sun microsystmes
TRANSCRIPT
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Aditya Gupta
Anoop Shukla
Rahul Kumar
Saurabh SachdevaPGDM-2008-10-A
SUN MICROSYSTEM
Presented by:
Presented toPresented to:-:- Prof. JayantProf. Jayant
BoseBose
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Introduction
Founded By Andreas Bechtolsheim, Bill Joy, Vinod
Khosla Scott McNealy in 1982. Headquarters in Palo Alto, California. Operating in 150 companies with 35000 employees
worldwide.
Sun has emerged itself in Global Fortune 500companies.
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What is the case all about ?
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Suns mission,& Vision statement
Establish Starbucks asthe preEEeeeeemierpurveyor of the finestcoffee in the worldwhile maintaining our
uncompromisingprinciples as we grow.
Mission Solve complex network computing problems forgovernments, enterprises and service providers.
Vision Everyone and everything connected to the network.
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Performance & Growth of Sun
Sun reached $ 1 billion in revenue in 1988.
Net revenue in fiscal 1998 increased to $9.7 billion.
Companys revenues have grown an average of
34.1% annually company is generating 49% of the total revenues
from outside the United States.
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Java Technology Revolution
Sun introduced the first universal software
platform i.e. Java Technology.
Introduction of Java 2 software.
Sun licenses Java Technology to all major
hardware $ software companies.
More than 75% authorized Java centers facilities
help companies around the world implement Java
solutions.
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Rivalry:
MCROSOFT, IBM,HP, DELL, INTEL
New entrants :High & mediumentry barrier
Buyers:Govt.depart.Enterprises.ServicesProviders,
Substitutes
No substitutes
Supplier:
San Jose,Green Hills,
5 force
Model
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SWOT ANALYSIS
Strengths:R & D expenses 10.41% of net revenues.Direct & indirect Distribution.Introduction of Java Technology.Storage System has price Flexibility.
Open, participative management style.Collaborative relationship with suppliers.
Weaknesses: low revenue in IT service industry.
Low market Shares in mid range serves.Delay in introducing new products.Solaris was not user Friendly.Blindly acquiring the Companies.
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Opportunities:Acquiring the untapped market outside us.
Increase the product line thorough innovation.
Sun can come into WAP technology.
Threats:Intense competition.
Short PLC.
Employee retention .
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Star
Question mark
Cash cow Dog
Marketgrow
thrat e
Hig
h
Low
LowHigh
Sun Microsystems's BCG matrix
Storage & services,software
Server
Java Technology
Relative Market Share
Disastersequences
Success
Sequences
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The Frappuccinos
Key Success Factors of the Company
Technological Change.
Research & Development.
Brand Loyalty.
Product Innovation.
Superior Quality.
Price/ Value of the product.
Distribution Channel
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Sun Microsystems IBM HP
KEY SUCCESS FACTOR Weight Score Weighted Score Weighted Score
Score Score Weighted
ScorePRODUCT INNOVATION 0.15 3 0.45 1 0.15 4
0.6
MARKETING 0.05 2 0.1 1 0.05 2
0.1
TECHNOLOGICAL CHANGES 0.20 4 0.8 1 0.2 3
0.6SUPERIOR QUALITY 0.1 3 0.3 2 0.2 3
0.3
BRAND LOYALTY 0.1 3 0.3 3 0.3 3
0.3
PRICE/VALUE OF THE 0.1 2 0.2 4 0.4 2
PRODUCT 0.2
DISTRIBUTION CHANNEL 0.05 4 0.2 3 0.15 2
0.1
RESEARCH AND 0.15 4 0.6 2 0.3 3
DEVELOPMENT 0.45
MERGER AND ACQUISITION 0.1 4 0.4 1 0.1 3
0.3TOTAL SCORE 1.00 3.35 1.85 2.95
COMPETITIVE PROFILE MATRIX
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Corporate Governance of Sun Microsystems
Scott G McNealyCEO
Michael E Lehman--- CFO
Alan E BaratzPresident Java Soft.
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Sun Microsystems Corporate Strategy
Integration forward, backward and horizontal.
Market penetration.
Market development.
Product development.
Joint ventures.
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The Frappuccinos
Recommendations
Market development in Asian Countries.
Product Development.
Developing Java for cellular market.
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The Frappuccinos
Thank you