summery of audience research
DESCRIPTION
TRANSCRIPT
![Page 1: Summery of audience research](https://reader033.vdocuments.net/reader033/viewer/2022061120/546ce735af79595e658b5ce1/html5/thumbnails/1.jpg)
Summery of Audience Research
![Page 2: Summery of audience research](https://reader033.vdocuments.net/reader033/viewer/2022061120/546ce735af79595e658b5ce1/html5/thumbnails/2.jpg)
Audience Research
• For my research I created a Wallwisher page to get responses by posting a link on my Facebook page which was used to get an overview of peoples thoughts.
• I also posted a link to a ten question survey which I created by the use of survey monkey. This was posted on my Facebook page as well however I only got 9 responses for it which is a suitable amount but I was hoping for more.
• Finally I filmed a focus group of three people to get a more open idea of what an audience of my product would like to see.
![Page 3: Summery of audience research](https://reader033.vdocuments.net/reader033/viewer/2022061120/546ce735af79595e658b5ce1/html5/thumbnails/3.jpg)
WallwisherFrom the comments left on my wallwisher where I posted the question “What Would You Like To See In A Music Video?” Most of the comments left said that the audience wanted a music video to consist of girls, a good narrative, a good pace of editing that could be in sync with the music and/or the narrative.
![Page 4: Summery of audience research](https://reader033.vdocuments.net/reader033/viewer/2022061120/546ce735af79595e658b5ce1/html5/thumbnails/4.jpg)
SurveyThe first question I asked on my survey was “Are you male or female?” The problem of only having about a third of the people being female means I manly got answers from a male point of view.
Question 1
Male Female0
1
2
3
4
5
6
Peop
le
![Page 5: Summery of audience research](https://reader033.vdocuments.net/reader033/viewer/2022061120/546ce735af79595e658b5ce1/html5/thumbnails/5.jpg)
Survey
• The second question I asked on my survey was “How old are you?” all of the people said 16-20.
• This gave meant than the survey was being answered by older teenagers.
Question 2 Age
16-20
![Page 6: Summery of audience research](https://reader033.vdocuments.net/reader033/viewer/2022061120/546ce735af79595e658b5ce1/html5/thumbnails/6.jpg)
Survey
• The third question I asked on my survey was “What's your favorite genre of music?”
• Here I got mixed results as there are many different music genres.
Question 3
14%
21%
43%
7% 7%7%
Sales
Pop Rock R&BHip Hop Dubstep Indie
![Page 7: Summery of audience research](https://reader033.vdocuments.net/reader033/viewer/2022061120/546ce735af79595e658b5ce1/html5/thumbnails/7.jpg)
Survey
• The fourth question I asked on my survey was “What sort of artist do you tend to like?”
• The choices were between solo and band.
Question 4 Artist
SoloBand
![Page 8: Summery of audience research](https://reader033.vdocuments.net/reader033/viewer/2022061120/546ce735af79595e658b5ce1/html5/thumbnails/8.jpg)
Survey
• The fifth question I asked on my survey was “Do you watch music videos?”
• This was a yes or no question.
Question 5
People
0123456789
NoYes
![Page 9: Summery of audience research](https://reader033.vdocuments.net/reader033/viewer/2022061120/546ce735af79595e658b5ce1/html5/thumbnails/9.jpg)
Survey
• The sixth question I asked on my survey was “What do you expect in a music video?”
• Only 6 people answered this question.
Question 6
Girls
Narrative
Relation to Song
![Page 10: Summery of audience research](https://reader033.vdocuments.net/reader033/viewer/2022061120/546ce735af79595e658b5ce1/html5/thumbnails/10.jpg)
Survey
• The seventh question I asked on my survey was “What attracts you to music videos?”
• I got about the same response to this as to question 6.
Question 7
Girls Narrative
Music Band/Artist
![Page 11: Summery of audience research](https://reader033.vdocuments.net/reader033/viewer/2022061120/546ce735af79595e658b5ce1/html5/thumbnails/11.jpg)
Survey
• The eighth question I asked on my survey was “Do you like the genre of Pop Rock?”
• This was a yes or no question.
Question 8
44%
56%
Pop Rock?
YesNo
![Page 12: Summery of audience research](https://reader033.vdocuments.net/reader033/viewer/2022061120/546ce735af79595e658b5ce1/html5/thumbnails/12.jpg)
Survey
• The ninth question I asked on my survey was “What makes Pop Rock seem appealing to you?”
• I got mixed answers most of which were irrelevant as people didn’t know what Pop Rock is.
Question 9
It Doesn't
The Mix of the
Genres work well.
![Page 13: Summery of audience research](https://reader033.vdocuments.net/reader033/viewer/2022061120/546ce735af79595e658b5ce1/html5/thumbnails/13.jpg)
Survey
• The last question I asked on my survey was “Would you like to see a new music video for a Pop Rock song?”
• This was a yes or no question.
Question 10
33%
67%
Video?
Yes No
![Page 14: Summery of audience research](https://reader033.vdocuments.net/reader033/viewer/2022061120/546ce735af79595e658b5ce1/html5/thumbnails/14.jpg)
Focus Group
From my Focus Group I fount out the views of three people on what they want to see in music videos and their opinion on the music genre of Pop Rock.The result of the Focus Group were similar to my wallwisher and Survey that I posted on Facebook.
![Page 15: Summery of audience research](https://reader033.vdocuments.net/reader033/viewer/2022061120/546ce735af79595e658b5ce1/html5/thumbnails/15.jpg)
Focus Group
• I found out that to attract an audience of music videos I would need to include girls and a good narrative that’s related to the song to appeal to an audience of teenagers.
![Page 16: Summery of audience research](https://reader033.vdocuments.net/reader033/viewer/2022061120/546ce735af79595e658b5ce1/html5/thumbnails/16.jpg)
Focus Group
• A problem that I may encounter by the use of my Focus Group is that it only consisted of males and if I included a female or more people I would have got a more range of a response.