sumul dairy

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`+ AN INDUSTRIAL VISIT REPORT ON "Sumul Dairy” PREPARED BY : Chheta Dharmesh H. CLASS : B.B.A. Sem 4 ACADEMIC YEAR : 2011-2012 ROLL NO. 65 GUIDED BY : Prof.Alpa Joshi Gyanyagna College of Science and Management, Rajkot 1 | Page

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Page 1: Sumul dairy

`+

AN

INDUSTRIAL VISIT REPORTON

"Sumul Dairy”

PREPARED BY :Chheta Dharmesh H.

CLASS :B.B.A. Sem 4

ACADEMIC YEAR :2011-2012

ROLL NO.65

GUIDED BY :Prof.Alpa Joshi

Gyanyagna College of Science and Management, Rajkot

SUBMITTED TO :SAURASHTRA UNIVERSITY

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Declaration

I, the undersigned DHARMESH CHHETA, student of B.B.A, hereby

declare that the project work presented in this report on “SUMUL DAIRY”

is my own work and submitted by me to “SHRI GYANYAGNA COLLEGE

OF SCIENCE & MANAGEMENT RAJKOT” towards the partial fulfillment

of the S.Y.B.B.A program.

This project is entirely outcome of my own efforts and the report

prepared there is based on the knowledge and the work done by me during

the project work.

I further declare that to the best of my knowledge, some part of this

report has been copied. I will be responsible for it and its consequences.

Date:

Place: DHARMESH CHHETA

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Preface

This training is important to me as student of management to

increase my knowledge about how management done at large scale industry

and also about brand company in details. This report contains valuable

information about customer’s view regarding SUMUL products at Surat.

This information obtains from analysis by manually, searching from internet

and practical way.

From this training, I get knowledge which is really helpful for me for

making my future bright.

DATE :

DHARMESH CHHETA

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Acknowledgement

I feel great pleasure to present this training report on “SUMUL

DAIRY”, Surat.

Being a student of B.B.A it is my pleasure to have an opportunity to present this Industrial Winter Training report at “SHRI GYANYAGNA COLLEGE OF SCIENCE & MANAGEMENT”.

My sincere thanks to my project guide Pro. Alpa Mem for his

guidance and technique about report writing that have been a key factor in

the successful completion of this project.

Last but not the least I acknowledge the support and encouragement of

my parents, teacher and friends.

Place: Yours faithfully

Date:

Dharmesh Chheta

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Executive Summery

Executive Summary is the brief introduction of each chapter. It

contains very few details of each chapter. Executive Summary is very

important because the reader or the user can know the details, objectives etc

of the report is useful to them on.

Introduction. This chapter contains introduction of dairy industry and same

important aspect of daily industry in India.

Company profile which contains the information of SUMUL Dairy. It

includes SUMUL dairy’s history, working area, Product mix, Hierarchy of

authority etc.

(1)Production Department

(2)Personal Department

(3) Finance Diparment

Finding & Conclusion. It provides the information regarding the results

derived from the study. It includes the conclusion of whole study.

Suggestion . It includes the views of despondence collected during the survey

regarding the SUMUL Products.

Reference Materials. It includes the all the sources information which is

used for collecting data & preparing the reports. It contents the name of web

sites & books from which the required information was collected.

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INDEXINDEXNo Contents Page No.

1. General Information 11

2. Company Profile 24

3. Production Department 38 4. Marketing Department 55

5. Personal Department 66

6. Finance Department 72

7. Findings & Conclusions 80

8. Suggestions 81

9. Reference Materials 82

(A)BIBLIOGRAPHY

(B) Photographs

11. Awards 84

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LIST OF TABLESLIST OF TABLES

No Contents Page No.

1 Dairy Federation 16

2 Board of directors 29

3 Objectives of Sumul 34

4 Plant Capacity 36

5 Types of milk 43

6. Progress of Dairy Husbandry 60

Activities

7. Balance sheet data 76

8. Awards 84

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LIST OF CHARTSLIST OF CHARTS

No Contents Page No.

1. Work area of SUMUL 35

2. Unit of SUMUL & their Capacity 36

3. Product mix of SUMUL Dairy 41

4. Milk Contains 42

5. Production Process 44

6. Hierarchy of Marketing Department 58

7. Organization Structures 55

8. Hierarchy of Finance Department 75

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INDEXINDEX

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No. Contents Page NO.

1. Introduction 14

2. Dairy Industry in India 15

3. History of Indian Dairy 16

4. Dairy Co-Operatives 18

5. NDDB Dairy 19

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INTRODUCTION

What is Dairy?

A dairy is a facility for the extraction and processing of animal milk mostly from

goats or cows, but also from buffalo, sheep, horses, or camels for human consumption.

As an adjective, the word dairy describes milk-based products and processes,

for example dairy cattle, dairy goat. A dairy farm produces milk and a dairy factory

processes it into a variety of dairy products.

Milk-producing animals have been domesticated for thousands of years. Initially

they were part of the subsistence farming that nomads engaged in. As the community

moved about the country so did their animals accompany them. Protecting and feeding

the animals were a big part of the symbiotic relationship between the animal and the

herder.

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In New Zealand English a dairy means a corner shop, milk bar or Superette and

dairy factory is the term for what is elsewhere a dairy.

In the UK a dairy is a processing facility that turns milk into a range of

products.

Dairy Industry in India

The dairy sector in the India has shown remarkable development in the past

decade and India has now become one of the largest producers of milk and value-added

milk products in the world. The dairy sector has developed through co-operatives in many

parts of the State. With the increase in milk production, Maharastra now regularly exports

milk to neighboring states. It has also initiated a free school feeding scheme, benefiting

more than three million school children from over 19,000 schools all over the State.

More than 2,445 million people economically active in agriculture in the world,

probably 2/3 or even more ¾ of them are wholly or partly dependent on livestock

farming. India is endowed with rich flora & Fauna & continues to be vital avenue for

employment and income generation, especially in rural areas. India, which has 66% of

economically active population, engaged in agriculture, derives 31% of Gross Domestic

Product GDP from agriculture. The share of livestock product is estimated at 21% of total

agricultural sector.

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History of Indian Dairy

Milking the old-fashioned way People milked cows by hand, in some countries

small numbers of cows are still milked by hand. Hand-milking is accomplished by

grasping the teats in the hand and expressing milk by either squeezing the fingers,

progressively, from the udder end to the tip or by squeezing the teat between thumb and

index finger then moving the hand downward from udder towards the end of the teat. And

repeat using both hands for speed. Both methods result in the milk that was trapped in the

milk duct being squirted out the end into a bucket that is supported between the knees (or

rests on the ground) of the milker who usually sits on a low stool to accomplish the

milking task.

In early times the cow, or cows, would stand in the field or paddock while being

milked. Young stock, heifers, would have to be trained to remain still to be milked. In

many countries the cows were tethered to a post and milked. The problem with this

method is that it still relies on quiet animals because the milking end of the cow is not

restrained. In northern countries where cows are kept in barns in winter, and much of the

rest of the year, they are still tethered only by the neck or head, particularly where they

are kept in small numbers.

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In the more recent past, people in agricultural societies owned dairy animals that

they milked for domestic or local (village) consumption, a typical

Example of a cottage industry. The animals might serve multiple purposes (for example,

as a draught animal for pulling a plough as a youngster and at the end of its useful life as

meat). In this case the animals were normally milked by hand and the herd size was quite

small so that all of the animals could be milked in less than an hour about 10 per milker.

With industrialization and urbanization the supply of milk became a commercial

industry with specialized breeds of cow being developed for dairy, as distinct from beef

or draught animals. Initially more people were employed as milkers but it soon turned to

mechanization with machines designed to do the milking. Historically, the milking and

the processing took place close together in space and time on a dairy farm.

Dairy Federation:-

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(Source: 57 Annual report of SUMUL)

Dairy Co-operativesDairy Cooperatives account for the major share of processed liquid milk marketed

in the country. Milk is processed and marketed by 170 Milk Producers' Cooperative

Unions, which federate into 15 State Cooperative Milk Marketing Federations.

The Dairy Board's programmes and activities seek to strengthen the functioning of

Dairy Cooperatives, as producer-owned and controlled organizations. NDDB supports the

development of dairy cooperatives by providing them financial assistance and technical

expertise, ensuring a better future for India's farmers.

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Over the years, brands created by cooperatives have become synonymous with

quality and value. Brands like Amul (GCMMF), Vijaya (AP), Verka (Punjab), Saras

(Rajasthan). Nandini (Karnataka), Milma (Kerala) and Gokul (Kolhapur) are among those

that have earned customer confidence.

Some of the major Dairy Cooperative Federations include:-

Andhra Pradesh Dairy Development Cooperative Federation Ltd (APDDCF)

Bihar State Cooperative Milk Producers' Federation Ltd (COMPFED)

Gujarat  Cooperative Milk Marketing Federation Ltd (GCMMF)

Haryana Dairy Development Cooperative Federation Ltd. (HDDCF)

Himachal Pradesh State Cooperative Milk Producers' Federation Ltd (HPSCMPF)

Karnataka Cooperative Milk Producers' Federation Ltd (KMF)

Kerala State Cooperative Milk Marketing Federation Ltd (KCMMF)

Madhya Pradesh State Cooperative Dairy Federation Ltd (MPCDF)

Maharashtra Rajya Sahakari Maryadit Dugdh Mahasangh (Mahasangh)

Orissa State Cooperative Milk Producers' Federation Ltd (OMFED)

Pradeshik Cooperative Dairy Federation Ltd (UP) (PCDF)

Monitoring Mechanism And

Regilatory For Dairy in

India NDDB

The National Dairy Development Board was created to promote, finance and

support producer-owned and controlled organisations. NDDB's programmes and activities

seek to strengthen farmer cooperatives and support national policies that are favorable to

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the growth of such institutions. Fundamental to NDDB's efforts are cooperative

principles and cooperative strategies.

Philosophy:

Cooperation is the preferred form of enterprise, giving people control over the

resources they create through democratic self-governance.

Self-reliance is attained when people work together, have a financial stake, and

both enjoy the autonomy and accept the account ability for building and managing

their own institutions.

Progressive evolution of the society is possible only when development is directed

by those whom it seeks to benefit.

In particular, women and the less privileged must be involved in cooperative

management and decision-making.

Technological innovation and the constant search for better ways to achieve our

objectives is the best way to retain our leading position in a dynamic market.

While our methods change to reflect changing conditions, our purpose and values

must remain constant.

The National Dairy Development Board (NDDB) was founded in 1965 to replace

exploitation with empowerment, tradition with modernity; stagnation with growth,

transforming dairying into an instrument for the development of India's rural

people.NDDB began its operations with the mission of making dairying a vehicle to a

better future for millions of grassroots milk producers. The mission achieved thrust and

direction with the launching of ”Operation Flood", a programme extending over

26 years and which used World Bank loan to finance India's emergence as the

world's largest milk producing nation.   Operation Flood's third phase was completed in

1996 and has to its credit a number of significant achievements.

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As on March 2006, India’s 1, 17,575 village dairy cooperatives federated into 170

milk unions and 15 federations procured on an average 21.5 million litres of milk every

day.  12.4 million Farmers are presently members of village dairy cooperatives.

Since its inception, the Dairy Board has planned and spearheaded India's dairy

programmes by placing dairy development in the hands of milk producers and the

professionals they employ to manage their cooperatives.  In addition, NDDB also

promotes other commodity-based cooperatives, allied industries and veterinary biological

on an intensive and nation-wide basis.

Action Plan for strengthening cooperative business

Strategy

Recruit, train and motivate increasing numbers of women to work for

cooperatives to achieve significant improvements in dairy husbandry, as they

primarily shoulder animal husbandry related responsibilities in rural India

Consolidation and growth in milk and milk product marketing, promoting

better equity for regional cooperative brands and developing qualified and

skilled manpower

Education of producer members, opinion leaders and trained professionals to

be expanded and strengthened

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Empower local leaders, strengthen societies and equip their staff and members

with the skills and information they need.

Persuade the State and Central Governments to remove

the shackles on cooperative laws so cooperatives can compete

on equal terms with other forms of enterprise

Action Plan

Institution Building Development

Orientation/induction programmes for farmers.

Training of Management Committee Members and Society Secretaries in

preparing business plans and its implementation.

Reorientation of union staff to new roles identified to meet perspective 2010

goals.

Strong Financial Base

Increase in dairy cooperative owned funds

Increase in cooperative contribution to union share capital

Expanding Marketing

Assistance in planning, implementation and monitoring of business plans of milk

unions geared to meet the targets envisioned in Perspective 2010

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Offering financial and technical help to milk unions and federations in areas such

as sales promotion, consumer education, distribution infrastructure development

etc.

Standardization of artwork, color, logo and retail outlet design across regional

cooperative brands with a view to promote better recall by consumers under a

common mnemonic umbrella

Introduction and improvement of marketing systems and processes necessary to

perform better in a competitive market place

Training and development of management and staff of milk unions and

federations.

Legislative Framework

Supporting efforts aimed at enactment of progressive legislative framework for

the cooperatives at the State and the Centre

Encouraging and assisting dairy cooperatives in incorporation under progressive

and enabling laws.

Women's Participation

Increasing women membership in dairy cooperatives to 50 per cent recognizing

the potential of this segment as decision makers having practical knowledge about

animal husbandry practices

Undertaking measures for significantly improving women's participation in the

governance of dairy cooperatives.

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Perspective 2013 plan

The Perspective 2013 plan of the Dairy Board maps the future of dairying in

India, setting realistic goals for Strengthening Cooperative Business, Production

Enhancement, Assuring Quality, and creating an Information and Development Research.

The plan was realized with the successful completion of the Operation Flood Programme

and has been developed by the State Milk Marketing Federations and the Milk Producers'

Cooperative Unions in consultation with the Dairy Board. The Perspective 2013 goals

and strategies to meet them have been drawn by its actual implementers - Federation and

Unions and supported by NDDB.

Market Overview

Increasing milk production and strong domestic demand for processed dairy

products fuels the Indian market for dairy machinery. India possesses an estimated 300

million dairy animals, and 90 million are producing animals. Of these 90 million, only

20% are in the organized commercial sector, but their number remains significant at 18

million. The large commercial operations are concentrated in the following states:

Punjab in the North; Gujarat and Maharashtra in the West; and parts of Kerala

and Tamil Nadu in the South.

The growing Indian middle class—estimated at around 300 million and growing

at around 5% annually—with their increasing disposal incomes drives the growth of the

dairy equipment industry in India. Along with wheat and rice, milk and milk-based

products are the most popular staples of the Indian diet. Milk-based sweets play an

important role in Indian cuisine, festivals and traditions in all homes throughout the year.

India leads the world in milk production with a current annual output of 91 million

tons. This production constitutes 13% of the world's total output and over 55% of Asia's

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total milk yield. India’s milk production is estimated to be growing at 4-5% per annum

against the world’s average of 1%. The projected milk output in India by 2013 is 115

million tons.

The hugely successful Indian dairy cooperatives under the Indian Operation Flood

project, a dairy development project launched in 1970, are responsible for the rapid

growth and commercialization of the Indian dairy sector. The dairy cooperatives

contribute the major share of processed liquid milk marketed in India. 170 Milk

Producers' Cooperative Unions, organized into 15 State Cooperative Milk Marketing

Federations, process and market milk in India. These cooperatives manufacture well-

known brands such as Amul, Vijaya, Verka and Mother Dairy.

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COMPANY PROFILE

“SUMUL”

(Surat District Co-operative Milk Producer’s Union LTD.)

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INDEXINDEX

No. Contents Page NO.

1. Introduction 27

2. Company Overview 28

3. History 31

4. Sumul’s Vision Statement 33

5. Objectives of Sumul O 34

6. Unit of SUMUL & Their Capacity 36

INTRODUCTION

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Sumul or Surat Milk Union Limited, which is now renamed as The Surat District

Co-operative Milk Producer’s Union Ltd, is one among the 12 district unions which acts

as manufacturing units of dairy products for Gujarat Co-operative Milk Marketing

Federation Limited, the marketers of Amul and Dhara brand of products.

The Sumul district co-operative milk producer’s union ltd (SUMUL Dairy) is a

co-operative endeavor committed to help marginal farmers and down trodden tribal to

lead to a healthy life and better standard of living through scientific animal husbandry

practices. Today’s Sumul enjoys the pride to serve milk and milk products to populous

Surat city and surrounding towns of it.

Sumul is holding strong brand equity in Surat district and command more than

70% of the liquid milk in Surat city, to make the distribute system fast and the delivered

milk in time they have as many as 81 milk transportation routes and 1531 agents (1386

regular and 145 full time)

The area of operation of sumul is the entire district of surat. The present milk

procurement of 160.929,736 liters of milk annually makes it the third largest union in the

state after the AMUL and Mehesana dairy. The present market of Surat for liquid milk is

around 4.5 lack liters per day. This has necessary active development of “by product”

market. Products so far introduced are paneer, ghee, flavored milk, sweet, shrikhand,

lassi, butter milk etc.

Under Sumul’s activities, Surat district is now firmly established as a milk shed

and is growing from strength to strength.

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COMPANY OVERVIEW:COMPANY OVERVIEW:

Name : Surat District Milk Producers’ Union Ltd.

Address : Surat District Milk Producer’ Union Ltd. Post Box No.-501, Sumul Dairy, Surat- 395008 PH: 2427691-94, 2422137, 2418717, 2418666 Fax: +91-261-2433572 E-mail: [email protected]

MD : Jayesh Desai

Bankers : The Surat District Co-operative Bank Ltd.,Surat Sarvodaya Sahakari Bank Ltd.,Surat

State Bank of India, Surat Bank of Baroda,Bhagatalao, Surat Surat Mahila Nagrik Sahakari Bank Ltd, Surat Surat Nagrik Sahakari Bank, Surat Indian Bank, Surat State Bank of Saurashtra, Surat DENA Bank, Surat Co-operation Bank, Surat

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Board of directors:-

No. Name / Address Residence phone

1. Shri Manubhai Amthabhai Patel Chairman Representative, Nihali Dudh Utpadak S.M. Ltd, At.:Nihali, Po.:Dholikui, Tal.: Mahuva.394250

(02625-2531293)MO.98241-10316

2. Shri Sudambhai Raghunathbhai Patel Vice Chairman Representative, Velda Vibhag Dudh Utpadak S.M. Ltd. At. Velda Tal. Nizar 394370

(02628)- 244238 / 244228

3. Shri Chunilal Durlabhbhai Patel Representative, Lotarwa DudhUtpadak S. M. JIN Ltd, At. & Po.: Lotarwa, Tal.: Vyara.394 650

(02626)222446 / 220017

4. Shri Arvindbhai Singabhai Gamit Representative, Pipalkuwa Dudh Utpadak S.M.Ltd,Pipalkuwa,Po.:Pipalkuwa, Tal.: Songadh.394660

(02624-251088)

5. Shri Jayeshbhai Natvarbhai Patel Representative, Delad Dudh Utpadak S.M. Ltd, At. Delad Po.: Sayan, Tal.: Olpad.394540

(02621-242362)

6. Shri Jitendra Dhirajlal DesaiRepresentative, Uchchal Dudh Utpadak S.M. Ltd, At & Po.: Uchchal ,Tal.: Uchchhal.394375

(02628) - 231106/231123

7. Shri Ratilal Somabhai Master Representative, Surat Dudh Utpadak M. Ltd, 40-A, Patelnagar, A.K. Rd, Surat Tal.:Choryasi.395008

(0261-2543404)

8. Shri Manojbhai Naranbhai PatelRepresentative, Shekhpur Dudh Utpadak S.M. Ltd, At Shekhpur Po.: Sayan, Tal.:Kamrej.394180

(02621-242526)

9. Shri Shivabhai Babubhai Patel Representative, Naugama Dudh Utpadak S.M. Ltd, At Naugama(Nani) Po.: Simodra,Tal.: Mangrol.394410

(02623-233288)

10. Shri Ramanbhai Ukadiyabhai GamitRepresentative, Zankhala Dudh Utpadak S.M. Ltd, At & Po. Zankhala Tal.: Mandvi.394160

(02623-221396)

11. Shri Bhupendrabhai Ratilal Desai Representative, Valod Dudh Utpadak S.M. Ltd, At & Po. Tal.: Valod.394640

(02625-220151)

12. Shri Shantilal Kalyanjibhai Patel Representative, Bagumra Dudh Utpadak S.M. Ltd, At & Po. Bagumra. Tal. Palsana.394315

(02622-263308/263309)

13. Shri Arvindbhai Bhagvanjibhai Patel Representative, Rampura Dudh & Shakbhaji U.S.M. Ltd. At.Rampura. Po.Varad. Tal:Bardoli.394602

(02622-220431)

14. Shri Parsottambhai Mundiyabhai Padvi Representative, Umarda Dudh Utpadak S.M.Ltd. C/o. At & Po.Umarda, Tal. Umarpada.

C/o.(02629-253474)

15. The District Registrar, Representative, The Registrar, Co-op. Societies, Gujarat State, Gandhinagar.

(0261)-2472051 (O)

16. Shri P. Chellapa ----------

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Representative, N.D.D.B., Anand.

17. Shri S.K. Bhalla / S. T. Desai Representative, GCMMF Ltd, Anand.

-------

18. Shri   Jayesh H Desai I/C. Managing Director, sumul dairy, Surat.

(0261)-2422180/2422137

(Source: 57 Annual report of SUMUL)

Date of registration: 22nd August, 1951

Date of commissioning of Pasteurization Dairy Plan: March, 1968

Dairy Plant capacity at the time of commissioning: 50,000 ltrs per day

Present capacity of Dairy Plant: 5, 00,000 ltrs per day

Milk Powder drying capacity: 12.5 Mts. per day

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History:-

In the year 1939 Sardar Vallabhbhai Patel went and met the farmers of Anand and

told them that for the trade of milk the DAIRY was necessary. At that time person named

Tribhuvandas Patel came forward to take the leadership. During that time there was only

one dairy. "POLSUN DAIRY", which belong to British and them use to give very less

prices for milk to the Indian Milkmen. In order to support the Indian farmer's "Amul

Dairy"' was established in the year 1946. Dr. Kurien was appointed at this dairy. Dr.

Kurien along with Tribhuvandas Patel took the leadership. India becomes independent in

the year 1947. In the meantime AMUL DAIRY got order from the WHO to produce milk

powder. At that time Dr. Kurien & Dr. Dalaya found the technique of producing milk

powder from buffalo milk. After looking at this Lal Bahadur Shastri took the visit of

Ajampur village & promised them to provide with more money for the systematic

development of the dairy industry. For the proper development of the dairy industry

NDDB was established at ANAND.

During that historical period in the year 1948, let Shri jagjivandas R. Patel

(popularly known as "DASKAKA') brought farmers of Olpad Talukas under the ambit of

the co-operatives society. The society was registered on 1-8-1949 as Takoyma limited.

Thus, come into foundation of the super structure of the Surat district cooperatives milk

producers union limited (SUMUL) Surat.

Hygienic and pure milk was almost unknown in the market. In fact unbridled

adulteration of milk was practiced by these traders to meet the growing demand of milk in

the city. To salvage the poor producers from the clutches of these Private Traders,

Organization and integration of procurement, processing and marketing of milk and milk

products by the producers themselves on a sound cooperative line was essential; this

would also ensure elimination of middlemen, equitable distribution of benefits to Rural

Milk Producers and indirectly to urban milk consumers as well.

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Hence, the Surat District Cooperative Milk Producers' Union Ltd., SUMUL is

trade name and literally meaning sound price, came into existence on August 22,

1951. A real break through in SUMUL came in 1966, with the approval of dairy plant

project of Rs.77.47 lakhs under the swadeshi programme. The state government also

provided Rs.74.28 lakhs in the form of subsidy loan and share capital. Dr. Kurien

designed the dairy plant to cope up with the targeted increase in milk procurement in the

succeeding years. The former commissioning of the pasteurization plant on March 17,

1968 was the turning point for SUMUL. A 50 TLPD dairy plant was established in 1968

& there after marketing of (Pasteurized milk in bottle was started marketing of milk in

polythin was started in 1978).

For the development of dairy industry NDDB started number of flood operation.

These flood operations include various important aspects like transportation machinery,

procurement of milk at low cost, awareness about human rights & responsibility and high

productivity at low cost. By these great efforts, in the year 1998-99, 72 million tone of

milk was produced in India and India become the first milk producing country, which is

more than 68 million in U.S.A. So it was called “white revolution

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Sumul’s Vision Statement

“WE ARE SOCIALLY RESPONSIBLE ORGANISATION WITH

COMMITMENT TO CONSUMER DELIGHT AND RESPECT FOR ALL. WE

BELIEVE IN GROWTH AND CONTINUOUS IMPROVEMENT THROUGH

TEAMWORK, TRUST & EXCELLENCE WITHOUT COMPROMISING OUR

HONESTY AND INTEGRITY”

It is quite obvious from the mission statement of the Sumul; the organization is

committed to customer satisfaction and believes in providing the highest quality of

product to them. Infect, for ensuring highest quality product, it has already put in to

practice TPM and TQM tools in the organization besides many Quality Circle (QC)

and Small Group Activity (SGA) operating in the organization to achieve the vision and

mission.

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Objectives of Sumul:-

The Sumul Dairy was established with the following objectives :

To Understand And Meet Customer Needs.

To Develop Competency of Employees For Continual Improvement of Their

Performance and Effectiveness

To Demonstrate Continual Improvement of Process Based on Objective

To Review Food Safety and Quality Management System for improvement

To Apply Scientific Innovations and State of Art Technology.

To provide guaranteed remunerative milk market round the year for surplus milk.

To provide maximum return to producers

To Provide good quality Milk and Milk Product to consumers

To increase milk productivity at most economic rate by providing technical input

services to the producers.

The Sumul Dairy shall provide proper Nutrition and Good Health to its customers in

addition to achieving customer delight.

Work Area of SUMUL

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(So

urc e:

www.Sumuldairy.com)

   

SUMUL dairy is located near railway station road in Surat. It covers 15,000 – acre

land. Sumul provides milk collection facilities at the producer's door in each village

cooperative wherefrom milk is speedily, efficiently and economically transported twice

daily (both in the morning and evening) to its Dairy Plant, Chilling Centers for processing

and marketing currently 81 Milk Routes are playing, keeping the criteria of optimum

coverage of marketable surplus, required distance, safe time limit and minimum

overlapping between the routes on economical grounds

Since the milk procurement system has been extended far and wide in the entire

district. Sumul have five chilling center at Bajipura, Uchchal, Navi Pardi, Chaved and

Dediapada site at a distance of 50,105,25,110,146 km respectively from Surat city. The

chilled is then transferred to the mail plant at Surat railway station road.

Unit of SUMUL & Their Capacity

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Main Dairy PlantCilling Centre

km distance from surat

  Taluka/ Tahsil Name Cattle Feed Factory

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Plant capacity

no. Chilling Center Establishment Capacity in LPD Distance from

Surat (km )

1 SUMUL DAIRY 1951 500000 0

2 Bajipura Chilling

Centre

1975 300000 50

3 Uchchhal

Chilling Centre

1982 100000 105

4 Navi Pardi

Chilling Centre

1996 200000 25

5 Sumuldan

Factory

1970 300 mt/day 20

These 5 chilling center have provided have provided equal opportunities of milk

marketing to the distantly inhabited tribal milk producers, which aids the economy of

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their milk production enterprise or else they would have been obliged to dispose of their

milk to the middlemen at very low price. These chilling centers were established with a

view to improve the quality of milk and ease pressure at its headquarters. A large plot of

area was bought while establishing Navi Pardi Chilling Center keeping in mind to shift

the dairy plant from city, if the need arises in future.

Expansion & Diversification

The formal commencing of the pasteurization plant was a turning point in the life

of SUMUL. The plant was inaugurated by Morarjee Desai. At that time the capacity of

pasteurization of milk was 50,000 liter/day.

The expansion of Dairy plant in accordance with the NDDB was done by the Dr. V.

Kurian on 21st April, 1979. The capacity was increased to 1, 00,000 liter/day.

In the second stage of expansion, the capacity was increased to 2, 00,000 liter/day

during the year 1958 with the help of NDDB and Gujarat Co-Op. Milk Marketing

Federation Ltd. They give financial as well as technical assistance.

Due to increase of the population of Surat city their felt a need to increased the

capacity of milk pasteurization. In the 3rd stage of operation flood capacity was increased

to 4, 00,000 ltr/day. Today the plant is working with the capacity of

7, 50,000 liter/day. They have also built milk chilling center at Bajipura, Uchhal, Navi

Pardi, and Nize

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INDEXINDEX

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No. Contents Page NO.

1. Introduction 40

2. Product Mix of Sumul Dairy 41

3. Milk Products 42

4. Production Department 44

5. Product PhotoGraph 52

6.

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INTRODUCTION

The production function of a business is concerned with the creation of a product

or required to satisfy customers need wants & desires production well be considered most

effective when it serves a dual purpose.

It must operate primarily to satisfy customer demand.

It must permit production activity to operate in economical manner.

Production management assures the accomplishment of twin organization goals

visa, satisfaction & productivity mainly through the function of production, planning,

production control, quality control & inventory control.

Production means creation of activities & covers all the activities of procurement

allocation & utilization of resources such as labor materials equipments, machinery etc.

The modern management of production uses scientific method & discipline. The results

of good production management are selected to many interested parties.

The consumer

The employee

The investor

The suppliers

The community

The Nation

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Product Mix of SUMUL

Dairy:-

Products Mix: “the set of all products and items that a particular seller offers for sales

to buyer.”

(Product mix of Sumul dairy)

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MilkMission

Implementation

ProgramFormulation

Strategy formulation

GoalFormulation

External EnvironmentOpportunities & Threats

Internal Environment

Swot Analysis

Homogenized Toned Milk

MilkMission

Implementation

ProgramFormulation

Strategy formulation

GoalFormulation

External EnvironmentOpportunities & Threats

Internal Environment

Swot Analysis

Homogenized Toned Milk

Liquid MilkLiquid Milk

Whole MilkWhole Milk

Pasteurized Standard MilkPasteurized

Standard Milk

Milk ProductsMilk Products

Cow MilkCow Milk

Skimmed Milk

Skimmed Milk

GheeGhee

White ButterWhite Butter

DahiDahi

Skimmed Milk Powder

Skimmed Milk Powder

Butter MilkButter Milk

Self Developed Products

Self Developed Products

PaneerPaneer

Flavour MilkFlavour Milk

SweetsSweets

ShrikhandShrikhand

Sumul SugarSumul Sugar

Sumul TeaSumul Tea

Milk ProductsMilk Products

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Milk ProductsMilk is the main product that is produced by the sumul. Milk acts as a raw

material for the other products of sumul like curd, butter milk, paneer, etc. Sumul

processes variety of milks such as whole milk, toned milk, cow milk, etc because the

demands of milk are different from customer to customer sumul tries to fulfill all the

demands, e.g. people who want ‘Malai’ purchases whole milk standardize milk is used

for tea.

A white or yellowish fluid secreted by the mammary gland of animals. It consists

of emulsion of fat in water with casein and other proteins, milk sugar and inorganic salts.

The solids other that fat include protein, carbohydrates, water-soluble, vitamins and

minerals.

Milk contents

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MILKMILK

VITAMINA, D, E, K

VITAMINA, D, E, K

SNFSNFFATFAT

PROTEIN MINERALS IRON CALSIUM

LECTORS

PROTEIN MINERALS IRON CALSIUM

LECTORS

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According to the prevention of food adulteration rules 1995,the percentage of

milk, fat and SNF in different classes and designation of milk specified respectively are

as follow: Buffalo milk (5%-6% and 9%), cow milk (3%-4% and 8.5%) recombined milk

(3% and 8.5%) double toned milk (1.5%-9%) and skimmed milk

(not more than 0.5% and 8.7%) the fat percentage for the milk of Cow and Buffalo varies

from state to state and is detailed is DFA rules.

Types of milk

Name FAT (%) SNF (%)

Whole Milk 6 9

Toned Milk 3 9

Cow Milk 3.5 8.8

Skim Milk 0.07 9.3

Standardize Milk 4.5 9

Buffalo Milk 5.5 9

Sumulya 6.2 9.1

Pasteurized standardized milk

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Production Department

Production Process:

Milk cycle:

1. A machine milking the cow.

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2. Milk Producers' Cooperative LTD collects the milk from all the villages.

3. The collected milk is tested against the set standards. That insures quality of milk being

received from the root level.

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4. The received milk is sold locally as well as transported to the dairy for the further processing.

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5. The milk is tested in dairy lab. No compromises with the quality of milk being received.

6. qualified milk is received at Raw Milk Receiving Dock at Dairy.

7. Cleanliness is always the top priority at any stage of the milk cycle. Can cleaning process.

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8. Milk is pasteurized, clarified, and standardized using latest technological machines & equipments.

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9. Milk again tested before being packed.

10. Pouch filling for the end user.

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11. Packed milk stored in well-maintained cold storage.

12. Milk dispatched for the sales in the market.

Quality Control Department

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Marketing Department

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Purchase and Store Department & Transportation

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Batter milk

Flavored Milk

Malay puri

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Other Seets

Rasgulla:-

Gulab jabun:-

Panir:-

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Peda:-

Shrikhand:-

Pure Ghee:-

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No. Contents Page NO.

1. Introduction 57

2. Hierarchy of Finance Department 58

3. Product planning 59

4. Progress of Dairy husbandry activities 60

5. Marketing process 61

6. Advertising 62

7. Channel of distribution 63

8. Marketing research 64

INDEXINDEX

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INRTODUCTION

The concepts of market are very important. Marketing is a comprehensive learn. It

includes primary resources. Such as human resources, finance & management as well as a

set of activities in order to direct the flow of goods & services from producer to consumer

in the process of exchange & distribution.

Marketing may be defined as process of exchange between seller & buyer. It

involves a number of inter related activities designed to plan promote, distribute & price a

product or service in order to meet the wants & needs of both the parties in exchange.

Transaction viz: - Consumer (buyers) & producer (sellers) P.Kotler define marketing as

“The human activity directed at satisfying needs & wants through exchange process.”

Marketing is the “creating & delivery of standard of living to the society” A total

system of interacting the business activities designed to plan, price promote & distribute

want satisfying products & service to present & potential customers.

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According to the committee of American marketing association. Marketing consist

of performance of business activity that direct the flow of good and services from

producers of supplier to the consumer and users.

In Sumul Dairy proper emphasis has given is the concept of marketing as it helps

in increasing the selling and profitability and that is why the separate department of

marketing has kept carrying on and control marketing activities of milk made products

are performed by Gujarat milk marketing federation Ltd. On behalf of Smul Dairy this

organization has been set up with the purpose of the overcoming the intro competition

between members and to give fight to outer competitors GCMMF carries on all the

marketing activities on behalf of its member.

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Hierarchy of Marketing

Department

PRODUCT PLANING

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The product is origin of marketing. The product is synonymously used with things

producing and service. But we can satisfy the human wants, is product. By the exchange

of this product seller gets profit while customers gets satisfaction by using it.

By the nature of users, it can be analyses into customer product and industrial

product. The product, which is directly used by customer, is consumer product. While the

product is used by industrialists for further production is industrial product.

The product produced by Sumul Dairy i.e. milk, butter, ghee, and customers directly

use milk powder. Therefore they are define as customer product while the allied the

production of is called industrial product.

PRODUCT LINES

Today due to vitality of market increasing demand increase in diversity of product

and cutthroat competition a company puts more then one product in market and is called

product line.

Similarly the group of product, which are produced and sold by one company, is

called product mix. We can that the product is complementary to the other product while

in product line the product are competing each other.

PROGRESS OF DAIRYHUSBANDARY ACTIVITIES

INDICATORS 2008-2009 2009-2010 2010-2011

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1. Village Co Operative Societies 1026 1033 1059

2. Members 577728 583870 598707

3. Milk collected from Societies

(in kegs.)

258692443 257957726 253856435

4. Chilling Unit in societies 138 145 150

5. Sale of Amuldan (in Metric

tones)

142056 134158 136946

6. Milk collection centers

(owned by Societies)

895 903 906

7. A.L.Centre 858 875 915

[a] Liquid Semen 451 452 488

[b] Frozen semen 407 423 427

8. Artificial Insemination done 657643 655548 675707

9. Pregnancy Diagnosis Cases 229727 240275 245967

10. [a] Infertility Camps 832 1916 2193

[b] No of Case 33464 85546 85855

11. Veterinary First aid Cases 78146 86846 85855

12. Special Veterinary Visits 231501 237597 253672

13. Village consultancy Centers 21 29 38

[a] No. of attached Societies 250 427 473

[b]No. of Special Visits 80791 94248 113734

Through Federation Amul get fixed Percentage of commission on each production.

Federation selling function done through 33 sales officers in all India & 250 persons are

working on this sales office.

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Marketing of Sumul’s product is done by G.C.M.M.F Ltd. 90% of Amul products are

marketed by federation except for liquid milk.

Before establishment of G.C.M.M.F dairy market the product directly, this lead too

many problems. Thus the Gujarat co-operative milk marketing federation areas

established in 1972 for marketing the dairies of Gujarat. (Total 12Dairies)

All the faction of marketing like advertising, budget, marketing research, price for

product etc. G.C.M.M.F. It sent monthly market requirement date to the dairies &

according to this another concerned dairies will work.

Dairy the amount of production of Sumul like cheese, butter, milk, powder, chocolate

etc. are sent to the commercial department through production department. This data is

very useful to the Sumul dispatch orders, which is sent to the federation dispatch order. It

involves quality of good when the good are to be sent price signal executive etc.

The dispatch orders are sent to concerned state by programmer committee & under

committee member different persons are included line member of Amul.

PRICING POLICIES

Pricing is the sum of the values consumers exchange for the benefits of having or

using the amount of money changed for a product as organization & many non-profit

organization set prices is the only element in the marketing mix that producers revenue

price is also one of the most flexible element of marketing mix.

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Through out the history prices were set by buyers & seller’s negotiation with each

other sellers would ask for a higher price then they expected to pay through bargaining,

they would arrive at an acceptable price.

Price is all round as all profit making.

Setting one price for all buyers is relating modern idea. It was given impetus

by the development of the large scale retailing at the end of the nineteenth century.

A company can pursue any of the following objectives through its pricing.

1. Survival.

2. Maximum current profit.

3. Maximum current revenue.

4. Maximum scales growth.

5. Maximum quality leadership.

Sumul fixes pricing policy for industrial items like coco, butter, coco powder, coco

mass, cream etc. and variable pricing policing policy for factory product like cheese,

butter, ghee, chocolate, baby food etc.

Company andle pricing in a variety of ways. In large compromise, pricing is handled

by market division & product line manager.

Sumul chooses prices depending upon market. Sumul does not compromise with the

quality for getting order. The strength of getting order. The strength of the company line

on high quality of fabrication & creation of the job to the consumer’s satisfaction.

ADVERTISING Advertising is one tool that a company uses to direct persuasive communication to

target buyers & consumer. Advertising is any paid from of non-presentation & promotion

of ideas well as services by identified sponsors.

Advertising is employed in all the countries of the world. Advertising is a cost

effective ways to dissemination messages.

There are five major decisions in developing an advertising programmer knows as

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1. Mission: What are the advertising objectives?

2. Money: How much can be spent?

3. Message: What message should be sent?

4. Media: what media should be used?

5. Measurement: How should the result is evaluated?

The major objectives of advertising are to inform to persuade & to remind customers

about the media.

Frequency & impact, choosing, among major media type, selecting specific media

vehicles, deciding on media timing & deciding geographical media allocation.

Advertising is very important tool for the product range of Sumul Dairy. The

company is given advertising in reputed & well circulated industrial magazines T.V.

Newspapers etc.

This is done order to bring awareness of the company’ various product among the

customers & introduce, co-range of product into nearly diversification fields.

This is done order to bring awareness of the company’s various products among the

customers & introduce, co-range of product into nearly diversification fields.

CHANNEL OF

DISTRIBUTION Most producers do not sale their good directly to the final users. But they sale their

product by keeping marketing intermediaries performs various type of factions and

bearing various names. It means most producer work with marketing intermediaries to

bring their producers to market. The marketing intermediaries made up a marketing

channel.

Marketing channels are sets of inter dependent organization involved in the process

of marking a product of service available for use or consumption.

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It is an important in modern days. By dole fating some control over how and to

whom the products are sold, the producers do again several advantages by using

intermediaries. As we know that many producer lack the financial resources to carry out

direct marketing. While in some case direct marketing is not feasible, in these types of

situation the marketing intermediary makes their place. Thought contacts, experience,

specialization and scale of operation, intermediaries offer the firm more then it can

achieve unit own.

As Sumul Dairy in milk selling is not able to distribute and sale the milk on its own,

it is taking the help of intermediary, which know in bringing the product and its total

closer to the final buyers constitute a channel level. Sumul Dairy distributor channels

graphical representation is as follows.

Sumul Dairy

GCMMF

Area Depot

Distributors

Retailers

Consumers

MARKETING RESEARCH

Market decision making is both problems in challenge because it depend on

consumer behavior to meet with this problems and challenge the marketing manager has

to collect dependable marketing data and information base of decision marking, this job

of collecting recording and analysis data for marketing decision is known as “marketing

research”

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According to CRISP “marketing research’’ is the systematic objective and

exhaustive search study of the facts relevant to any marketing problem.

The scope of this research is related up to market consumer and sales as well as

distribution. While a marketing research on national level are performed by GCMMF. For

this GCMMF has appointed various management and marketing expected who study the

market, fashion union’s research. The marketing research expenditure is paid by

GCMMF.

During marketing research due important is been given to the consumer expected

price. Competitor’s strength and govt’s force the product image, sales growth, target sales

quota etc. by Sumul dairy an GCMMF. Sumul dairy has also quality control department.

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INDEXINDEX

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No. Contents Page NO.

1. Introduction 68

2. ORANIZATION STRUCTURE 69

3. Co-operative Dairy Structure 70

4. Objective 71

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INTRODUCTION Personnel management is concerned with managing people who are working in

the organization. It covers all level of personnel including workers and officer. The aim of

personnel management is to get better result with their effective collaboration and active

involvement in the organization. It means personnel management is concerned with

influencing, advising, directing, reading communicating the employees toward the

organization goals and achieving these promptly.

During our visit in Sumul Dairy , I found that there is a separate department for

human resources development i.e. personnel department which performs the function like

personnel administratior , wages, &salary administration, staffing ,training, motivation,

industrial relation ,recruitment & Selection, personnel record and personnel audit.

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Thus we can say that thought giving full guidance, advice motivation, etc to the

employees and increasing their morale. Sumul Dairy has achieved its short term goals

promptly and built the structure for long time objective. Due to the effiency and

competency of HRD manager, there has been no strike in Sumul Dairy, right its

establishment and employees are promptly satisfied with the job, which has been offered

to him.

ORANIZATION STRUCTURE

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Co-operative Dairy Structure

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The Co-operative Act was passed in 1961.The co-operative rules under the Gujarat

State Co-operative Act in 1965. The whole system is as follows:

NCDFI (National Co-operative Dairy Federation of India Ltd.)

GCMMF (Gujarat Co-operative Milk Marketing Federation Ltd.)

UNIONS (Here SUMUL, Surat)

Primary Units (Here DCS)

Individual Producer (e.g. the farmer who supplied milk to the DCS)

NCDFI is the national level Dairy Federation of India, with its HQ at Anand, Gujarat.

This controls the vital aspects of National level marketing, say the supplies of milk and

milk by-products to the Defense Forces, etc. It co-ordinates the dairy co-operative

activities across the country.

The State level Federation, namely GCMMF has the basic purpose of coordinating

the various state level unions. Besides providing the technical help and requirements of

the Unions, they also help in their marketing efforts. Also they act as the liaison between

the state Unions and NCDFI.

Objective

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“To Study the Satisfaction Of customer towards Sumul”

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INDEXINDEX

No. Contents Page NO.

1. Introduction 74

2. Hierarchy of Finance Department 75

3. Balance Sheet Data 76

4. Swot Analysis of Indian Dairy 77

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INTRODUCTION

F i n a n c e m a n a g e m e n t i s m o s t a n d v e r y i m p o r t a n t f o r a n y i n d u s t r y o r c o m p a n y . C o m p a n y g e t s f i n a n c e b y c a p i t a l s h a r e s a n d d e b e n t u r e s . T h e d a i r y h a s t o k e e p c o n t r o l o v e r t h e o u t h o w a n d t h e i n f l o w b y i n v e s t i n g t h e f u n d s o r t h e c a s h w h i c h a l l g i v e s t h e r e t u r n a t p a r t i c u l a r t i m e a n d t h e b e s t r e t u r n .

F i n a n c i a l M a n a g e m e n t :

F i n a n c e i s t h e b l o o d o f b u s i n e s s . T h e b u s i n e s s c a n n o t r u n f o r t h i s f i n a n c e m a n a g e m e n t . T h e f i n a n c e p l a n n i n g i n d i c a t e s t h a t t h e d a i r y ’ s g r o w t h p e r f o r m a n c e , i n v e s t m e n t a n d r e q u i r e m e n t o f f u n d s d u r i n g a g i v e n p e r i o d o f t i m e . T h e u n i t s i s t a k i n g l o a n s a n d o t h e r f i n a n c i a l h e l p f r o m t h e b a n k s l i k e a s ,

B a n k o f B a r o d a S t a t e B a n k o f I n d i a

H . D . F . C . B a n k

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Hierarchy of Finance Department

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Balance sheet data

• Comparative analysis means after some period company analyzing its

financial report current year figure with the past years figure .

• With the help of comparative analyzing company aware about it financial position.

• Some balance sheet data are as follows:

Liabilities Amount Assets Amount

Authorized Share Capital

10,00,00,000 Assets 42,72,01,141

Share Capital (Issued fully paid up.)

4,23,67,200 Advances & other assets

32,96,97,582

Debenture Redeemable 4,54,500 Stock 48,05,07,794

Reserve fund & other funds

16,85,26,228 Cash & bank 95,92,51,961

Loans 42,32,87,520 Investments 4,97,46,578Current liabilities 1,59,04,09,166 Net Profit 2,13,60,442Profit & Loss A/C. 2,13,60,442Total 2,34,64,05,054 Total 2,34,64,05,054

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SWOT Analysis of Indian

dairy Strengths:

Demand profile: Absolutely optimistic.

Margins: Quite reasonable, even on packed liquid milk.

Flexibility of product mix: Tremendous. With balancing equipment, you can

keep on adding to your product line.

Availability of raw material: Abundant. Presently, more than 80 per cent of

milk produced is flowing into the unorganized sector, which requires proper

canalization.

Technical manpower: Professionally-trained, technical human resource pool,

built over last 30 years.

Weaknesses:

Perishability: Pasteurization has overcome this weakness partially. UHT

gives milk long life. Surely, many new processes will follow to improve milk

quality and extend its shelf life.

Lack of control over yield: Theoretically, there is little control over milk

yield. However, increased awareness of developments like embryo transplant,

artificial insemination and properly managed animal husbandry practices,

coupled with higher income to rural milk producers should automatically lead

to improvement in milk yields.

Logistics of procurement: Woes of bad roads and inadequate transportation

facility make milk procurement problematic. But with the overall economic

improvement in India, these problems would also get solved.

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Problematic distribution: Yes, all is not well with distribution. But then if

ice creams can be sold virtually at every nook and corner, why can’t we sell

other dairy products too? Moreover, it is only a matter of time before we see

the emergence of a cold chain linking the producer to the refrigerator at the

consumer’s home!

Competition: With so many newcomers entering this industry, competition is

becoming tougher day by day. But then competition has to be faced as a

ground reality. The market is large enough for many to carve out their niche.

Opportunities:

"Failure is never final, and success never ending”. Dr Kurien bears out this statement

perfectly. He entered the industry when there were only threats. He met failure head-on,

and now he clearly is an example of ‘never ending successes! If dairy entrepreneurs are

looking for opportunities in India, the following areas must be tapped:

Value addition: There is a phenomenal scope for innovations in product

development, packaging and presentation. Given below are potential areas of

value addition:

o Steps should be taken to introduce value-added products like shrikhand,

ice creams, paneer, khoa, flavored milk, dairy sweets, etc.

o Addition of cultured products like yoghurt and cheese lend further strength

- both in terms of utilization of resources and presence in the market place.

o A lateral view opens up opportunities in milk proteins through casein,

caseinates and other dietary proteins, further opening up export

opportunities.

o Yet another aspect can be the addition of infant foods, geriatric foods and

nutritionals.

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Export potential: Efforts to exploit export potential are already on. Amul is

exporting to Bangladesh, Sri Lanka, Nigeria, and the Middle East. Following the

new GATT treaty, opportunities will increase tremendously for the export of agri-

products in general and dairy products in particular.

Threats:

Milk vendors, the un-organized sector: Today milk vendors are occupying the pride

of place in the industry. Organized dissemination of information about the harm that they

are doing to producers and consumers should see a steady decline in their importance.

The study of this SWOT analysis shows that the ‘strengths’ and ‘opportunities’

far outweigh ‘weaknesses’ and ‘threats’. Strengths and opportunities are fundamental and

weaknesses and threats are transitory. Any investment idea can do well only when you

have three essential ingredients: entrepreneurship (the ability to take risks), innovative

approach (in product lines and marketing) and values (of quality/ethics).

The Indian dairy industry, following its delicensing, has been attracting a large

number of entrepreneurs. Their success in dairying depends on factors such as an efficient

yet economical procurement network, hygienic and cost-effective processing facilities

and innovativeness in the market place. All that needs to be done is: to innovate, convert

products into commercially exploitable ideas. All the time keep reminding yourself:

Benjamin Franklin discovered electricity, but it was the man who invented the meter that

really made the money!

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Findings/Conclusions

From the analysis of data, the study found the following points related to satisfaction of

customer of SUMUL:

Majority of the customer are satisfied with Sumul products due to the non

availability of other brand.

Only 40.83% customer visit dairy parlor regularly and 35% customer visit

sometime.

About 71.67% customers get their required items every time. While others can not

get.

63.33% customer feel that quality is good than other brands products.

About 42.50% customers think that product price is higher than other competitor’s

price.

41.67% customer prefers Amul brand product but 65.83% customer feel more

satisfaction from Sumul products.

About 20% customer put more emphasize on price & 54.17% customer put more

emphasize on quality while they going to purchase products.

At final I found that 31.67% feet that Sumul is very good brand, 44.17% feel that

its good brand than others.

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SUGGESTION

I provide following suggestion to SUMUL with the help of opinion collected from

customers:

The first and very essential suggestion I want to say that company should make an

effective marketing plan.

As per customers income level product price should be set at that level which can

be affordable by consumer.

Quality should be improving as compare to competitors products.

Distribution network should be strong.

Improving product range with quality.

Improve product awareness in customer’s mind.

Try to expand business out side Gujarat region.

Parlor should open 24x7.

Starting to produce all those products which Amul or other competitor provides.

Improve in product life period with the use of latest technologies.

Increase awareness in customer’s mind.

Make effective planning to sale product.

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REFERENCE MATIRIALS

(A) Bibliography Books

Marketing management, Prentice Hall of India private. Ltd, New Delhi.

Cooper Donald R. & Pamela s. Schindler, (2003) Business Research methods, Tata Mc Graw-Hill publishing company Ltd, New Delhi

Gupta S.P. & M.P.Gupta, (2005) Business statistics, Sultan Chand & Sons, New Delhi.

Websites 1. www.sumuldairy.com

2. www.surat municipal.gov.in

3. www.indiadairy.com

4. www.google.com

5. www.amuldairy.com

6. www.nddb.com

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(B)PHOTOGRAPHS

www.sumul.coop

PRODUCTS OF SUMUL

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Awards

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