supermercado olimpica
TRANSCRIPT
PRESENTED BY:
MÓNICA BALLESTEROS
MARÍA ESTHER VILLA
LAURA VARGAS
YESICA SÁNCHEZ
OLYMPIC SUPERSTORES
HORIZONTAL EXHIBITION
The AXE productis distributed in an
accessible and customer view,
with offerings that allow you to have
greater sales.
VERTICAL EXHIBITION
In this type of display we can see how the products occupy an entire shelf gondola from first to last in a way that the customer takes the product without problem.
EXHIBITION IN GONDOLAS
There are used differentshelves in order to draw customers' attention and provoke action and shopping for products to have a better output.
COLD ZONE
They are different places where they are located cold products such as meat, dairy. Where there is little movement and lighting.
HOT ZONE
It is located in the
center of setting
remote from the
cold zones
• The implementation on a mesh is to strategically place the families within a particular category of products, depending on the rotation and / or notoriety of the items that comprise it, to "drive" the direction of flow of customers to ends or colder areas implantation.
IMPLANTATION IN A MESH
IMPLANTATION CRUSADE
The cross-presentation is a joint implementation of products in different sections or categories of products that complement each other in the way that consumers are used or consumed.
MATERIAL POP
The material POP (Point of Purchase) is a category of marketing that uses advertising placed at points of sale.This is done to encourage purchase.
PLANE AND ILUMINATION
Olympic superstore is considered as a supermarket.
We note that in cold areas there is less light in hot areas, overall the place is a very good lighting.
IMPLANTATION VRAC
• This is where we offer the promotion of several products in which one is the complement of another.