sunset towels marketing campaign
DESCRIPTION
Here is the Marketing Campaign for Sunset Towels company, created by the 2nd Semester JA Economics Class at Dartmouth High School.TRANSCRIPT
By:Nicole Branco
Anthony CarranchoDennis MedeirosRachel Oliveria
Arian Pour
Morning Announcements
Lunch Announcements Lunch Shifts Flyers + Posters Flyers Around Area DCTV Face book/MySpace DHS Spectrum Chronicle
Commercial Website DHS Parent
Newsletter Sporting Events Local Beaches Bulletin Board J.C. Penny Wal-Mart / Shaws
LunchLunchHave a slide on the
TV during the lunch Shifts and Displayed on the
Monitor in the Main Foyer
before and After School.
MorningMorningHave a short skit acted
out on the Announcements that
promotes the towels in a positive way.
Announced / Announced / DisplayedDisplayed
April 27April 27thth – May 8 – May 8thth
Sales Week of May 4th – 8th
Divide up our class based on what lunch shifts they will be on in the 4th Term.
Create a work Schedule assigning students sell on their corresponding Lunch Shift
Flyers and Posters, once approved, will be displayed in all high traffic areas of DHS Cafeteria Main Foyer Hallways In Teachers Class rooms Bathrooms Main Office
We would also have flyers posted in local Businesses with our contact information.
Flyers PostedFlyers PostedApril 27April 27thth – May 8 – May 8thth
Display a Slide on the Dartmouth
Community Television Channel
containing a Picture of the towel,
Price, and our Contact Information.
Would like to display as soon as we
receive the towels, until we sell out
or our selling period ends.
Create a Group / Event for the Towels Invite friends to join the group
Target not only DHS but all of our friends Students from other Schools Family Friends met from Sports or Activities
DHS SpectrumDHS Spectrum Place an ad
Press Release Write Up
ChronicleChronicle Place an ad
Press Release Write Up
Scene opens with several people on the beach playing volleyball.
One girl steps up to camera and says “I just got this great new beach towel. It’s really comfortable and soft. I got it from this new company called sunset towels. They had great prices. This towel only cost me twelve dollars….what a bargain! Most towels in stores are at least fifteen dollars. They’re planning on selling in the cafeteria May fourth through the eighth. So don’t miss out.”
She rejoins the group and they recreate the scene on the towel with design facing the camera.
They turn their heads to camera and all together say “(insert slogan here)?”
Add a slide to the Dartmouth High School Website and also add it to the
scrolling bar on the bottom of the page.
DisplayedDisplayedApril 27April 27thth – May 8 – May 8thth
See if Mrs. Dimery will allow us to put an ad for our towels in her Monthly Newsletter
Or See if Mrs. Dimery will talk about our Economics class and mention the towels and how to purchase them.
Set up a table at sporting events selling Set up a table at sporting events selling our towelsour towels
Set up at any other events that might be Set up at any other events that might be going on around the same timegoing on around the same time.
Sell at local Beaches on Weekends and April vacation.
Utilize a Bulletin Board in the main foyer that would display our Design and Towel for everyone to see as well as create awareness of our product.
Set up in front of stores selling our towels.
This Concludes our Marketing Campaign.
Thank you for giving us the opportunity to present.
We would be more than happy to answer any questions that you might have.