sunidee sustainability innovation masterclass presentation, 20121011
DESCRIPTION
TRANSCRIPT
the bright way to innovate!
SunIdee masterclass 11/10/2012 Sustainability Innovation
© SUNIDEE 2012 @sunidee
the bright way to innovate!
Masterclass sustainability innovation Organized by SunIdee on 11/10/2012 to celebrate our 10 year anniversary!
Benefits of sustainability What can companies gain by working in a sustainable way?
Overview of transformation: different eras How did the society and companies evolve over the last decades? What was the role of innovation?
Sustainability innovation success factors What elements lead to success? What can you learn from other companies?
1
the bright way to innovate!
Sustainability is about a healthy planet
In a sustainable healthy society, nature is not subject to systematically increasing: • extraction of resources • emissions and waste produced by society • degradation of natural ecosystems
From: www.TheNaturalStep.org
the bright way to innovate!
Sustainability is about happy people
In a sustainable society people are not systemically undermined in their capacity to meet their needs
From: www.TheNaturalStep.org
the bright way to innovate!
More than 50% of investment professionals believe in value creation of sustainability programs from 2% to over 11% From: McKinsey & Company, Valueing corporate social responsibility (2009)
Sustainability is about healthy organizations! ! ! ! ! ! ! !example: www.patagonia.com!
the bright way to innovate!
Sustainability is about motivated and productive employees
“Employees in green firms are more motivated, receive more training, and benefit from better interpersonal relationships. The employees at green companies are therefore more productive than employees in more conventional firms."
From: UCLA professor Magali Delmas
the bright way to innovate!
Since 1994 the goal of Interface is to eliminate its environmental footprint. Ray Anderson wants not to be an example, but a leader, influencing others. Interface is now the biggest and coolest brand in the petroleum laden flooring industry!
Sustainability is about innovative organizations ! ! ! ! ! ! ! !example: www.interface.com!
the bright way to innovate!
From: McKinsey & Company, Valueing corporate social responsibility (2009)
the bright way to innovate!
Reduction Growth
the bright way to innovate!
Benefits of sustainability What can companies gain by working in a sustainable way?
Overview: different eras How did the society and companies evolve over the last decades? What was the role of innovation?
Sustainability innovation success factors What elements lead to success? What can you learn from other companies?
2
the bright way to innovate!
Different eras!
1945-1980 1980-2000 2000-2005 2005-2015 Beyond
the bright way to innovate!
Mass industrialization!
The product The product
the bright way to innovate!
Mass marketing!
The brand The brand
the bright way to innovate!
Early days of the internet!
Authenticity
the bright way to innovate!
Social media!
Dialogue
the bright way to innovate!
Social and natural ecosystems!
Circularity
the bright way to innovate!
Evolving transformation!
The product
The brand
Authenticity
Dialogue
Circularity
Producers: Produce products Consumers: Buy products Media: Focus on product characteristics Innovation: Functionality driven
Producers: Create brands Consumers: Buy an identity Media: Focus on life style Innovation: Marketing driven
Producers: Become authentic and partner Consumers: Buy impact Media: Interactive dialogue Innovation: Social and environmental ecosystem driven
the bright way to innovate!
Benefits of sustainability innovation!
Healthy organizations
Healthy planet
Happy people
Motivated employees
Innovative organizations
Authentic organizations
Organizations in dialogue
the bright way to innovate!
Benefits of sustainability What can companies gain by working in a sustainable way?
Overview of transformation: different eras How did the society and companies evolve over the last decades? What was the role of innovation?
Sustainability innovation success factors What elements lead to success? What can you learn from other companies?
3
the bright way to innovate!
Focus on the core of your business ! ! !! ! ! !! ! !! ! ! ! ! ! ! ! ! !example: www.car2go.com
! ! ! ! ! ! ! ! !!
the bright way to innovate!
Apply a chain approach ! !! ! ! !! ! ! ! !!! ! ! !! !!! ! ! ! ! ! ! ! ! ! !example: www.unilever.com
“By 2020 we aim to source all our agricultural raw materials sustainably.”
the bright way to innovate!
Act on vision from the top!! ! ! ! ! ! ! ! ! ! ! ! !example: www.bodyshop.com ! !
“All you need is a vision of an idea. And finding the right people to expedite the vision and make it happen.”
“Your are never remebered for what you do in business, ever. Your only remembered for what your do in civil society.”
From: Anita Roddick, Body Shop founder
the bright way to innovate!
Create a culture of innovation ! ! ! ! ! ! ! ! ! ! ! ! !example: www.vangansewinkel.nl
the bright way to innovate!
Use the power of design !example: www.freitag.com!
the bright way to innovate!
Get inspired by what nature offers you!! ! ! ! ! ! ! ! ! ! ! ! ! !example: www.bolefloor.com
the bright way to innovate!
Close the loop, think circular ! ! ! !! ! !! ! ! !! ! !! ! ! ! ! ! ! ! !example: www.philips.com Senseo Viva Café Eco
the bright way to innovate!
Involve the crowd ! ! ! ! ! ! ! ! ! ! ! ! ! !example: www.pfizer.com ! !
the bright way to innovate!
And donʼt forget the 3 Bʼs …!
Be bright !Break the rules!
Build a movement
the bright way to innovate!
Benefits of sustainability
Sustainability innovation
success factors
Apply chain approach
Act on vision from top
Focus on core business
Get inspired by what nature offers
Close the loop, think circular
Create a culture of innovation
Use power of design
Involve the crowd
Healthy organizations
Healthy planet
Happy people
Motivated employees
Innovative organizations
Authentic organizations
Organizations in dialogue
the bright way to innovate!
Appendix: SunIdee introduction
Michiel Oudakker [email protected] +31 (0) 6 25 21 63 56
Martin Klitsie [email protected] +31 (0) 6 28 20 31 92
@MartinKlitsie
Loes van der Putten [email protected]
+31 (0) 6 24 64 96 86
SunIdee sustainability innovation team:
the bright way to innovate!
• One of the first agencies specialised in customer-centric innovation. Founded in 2002, based in Amsterdam, Paris & Hong Kong.!
• Over 4000 people in our workshops from over 50 leading brands!• 15 innovation specialists!• Over 50 innovation tools in our toolbox!
Introduction to SunIdee Innovation agency!
Committed ! !Leading ! !Bright ! ! Inspiring!
the bright way to innovate!
• We help your team innovate in a way that is both inspiring and results-driven, which enables your team to realise successful projects that benefit the entire organisation.!
We help you to become an innovation champion!
the bright way to innovate!
• Simplify complex matters by visualisation!• Ownership by working with multidisciplinary teams!• Long term differentiation by a 2-sides approach!
We structure innovation & bring new insights!
Customer need Company strength
the bright way to innovate!
We focus on results by working with proven tools!
Team spirit!
Efficient! Fun !
Result-driven!
the bright way to innovate!
We build on best practices from different markets!
Innovation strategy
New business
Concept creation
Innovation scan
Year plans
Positioning
Marketing tool
Concept creation
Co-creation
Blue ocean
Strategy implementation
Value net
Cradle to cradle
Insights-driven concept creation
Innovation process
Insights-driven Campaign
development
(consultancy)!
(workshops)!
Strategy! Products & Services!
Marketing & sales!
(training)!
Customer-centric product portfolio
Focus on content!
Focus on ownership!
Focus on skills!
the bright way to innovate!
So you can increase your innovation success rate!
Make your strategy leading
Identify great ideas early in the process Develop better products and services
Use resources more effectively
Shorten time to market
the bright way to innovate!
For more information please contact:
Michiel Oudakker – Partner m: +31 (0) 6 25 21 63 56 / e: [email protected]
Martin Klitsie - Partner m: +31 (0) 6 28 20 31 92 / e: [email protected]
Loes van der Putten – Partner m: +31 (0) 6 24 64 96 86 / e: [email protected]
SUNIDEE Prinsengracht 739-741, 1017 JX, Amsterdam
+31 (0)20 6244291 / www.sunidee.com
We look forward to working with you!!