supercharge your presenceapa | superchargeyour presence: building your first email newsletter...
TRANSCRIPT
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THE WEBINAR WILL BEGIN MOMENTARILY
Supercharge Your Presence
Building Your First Email NewsletterPresenter: Daniel Wendler, PsyD
APA |Webinar
March 25, 2020 | 12:00 PM – 1:00 PM ET
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Welcome
Discussion Topics
How to decide if an email newsletter is the right fit for you and what to write about
How to choose the right platform for your newsletter and develop a winning design
How to grow your subscriber list and maximize your impact
How an email newsletter could help make a positive impact to the COVID-19 virus
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APA | Supercharge Your Presence: Building Your First Email Newsletter
DISCLAIMER• The views expressed in this presentation are those of the presenter and
may not reflect the views or policies of the American Psychological Association.
• No CE credit will be offered for this webinar.
• A “Certificate of Attendance” will be emailed to live attendees only.
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APA | Supercharge Your Presence: Building Your First Email Newsletter
LOGISTICS• You are on mute
• Webinar recording after the session
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APA | Supercharge Your Presence: Building Your First Email Newsletter
• While you won’t be able to talk during the webinar, please submit your questions for Dr. Wendler by using the ‘’Questions” field located in the webinar control panel.
HAVE A QUESTION?
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APA | Supercharge Your Presence: Building Your First Email Newsletter
• Founder of MarketingForTherapists.org
• Author of Clicking With Clients: Online Marketing for Private Practice Therapists
• Postdoctoral fellow at Deep Eddy Psychotherapy in Austin, Texas
PRESENTER: Daniel Wendler, PsyD
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Roadmap
Why start a newsletter?
What should your newsletter
be about?
How do you design a
newsletter?
How do you grow an
audience?
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Why start a newsletter?
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Do newsletters still work?
• Do people still read newsletters?
• Isn’t social media the future?
• Won’t you bother people?
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Do newsletters still work?
• Do people still read newsletters?
• 21.33% of newsletters are opened
(Mailchimp.com)
• Isn’t social media the future?
• “Organic reach” on Facebook is just 5.5% (blog.hootsuite.com/facebook-statistics/)
• Won’t you bother people?
• Permission marketing is the key
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Permission marketing is the privilege (not the right) of delivering anticipated,
personal and relevant messages to people who actually want to get them.
- Seth Godin
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APA | Supercharge Your Presence: Building Your First Email Newsletter
The power of newsletters
• Direct, protected access to your audience
• A personal connection
• A lasting connection
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Why write a newsletter as a psychologist?
• Share your expertise
• Multiply your impact
• Supercharge your career
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APA | Supercharge Your Presence: Building Your First Email Newsletter
What should your newsletter be about?
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Every newsletter needs a purpose
Why do psychologists write newsletters?
• Share ideas and knowledge
• Promote their organization
• Generate an income
• Build a following
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Sharing information
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Promoting an organization
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Branding/income
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Every newsletter needs to give value
Why do people read newsletters?
• A sense of connection and belonging
• A moment of fun
• Useful information and recommendations
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APA | Supercharge Your Presence: Building Your First Email Newsletter
My newsletter helps
[Audience]
receive [Value]
because I [Qualification]
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APA | Supercharge Your Presence: Building Your First Email Newsletter
My newsletter helps
parents of kids with ADHD
get tips for helping their kids,
because I specialize in treating kids with ADHD
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APA | Supercharge Your Presence: Building Your First Email Newsletter
My newsletter helps
graduate students
enjoy a fun comic about grad school life
because I’m a grad student myself and make comics to help myself cope with stress
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APA | Supercharge Your Presence: Building Your First Email Newsletter
My newsletter helps
people who like my work
Stay connected with me & my latest projects
because I create content that has attracted fans.
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APA | Supercharge Your Presence: Building Your First Email Newsletter
My newsletter helps
[Audience]
receive [Value]
because I [Qualification]
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Three choices for newsletter content
1) Create something original
2) Compile content you posted elsewhere
3) Curate high-quality links
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Best practices for content
• 90% giving, 10% taking
• Less is more
• Make it personal
• Experiment & get feedback
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Newsletters during a crisis
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Newsletters during a crisis
• Do you have something to give?
• Do you have critical information to share?
• Can you be a real source of encouragement?
• If not… you may not want to say anything
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APA | Supercharge Your Presence: Building Your First Email Newsletter
How do you design a newsletter?
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Choosing an email service
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Low-tech options
Totally freeUp to 5,000 subscribers
You can earn money!Unlimited subscribers
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Free (to start) email services
2,000 subscribers$30/mo to upgrade
300 emails per day$22/mo to upgrade
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Advanced email services
$16/mo for 500$26/mo for 2500
$20/mo for 500$45/mo for 2500
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APA | Supercharge Your Presence: Building Your First Email Newsletter
If you’re not sure
For your business For your passion project
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Newsletter formatting basics
• Start with your subject
• Bullet points and headings
• Simple and short
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Newsletter formatting basics
• Make it mobile-friendly
• Ask for feedback & check for errors
• ReallyGoodEmails.com for inspiration
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Growing your audience
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Growing your audience: Best practices
• Get their permission first
• Make it obvious what’s in it for them
• Stay consistent
• Be aware of ethical and legal issues
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Growing your audience: On your website
• Invite signups after each blog post
• Allow for opt-in on your contact form
• Invite signups with a popup
• Provide an immediate reward
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Growing your audience
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Growing your audience: Everywhere else
• Be a guest expert
• Encourage forwards & shares
• Consider advertising
• Tap into your network
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APA | Supercharge Your Presence: Building Your First Email Newsletter
Three Ideas for Getting Started
1) Sign up for a few newsletters
2) Start with friends & family
3) Do the Seth Godin challenge
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APA | Supercharge Your Presence: Building Your First Email Newsletter
QUESTIONS & ANSWERS
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APA | Supercharge Your Presence: Building Your First Email Newsletter
• Webinar recording will be emailed to you in 2 weeks
• Take our survey immediately after the webinar has concluded
• More Supercharge webinars coming later in 2020!
Final Thoughts
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Supercharge Your Presence
THANK YOUFor more webinars, visit apa.org/members
APA |Webinar