negotiation and its various facets (personal styles, preparation, strategies, power, and negotiation games), and develop an ability to analyze cross-cultural negotiations and increase their skills as a global business negotiator.

•Principles of Marketing* This course is an overview of marketing principles and strategies including marketing processes, identifying marketing opportunities, defining target markets, developing the marketing mix, evaluation and control of marketing processes. Through the application of these concepts the student is expected to develop a basic understanding of marketing terminology and applications.

*This course may change

deadlines : nominations : March 30applications : april 30

inTernaTiOnal sUmmer sChOOls

REgIStRAtIoN ANd fEES

2016in Marseille

HOW TO APPLY ? Please contact short-terms@kedgebs.comor +33(0)491 827 904

students from partner institutions

1) 15% reduction(1) on tuition fees for students from partner institutions with no summer exchange agreement.

2) students nominated by partner institutions as summer exchange students in the framework of an exchange agreement will not be charged any tuition fee.

free mover students

• SpoRt & EvENt MANAgEMENt

3-week programme : 1,850€*

• sustainable DeVelopMent & social responsibility

4-week programme : 2,150€*

• cRoSS cuLtutRAL NEgotIAtIoN

4-week programme : 2,150€*

*Includes the 300€ non-refundable registration fee which is required for confirming application.

special reduction 1) Early-bird: 15% reduction on tuition fee if wire transfer payment made by 15th March.

2) Special rates according to number of students (1)

Participants % Reduction

5-10 -10%

10-20 -15%

More than 20 -20%(1) Reduction are non accumulative

• Classes.• Transfer of credits.• Welcome days (welcome lunch & welcome dinner).• Awarding certificates during farewell cocktail.• Corporate and cultural visits.• Sport activities.

CADRe TUITION Fee INCLUDeS

• Accommodation (which is pre booked in two residences in the center of Marseille at very inte-rested rates) .• Food (except meals included in the programme).• Public transportation cardFlight and personal expenses.

CADRe TUITION Fee DO NOT INCLUDe

INTERNATIONAL summER schOOLs in marseille

29th european Business school

earn school credits in south of france

KedGe Business school Key fiGures

• 12 000 students (including 26% of international students)

• 50 000 alumni

• 7 campuses : Bordeaux, marseille, Paris, Toulon, suzhou, shanghai and Dakar

• 289 international academic partners (60% holding at least one of the following accreditations: aaCsB, eQUis or amBa)

• 196 professors (including 43% of international professors)

• 200 m€ euros have been invested in Pedagogy & Campuses over 7 years

• 2nd French Business school in research Publications (427 papers published in 2013-2014)

KEDGE Business School is one of only 1% of Business Schools in the world to hold the Triple Crown (AMBA, EQUIS & AACSB).