super apps for blackberry
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Super Apps for BlackBerry
We focus on enabling high value,
empowering experiences
When it comes to enterprise and consumer apps…
Super App Experience
Experiences that transform user
behavior
Apps that people use every day
Super App Experience
• Always-on experience• Seamless integration with native
apps and 3rd party apps• Proactive, notification-driven• Contextualized• Social and connected• Efficient and intelligent
Super App Enablers
• Multi-threaded O/S with background apps• APIs for deep, contextualized integration
with Inbox, PIM, Camera, Phone, etc.• Rich event-based notification model• Push services for just-in-time data delivery• Integrated LBS and Mapping
Platform to enable highly engaging, real-time apps that act as natural extensions to the apps they already use
Super App Examples• Menu item in the Inbox launches your
app with relevant context• App updates the Calendar or Contacts
with information from CRM system• App notifies the user when their
favorite team is playing• App detects significant location change
and proactively engages the user• App quietly downloads media content
in the background
Super App ExamplesTwitter® for BlackBerry
• Send Twitter messages from your inbox (custom “Tweet” menu item)
• Receive alerts in your message list• Designed to provide seamless
integration with location services• Built on a true push architecture
Twitter is a trademark of Twitter, Inc.
Twitter is a trademark of Twitter, Inc.
• Add a reminder to your calendar for 5 minutes prior to auction end
• Alerts in your message list when you’ve been overbid
• Built on a true push architecture
Super App ExampleseBay® for BlackBerry
eBay is a trademark of eBay Inc.
Super App ExamplesPoynt for BlackBerry
• Search for local businesses using GPS
• One click to map, add to calendar, add to contacts, send to friend
• Contextual notifications in message list
Super App ExamplesIBM® Lotus® Collaboration Apps
Lotus Sametime• Push-based message delivery• Designed to seamlessly integrate
messages into inbox with custom icon
Lotus Connections• Email, phone, SMS contacts directly
from Connections app• Designed to convert emails in your
inbox into “Activities” in Connections
Lotus Quikr• Share documents right away • Designed to seamlessly store documents offline
IBM and Lotus are trademarks of International Business Machines Corporation.
Super App ExamplesSalesNOW for BlackBerry
• Designed to provide real-time notifications on sales leads and deal updates
• Log phone calls and emails to CRM• Enter call reports and meeting
summaries right from the calendar• Calendar seamlessly updated with
service calls including customer data and driving directions
WIC Pager replaces and transcends the traditional pager experience for healthcare organizations.
•Uses BES Push services to alert Physicians right away•Designed to provide real-time and automated delivery read receipts•One-click responses and call back
- One click to phone, email, browse, PIN-2-PIN, and dial PBX extensions via BlackBerry MVS
•Customizable notification settings with “persistent ring” until answered for critical alerts•Alerts initiated by clinical systems, rules-based messaging platforms, and/or hospital staff•Designed to save time and money, increase productivity, enhance communications
Super App ExamplesWallace Wireless WIC Pager
Super App ExamplesMobile Innovations for Law Enforcement
• Officers receive dispatch notifications and directions right away
• Camera can be used to submit photos to Records Management System
• Designed to pass GPS data to dispatch to ensure command of officer locations
• Email, IM or Call back right away from App to command or fellow officers
• BB VoiceNotes™ can be used to integrate incident reports and transcription services – reducing typing requirements in field
VoiceNotes is a trademark of Motorola, Inc.
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Is about having the tools to power a new level of communication, collaboration and integration that will transform the way we work and live.
It will empower us by making us more connected and engaged in every aspect of what
we do.
It will inspire us to love what we do.
The Smartphone of the future …
Full screen imagePrepared March 2011. The data and figures included in this presentation are current at the time of preparation.