BY CRYSTAL YANTrilingual Chinese-American 17 year old Social Entrepreneur, Blogger, Graphic

Designer. Twitter: @crystalcy

LinkedIn: http://linkedin.com/in/crystalyBlog: http://crystaly.wordpress.com

Companies, Stop Stalking Me!How to Engage with, Not

Advertise to Youth via Social Media and Beyond

Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly

Who am I?

Social entrepreneur Torque Media Group Economics For All Project Connecting

Communities Blogger

crystaly.wordpress.com Student + Non-profit leader

Bay Area French Public Forum Gumball Capital Rotary International Future Business Leaders of

America And more…

Social media strategist Graphic designer

Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly

Stop Stalking Me!

Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly

You don’t get it. Or even if you do… We think it’s creepy

when Dad is on Facebook, never mind companies/colleges

Dos and Don’ts

DO Engage: Internships Hosting company tours Speaking at schools

Career days, career clubs

Being Awesome Free stuff Cool ads we want to

emulate

Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly

DON’T Just Advertise: Making a

Facebook/Twitter/Youtube/Myspace page

Not using it Filling it up with

corporate jargon

Case Study: So who did it right?

O’Neill Internship Fashion Design Contest Their expenses: scholarship,

clothes and internship (free labor)

Win-win: students get experience for art

school/college company gets talented interns,

designs, and PR in Teen Vogue

What they could have done better Know more about student

commitments to avoid extra hours

Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly

Let’s find our own win-win!

Contact service/career club officers They find opportunities for

other students Cold call: 20 3 1

Contact school administrators and ask to be put in touch with club leaders/advisers

Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly

A high school student’s ad campaign…

When we promote events, we use a combo of: Catchy one-liners (with links) to paste into

GChat/Facebook/AIM statuses Facebook event + promo video on Youtube Guerrilla marketing tactics: necklace

signs/picket signs/balloon signs 50-word spiels to put on our school’s morning

announcements Fashion shows/promo events in rally court/gym

Contact info: give email/website, NOT phone number

Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly

Contact Me

Twitter: @crystalcyLinkedIn: http://linkedin.com/in/crystalyBlog: http://crystaly.wordpress.comEmail me with this form:

http://crystalyan.weebly.com/contact-me.html

Follow/connect with/contact me if you want a copy of my upcoming e-book: “Give Me Free Labor: How to Recruit High School Student Interns/Volunteers”

Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly