sunset towels marketing campaign

17
By: Nicole Branco Anthony Carrancho Dennis Medeiros Rachel Oliveria Arian Pour

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Here is the Marketing Campaign for Sunset Towels company, created by the 2nd Semester JA Economics Class at Dartmouth High School.

TRANSCRIPT

Page 1: Sunset Towels Marketing Campaign

By:Nicole Branco

Anthony CarranchoDennis MedeirosRachel Oliveria

Arian Pour

Page 2: Sunset Towels Marketing Campaign
Page 3: Sunset Towels Marketing Campaign

Morning Announcements

Lunch Announcements Lunch Shifts Flyers + Posters Flyers Around Area DCTV Face book/MySpace DHS Spectrum Chronicle

Commercial Website DHS Parent

Newsletter Sporting Events Local Beaches Bulletin Board J.C. Penny Wal-Mart / Shaws

Page 4: Sunset Towels Marketing Campaign

LunchLunchHave a slide on the

TV during the lunch Shifts and Displayed on the

Monitor in the Main Foyer

before and After School.

MorningMorningHave a short skit acted

out on the Announcements that

promotes the towels in a positive way.

Announced / Announced / DisplayedDisplayed

April 27April 27thth – May 8 – May 8thth

Page 5: Sunset Towels Marketing Campaign

Sales Week of May 4th – 8th

Divide up our class based on what lunch shifts they will be on in the 4th Term.

Create a work Schedule assigning students sell on their corresponding Lunch Shift

Page 6: Sunset Towels Marketing Campaign

Flyers and Posters, once approved, will be displayed in all high traffic areas of DHS Cafeteria Main Foyer Hallways In Teachers Class rooms Bathrooms Main Office

We would also have flyers posted in local Businesses with our contact information.

Flyers PostedFlyers PostedApril 27April 27thth – May 8 – May 8thth

Page 7: Sunset Towels Marketing Campaign

Display a Slide on the Dartmouth

Community Television Channel

containing a Picture of the towel,

Price, and our Contact Information.

Would like to display as soon as we

receive the towels, until we sell out

or our selling period ends.

Page 8: Sunset Towels Marketing Campaign

Create a Group / Event for the Towels Invite friends to join the group

Target not only DHS but all of our friends Students from other Schools Family Friends met from Sports or Activities

Page 9: Sunset Towels Marketing Campaign

DHS SpectrumDHS Spectrum Place an ad

Press Release Write Up

ChronicleChronicle Place an ad

Press Release Write Up

Page 10: Sunset Towels Marketing Campaign

Scene opens with several people on the beach playing volleyball.

One girl steps up to camera and says “I just got this great new beach towel. It’s really comfortable and soft. I got it from this new company called sunset towels. They had great prices. This towel only cost me twelve dollars….what a bargain! Most towels in stores are at least fifteen dollars. They’re planning on selling in the cafeteria May fourth through the eighth. So don’t miss out.”

She rejoins the group and they recreate the scene on the towel with design facing the camera.

They turn their heads to camera and all together say “(insert slogan here)?”

Page 11: Sunset Towels Marketing Campaign

Add a slide to the Dartmouth High School Website and also add it to the

scrolling bar on the bottom of the page.

DisplayedDisplayedApril 27April 27thth – May 8 – May 8thth

Page 12: Sunset Towels Marketing Campaign

See if Mrs. Dimery will allow us to put an ad for our towels in her Monthly Newsletter

Or See if Mrs. Dimery will talk about our Economics class and mention the towels and how to purchase them.

Page 13: Sunset Towels Marketing Campaign

Set up a table at sporting events selling Set up a table at sporting events selling our towelsour towels

Set up at any other events that might be Set up at any other events that might be going on around the same timegoing on around the same time.

Page 14: Sunset Towels Marketing Campaign

Sell at local Beaches on Weekends and April vacation.

Page 15: Sunset Towels Marketing Campaign

Utilize a Bulletin Board in the main foyer that would display our Design and Towel for everyone to see as well as create awareness of our product.

Page 16: Sunset Towels Marketing Campaign

Set up in front of stores selling our towels.

Page 17: Sunset Towels Marketing Campaign

This Concludes our Marketing Campaign.

Thank you for giving us the opportunity to present.

We would be more than happy to answer any questions that you might have.