supercharge your digital lead machine

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SUPERCHARGE YOUR DIGITAL LEAD MACHINE

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Page 1: Supercharge Your Digital Lead Machine

SUPERCHARGE YOUR DIGITAL LEAD MACHINE

Page 2: Supercharge Your Digital Lead Machine

INTRODUCTIO

NMeet Rand

Rand LeMarinelVP-Marketing @ Shred Nations@SN_Rand 13 years in Marketing• Dish Network• Vail Resorts• Aspen Snowmass• Intuit• DaVita• Rocky Mountain Health Plans• Lillian Vernon

With Shred Nations since 2014

Golfing, hiking, beer and the Denver Broncos

#NAID2017 #AskRand

© 2017 Shred Nations. All Rights Reserved.

Page 3: Supercharge Your Digital Lead Machine

INTRODUCTIONOverview

2016 In Review

• GMB• Barnacle• Technical• Paid• Content

Rev It Up

• General• Mobile• Response

Drive It Fast

Q & A

#NAID2017 #AskRand

© 2017 Shred Nations. All Rights Reserved.

Page 4: Supercharge Your Digital Lead Machine

Stats 2016 YEAR IN REVIEW

232,000+ Inquiries

#NAID2017 #AskRand

© 2017 Shred Nations. All Rights Reserved.

Page 5: Supercharge Your Digital Lead Machine

Stats

68,000+ Referrals

2016 YEAR IN REVIEW#NAID2017 #AskRand

© 2017 Shred Nations. All Rights Reserved.

Page 6: Supercharge Your Digital Lead Machine

2016 YEAR IN REVIEWStats

63% Commercial37% Residential

#NAID2017 #AskRand

© 2017 Shred Nations. All Rights Reserved.

Page 7: Supercharge Your Digital Lead Machine

2016 YEAR IN REVIEWStats

29% Network30% Small41% Other

Network Small Other

#NAID2017 #AskRand

© 2017 Shred Nations. All Rights Reserved.

Page 8: Supercharge Your Digital Lead Machine

REV IT UPWhy?

Google this, Google that, Google everything

#NAID2017 #AskRand

© 2017 Shred Nations. All Rights Reserved.

Page 9: Supercharge Your Digital Lead Machine

REV IT UPWhy? #NAID2017

#AskRand

© 2017 Shred Nations. All Rights Reserved.

Page 10: Supercharge Your Digital Lead Machine

REV IT UPGMB #NAID2017

#AskRand

Google My Business

© 2017 Shred Nations. All Rights Reserved.

Page 11: Supercharge Your Digital Lead Machine

REV IT UPGMB

Claim your listing

#NAID2017 #AskRand

© 2017 Shred Nations. All Rights Reserved.

Page 12: Supercharge Your Digital Lead Machine

REV IT UPGMB

Add Images#NAID2017 #AskRand

63% of Google image search turns into trafficBrafton – 11/26/14

© 2017 Shred Nations. All Rights Reserved.

Page 13: Supercharge Your Digital Lead Machine

REV IT UPGMB

Add Images#NAID2017 #AskRand

© 2017 Shred Nations. All Rights Reserved.

Page 14: Supercharge Your Digital Lead Machine

REV IT UPGMB

Phone Number#NAID2017 #AskRand

© 2017 Shred Nations. All Rights Reserved.

Page 15: Supercharge Your Digital Lead Machine

REV IT UPGMB

Hours

#NAID2017 #AskRand

© 2017 Shred Nations. All Rights Reserved.

Page 16: Supercharge Your Digital Lead Machine

REV IT UPGMB

Hours

#NAID2017 #AskRand

© 2017 Shred Nations. All Rights Reserved.

Page 17: Supercharge Your Digital Lead Machine

REV IT UPGMB

Reviews

#NAID2017 #AskRand

© 2017 Shred Nations. All Rights Reserved.

Page 18: Supercharge Your Digital Lead Machine

REV IT UPBarnacle Marketing #NAID2017

#AskRand

© 2017 Shred Nations. All Rights Reserved.

Page 19: Supercharge Your Digital Lead Machine

REV IT UPBarnacle Marketing #NAID2017

#AskRand

© 2017 Shred Nations. All Rights Reserved.

Page 20: Supercharge Your Digital Lead Machine

REV IT UPBarnacle Marketing #NAID2017

#AskRand

Social Media

© 2017 Shred Nations. All Rights Reserved.

Page 21: Supercharge Your Digital Lead Machine

REV IT UPBarnacle Marketing #NAID2017

#AskRand

© 2017 Shred Nations All Rights Reserved

Customer Service

https://www.customermagnetism.com/blog/social-responses-rock-customer-service-social/

Page 22: Supercharge Your Digital Lead Machine

REV IT UPBarnacle Marketing #NAID2017

#AskRand

© 2017 Shred Nations. All Rights Reserved.

Page 23: Supercharge Your Digital Lead Machine

REV IT UPTechnical #NAID2017

#AskRand

© 2017 Shred Nations. All Rights Reserved.

Page 24: Supercharge Your Digital Lead Machine

REV IT UPTechnical #NAID2017

#AskRand

Google Page Speed Insights

© 2017 Shred Nations. All Rights Reserved.

Page 25: Supercharge Your Digital Lead Machine

REV IT UPTechnical #NAID2017

#AskRand

Waterfall

© 2017 Shred Nations. All Rights Reserved.

Page 26: Supercharge Your Digital Lead Machine

REV IT UPTechnical #NAID2017

#AskRand

© 2017 Shred Nations. All Rights Reserved.

Page 27: Supercharge Your Digital Lead Machine

REV IT UPTechnical #NAID2017

#AskRand

Wordpress Plugins

© 2017 Shred Nations. All Rights Reserved.

Page 28: Supercharge Your Digital Lead Machine

REV IT UPTechnical #NAID2017

#AskRand

Google Search Console

© 2017 Shred Nations. All Rights Reserved.

Page 29: Supercharge Your Digital Lead Machine

REV IT UPTechnical #NAID2017

#AskRand

Monitor Errors

© 2017 Shred Nations. All Rights Reserved.

Page 30: Supercharge Your Digital Lead Machine

REV IT UPTechnical #NAID2017

#AskRand

Add Sitemaps

© 2017 Shred Nations. All Rights Reserved.

Page 31: Supercharge Your Digital Lead Machine

REV IT UPTechnical #NAID2017

#AskRand

Monitor Sitemaps

© 2017 Shred Nations. All Rights Reserved.

Page 32: Supercharge Your Digital Lead Machine

REV IT UPPaid #NAID2017

#AskRand

Advertise When Available

© 2017 Shred Nations. All Rights Reserved.

Page 33: Supercharge Your Digital Lead Machine

REV IT UPPaid #NAID2017

#AskRand

© 2017 Shred Nations. All Rights Reserved.

Page 34: Supercharge Your Digital Lead Machine

REV IT UPPaid #NAID2017

#AskRand

Test, Test, Test

© 2017 Shred Nations. All Rights Reserved.

Page 35: Supercharge Your Digital Lead Machine

REV IT UPPaid #NAID2017

#AskRand

Tell a Story

© 2017 Shred Nations. All Rights Reserved.

Page 36: Supercharge Your Digital Lead Machine

REV IT UPPaid #NAID2017

#AskRand

© 2017 Shred Nations All Rights Reserved

Display

Page 37: Supercharge Your Digital Lead Machine

REV IT UPPaid #NAID2017

#AskRand

Geolocate

© 2017 Shred Nations. All Rights Reserved.

Page 38: Supercharge Your Digital Lead Machine

DRIVE IT FASTOverall Conversion #NAID2017

#AskRand

© 2017 Shred Nations. All Rights Reserved.

Page 39: Supercharge Your Digital Lead Machine

DRIVE IT FASTOverall Conversion #NAID2017

#AskRand

Trust Symbols

© 2017 Shred Nations. All Rights Reserved.

Page 40: Supercharge Your Digital Lead Machine

DRIVE IT FASTOverall Conversion #NAID2017

#AskRand

Call to Action

© 2017 Shred Nations. All Rights Reserved.

Page 41: Supercharge Your Digital Lead Machine

DRIVE IT FASTOverall Conversion #NAID2017

#AskRand

Click to Call

© 2017 Shred Nations. All Rights Reserved.

Page 42: Supercharge Your Digital Lead Machine

DRIVE IT FASTOverall Conversion #NAID2017

#AskRand

Autofill

© 2017 Shred Nations. All Rights Reserved.

Page 43: Supercharge Your Digital Lead Machine

DRIVE IT FASTMobile #NAID2017

#AskRand

30% of Traffic

2012 2013 2014 2015 20160

10

20

30

40

50

60

70

80

90

100

Mobile Desktop Tablet

© 2017 Shred Nations. All Rights Reserved.

Page 44: Supercharge Your Digital Lead Machine

DRIVE IT FASTMobile #NAID2017

#AskRand

60% of Searches

© 2017 Shred Nations. All Rights Reserved.

Page 45: Supercharge Your Digital Lead Machine

DRIVE IT FASTMobile #NAID2017

#AskRand

Test Mobile

© 2017 Shred Nations. All Rights Reserved.

Page 46: Supercharge Your Digital Lead Machine

DRIVE IT FASTMobile #NAID2017

#AskRand

Multi-Device

© 2017 Shred Nations. All Rights Reserved.

Page 47: Supercharge Your Digital Lead Machine

DRIVE IT FASTMobile #NAID2017

#AskRand

Multi-Browser

© 2017 Shred Nations. All Rights Reserved.

Page 48: Supercharge Your Digital Lead Machine

DRIVE IT FASTMobile #NAID2017

#AskRand

Clickability

© 2017 Shred Nations. All Rights Reserved.

Page 49: Supercharge Your Digital Lead Machine

DRIVE IT FASTMobile #NAID2017

#AskRand

Autofill (Again)

© 2017 Shred Nations. All Rights Reserved.

Page 50: Supercharge Your Digital Lead Machine

DRIVE IT FASTMobile #NAID2017

#AskRand

Scrollability

© 2017 Shred Nations. All Rights Reserved.

Page 51: Supercharge Your Digital Lead Machine

DRIVE IT FASTMobile #NAID2017

#AskRand

© 2017 Shred Nations. All Rights Reserved.

Click to Call

Page 52: Supercharge Your Digital Lead Machine

DRIVE IT FASTResponse #NAID2017

#AskRand

Reply Where the Customer Inquires

© 2017 Shred Nations. All Rights Reserved.

Page 53: Supercharge Your Digital Lead Machine

THE ENDQUESTIONS @SN_Rand #AskRand

© 2017 Shred Nations. All Rights Reserved.