sunshine travel - chris clarkson & alan gilmour - sunshine.co.uk
DESCRIPTION
affiliate marketing, travel, Alan Gilmour, Chris Clarkson, sunshine.co.uk, a4uexpo, a4uexpo london, a4u expoTRANSCRIPT
![Page 1: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/1.jpg)
![Page 2: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/2.jpg)
Travel in Affiliate Marketing
UK online travel market valued at £11.2 Billion for 2007(1)
41% year-on-year growth 2002-2007(2)
Affiliate Marketing generates an average of 18% of online sales for travel merchants(3)
![Page 3: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/3.jpg)
About sunshine.co.uk
Online Travel AgencyFlights, Hotels and Transfers - 37 countries
Stealth ComparisonAvailability searches poll multiple suppliers
simultaneously
Low MarginsPrices offer customers great value
No Hidden CostsWhat you see is what you pay
Dynamic PackagingAllow customers to easily build tailor-made holidays
![Page 4: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/4.jpg)
sunshine.co.uk Affiliate Programme
7% Commissionon accommodations and transfers
No Leakageno highly visible phone numbers. No sales taken over phone
Affiliate Toolswide range of banners, search boxes, feeds and other stuff!
IncentivesLaptops, holidays, chocolate, holidays, tickets and holidays
![Page 5: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/5.jpg)
Affiliate Programme Numbers
Average Basket Value £483.73
Average Commission £33.87
Commission Reversals 6
![Page 6: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/6.jpg)
Top Secret Project - Aims
Encourage more affiliates to enter travel vertical
Lower barriers to entry
Increase conversion rates and stickiness for current
affiliates
Help affiliates build their own brands
![Page 7: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/7.jpg)
![Page 8: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/8.jpg)
sunPress Install Summary
Download WordPress www.wordpress.org
Install WordPress codex.wordpress.org/Installing_WordPress
Download sunPress www.sunshine.co.uk/affiliates/wordpress/
Install sunPress www.sunshine.co.uk/affiliates/wordpress/instructions.html
![Page 9: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/9.jpg)
Travel Niche
Finding Your Gap In The Market
![Page 10: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/10.jpg)
The Basics Remain True
Passion / Knowledge / Interest Research Potential Competitors USP Add Value
![Page 11: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/11.jpg)
Find Your Level
Find your niche, kick it's ass Don't bite off more than you can chew Plan for expansion
![Page 12: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/12.jpg)
If You Build It...
Unique Content Build Backlinks Relevant Title Tags Be Patient Repeat
![Page 13: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/13.jpg)
Travel Is Too Competitive
Let's have a look...
![Page 14: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/14.jpg)
Majorca
![Page 15: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/15.jpg)
Majorca
1) Affiliate
2) Wiki
3) Tour Op
4) Affiliate
5) Tour Op
6) News
7) Affiliate
8) Affiliate
9) Travel Agent
10)Rentals
![Page 16: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/16.jpg)
Majorca Holidays
![Page 17: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/17.jpg)
Majorca Holidays
1) Tour Op
2) Travel Agent
3) Tour Op
4) Comparison
5) Tour Op
6) Travel Agent
7) Private Villa
8) MFA
9) Affiliate
10)Travel Agent
![Page 18: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/18.jpg)
Palma Nova
![Page 19: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/19.jpg)
Palma Nova
1) Affiliate
2) Tour Op
3) Affiliate
4) Affiliate
5) Affiliate
6) Travel Agent
7) Affiliate
8) Travel Agent
9) Travel Agent
10)Portal
![Page 20: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/20.jpg)
Palma Nova Hotels
![Page 21: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/21.jpg)
Palma Nova Hotels
1) Portal
2) Portal
3) Consolidator
4) Consolidator
5) Affiliate
6) Tour Op
7) Travel Agent
8) Travel Agent
9) Hotel
10)Travel Agent
![Page 22: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/22.jpg)
Santa Ponsa
![Page 23: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/23.jpg)
Santa Ponsa
1) Affiliate
2) Affiliate
3) Affiliate
4) Tour Op
5) Travel Agent
6) Consolidator
7) Consolidator
8) Affiliate
9) Affiliate
10)Travel Agent
![Page 24: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/24.jpg)
Benidorm
![Page 25: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/25.jpg)
Benidorm
1) Affiliate
2) Affiliate
3) Affiliate
4) TV Prog
5) Affiliate
6) Wiki
7) Consolidator
8) Portal
9) Affiliate
10)Travel Agent
![Page 26: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/26.jpg)
Benidorm Hotels
![Page 27: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/27.jpg)
Benidorm Hotels
1) Portal
2) Affiliate
3) Affiliate
4) Consolidator
5) Affiliate
6) Affiliate
7) Consolidator
8) Hotel
9) Consolidator
10)Affiliate
![Page 28: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/28.jpg)
Conclusion
Demonstrates search space for affiliates Targeted niche sites are highly competitive Compelling unique content
![Page 29: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/29.jpg)
Acknowledgments
David Fiske - http://www.davidfiske.com/
Frank Paul - http://www.smingle.co.uk/
John Lamerton - http://www.lammo.net/
Kirsty McCubbin - http://www.affiliatestuff.co.uk/
Pete Dickenson - http://www.affiliatefuture.co.uk/
![Page 30: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/30.jpg)
So You Don't Do Travel?
Thank You!
![Page 31: Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk](https://reader036.vdocuments.net/reader036/viewer/2022081518/546fdb09b4af9f0e648b463a/html5/thumbnails/31.jpg)
Any Questions?