summer time fine - s3-eu-west-1. · pdf filein light of the summer season, we spoke to our...
TRANSCRIPT
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Contents
01 Intro
02 What’s in the diary
for summer?
03 Fun in the sun
04 Sundown Moments
05 Festival season
06 Summer Jobs
07 You know it’s a
British summer when…
08 Summer Memes
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Intro
In light of the summer season, we spoke to
our online community of 1000+ 16-24 year
olds and asked them about what they are
getting up to this summer.
Tribes let us in on their precious summer
moments and activities. They also got
creative and made memes for us illustrating
their summer experience.
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What’s in the diary for summer?
For the majority of Tribes, summer is the perfect time for a getaway. Many go on holiday with their family, friends or significant other to countries overseas while some remain local exploring theme parks and festivals during the warmer season. Other youths are working during most if not all of the summer at their existing part times jobs or a temporary summer job either saving up to later go on holiday or for extra money at university.
“During the summer I work on an ice
cream van - travelling to different
shows and festivals across the
country. I am really looking forward to
working V Festival this year as the
lineup looks great and hopefully I will
have a great view of the main stage
from my van. I dont get to see my
work friends outside of the season due
to uni and other stuff so I cannot wait
to be reunited with them for some
more adventures!”
Naomi, 20
“in the summer im going
back to work in the US at
summer camp. I went last
year and its the best thing
I ever did.”
Tanya, 24
“Yay summer! So ill be
going on holiday with my
fiance - possibly to
Turkey for a bit of fun in
the sun and relaxation.”
Tally, 22
“I have booked my first girls holiday to
Zante!!! we are going two days after my
last exam so I fly straight away and I
could not be more excited! Feel so
independent going on holiday with my
friends - also this is my first holiday in 6
years!!!!!”
Alana,18
“Im going to Amsterdam
soon - any
recommendations?”
Michael, 20
“I am going to Wales with the family
and im going to Centre Parks with some
of my college mates in summer
holiday!... Im most looking forward to
relaxing and having zero college work to
do.”
Megan, 16
“I just took 4 days off
work to fly out to Spain
tomorrow - coming up
with the money for it and
planning such a
spontaneous holiday
like this was pretty hard
- but I did it and I cant
wait to go!”
Wahid, 18
5
Fun in the sun
The summer is an opportunity to try
new things, explore and gain new
experiences.
As well as going to festivals and on
holidays with friends and family,
summer is also a busy time for some
Tribes as they prepare before a new
start once the summer holiday is over
ie. a new academic year or work place.
“Im moving to Scotland in
September to do a masters
degree - so basically my whole
summer is building up funds for
that. Ive applied for a bunch of
different jobs at different places
so its basically just working and
planning for the next few months!”
-Sharna, 22
“Ive recently had a promotion so
this summer I have added
stress and responsibilities - and
hours! At least I have lots of
social things planned too to
keep me sane.”
-Semaicy, 22
“I am also doing a lot of bar
work and hoping to do a few
courses in cocktail-making and
the like so that when I
eventually do go travelling I
have enough skills (teaching
English and making drinks) to
keep going for a long time. I
will also be looking for
interning opportunities - but it
all depends really on whether I
get accepted and can get the
time off work!”
- Coreen, 18
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Sundown Moments
Summer sundown moments for Tribes
are all about feel care-free, worry-free,
away from the stress of the day and
focusing on relaxing. These times often
revolve around close friends and family.
For some of the Tribes sundown
moments involve drinking cider with
company. Cider is considered a social
and casual drink- chosen primarily for
taste and refreshment over getting
drunk.
“My favourite sundown moments
this year have been chilling by my
mates down by the river late into
the evening just chilling after
college and reflecting on the week
at college which was normally
busy and long its was just nice to
sit down relax and unwind in the
sunshine just chilling with mates.”
IanB, 18
“My favourite sundown moments of
this summer have been on
primrose hill - after having a picnic
with my friends and then heading
over to the pub to meet with more
people! Being a bit tipsy while the
sun is still out is always a laugh
and puts everyone in a good mood.”
Sofia, 19
“My favourite sundown moments are
usually with my family - sat outside
having a few drinks and playing a game
of cards.”
Meg, 18
7
However, they will consider
going abroad where there are
specific events, interests or
motives prompting them. Many
of them mentioned that they
do, or would, combine the
festival into a bigger holiday.
The biggest draws for these are
the cultural experience, good
weather and novel artists.
Tribes seem to assume that
festivals abroad are more
expensive as they’d need to get
flights and accommodation.
However, the few who have
travelled further for festivals
have found that they can go to
European festivals especially on
a fairly reasonable budget.
Festival season
When it comes to festivals, Tribes are idealists and find themselves conflicted when it comes to deciding on the ones they want to go to and managing their budgets.
It often ends up being a toss up between keeping it cheap and local and seeking out new exciting experiences.
Most Tribes prefer to stay within the UK or so far have only stayed local - Festivals abroad tending to be more of a pipe dream than anything actionable.
“Furthest I went was Reading! Haha! I would love to go to
coachella or SXSW in Texas. Maximum I would spend..maybe
£1000. For the experience.”
Muinat, 17
“So far it was quite local - only a couple
of hours away - I dont think theres a
maximum distance - is just the expense
that stops me going far - again I think if I
had the disposable money Ive never
heard of a festival I thought was
unreasonably priced - I just cant afford
most of them!”
Elena, 21
“The furthest Ive
travelled is Stratford
which isn't very far -
id probably spend
100 on tickets - but
most of the festivals I go to are free.”
Tom, 18
“I went to the Czech
Republic for Hip Hop Kemp.
I would be willing to travel
as far as it takes if I really
wanted to go…There is not
really a maximum I would
spend as I would most
likely combine a festival
abroad with a holiday so I
would stay for a couple
weeks or so to make
visiting extra worth it.”
Joseph, 22
“I reckon festivals abroad are
like the older siblings on UK
ones; bigger - cooler and with
way more friends. The only
reason I wouldn't go abroad is
cause of how expensive it is.”
Matthew, 16
8
Tribes that are able to travel by
either public transport or a car
have a bigger group of jobs to
choose from.
They seem to look online for
websites like Indeed.com and
are willing to travel reasonable
distances if a job offers enough
money or/and experience.
Ability to travel further enables
them to have higher demands
for the jobs they seek and
consequently, big city Tribes
are more selective in choosing
what job to take than their
small town counterparts.
Summer Jobs
The way Tribes look for summer jobs seems to be dependent on where they live.
•Those that live in small towns with bad public transport seem to look for a job close to home because it is too much work to travel every day.
•This type of job-hunting seems to be predominantly based on recommendations by friends and walking into establishments close to home and dropping your CV’s.
•Often going for local establishments such as village department store or town shops.
“I’ve looked very locally seeing as I live in a small village
with a terrible bus service. I did get an interview in my
local town in a department store but it turned out that it
was just so they could ring me if they had any jobs going.”
Rhiannon, 20
“Well I’m a little older to be
just looking for a summer job
so I look for permanent part
time jobs I can work round
my beauty course until I’ve
finished it. I look for jobs that
give the prospect of full time
so look for jobs that I can use
my skills in too. I get
motivated by payday each
month which means that I
can treat myself. I found my
last job via Indeed which is a
great site because you enter
your CV.”
Eme, 21
“Around Feb/ March is time to
look. Indeed.com/ uni. My
summer job this year was
quite exciting. I did a research
project @ uni. Which is useful
for future plans etc. - flexible
hours - good pay and
interesting. I think something
interesting that wont get too
tedious. I hated retail.”
Kathryn, 19
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They also look for jobs that
steer away from the mundane
such as:
• Jobs, where they are working in
the sun, for example in a water
park or near a beach, are more
appealing
• Jobs that are fun, where they
are part of an experience and
there is a social element such
as working on a Festival or in a
bar.
• Jobs where they meet
interesting people throughout
their day, for example working
in an independent shop.
Excited about summer jobs?
Tribes generally don’t think summer jobs are very exciting. However some aspects that go hand in hand with summer jobs do excite them or least incentivise them, such as (in order):
1. Earning enough money to do more exciting things when Uni or School starts again
2. Gaining experience that they could use in their careers
3. Meeting new people and working with friends or a fun crew
4. Flexibility, this grants them free time to hang out during their summer holidays
“These jobs are good because
they are flexible. I think of
summer jobs as being fun
and different. They should
make you excited to go to
work and make the summer
seem fun even though you’re
working. I think bar jobs at
festivals are great examples
because you meet lots of
great people - get to hear the
music and get paid for being
at a festival.”
Zoe, 19
“I have to say that a company
being flexible is a good thing
that they are able to work
around you and also going out
of your comfort zone a little bit
and trying something you
haven’t tried before that is a
good thing I think.”
Ian, 18 “The money is always a huge incentive. I need money to buy
a lot of things i.e. gadgets! Money is the main factor -
experience is good too and helpful for the CV!”
Danny, 16
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However, this is not mutually
exclusive, while most Tribes
definitely go for the money,
gaining the right experience is
also really important to Tribes
who are thinking about their
future careers and well aware
how valuable experience is in
today’s job market.
A job that offers both money and
experience would be their ideal
situation.
Especially jobs that provide
experience:
• Leading a Camp (like Camp
America)
•A work placement within a
select industry of interest
•Roles were they can work on
customer service such as
lifeguarding
Summer job motivations
A majority of Tribes are motivated by money.
Many of the Tribes are not yet at the ‘career’ stage of life so money can often be tight. They are concerned about current and future living expenses as well as money for socialising.
Summer jobs as are a necessity for sustaining their lifestyles, creating a “have to” mentality rather than a ‘want to.’
“I’m kind of lucky in this way!
I’m on placement with Nestle
at the minute and it was due
to finish in June - however I
was offered the opportunity to
extend my placement until
Mid-Sept and I did! I thought
the experience would really
benefit me and I have learnt
so much!”
Rachel, 22
“I’m lucky to have had a
summer job doing research
in creative industry,
something I’m a specialist
in which is great. Money is a
motivation but this job also
gave me great experience in
my field.”
Sam, 24
“The money is most important as it needs to be enough to
pay rent - bills food etc as well as save some on the side -
everyone needs a vacation from work! Next I think of what
will add to my CV. I try not to get the same job over and over
and want to have a job that’s going to demonstrate my skills
differently to those where I have already worked. If i can
learn something new from the job or be challenged by it
that’s an added bonus!”
Chloe, 22
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You know it’s British Summer when…
1. Rumours going round at school that if it is over a certain
temperature the school have to send everyone home
2. Being laughed at by people who live in hot countries for melting
and going into a national panic if it goes over 25 degrees
3. Laughing at everyones pathetic excuses of a tan
4. Planning a beach trip on the one hot day of the year - for another
day which turns out not to even be hot anymore
5. British barbeques
6. Complaining about the lack of air conditioning in every building
7. Not sleeping because no one is used to it being hot
8. Getting the paddling pool out - only to find that the next day it is
back to being rainy and having to put it away in shame
9. Arguments over whether it is acceptable or not to kill wasps
10. Wondering if last years supply of ice lollies is still lingering in
the bottom of the freezer somewhere.
- Nuala, 17, Male
“Planning a holiday abroad to escape the bad British weather only to end up being
away for the only British heatwave of
the year.” -Nicole, 23
“All sorts of body parts are on display - mostly looking pink and crispy. Feet are
also on display - hairy toes and all. Barbies.”
-Jack, 19
“Skimpy clothing - bright colours - social
media pictures - bright colours - days
out and relaxing.” -Craig, 21