Sponsorship Opportunities in 2011

Support the GardenSend a Message

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The Missouri Botanical Garden needs the community’s financial support to remain a vibrant cultural attraction and world-leading plant science operation. Your support is especially essential because it demonstrates that the corporate community understands the value of the Garden in enriching cultural life, inspiring learners, and protecting the planet.

Please support the Garden.

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The Garden invites you to review sponsorship

opportunities for 2011. We hope you find the perfect

opportunity to strengthen your company’s position in the

community while you strengthen the community itself.

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YOU GIVEYour contributions support a beloved local cultural institution with a global impact. Nearly one million people visit the Missouri Botanical Garden and its family of attractions each year. As a sponsor, you will reach students, teachers, artists, retirees, parents, gardeners, executives, voracious readers, environmentalists, and much more. Your sponsorship also will put you in touch with Garden members, who are among the region’s most educated, most affluent, and most socially engaged (see details on page 16).

Beyond the St. Louis region is a far-reaching and globally respected science-and-conservation effort that stands to truly change the course of events for the planet. The Garden conducts the most productive and comprehensive plant research program in the world. This work supports critical progress on issues such as countering global climate change, reducing hunger, and managing disease.

The Garden is among local organizations that claim world-changing status, and it is making a difference for generations that will follow—here and abroad. When you give to the Garden, you support this work.

The Garden hosts an impressive array of Garden festivals, floral shows, and other special events. We invite you to review these events and consider sponsorship opportunities ranging from $2,500 to $100,000.

Learn more about these events and opportunities at www.mobot.org/sponsoranevent or by calling (314) 577-0217.

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YOU RECEIVEBenefits vary according to the level of sponsorship. The Garden wants to hear from your

corporation to learn how to make your partnership valuable. General benefits include:

Recognition

The Garden publicly acknowledges its sponsors at every opportunity. Sponsors are mentioned

on the Garden’s website (365,000 unique visitors each month); in a quarterly publication

to members (37,000 households); and on banners, signs, and news releases specific to the

sponsored event.

Depending upon level of giving, sponsors also are acknowledged on interstate billboards

and through radio, television, social media, and newspaper advertising. Your company may

also receive signs announcing your partnership with the Garden for you to use where your

customers will notice.

Special acceSS to the gaRden

When you sponsor an event at the Garden, you avail your company of terrific opportunities to

participate. Sponsors receive free admission to festivals and floral shows, free admission to the

Garden and its family of attractions, VIP access when appropriate, use of Garden facilities for a

corporate event (free or reduced rate, depending on sponsorship), and much more.

Special acceSS to gaRden ViSitoRS

We welcome presenting sponsors interested in introducing new products or sharing

information about their company. Because every company’s goals are distinct, the Garden

works with presenting sponsors to tailor these benefit opportunities on a case-by-case basis.

netwoRking oppoRtunitieS

Presenting sponsors may also receive complimentary one-year memberships in the Garden’s

Corporate Partners Program, with all associated benefits and privileges. Meet executives from

throughout the region and help shape the future of the iconic Missouri Botanical Garden.

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Chinese Culture Days

Japanese Festival

Best of Missouri Market®

Presenting Sponsorship Opportunities

WEEKEND CELEBRATIONS2011

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The Garden experience reaches a whole new level when a 70-foot-long, 24-legged traditional Chinese dragon is dancing through the landscape. Chinese Culture Days attracts on average more than 12,000 people in two days. The cultural festival features tours of the lovely Margaret Grigg Nanjing Friendship Garden, t’ai chi, Shanghai acrobats, dancing lions, authentic Chinese cuisine and merchandise, and more.

Present Chinese Culture Days - $25,000

In addition to the standard and extensive recognition package, presenting sponsors receive signs to display at their place of business, company name and logo on a 30-foot event banner displayed at the Garden several weeks before the event, and 200 free admission passes to Chinese Culture Days.

Sponsorship also available at these levels: $15,000 / $10,000 / $5,000

Go to www.mobot.org/sponsoranevent or call (314) 577-0217 for more information.

Chinese Culture DaysMay 21–22, 2011

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From the moment the sake barrel breaks during opening ceremonies until the last sumo wrestler leaves the stage, this event at the Garden is a wildly popular and always festive celebration of everything Japanese.

The festival, with the beautiful 14-acre Japanese Garden at its center, attracts an average of more than 41,000 people over three days. It celebrates the history, culture, and people of Japan through taiko drumming, ritual tea ceremonies, martial arts demonstrations, a Japanese marketplace, Japanese cuisine, ice sculpting, bon odori festival dancing, Bunraku puppet theater, and more.

Present the Japanese Festival - $75,000

This festival is the most highly publicized on the Garden calendar and offers companies the greatest exposure.

Benefits of a presenting sponsorship include recognition on billboards along major highways; sponsor featured in a comprehensive media campaign; 500 tickets to the Japanese Festival; tickets to the always sold-out tea ceremonies as well as tickets to Bunraku performances; a full-page ad in the festival program; and a private event in 2011 in the William T. Kemper Center for Home Gardening, with details to be agreed upon by the Garden and Catering St. Louis (catering costs and event service fees not included).

Sponsorship also available at these levels: $50,000 / $25,000 / $10,000 / $5,000

Go to www.mobot.org/sponsoranevent or call (314) 577-0217 for more information.

Japanese FestivalLabor Day Weekend—Sept. 3, 4, and 5, 2011

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This outdoor market, which will celebrate its 20th anniversary in 2011, is a celebration of the best the state has to offer. Growers, chefs, artists, bakers, craftspeople, florists, jewelers, potters, and sculptors bring their wares to the Market to create a shopping experience unduplicated in these parts.

The festive weekend has become the unofficial kickoff of the holiday shopping season for more than 25,000 people each year. Many converge before dawn to be the first to sample the goods at the Market and see what’s new among the 140-plus vendors. They enjoy live music, great food, and a Kids Corner that features cow-milking, barnyard animals, and activities for the whole family.

Present Best of Missouri Market - $50,000

Sponsorship of the Market offers several opportunities to be mentioned in live radio and television interviews. Your company will also be featured on a billboard along a major highway, in an ad in the Market directory given to each visitor, and on the official Market t-shirt. You will also receive 100 free passes to the Market.

Sponsorship also available at these levels: $25,000 / $15,000 / $10,000 / $5,000 / $2,500

Go to www.mobot.org/sponsoranevent or call (314) 577-0217 for more information.

Best of Missouri Market®October 1–2, 2011

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This festive holiday floral exhibit is as much a part of families’ traditions as hanging ornaments and baking cookies. More than 46,000 people visit this exhibit in the indoor floral display hall at Ridgway Visitor Center. They love the lush greenery and bright poinsettias surrounding a display that features eight tiny trains meandering through miniature communities and outdoor scenes.

Present Gardenland Express: Holiday Flower & Train Show - $25,000

This floral show provides wonderful opportunities for sponsors interested in product giveaways and bag stuffers. The exclusive premiere for the Garden’s upper-level members and donors on November 29, as well as the members-only preview on November 30, offer additional opportunities for sponsors to be visible and hospitable.

Sponsorship also available at these levels: $15,000 / $10,000 / $5,000

Floral Shows2011

Gardenland Express: Holiday Flower & Train Show

December 1, 2011 to January 1, 2012

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Each winter, about 34,000 people escape the gray and chilly days of winter with a visit to the popular and historic Orchid Show. This magical display of rare exotic blooms provides a once-a-year glimpse of the Garden’s world-class orchid collection. It mesmerizes and delights guests.

Present the Orchid Show - $25,000

Much like Gardenland Express, the Orchid Show’s exclusive premiere for the Garden’s upper-level members and donors on January 27 and members-only preview on January 28 offer additional opportunities for sponsors to be recognized and associated with the elegant beauty of the show.

Sponsorship also available at these levels: $15,000 / $10,000 / $5,000

If you want to be a part of the show but early 2011 is too soon, consider the 2012 Orchid Show, which will open on January 28.

Orchid ShowJanuary 29 to March 27, 2011

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Nearly one million people visit the Garden and its family of attractions each year. Among them is a very special group of people who support the Garden’s work with their personal memberships. They are essential to the Garden and anchors in the cultural community.

Take a look at our membership base. They are:

educatedForty-six percent have postgraduate degrees; an additional 33 percent have bachelor’s degrees.

affluentTwenty-two percent of our 37,000 member households report earning more than $100,000 a year. An additional 18 percent earn at least $75,000 a year.

establishedNinety-five percent of members own their own homes. Seventy-five percent live in St. Louis City or County. The vast majority of remaining members live in a community on the perimeter of the metropolitan area.

engagedMore than nine out of ten members are internet savvy. They count among their interests traveling, reading, and gardening.

EggstravaganzaApril 16, 2011

Spring comes early at the Missouri Botanical Garden. The annual egg hunt—and photos with Bunny the Garden rabbit—attracts more than 1,600 member parents and children to enjoy a morning at the Garden.

Members’ Musical EveningJune 10, 2011

The Garden invites members to pack a picnic basket and enjoy big band music under the stars. Nearly 1,000 members accept the invitation.

Especially for Members2011

Among benefits of joining the Garden are invitations to exclusive members’ events. These events celebrate family, the holidays, and simply being in the outdoors. Sponsor these special member events and communicate with a valuable audience.

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Members’ Family PicnicJuly 11, 2011

A meal on the Garden’s lawn during Members’ Family Picnic takes summer fun to a whole new level. Families enjoy jugglers, magicians, face painters, balloon artists, and live musical entertainment.

Ghouls in the GardenOctober 22, 2011

Amid the lovely landscape of the Missouri Botanical Garden is a 19th century mausoleum, the final resting place of Garden founder Henry Shaw. What better place to gather for the holiday in which we shed everyday identities to become vampires, mummies, witches, and ghouls? More than 1,500 Halloween revelers come to Ghouls in the Garden each year to roam the grounds and pick up treats. This holiday favorite has become so popular that the Garden recently expanded it to allow families who are not members to participate.

Breakfast with SantaDecember 3–4, 2011

In the hectic days of the holiday season, many Santas put on the red costume and big white beard. But the Santa who greets children at Breakfast with Santa is among the most authentic in town. This sell-out event is so popular that the Garden will host two days of Breakfast with Santa in 2011. The event includes a breakfast buffet, a take-home craft, and a moment with Mr. Claus.

Present all five Members’ Events - $20,000Present any single Members’ Event - $5,000The Garden promotes these events heavily to members. Sponsors enjoy acknowledgements through social media, e-mail, and postcard communications. Sponsors also receive invitations to participate in these special events (excluding Breakfast with Santa).

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Something magical happens when 3,000 lovely Blue Morpho butterflies are released en masse in the conservatory of the Sophia M. Sachs Butterfly House. Crowds are captivated. Participants are hushed. Time stops, if only for a moment. March Morpho Mania has become increasingly popular in its early years and grown to attract more than 20,000 people during the month. It is a wonderful opportunity for a sponsor and delivers an important message on preserving our natural world. This month-long event highlights a conservation partnership between the Butterfly House and a rain forest preserve in Costa Rica

Present March Morpho Mania - $10,000

Benefits include your company’s name and logo on a 30-foot banner outside the Butterfly House for the entire month of March. Your company can also enjoy an exclusive butterfly release—an unforgettable experience.

Sponsorship also available at these levels: $5,000 / $2,500

Fun for Families2011

Some events are too much fun to be limited to a day or a weekend. St. Louis families love these Garden events.

March Morpho Mania™Sophia M. Sachs Butterfly House • March 1–31, 2011

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We begin to twitch in the early days of April. We see hints of warmer weather. We start to count days left in the school year. The reopening of the Doris I. Schnuck Children’s Garden in April is the perfect time to declare an end to winter and look forward to all that spring offers. Thousands of children participate in this Garden reopening, which includes opportunities to meet Finn the Frog, hear storytellers, dance to live folk music, make a take-home souvenir such as a cornhusk doll, and work with Garden staff on spring plantings.

Present Opening Week of the Children’s Garden - $10,000

Opening week at the Children’s Garden coincides with much excitement throughout the Garden. Visitors and members are energized by the arrival of spring—and gardening season! Sponsor opening week and reach families, gardeners, and everyone who is eager to experience the sunny outdoors.

Opening Week, Doris I. Schnuck Children’s Garden

April 1–3, 2011

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Young Friends Events2011

Among the Garden’s membership is a group dedicated to ensuring a strong future for the Garden and broader cultural community. They are Young Friends of the Missouri Botanical Garden, an organization of nearly 1,600 young professionals who often serve as Garden volunteers and host special events to engage their peers in the Garden’s mission.

Trivia NightFebruary 19, 2011

This is classic trivia Garden style, with special categories such as botanical drinks and rock songs with lyrics involving plants.

Wine & Wilderness Adventure

Shaw Nature Reserve • June 2011Young professionals will gather to taste regional wines and take a break from the city at the 2,400-acre Shaw Nature Reserve—the perfect setting for evening wagon rides and nature explorations.

Fest-of-AleOctober 2011

Local brews are the ideal accompaniment to a crisp fall evening at the Garden. This popular Young Friends gathering features live music, beer samples, and great networking.

Present all three Young Friends’ Events - $10,000

Present any single Young Friends’ Event - $5,000

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In addition to sponsoring an event, corporations can support the Garden by:

• Providing special project support for education, plant science and conservation, or horticulture programs.

• Becoming part of the Garden’s Corporate Partners Program and Corporate Council (details at www.mobot.org/corporate).

• Matching employee contributions to the Garden.

Your support helps save at-risk species and protect habitats close to home and around the world. On behalf of the Missouri Botanical Garden, and our one shared planet, thank you.

Questions? Call (314) 577-0217 or send an e-mail to corporate@mobot.org.

Other Ways to Support the Garden

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$5,000 Eggstravaganza, Members’ Musical Evening, Members’ Family Picnic, Ghouls in the Garden, Breakfast with Santa, Trivia Night, Wine and Wilderness Adventure, Fest-of-Ale

Benefits specific to each event, listed on pages 16–17 and 20

• Designation as the Presenting Sponsor of the event

• Listing in the Garden’s Bulletin (sent to more than 37,000 member households)

• Listing in the members’ e-gram (sent to more than 18,000 members) and public e-gram (sent to more than 5,000 e-mail addresses)

• Listing on relevant social media updates

• Listing on the Garden website (365,000 visitors per month)

• Listing in members’ postcard (sent to more than 37,000 member households)

• Recognition in the Missouri Botanical Garden’s annual report

• Authorization to display signs at your business announcing your Garden partnership

• 50 general admission passes to the Missouri Botanical Garden

$10,000 Opening Week of the Doris I. Schnuck Children’s Garden, March Morpho Mania at the Sophia M. Sachs Butterfly House, Exclusive Sponsor of Young Friends Events

Benefits specific to each event, listed on pages 18, 19, and 20

Benefits available at the $5,000 level, plus:

• Listing in event press releases distributed to 200 media outlets

• Complimentary one-year Corporate Partner membership at the Investor level, with all associated benefits and privileges

• Opportunities to distribute a product or information about your organization to visitors who shop at the Garden Gate Shop, Little Shop Around the Corner, and Madame Butterfly Gift Shop

• A total of 100 general admission passes to the Missouri Botanical Garden

• 50 general admission passes to the Butterfly House

Benefits of Sponsorship2011

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$20,000–$25,000 Chinese Culture Days, Orchid Show, Holiday Flower & Train Show, Exclusive Sponsor of Family Days

Benefits specific to each event, listed on pages 8, 12, 14, 15, and 16–17

Benefits available at the $10,000 level, plus:

• Exclusive mention in media interviews, when possible

• Logo/name displayed prominently in all event collateral, signs, billboards, advertising, social media, and on event website

• Corporate presence and product giveaways for exclusive member events, which include floral show evening previews and an early-bird sale at Best of Missouri Market

• A total of 200 general admission passes to the Missouri Botanical Garden

$50,000 Japanese Festival Major Venue Sponsor, Best of Missouri Market

Benefits listed at the $25,000 level, plus:

• Designation as major venue sponsor of the Japanese Festival or Presenting Sponsor of Best of Missouri Market

• Prominence in every aspect of the Garden’s event marketing plan

• Company name and logo featured on event banner displayed outside of Ridgway Visitor Center

• Full-page ad in event program distributed with admission ticket

• Opportunity to distribute promotional literature or giveaways at the festival

• Corporate profile in the Bulletin• A total of 500 general admission passes to the Missouri Botanical Garden

$75,000 Japanese Festival Presenting SponsorBenefits listed at the $50,000 level, plus:

• The Garden works with the sponsor to build an extensive media campaign promoting the event and your sponsorship. The campaign includes multiple billboards and an in-depth mix of print and broadcast advertising.

• The opportunity to host a company event on Garden grounds for only the cost of catering (time and date must be mutually agreed upon with the Garden and Catering St. Louis).

• 500 tickets for the 2011 Japanese Festival

• 10 tickets for the 2011 Japanese Festival tea ceremonies

©2010 Missouri Botanical GardenPrinted on recycled paper. Please recycle. Photography by Kat Douglas, Todd Gilbert, Brent Johnson, David Merritt, Josh Monken, Andrea Nickrent, Heather Marie Osborn, Mary Lou Olson, Christy Siebert, and Leslie Wallace.

4344 Shaw Boulevard • St. Louis, MO 63110

(314) 577-5100 • 1-800-642-8842 • www.mobot.org

To discover and share knowledge about plants and their environment in order to preserve

and enrich life.-mission of the Missouri Botanical Garden

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For more information, please contact Kristine Gruver, Corporate Relations Manager at

(314) 577-0217 or corporate@mobot.org