superior network performance: why does it matter?

Superior network performance why does it matter?

Per Narvinger

Head of LTE

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44 pt

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text in the footer area Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 |

MOBILE DATA TRAFFIC

WILL GROW 15 TIMES

BY THE END OF 2017

15X

Wireless Broadband – Superior Performance Mobile Broadband Network – Why does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 |

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt






Do Smartphone users experience problems?

50% LAST WEEK

No access App/service crashes Slow

Source: Ericsson Consumer lab in depth studies in 3 countries and additional studies in 14 countries.

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minimum 24 pt

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minimum 20 pt






Coverage & speed key to end-user satisfaction

› Top 3 out of top 4 relates

to the network

› Coverage and speed more

important than price plan

› Consistent across the world

Correlation coefficient showing the correlation between each factor and overall network satisfaction Source: Ericsson Consumer lab in depth studies in 3 countries and additional studies in 14 countries.

0,33

0,33

0,42

0,45

0,47

0,51

0,54

Clarity:Voice Calls

NW Coverage

NW Speed

Price Plan

Customer care

Data allowance

Content & apps

Network related

Other

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minimum 24 pt

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We create population coverage…

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…But Need to improve the app user experience…

Source: Speedtest/Ookla

<70 1.300

>7.500

Best 10% Worst 10% 0

10.000

15.000

20.000

Median 50%

5.000

DL kbps

25.000

<70 Kbps for

worst 10%

NO SMARTPHONE

USER EXPERIENCE

IN MANY LOCATIONS

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…best in class network

Source: Speedtest/Ookla

DL kbps

<650

Worst 10%

4.100

Median 50%

>25.000

Best 10% 0

10.000

15.000

20.000

25.000

5.000

DL kbps

<70

Worst 10%

1.300

Median 50%

>7.500

Best 10% 0

10.000

15.000

20.000

25.000

5.000

<70 Kbps for

worst 10%

>650 Kbps for

worst 10%

BUILD FOR SOLID SMARTPHONE USER EXPERIENCE

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minimum 24 pt

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Scalable Smart Superior

performance

Simple

Act smart

in real time

Manage growth in many dimensions

Handle complexity in a simplified way

Secure in field performance

our 4 guiding principles

Slide title

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Before After

AIR - Antenna integrated radio

Scalable Simple Superior performance

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minimum 24 pt

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High load Performance

Source data: Smartphone Lab,

iPhone 4S benchmark using

modified Speedtest App

Superior performance Smart

Best Network

Strategy

Capture Smartphone

market

Smartphone

ARPU

User experience

9.30-

11.00

11.00-

12.30

12.30-

14.00

14.00-

15.30

15.30-

16.00

16.00-

17.30

17.30-

19.00

19.00-

19.30

Time

DL

Mb

ps

A B C D

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heterogeneous network toolbox

Add small cells Densify macro

Improve macro 3GPP

3GPP 3GPP + WiFi

SMART, SCALABLE, SIMPLE &

SUPERIOR PERFORMANCE

SEAMLESS USER EXPERIENCE

- EVERYWHERE

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› More served traffic

› Macro load reduced

› Improved indoor coverage

Heterogeneous network here & now

› Commercial HSPA SW

› Embedded small cells with

Soft Handover

0

2000

4000

6000

8000

10000

12000

14000

16000

00:00 02:00 04:00 06:00 08:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00

Macro

Small cells

Total

Small cells turned off

Macro traffic

Total traffic +++

RA

B e

sta

blis

h p

er

15 m

inute

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0

2

4

6

8

10

12

14

16

Da

ily

to

tal

av

era

ge

us

ers

Small cell placement is crucial

› Planning is essential for

expanding small cells

› Good site placement can give 3x

traffic

› Not possible to compensate bad

cell plan with increase power

+2.8W +5.5W

3 x traffic at 1/3 power [field trial]

Daily

tota

l avera

ge u

sers

3x more traffic

+11W

Slide title

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minimum 24 pt

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minimum 20 pt






superior network performance: why does it matter?

Technology