superior customer service • cutting-edge technology...

SU PE R IOR CUSTOME R S E RV I C E • CUT T I NG-E DG E TECHNOLOGY • P R EM I E R MARKET I NG STRATEG I E S

Source: Las Cruces Multiple Listing Service, January 1st, 2013 - December 31, 2013. Total number of sold homes priced at $125,000 and above. Information on above selected companies obtained from the Las Cruces Association ofREALTORS® Multiple Listing and Information Service, Inc. The MLIS information is compiled from miscellaneous sources and neither the MLIS nor Steinborn & Associates Real Estate are responsible for the accuracy of the information.

For over 45 years, no one has sold more homes in Dona Ana County thanSteinborn & Associates Real Estate. When selling or buying in today'smarket, you want to choose the best team to get the job done.

We will be your partner and your biggest FAN from "Just Looking" to"Found it!" and from "For Sale" to "SOLD!"

In 2013, we sold more homes than the next top five offices combined.When it comes to matching buyers with sellers, we are the champions withthe homecourt advantage – no one does it better.

Marketing Advantages forOur Customers

Steinborn & Associates Real Estate....Your Trusted Partner Since 1969

Doña Ana County Residential Market ShareWe haven’t sold more homes in the last 45 years just because we have more listings, agents and offices than anyone else.We're #1 because we get results. The chart below shows our residential market share in Las Cruces:

We focus on customer service and proven results. Steinborn & Associates Real Estate is an independent, full-service real estatecompany. Our decisions are made locally. We understand the local market because our REALTORS® live in the area theyserve. They contribute their time and talents to local organizations. Our REALTORS® know the area, not only as successfulagents, but as neighbors and friends as well.

Please take a moment and read over all our marketing advantages for you, our customer, and consider allowing a Steinborn& Associates Real Estate professional to assist you with all your real estate needs.

Total Homes Sold from 01/01/13 - 12/31/13

www.steinborn.com

Mesilla Office:1730 Tierra de Mesilla

Mesilla, NM 88046 | (575) 523-2850

Roadrunner Office:141 Roadrunner Parkway, Ste. 141

Las Cruces, NM 88011 | (575) 522-3698

South County Office:1245 Country Club Road

Santa Teresa, NM 88008 | (575) 332-4131

A Passion for Customer Service

Now with Three Area Offices to Serve You:

Steinborn & Associates Real Estate’s Associate Brokers possess value-added tools for their customers that incorporatethe “best” use of local and national marketing support. We know how to price your home to sell!

4Four Unmatched Marketing Advantages for Our Customers:

Given that approximately 90% of all home buyers use the internet as a way to search for ahome versus reading the Sunday newspaper, consider our company’s dominant position onthe internet:

> Steinborn & Associates Real Estate and its agents invest significant dollars every

month to ensure that your property is placed where the buyers are looking such

as: REALTOR.com, Google, Yahoo, MSN and many others.

> We are the most dominant local real estate company on REALTOR.COM,

which represents 82% of all real estate searches in the United States.

> Google ranks our site as the number one, non-paid, local real estate website on a

search for "Las Cruces Real Estate.” Google has over 65% of all internet

searches in the nation.

> Our website, www.steinborn.com, and its listed homes, is the most heavily

visited local real estate site in Southern New Mexico, approximately 350,000

unique visitors annually.

> Our companion website, www.viewlascruceshomes.com, takes the searching

experience to a whole new level. Customized searches allow people to quickly

find exact property matches based on many different fields, such as: recently

listed, just reduced in price, short sales and foreclosures, and location - just to

name a few.

#190%Approximately

90%of home buyersuse the internet to search for a home.

Google ranks oursite as the numberone, non-paid,

local real estate web-site on a search for"Las Cruces Real

Estate.”

#1

Marketing Advantage #1: Dominant Internet Presence



Virtual tours are created in “high-definition” format andplaced on all targeted internet sites. Having a visual toursignificantly increases your home’s visual appeal tobuyers!

Steinborn & Associates Real Estate is the first and onlylocal real estate company to offer customized OpenHouse searches online and updated weekly atsteinborn.com. Our Open House search is heavilypromoted to attract buyers to our innovative, user-friendly site.

Virtual Tours Provided

Virtual Tours are available for all homes listed withSteinborn & Associates Real Estate

Open Houses Everyday, Everywhere

Steinborn & Associates Real Estate offers customizedOpen House searches online and updated weekly.> >



#2Marketing Advantage #2: Leading Real Estate Companies of the World (LeadingRE)


As a member of the nation’s largest network of brokerages - LeadingRE - Steinborn & Associates Real Estate providesits customers with the best exposure to potential buyers. Based on 2013 sales results, the LeadingRE network is $47billion ahead of its closest competitor in sales volume.

As an affiliate of Leading Real Estate Companies of the World,® we are part of the network that dominates in moremarkets across the U.S., with #1 market ranking in 39% of the top markets — significantly more than our closestnational franchise competitor. Once again proving the power of partnering local brands with a pervasive nationaland global network.


Although more and more people are starting to look onlinebefore a major purchase, many still like a tangible resourceto view property options. Through the beautifulpresentation of your home in the Real Estate Guide of LasCruces we will effectively reach those who are looking tobuy. Our Guide is recognized as the best real estatepublication in Southern New Mexico.

About the Real Estate Guide:> High-quality, professionally-designed local

monthly magazine.

> Represents approximately 1/2 of all real estate

listings in the market.

> Voluntarily picked up and read by thousands of

people each month.

> Mailed weekly to inquiries generated by its own

website.

> Each issue is fully viewable online 24/7.

> Staying power - longer shelf-life than other

“throw-away” print options.

> Over 100,000 copies distributed annually.

> Available at over 300 locations including

high-traffic retail, dining, and lodging

establishments as well as area Military bases

and exclusively with the LC shuttle.

> Only local real estate brokerage with its own

publication in the El Paso Airport.

> Promoted on local radio to increase new pick-up

each month.

> High-interest content that boosts readership

and gets your message out to more people who

are ready, willing, and able to purchase property.

> Locally owned and operated, which can service

you better than corporate-owned companies not

truly connected to our area.

No other real estate publication offers the

top-quality representation of your property or

reaches more people looking to buy than the

Real Estate Guide of Las Cruces.

#3Marketing Advantage #3: Real Estate Guide of Las Cruces



Throughout Southern New Mexico, Steinborn & Associates Real Estate and its team of Associate Brokers are actively involvedin supporting organizations and events which increase our visibility and reciprocal community support of our company.

#4Marketing Advantage #4: Community Outreach and Support

> New Mexico State University & Aggie Athletics

> Las Cruces Chamber of Commerce

> Mesilla Valley Economic Development Alliance

> Las Cruces Homebuilders Association

> Las Cruces Association of REALTORS®

> Women’s Council of REALTORS®

> White Sands Missile Range

> Border Industrial Association

> NMSU Aggies are Tough Enough to Wear Pink

> Proud supporter of numerous local charities and civic organizations

> Community Awareness advocate through sponsorship of free educational

seminars and forums on important real estate information

>Strong local reputation for over 45 years;

>The most successful team of REALTORS® in terms of knowledge, skills and closed transactions;

>Knowledge on best pricing strategies to sell your home;

>We match more home buyers with sellers than any other local brokerage;

>Most dominant internet presence on search engines for “Las Cruces Real Estate”;

>Full service, “one stop shop” real estate office – Residential, Commercial, Property Management, Development,

Relocation, Learning Institute, Mortgage and Title Services;

>Most modern, technologically advanced, real estate offices in Southern New Mexico;

>Nationally recognized and awarded real estate company;

>Member of Leading Real Estate Companies of the World - the nation’s largest network of independent brokerages.


Why Steinborn & Associates Real Estate?


superior customer service • cutting-edge technology...

Documents