super cabz - advertising platform - cab-ad-vantage

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CAB-AD-VANTAGE :CAB ADVERTISING FROM SUPER CABZ

C O P Y R I G H T: S U P E R C A B Z 2 0 1 2

ABOUT SUPER CABZ

• Super Cabz is the latest radio cab company providing services to Delhi Ncr

• Super Cabz is part of real estate group- Surya Infracon Pvt Ltd-

• At present we have fleet size of 150 cabs & 800 cabs are coming by 2012 end

• Super Cabz will soon start services in all metros Mumbai , Hyderabad , Chennai , Bangalore etc.

• By 2015 we aim to achieve fleet size of 10,000 cabs at a Pan India Level

C O P Y R I G H T: S U P E R C A B Z 2 0 1 2 2CAB-AD-VANTAGE

DOMINATE THE CITY

• Imagine a scenario when you have 1000 mobile billboards working 24x 7 – 365 days in year displaying your brand name and message to different set of people

Businessmen -----Youngsters ---------Housewives----------Kids

Corporate Executives ---------Govt. Officers / Bureaucrats---HNI`S-----------------Senior Citizens -------------------And List Goes on & on------------------------------------------------------------

At a Cost which is far lesser than TV , Print , Radio ads.

What will you say about that ?????????????????????????????

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YOUR BRANDMESSAGE

YOUR BRANDMESSAGE

YOUR BRANDMESSAGE

YOUR BRANDMESSAGE

YOUR BRANDMESSAGE

YOUR BRANDMESSAGE

YOUR BRANDMESSAGE

YOUR BRANDMESSAGE

YOUR BRANDMESSAGE

YOUR BRANDMESSAGE

YOUR BRANDMESSAGE YOUR BRAND

MESSAGE

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THIS PHENOMENON IS CALLED CAB ADVERTISING

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MEDIA REACH

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TV TVRADIO PRINT

OTHERS

RADIOPRINT

INTERNET

INTERNETOTHERS

RED = HOUESWIVES

GREEN = COLLEGE GOERS PURPLE = SCHOOL

KIDS

BLUE = CORPORATE EXECUTIVES

YELLOW = BUSINESSMEN

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CAB

CAB

CAB

CAB

CAB

CAB

CAB CA

B

CAB

CAB

CAB REACH

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CAB ADVERTISING = EVERYWHERE COVERAGE

• Does the street where you live have a billboard that could house your advertising campaign?

• Does a bus travel down your street adorned with your latest creative?

• The chances are not! Cabs go everywhere. There are very few streets that a cab cannot go down. This means there are very few places that your campaign cannot be seen.

• With the average taxi travelling 300 km per day, your brand won’t stand still. It is constantly moving and getting itself in front of more and more eyes.

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BETTER THAN OTHER OOH MEDIA

• Other Out of Home media are static, while this is moving.

• It goes to airports and railway stations, ensuring high visibility

• Advertising on cabs is like advertising on a mobile hoarding running across the city

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CAB VS OTHER MEDIUMS

NAME OF MEDIUM

REACH COST IMPRESSIONS OVERALL

CAB ADVERTISING ***** * ******************* **************

TV **** ***** ******* ********

PRINT *** ***** ** ******

RADIO *** *** ******** *******

INTERNET ** ** ******* *******

BILLBOARDS ** **** *************** ***********

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STILL NOT CONVINCED

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CHECK OUT 9 REASONS TO CHOOSE CAB ADVERTISING

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9 REASONS TO CHOOSE CAB ADVERTSISING1)EXPERTS AGREE - Cab Advertising is the most cost-effective form of advertising.

2)IMPRESSIONS, IMPRESSIONS, IMPRESSIONS!

Reports suggests that a cab vehicle outfitted with an advertisement generates ,30,000 impressions per day in a metro

That is 900,000 people are exposed to your advertising message each month.

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9 REASONS TO CHOOSE CAB ADVERTISING

3) Your Vehicle Advertisement NEVER STOPS working for you.

Cab Advertising works for you around the clock, every single day and night, 365 days per year, for years and years.

4) The statistics speak for themselves:98% Cab Advertising creates a positive image for the advertiser97% Remember seeing a specific Cab Ads96% Notice words and pictures displayed on Cabs

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5)Reach consumers when & where traditional media cannot—on the road—where they are highly attentive & receptive to advertising.

Cab Advertising expose a message to captive audience at a time when they are highly receptive to your message.

6)You can’t turn it off

Cab Ads can`t be turn off like other media TV and radio spots, direct mail pieces or print ads, all of which can be easily turned off or thrown out.

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7 )Cut through the clutter of traditional advertising.

Cab Ads “cuts through the clutter” & effectively reaches our increasingly mobile, fragmented and distracted consumer population

8) Reach every demographic imaginable.

Many people don’t watch TV, listen to the radio, surf the web etc. but due to its versatile nature, every single demographic group is reached heavily with Cab Ads .

It reaches every ethnicity, gender, age group and income level, including those missed by other mediums.

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9 ) Cab Advertising reaches your TARGET MARKET any time you want, anywhere you want.

We have to seek out traditional advertising by turning it on, picking it up at the newsstand or hitting the web

But we don’t have to seek out Cab Advertising—it comes right to us every day while we drive to work, go shopping or move around town.

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SUPERCABZCAB ADVERTISING


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ABOUT CAB-AD-VANTAGE

• Cab-Ad-Vantage is the cab advertising initiative from SUPER CABZ to offer clutter breaking & effective advertising platform.

• The company is the part of Real Estate Major “ Surya Infacon Pvt Ltd” .

• SUPERCABZ at present have fleet size of 150 plus cabs & with 800 cabs coming by 2012 end.

• The Company have been appreciated for offering value for money comfort travel solutions to Delhi NCR.

• SUPERCABZ will soon launch services into major metropolitan city as part of its plan to become a pan India Player.

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SUPERCABZ = 40 LAKHS IMPRESSIONS

• For the cabs in metros like Delhi, there are around 500 impressions per kilometer.

• Super Cabz cabs travel 300 km daily on average

• That comes to one lakh fifty thousand impressions per day per cab

• And approximately 40 lakhs impressions per month .

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CAB-AD-VANTAGE AD FORMAT AVAILABLE4DOORS OPTION

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Parameter Super Cabz

Meru Cabs

Easy Cabs Mega Cabs

COST FOR BRANDING(4 DOORS)

INR*6666 Per Month

INR* 15000 Per Month

INR* 15000Per Month

INR* 15000Per Month

BRAND NEW CARS YES NO NO N0

DIGITAL TABLETS YES NO NO N0

TRAVELER PROFILE SEC A SEC BMASSES

SEC A SEC B

SEC A SEC B

SEC A SEC B

REACH TO DENSELEY POPULATED AREAS

UNLIMITED LIMITED LIMITED LIMITED

GURGAON REACH STRONG AVERAGE AVERAGE AVERAGE

DAILY KM TRAVEL 300 180 180 180

CREATIVE REPLACEMENT GURANTEE **

YES NO NO NO

OVERALL VALUE YES NO NO NOC O P Y R I G H T: S U P E R C A B Z 2 0 1 2

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SUPERCABZ ADVERTISING VS OTHER CABS ADVERTISING

CAB-AD-VANTAGE* Taxes & Printing Cost Extra

** Conditions Apply


NAME NUMBER OF CABS

DURATION

COST PER CAB

TOTAL COST *(INR)

LAUNCH ADVERTISER PROGRAM( CLOSED )

75 90 DAYS 14,000(3MONTHS)

10,50,000

SUPER-45 50 45 DAYS 14000 7,00,000

SUPER -90 50 90 Days 25000 12,50,000

SUPER-180 50 180 Days 50,000 25,00,000

SUPER-365 50 365 Days 90,000 45,00,000

SUPER-FLEXI Any Cab From 50-100

From 45 Days- 365 days

---------- -------------------------

SUPERCABZ OFFERING

22* TAXES & PRINTING COST EXTRA


OTHER ADVERTISING OPTIONS

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FIRST TIME IN ASIA :

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DIGITAL INTERACTIVE TABLETS INSIDE CABS


ABOUT TABLITZ

• Super Cabz in exclusive partnership with Tablitz marketing solutions brings to you Tablitz

• The platform developed by Tablitz is first of kind interactive platform for cab advertising

• Videos, flash messages ,banners , applications , games etc. Among the 100 options available for advertiser

• Engage 60,000 travelers per month for branding, advertising, impulsive purchase , live sales conversions etc.

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TAB CARD RATE -1

Name of the category Rate (INR) *

Per Cab Per Month

Avg. number of Ad-plays in

a trip

Expected number of Ad-plays in a day/ per

cab

Expected number of Ad-plays

in a month/ per

cab

Price per Ad play

Price per Ad play

Video Zone (0-15 seconds) + app icon**

2,500 2 20 600

4.2

2.5

Video Zone (15-30 seconds) + app icon

**

2,750 2 20 600

4.6

2.9

Video Zone (30-45 seconds) + app icon

**

3,250 2 20 600

5.4

3.8

Video Zone (0-15 seconds) +

Screensaver + app icon (free) **

3,250 3 30 900

3.6

1.9

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*CREATIVE CHARGES & TAXES EXTRA


TAB CARD RATE -2

Video Zone (15-30 seconds) + Screensaver + app icon (free)**

3,500 3 30 900

3.9

2.2

Video Zone (30-45 seconds) + Screensaver + app icon (free)**

4,000 3 30 900

4.4

2.8

Sponsorship of the Ticker Zone

2,500 Constant visibility

Constant visibility

Constant visibility NA NA

Ticker Zone + app icon

3,500 Constant visibility

Constant visibility

Constant visibility NA NA

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Name of the category

Rate* (INR) Per Cab

Per Month )

Avg. number of Ad-plays in

a trip

Expected number of Ad-plays in a day/ per

cab

Expected number of Ad-plays

in a month/ per

cab

Price per Ad play

Price per Ad play

*CREATIVE CHARGES & TAXES EXTRA


DEALS AS PER REQUIREMENTS

EXTERIOR BRANDING 4 DOORS BACK GLASS STRIP

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INTERIOR BRANDING SEAT COVERS HEAD REST OTHER AREASPRODUCT SAMPLING

+ENGAGEMENT PROGRAM ( QUIZZES, CONTESTS ETC.)

+MARKETING COLLATERAL DISTRIBUTION

+TABLET

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WHY WE ARE DIFFERENT ?

• SUPERCABZ economy business model make it accessible to all corners of city.

• SUPERCABZ caters to all types of target group – Sec A , Sec B , business executives , corporates , youngsters , housewives , senior citizens , families ,communities etc.

• SUPERCABZ have a very strong reach in Millennium City Gurgaon as it is Headquartered in Gurgaon

• SUPERCABZ fleet reaches to many highly populated areas like Tilak Nagar , Shahdhra , Govind puri ,Old Delhi etc.

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PACKAGES

• Where? - Book Delhi NCR from 50 cabs and above.

• How long? -Book campaigns for as short as 45 days, but typically for periods from 3 months to a year, depending on format.

• How many? -Call us to discuss the right amount of cabs for your campaign requirements.

• Special Events -Cabs are perfect for PR and corporate hospitality events. Use your taxi for any of the following:

• New product launches

• Product sampling

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CAB-AD-VANTAGE REPORTS

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• Cab-Ad-Vantage keeps a track of the total kilometers run by the vehicles on a daily basis, as well as the number of trips per day.

• A Cab Ad Effectiveness data and reports will be shared with clients from time to time.

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C O P Y R I G H T: S U P E R C A B Z 2 0 1 2 32

CONTACT: Mr. Sunil SharmaManager – MarketingSuper [email protected]

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THANK YOU

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super cabz - advertising platform - cab-ad-vantage

Automotive