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What makes you different? How to Create Unique Value In The Eyes of your clients

“Always deliver more than expected.”

Larry Page, Google Co-founder

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Supernova Advanced Learning Library

Only $29.95 a month!

The Supernova Team

Rob Knapp, PresidentFormer Managing Director, MLAuthor, The Supernova AdvisorKeynote Speaker & Coach

Rob Shaffer, Coaching VP34 Year ML veteranPrivate Client DirectorCoach & Presenter

Stan Craig, Coaching VP30 Year ML veteranRVP Regional & Sales Mgr.Author, “Foretalk, 7 Critical Conversations”Coach & Speaker

Curtis Brown, Coaching VPFormer ML Regional Managing DirectorPresident, Meritage Financial ServicesCoach & Presenter

Cindy Beuoy, COO & Marketing Dr. 20 year veteran in the communications fieldCoach & Presenter

Rob Knapp is the architect of the Supernova model he developed with a team of financial advisors and leaders at Merrill Lynch. He is the author of The Supernova Advisor, an innovative approach to growing an advisory business by improving client service.

Through Supernova Rob has developed rituals and structure for the financial services industry that gives advisor techniques allowing them to grow dramatically while delivering superior service to their clients and gaining greater balance in their lives.

Rob’s passion for coaching talented individuals to reach exceptional levels of performance has solidified his reputation throughout the financial services sector as a visionary and creative leader.

People buy differences instead of similarities

• We choose a car that reflects our needs and serves us best, yet makes a statement about who we are.

• We choose a home that uniquely fits our lifestyle and personal needs and wants, yet makes a statement.

• We search for the perfect and unique name for our new child, not the most common one.

What can you do to look different?

• 90% of your business comes from referrals - what you do for your clients matters

• Create a unique experience for them that they are willing to talk about and share with friends

Chicken Dinner Effect• Home Watch companies all look the same. What

can they do to create a unique impression? – They know exactly when the resident is

returning and prepare a delicious chicken dinner waiting for them in the oven with the table set.

How do you recreate the ‘Welcome Home Dinner Effect?’

The Golden Rolodex of Referable Professionals• List of Enthusiastically Endorsed CPA’s,

Attorney’s, Doctors, Insurance Agents, Bankers, Educators, Health Specialist (Personal Trainers, Dieticians, Chiropractors, Physical Therapist)

• Enthusiastically refer and introduce this group to clients that are looking for help.

• Teach this group to introduce their clients to you.

Example: Planning for a client’s critical illness

• What resources can you give your clients?– Information and breakthrough research

about their disease– Referral to a Concierge physician– Your Time to listen to what they are feeling

Become An Expert In Issues That Can Help Your Clients

• Medifocus Guide Books: Comprehensive guide to symptoms, treatments, research and support for many conditions/cancers (medifocus.com)

• Life Extensions Foundation For Longer Life: a comprehensive system to integrate information, products and services to help you get healthy and stay healthy (LEF.org)

• Mao Clinic Research Center where you can find cutting edge ideas, therapies, clinical trials and more. (mayo.edu/research)

Some Available Resources

Testimonials“Thanks for your help over the past 12 weeks. Much of it was painful as you poked & prodded at our existing practice and our established ‘comfort zones’. But, the takeaways that we are implementing will undoubtedly improve our practice and likely lead to a more balanced, higher impact career path.Thanks for helping us push forward,” Doug, Morgan Stanley

“Yes implementing Supernova been great – well over 20% growth in revenue since we started. We love it! “ Ryan, UBS

“We went from chaos to organization and doubled our business in 24 months. Now I walk out of the office at 5 PM knowing everything is taken care of” Matt Clark, UBS

“Meeting by meeting we are presenting the Supernova concepts. In a meeting with a tougher client I brought up how we were engaging a consultant to improve the service and after listening intently he said, ‘Mark, I’ve worked with you since 1987 and this is the best thing you have ever brought to me’.” Mark, Private Wealth, UBS

“Now we have the confidence to look a prospect in the eye, tell them what we do, why we do it and our minimum amount of assets we will accept. We couldn’t have done that without the help of Supernova.” Brian, Wells Fargo

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We’re here to help•For more information:

–Visit: www.supernovaconsulting.com–Call: 866.448.7858

•Available on our Website–The Supernova Advisor by Rob Knapp–Advanced Learning Library