super session the_social_enterprise_combining_people_processes_and_content
DESCRIPTION
TRANSCRIPT
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Transform Your Business by Connecting People, Processes and
Content
Howard Beader
Sr. Director, Product Marketing
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Session Agenda
• The Social Enterprise
• Oracle WebCenter Demonstration
• Transforming to a Social Enterprise
• Oracle WebCenter Customer - FDA
• Enabling the Social Enterprise• Enabling the Social Enterprise
• Oracle @ AIIM/Info360
Challenges of a Typical Enterprise
PEOPLE
PROCESSES CONTENT
The Social Enterprise
3 graphics
The social enterprise empowers end usersto collaborate more effectively,
find and share information in the contextof the business processes to increase overall efficiency.
Benefits of The Social Enterprise
Improved collaboration across teams
Access content in the context of the business process
Quickly access relevant updates in activity streams
Easily Update business processes
Automate previously unstructured processes
Collaborate within the business process
Ensure compliance with corporate standards
Ensure a single source of truth
Easily locate information across the organization
Oracle WebCenter Suite Oracle WebCenter Suite
DemonstrationDemonstration
Sachin Agarwal
Director, Product Management
Oracle Corporation
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Transforming to
a Social Enterprise
Before Adoption Before Adoption After Adoption After Adoption
Evolution of the Social EnterpriseBefore and After Adoption
• Silo’s of information
• Slower to respond to business needs
• Reduced involvement in business processes
• Information available across the organization
• Rapid response to business needs
• Cross-organizational business processes
• Tentative business decisions due to lack of real-time visibility
• Significant backlog of IT requests
• Cross-organizational collaboration around business processes
• Business decisions based on accurate and real-time information
• Business users able to access information and rapidly assemble mash-ups
People: Deliver a Modern User Experience
Social Network
Relevant Business Activities
Embedded Analytics
The seamless integration of social computing capabilities in the
context of business applications
Contextual Information
Network Associations
Mobile Access
A Day in the Life in the Social Enterprise
ManageLife
8 AM
9 AM
10 AM
11 AM
NOON
1 PM
Monitor Business Objectives
Example: A Day-in-the-Life of Business User
Update RFP’s
Review sales forecast
Visit Prospect
Get Things Done
4 PM
5 PM6 PM
1 PM
2 PM
3 PM
Robin Crisp
MARCS Business Program Manager
US Food and Drug Administration
The Mission Accomplishment
and Regulatory Compliance
Services (MARCS) Program
What FDA Does:FDA is responsible for protecting the public health by assuring the
safety, efficacy and security of human and veterinary drugs,
biological products, medical devices, our nation’s food supply,
cosmetics, and products that emit radiation.
FDA is also responsible for advancing the public health by helping
to speed innovations that make medicines more effective, safer, and
more affordable and by helping the public get the accurate, science-
based information they need to use medicines and foods to
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based information they need to use medicines and foods to
maintain and improve their health. FDA also has responsibility for
regulating the manufacturing, marketing and distribution of tobacco
products to protect the public health and to reduce tobacco use by
minors.
Finally, FDA plays a significant role in the Nation’s counterterrorism
capability. FDA fulfills this responsibility by ensuring the security of
the food supply and by fostering development of medical products
to respond to deliberate and naturally emerging public health
threats
OC
FDA Organization
3/30/2011 13
ORA CBER CDER CDRH CFSAN CVM
Office Of Regulatory Affairs
The FDA’s Office of Regulatory Affairs is the lead office for all
FDA Field activities as well as providing FDA leadership on
imports, inspections, and enforcement policy. ORA supports the
five FDA Product Centers by inspecting regulated products and
manufacturers, conducting sample analysis on regulated
products, and reviewing imported products offered for entry into
the United States. ORA also develops FDA-wide policy on
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the United States. ORA also develops FDA-wide policy on
compliance and enforcement and executes FDA’s Import Strategy
and Food Protection Plans.
Besides executing its mission through its Federal workforce,
ORA also works with its State, Local, Tribal, and Territories
counterparts to further FDA’s mission.
Office of Regulatory Affairs (ORA)
• “The Field”: Over 85% of ORA’s staff work in:
– 5 Regional Offices
– 20 District Offices
– 13 Laboratories
– More than 150 Resident
Posts and Border Stations
3/30/2011 15
Posts and Border Stations
• District Office branches and groups:
– Investigations Branch (Field Investigators)
– Compliance Branch (Compliance Officers)
– Laboratory Branch (Laboratory Analysts) – for districts that have labs
• Regional Labs - service multiple districts
What Does ORA Do?
• ORA supports the FDA Product Centers by acting as the hands, feet, eyes, and ears of the Agency:
– Field Operations
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– Laboratory Work
– Import Entry Review
– Compliance Operations
– Policy
What is MARCS?
“The Mission Accomplishment and Regulatory Compliance Services (MARCS) Program is a comprehensive integration and reengineering of mission critical systems for FDA’s Office of
Regulatory Affairs (ORA) to”:
� Eliminate the current application stovepipes
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� Eliminate the current application stovepipes
� Better automate the relationships across inspections, compliance, reporting, management and related activities
� Retire and replace aging legacy systems with modernized applications built on a common service framework
MARCS Stakeholders
MARCSMARCS
ORA HQ
Labs
Districts
ORA Stakeholders
Local
CDC
Other Governmental Agencies
Foreign
Governments
Congress
States
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MARCSMARCSLabs
Other FDA Organizations
Chief
Counsel
OC
CentersFilers
Industry/Public
Regulated Firms
Importers
Contract Labs
USDA
Other ITPrograms
Other ITContractors
Office of InformationManagement
MARCS IntegrationPerspectives
Workers
The User Perspective
CLIENT LAYER
PRESENTATION LAYER
MARCS Layered Architecture
BUSINESS LAYER
MARCS IS A USER PLATFORM
Full & Complete Integration
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OIM
The Technical
Perspective
ORA
The Business
Perspective
INTEGRATION LAYER
RESOURCE LAYER
DocumentsDataAdjacentSystems
MARCS IS A
BUSINESS PROCESS
PLATFORM
MARCS IS AN INTEGRATION
PLATFORM
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Enabling
the Social Enterprise
Process: Ensure Flexibility for Agile Business
Processes
Enterprise ArchitectsDefine business architecture
Business AnalystsModel processes
DevelopersPopulate business
catalog and implement details
LOB OwnersCollaborate with business analysts and tailor-to-fit
processes
Business UsersCollaborate and
innovate
IT OperationsManage and monitor
TeamMeasure, analyze, improve,
govern
Content: Build on a Single Consolidated Content
Management Infrastructure
ERP CRM SCM
CONTENT MANAGEMENT
Infrastructure: Out-of-the-Box Integration
BUSINESS PROCESSES
Worklist Process Portal
MS Office Online Shopping Mobile Devices
Employee On-boarding
Customer
Order2Cash
SERVICES
BUSINESS PROCESSES
MAINFRAME
Customer On-boarding
Expense Approval
Employee Update P.O. Status
Customer Record
Oracle WebCenter SuiteThe Modern User Experience Platform for the Enterprise and the Web
Oracle WebCenter SuiteEnabling the Social Enterprise
Personalized mash-ups
The Social Enterprise: Top 10 Checklist
Real-time collaboration
Business activity streams
Single enterprise-wide content repository
Complete content lifecycle managementComplete content lifecycle management
Governance and compliance
Workflows for structured and unstructured processes
Integration with business processes and applications
Service-oriented architecture
Complete, open and integrated
In Closing
People Process Content
Enabling the Social Enterprise
Q&A
Oracle Enterprise 2.0 Newsletter: http://oracle.com/newsletters
Oracle WebCenter Homepage:http://www.oracle.com/webcenter
While at AIIM/info360
• Oracle Track@info360 – Wednesday March 23
Room 154:
• 1 pm Revolutionizing the User Experience
• 1:50 Is Pervasive Governance Part of Your ECM
Strategy?
• 2:40 10 Key Decisions: Your ECM Checklist• 2:40 10 Key Decisions: Your ECM Checklist
• 3:30 Unlocking The Value of Your Application
Content
• 4:20 Optimize Web Content Targeting
• Meet Experts at the Oracle Booth 1414
Engage in the Conversations!
Twitter: #WebCenter, #E20, #ECM, #Oracle
Facebook: http://facebook.com/OracleE20
http://facebook.com/OracleWebCenter
Oracle Enterprise 2.0 Group
Oracle’s Enterprise 2.0 blog:http://blogs.oracle.com/enterprise20
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