Sun Glo Tanning Salon

Jessica Jefferson

Laila Kaddoura

Online Advertising

April 16, 2015

Sun Glo Tanning Salon

http://www.sunglotan.com/

Locally owned, family operated tanning salon that offers an alternative to franchise tanning.

Goal: Increasing awareness of the salon itself and expanding customer base

Content Marketing:Web Page

Current Future Completely new layout, design

Every page should be easier to digest aka shorter

More keywords throughout

Adding links to social on every page

Adding blog

Content Marketing:Blog

Current Non-existent

Future Builds relationships by

providing people with real life stories from people who tan there

SEO:On-page Optimization – Meta Description

Current Sun Glo Tanning Salon is the

best tan salon to get a sun tan and sunless spray tan in Chattanooga, TN. Visit 7550 E. Brainerd Rd: 423-664-2TAN (2826).

Future Sun Glo Tanning Salon offers

contract-free tanning and spray tans in Chattanooga, TN. Come experience the franchise alternative. Visit 7550 E. Brainerd Rd: 423-664-2TAN.

SEO:On-page Optimization – XML

SitemapCurrent Unable to find, assuming they

even have one.

Future

Social Media:Twitter

Current Future Paid ads

Mention in blog, emails, etc.

https://twitter.com/sun_glo

Social Media:Instagram

Current Non-existent

Future Create one to show off the

products and services you offer

Pictures of salon and beds

Pictures of products – giveaways

Pictures of customers – spray tans

Allows potential customers to see examples of what your salon can do for them

Social Media

Sun Glo utilizes Facebook well.

Sun Glo has a twitter with good content, but it needs more followers.

By having paid ads on twitter, the ROI would make it worth it.

The reach would be better executed by having more followers as well.

Sun Glo doesn’t have an Instagram at all

It would provide a different kind of way to reach the audience.

It’s relevant because of the growing number of people using Instagram.

Mobile Marketing:New App

Current Non-existent

Making it not as competitive as it could/should be

Future App for all smart phones:

Check-in

Daily tips

Ratings and reviews

Hours of operation

Special offer when downloaded

Conversion Optimization:E-commerce

Current Non-existent

Future Memberships

Upgrade packages

Products online

Conversion Optimization:Loyalty Program

Current Snail-mail

After someone has been absent for six months, they send them a coupon in the mail to try to get them back.

Future Email

Not only is email more practical in today’s world, it would provide a more consistent way of interacting with the customers.

Special events (sales)

Give birthday deals

Special offers, through email only

Conclusion

NOW, WE TIE IT ALL TOGETHER:

Content Marketing

SEO

Social Media

Mobile Marketing

Conversion Optimization