suomalaisen hunajan vienti kiinaan on nyt mahdollista. edustaja tao wu
TRANSCRIPT
HKTHKT SMLSML
About the cooperation between HKT and SMLAbout the cooperation between HKT and SML
The major content of the agreement
Why we have the agreement
The expected outcome
Opportunities and Challenges
About Chinese beekeepingAbout Chinese beekeeping
The art of beekeeping appeared in ancient China for a long time and hardly traceable to its origin.
– About Beekeeping, from wikipedia
About Chinese beekeeping (cont.)About Chinese beekeeping (cont.)
The Current and the Future
Some numbersSome numbers
Year Gross Output(Ton)
Export(Ton) Proportion %
Own Consumption
(Ton)Proportion%
2001 25.2 10.7 42.4 14.5 57.5
2002 26.5 7.6 28.67 18.9 71.33
2003 29.9 8.4 28.1 21.5 71.9
2004 29.3 8.2 28.0 21.1 72.0
2005 29.32 8.8 30.0 20.5 70.0
2006 33.3 8.1 24.3 25.2 75.7
2007 35.4 6.4 18.1 29.0 81.9
2008 40.0 8.5 21.25 31.5 78.75
2009 40.2 7.2 17.91 33.0 82.09
2010 40.1 10.1 25.1 30.0 74.9
2011 43.1 9.98 23.15 33.12 76.85
2012 448,000 110,000 24.55 338,000 75.45
Some numbers (cont.)Some numbers (cont.)
Year 2012
Exporting: 338 KT
Importing: 3.3 KT
Average consumption: 250g
Year 2015 target average consumption: 350g
This means 150,000,000 KG more
This is again about opportunities and challenges
About Chinese honey market About Chinese honey market
Domestic honey brand
Foreign honey importing
About Chinese honey market (cont.) About Chinese honey market (cont.)
Chinese marketing particularities
Marketing-oriented competition, but not all
Regulation and policies take the key role
HKT's business mode
Channel buildup
Branding
Market order
About HKT About HKT
Started with hankintatukku
www.hankintatukku.cn
Some facts about the company
Professional importer
Channel distributor
