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Summer Time Fine July 2017

1

2

Contents

01 Intro

02 What’s in the diary

for summer?

03 Fun in the sun

04 Sundown Moments

05 Festival season

06 Summer Jobs

07 You know it’s a

British summer when…

08 Summer Memes

3

Intro

In light of the summer season, we spoke to

our online community of 1000+ 16-24 year

olds and asked them about what they are

getting up to this summer.

Tribes let us in on their precious summer

moments and activities. They also got

creative and made memes for us illustrating

their summer experience.

4

What’s in the diary for summer?

For the majority of Tribes, summer is the perfect time for a getaway. Many go on holiday with their family, friends or significant other to countries overseas while some remain local exploring theme parks and festivals during the warmer season. Other youths are working during most if not all of the summer at their existing part times jobs or a temporary summer job either saving up to later go on holiday or for extra money at university.

“During the summer I work on an ice

cream van - travelling to different

shows and festivals across the

country. I am really looking forward to

working V Festival this year as the

lineup looks great and hopefully I will

have a great view of the main stage

from my van. I dont get to see my

work friends outside of the season due

to uni and other stuff so I cannot wait

to be reunited with them for some

more adventures!”

Naomi, 20

“in the summer im going

back to work in the US at

summer camp. I went last

year and its the best thing

I ever did.”

Tanya, 24

“Yay summer! So ill be

going on holiday with my

fiance - possibly to

Turkey for a bit of fun in

the sun and relaxation.”

Tally, 22

“I have booked my first girls holiday to

Zante!!! we are going two days after my

last exam so I fly straight away and I

could not be more excited! Feel so

independent going on holiday with my

friends - also this is my first holiday in 6

years!!!!!”

Alana,18

“Im going to Amsterdam

soon - any

recommendations?”

Michael, 20

“I am going to Wales with the family

and im going to Centre Parks with some

of my college mates in summer

holiday!... Im most looking forward to

relaxing and having zero college work to

do.”

Megan, 16

“I just took 4 days off

work to fly out to Spain

tomorrow - coming up

with the money for it and

planning such a

spontaneous holiday

like this was pretty hard

- but I did it and I cant

wait to go!”

Wahid, 18

5

Fun in the sun

The summer is an opportunity to try

new things, explore and gain new

experiences.

As well as going to festivals and on

holidays with friends and family,

summer is also a busy time for some

Tribes as they prepare before a new

start once the summer holiday is over

ie. a new academic year or work place.

“Im moving to Scotland in

September to do a masters

degree - so basically my whole

summer is building up funds for

that. Ive applied for a bunch of

different jobs at different places

so its basically just working and

planning for the next few months!”

-Sharna, 22

“Ive recently had a promotion so

this summer I have added

stress and responsibilities - and

hours! At least I have lots of

social things planned too to

keep me sane.”

-Semaicy, 22

“I am also doing a lot of bar

work and hoping to do a few

courses in cocktail-making and

the like so that when I

eventually do go travelling I

have enough skills (teaching

English and making drinks) to

keep going for a long time. I

will also be looking for

interning opportunities - but it

all depends really on whether I

get accepted and can get the

time off work!”

- Coreen, 18

6

Sundown Moments

Summer sundown moments for Tribes

are all about feel care-free, worry-free,

away from the stress of the day and

focusing on relaxing. These times often

revolve around close friends and family.

For some of the Tribes sundown

moments involve drinking cider with

company. Cider is considered a social

and casual drink- chosen primarily for

taste and refreshment over getting

drunk.

“My favourite sundown moments

this year have been chilling by my

mates down by the river late into

the evening just chilling after

college and reflecting on the week

at college which was normally

busy and long its was just nice to

sit down relax and unwind in the

sunshine just chilling with mates.”

IanB, 18

“My favourite sundown moments of

this summer have been on

primrose hill - after having a picnic

with my friends and then heading

over to the pub to meet with more

people! Being a bit tipsy while the

sun is still out is always a laugh

and puts everyone in a good mood.”

Sofia, 19

“My favourite sundown moments are

usually with my family - sat outside

having a few drinks and playing a game

of cards.”

Meg, 18

7

However, they will consider

going abroad where there are

specific events, interests or

motives prompting them. Many

of them mentioned that they

do, or would, combine the

festival into a bigger holiday.

The biggest draws for these are

the cultural experience, good

weather and novel artists.

Tribes seem to assume that

festivals abroad are more

expensive as they’d need to get

flights and accommodation.

However, the few who have

travelled further for festivals

have found that they can go to

European festivals especially on

a fairly reasonable budget.

Festival season

When it comes to festivals, Tribes are idealists and find themselves conflicted when it comes to deciding on the ones they want to go to and managing their budgets.

It often ends up being a toss up between keeping it cheap and local and seeking out new exciting experiences.

Most Tribes prefer to stay within the UK or so far have only stayed local - Festivals abroad tending to be more of a pipe dream than anything actionable.

“Furthest I went was Reading! Haha! I would love to go to

coachella or SXSW in Texas. Maximum I would spend..maybe

£1000. For the experience.”

Muinat, 17

“So far it was quite local - only a couple

of hours away - I dont think theres a

maximum distance - is just the expense

that stops me going far - again I think if I

had the disposable money Ive never

heard of a festival I thought was

unreasonably priced - I just cant afford

most of them!”

Elena, 21

“The furthest Ive

travelled is Stratford

which isn't very far -

id probably spend

100 on tickets - but

most of the festivals I go to are free.”

Tom, 18

“I went to the Czech

Republic for Hip Hop Kemp.

I would be willing to travel

as far as it takes if I really

wanted to go…There is not

really a maximum I would

spend as I would most

likely combine a festival

abroad with a holiday so I

would stay for a couple

weeks or so to make

visiting extra worth it.”

Joseph, 22

“I reckon festivals abroad are

like the older siblings on UK

ones; bigger - cooler and with

way more friends. The only

reason I wouldn't go abroad is

cause of how expensive it is.”

Matthew, 16

8

Tribes that are able to travel by

either public transport or a car

have a bigger group of jobs to

choose from.

They seem to look online for

websites like Indeed.com and

are willing to travel reasonable

distances if a job offers enough

money or/and experience.

Ability to travel further enables

them to have higher demands

for the jobs they seek and

consequently, big city Tribes

are more selective in choosing

what job to take than their

small town counterparts.

Summer Jobs

The way Tribes look for summer jobs seems to be dependent on where they live.

•Those that live in small towns with bad public transport seem to look for a job close to home because it is too much work to travel every day.

•This type of job-hunting seems to be predominantly based on recommendations by friends and walking into establishments close to home and dropping your CV’s.

•Often going for local establishments such as village department store or town shops.

“I’ve looked very locally seeing as I live in a small village

with a terrible bus service. I did get an interview in my

local town in a department store but it turned out that it

was just so they could ring me if they had any jobs going.”

Rhiannon, 20

“Well I’m a little older to be

just looking for a summer job

so I look for permanent part

time jobs I can work round

my beauty course until I’ve

finished it. I look for jobs that

give the prospect of full time

so look for jobs that I can use

my skills in too. I get

motivated by payday each

month which means that I

can treat myself. I found my

last job via Indeed which is a

great site because you enter

your CV.”

Eme, 21

“Around Feb/ March is time to

look. Indeed.com/ uni. My

summer job this year was

quite exciting. I did a research

project @ uni. Which is useful

for future plans etc. - flexible

hours - good pay and

interesting. I think something

interesting that wont get too

tedious. I hated retail.”

Kathryn, 19

9

They also look for jobs that

steer away from the mundane

such as:

• Jobs, where they are working in

the sun, for example in a water

park or near a beach, are more

appealing

• Jobs that are fun, where they

are part of an experience and

there is a social element such

as working on a Festival or in a

bar.

• Jobs where they meet

interesting people throughout

their day, for example working

in an independent shop.

Excited about summer jobs?

Tribes generally don’t think summer jobs are very exciting. However some aspects that go hand in hand with summer jobs do excite them or least incentivise them, such as (in order):

1. Earning enough money to do more exciting things when Uni or School starts again

2. Gaining experience that they could use in their careers

3. Meeting new people and working with friends or a fun crew

4. Flexibility, this grants them free time to hang out during their summer holidays

“These jobs are good because

they are flexible. I think of

summer jobs as being fun

and different. They should

make you excited to go to

work and make the summer

seem fun even though you’re

working. I think bar jobs at

festivals are great examples

because you meet lots of

great people - get to hear the

music and get paid for being

at a festival.”

Zoe, 19

“I have to say that a company

being flexible is a good thing

that they are able to work

around you and also going out

of your comfort zone a little bit

and trying something you

haven’t tried before that is a

good thing I think.”

Ian, 18 “The money is always a huge incentive. I need money to buy

a lot of things i.e. gadgets! Money is the main factor -

experience is good too and helpful for the CV!”

Danny, 16

10

However, this is not mutually

exclusive, while most Tribes

definitely go for the money,

gaining the right experience is

also really important to Tribes

who are thinking about their

future careers and well aware

how valuable experience is in

today’s job market.

A job that offers both money and

experience would be their ideal

situation.

Especially jobs that provide

experience:

• Leading a Camp (like Camp

America)

•A work placement within a

select industry of interest

•Roles were they can work on

customer service such as

lifeguarding

Summer job motivations

A majority of Tribes are motivated by money.

Many of the Tribes are not yet at the ‘career’ stage of life so money can often be tight. They are concerned about current and future living expenses as well as money for socialising.

Summer jobs as are a necessity for sustaining their lifestyles, creating a “have to” mentality rather than a ‘want to.’

“I’m kind of lucky in this way!

I’m on placement with Nestle

at the minute and it was due

to finish in June - however I

was offered the opportunity to

extend my placement until

Mid-Sept and I did! I thought

the experience would really

benefit me and I have learnt

so much!”

Rachel, 22

“I’m lucky to have had a

summer job doing research

in creative industry,

something I’m a specialist

in which is great. Money is a

motivation but this job also

gave me great experience in

my field.”

Sam, 24

“The money is most important as it needs to be enough to

pay rent - bills food etc as well as save some on the side -

everyone needs a vacation from work! Next I think of what

will add to my CV. I try not to get the same job over and over

and want to have a job that’s going to demonstrate my skills

differently to those where I have already worked. If i can

learn something new from the job or be challenged by it

that’s an added bonus!”

Chloe, 22

11

You know it’s British Summer when…

1. Rumours going round at school that if it is over a certain

temperature the school have to send everyone home

2. Being laughed at by people who live in hot countries for melting

and going into a national panic if it goes over 25 degrees

3. Laughing at everyones pathetic excuses of a tan

4. Planning a beach trip on the one hot day of the year - for another

day which turns out not to even be hot anymore

5. British barbeques

6. Complaining about the lack of air conditioning in every building

7. Not sleeping because no one is used to it being hot

8. Getting the paddling pool out - only to find that the next day it is

back to being rainy and having to put it away in shame

9. Arguments over whether it is acceptable or not to kill wasps

10. Wondering if last years supply of ice lollies is still lingering in

the bottom of the freezer somewhere.

- Nuala, 17, Male

“Planning a holiday abroad to escape the bad British weather only to end up being

away for the only British heatwave of

the year.” -Nicole, 23

“All sorts of body parts are on display - mostly looking pink and crispy. Feet are

also on display - hairy toes and all. Barbies.”

-Jack, 19

“Skimpy clothing - bright colours - social

media pictures - bright colours - days

out and relaxing.” -Craig, 21

You know it’s a British Summer when…

Memes made by Tribes.

nsjj99 Wahid

Golden_ellen ManekaJay

Golden_ellen

Grace New AmieeM

Maggotpanda666

vennagon1807