sun microsystems: why we (crowds) are smarter than me (experts)

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Barry Libert Co-CEO, Mzinga Sun Worldwide User Conference February, 2008

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Barry LibertCo-CEO, Mzinga

Sun Worldwide User ConferenceFebruary, 2008

Our Me Past

Lesson: WE Works!

We are…Finding Our Voice

CustomersStudents

Employees

Researchers

Let’s See…

36% of American adults use Wikipedia

Q: Anybody use Encyclopedia Britannica?

There are over 112 million blogs…

…more Podcasters than radio stations…

…over 250 million pieces of tagged social media…

…and 65 Million Facebook Users

Do you have an account?

Experts agree, WE is Cool!

‘Community development is the single most critical factor in enterprise success’

‘Enterprise Social software will be the biggest new workplace technology’

Leaders are turning to WE for…

Customer Support Leading

Research

Product Development

Glogal Education

Did you know, WE…Develop New Products?

Dell Idea Storm

We Develop New Features

Did you know, WE…Bring Good Things To Life?

GE Healthcare

We Power Change

Did you know, We…Market Products?

American Idol

We Promote Your Best

Did you know, WE…Finance Your Needs

Education Cars

Boats

Renovations

Prosper.com

We ‘Show You The Money’

Did you know, WE……Educate You

The Wharton School

We Provide On-Going Peer Education

Did you know, WE……Do Proprietary Research

Innocentive

We Solve the Greatest Challenges

Did You Know, WE… Write Ground-Breaking Books!

5100 Contributors

100 Bloggers

750 Discussions50

Podcasts

Become an Author Today!

Join: WeAreSmarter.org

The Conclusion: Leaders Are WE Companies

5 Rules for Your… We Success

#1. Find A We Process

MarketingResearch

Product

Education

#2. Locate a We Crowd

TeachersStudents

Researchers

Partners

#3. Provide We Tools and Support

Web 2.0 toolsContent

Support

Moderation

#4. Accept We Wisdom

#5. Measure We Results

Active UsersProduct Ideas

New Courses

Number of Leads

Final Story: My Wife Was Right!

Our We Future

Thank WE!

Barry Libert, [email protected]

Questions?