Sun Chips: The “green”

chips

Featuring: Need Identification

Sam Ross

Vice President of Sales

3rd year at position

Intern to start

Brennan Benson

Vice President of Marketing

3rd year at position

Previously worked at PepsiCo

Derek Kasper

President of SunChips

4th year at position

Started in Sales, worked up

Company Background

$12 billion business unit

Started in 1932 with C.E. Doolin San Antonio

Merger in 1961 with H.W. Lay & Company

1991 SunChips are introduced Help take 59% of industry

We believe in Equal opportunity

Limit impact on our environment

Mission:

“It’s simple. It’s the belief that we can all benefit from doing good. From supporting local farmers, to investing in sustainability efforts, to going the extra mile to use the highest quality ingredients, we think the small steps we take today can make a big difference tomorrow.”

Product

Multi-Grain snack

Alternative to other chips

Great taste!

Flavors

Features

Compostable bag

Low Salt

Healthy Snack

Commonalities:

LEED Certification

Target Field – Silver

Delaware North Sportservice – Gold

SunChips - Gold

Target Field Going Green

Recycling Buildings

Water Recycling

Broken Bat Promotion

Sun Chips Going Green Both our Productions Facilities and

Products

Bag 33% renewable materials Compost in 14 weeks Decreased size / same amount of

product

Why Baseball and SunChips?

Variety of Flavors

Green Product

Recognizable Brand

Need Identification

Selling Process Third of eight steps

Find out what the consumer wants/needs Find where they are now and get

them to where they want to be

Ask them questions Leave open ended

Question Types

Situational Questions

Problem Discovery Questions

Problem Impact Questions

Solution Value Questions

Confirmatory Questions

How we used it (this)

Customer: Target Field/Minnesota Twins

Product/Idea: Sun Chips

Reasoning: Healthier product, greener bags

Why us: Target Field is one of greenest ball parks Choosing us will just add to this

Questions?!

Works Cited"Compostable Packaging." SunChips.com. SunChips. Web. 02 Sept. 2011.

<http://www.sunchips.com/healthier_planet.shtml?s=content_compostable_packaging>.

"Environmental Management." Www.delawarenorth.com. Delaware North Companies. Web. 02 Sept. 2011. <http://delawarenorth.com/Value-Environmental-Management.aspx>.

"Go Twins, Go Green." Minnesota.twins.mlb.com. The Official Site of The Minnesota Twins. Web. 02 Sept. 2011. <http://minnesota.twins.mlb.com/min/community/go_green.jsp>.

GreenerBuildings Staff. "The Twins' Target Field Scores as a Green Building All-Star." Green Business News, Resources, and Sustainability Career Tools | Business | GreenBiz.com. 9 Apr. 2010. Web. 03 Sept. 2011. <http://www.greenbiz.com/news/2010/04/09/twins-target-field-scores-green-building-all-star>.

"Healthier Planet - How Small Steps Make A Difference." SunChips.com. SunChips. Web. 02 Sept. 2011. <http://www.sunchips.com/healthier_planet.shtml>.

"Solar Energy and Energy Conservation for Sustainability in Our Environment." Fritolay.com. Frito-Lay. Web. 03 Sept. 2011. <http://www.fritolay.com/our-planet/snacks-made-with-the-help-of-the-sun.html>.

"Target Field Green Facts." FOXSportsNorth.com. Fox Sports North, 29 July 2010. Web. 02 Sept. 2011. <http://www.foxsportsnorth.com/07/29/10/Target-Field-Green-Facts/landing.html?blockID=279731>.