POST SHOW REPORT

Supported by

WWW.CARAVANSHOWS.COM

MORE CHOICE THAN EVER BEFORE

GET TO KNOW OUR VISITORS

Total annual spend on UK holidays by the show’s visitors:

Total annual spend on accessories by the show’s visitors:

£7,369,364£155,767,000

57Average age

1996Touring since

Total 2018 show visitors:

36,482

of our visitors do not attend The Caravan, Camping & Motorhome Show, February, NEC

80%

of visitors in 2018 attended the show for the first time

30%

54%of caravan and motorhome owners

who visited the show intend to

replace their model in the next two

years

Visitor survey results (based on 963 responses)

The Caravan & Motorhome Show commissions a survey to both exhibitors and visitors after each event. Here’s a snapshot of the results…

Exhibitor survey results (based on 34 responses)

THE NORTH’S FAVOURITE OUTDOOR LEISURE SHOW…

rated the show as excellent or good96%

97% rated the show as excellent or good value for money.

80% definitely will or are very likely to attend the next Caravan & Motorhome Show in 2019.

85% use the show as an important part of the buying process, either for research or to buy at the show.

90% rated the show as excellent or good.

85% achieved their pre-show objectives.

85% rated the quality of visitors as excellent or good.

87% generated sales as a direct result of exhibiting at The Caravan & Motorhome Show.

A UNIQUE PROPOSITION

Specifically designed to bring new visitors to the market, the show boasts a unique co-location with Destinations: The Holiday & Travel Show which delivered an additional 8,375 brand new visitors in 2018, bringing the total number of visitors to the Caravan & Motorhome Show to 36,482.

Destinations: The Holiday & Travel Show features:

• Hundreds of leading travel brands perfectly tailored for the caravan and motorhome audience, including Trailfinders, Viking Cruises, Ramblers Worldwide, Great Rail Journeys and more

• Celebrity guests including TV presenter Monty Halls and TV presenter Julia Bradbury

• Expert talks on UK, European and other world destinations. Plus campsite cookery demonstrations by our expert cook

• National promotional campaign with The Times, The Sunday Times and The Sunday Times Travel Magazine as headline partners

The Caravan & Motorhome Show introduced a brand new attraction for 2018 - My First Towing Experience driven by Peg Perego, Swift and The Camping and Caravanning Club. In a world-first, kids had the opportunity to get behind the wheel of a tow car and caravan and have a go for themselves! As a result we drove our highest ever attendance.

Driven by

The PR for The Caravan & Motorhome Show is assigned to Brazen, who liaise with leading publications to maximise the shows exposure outside of the marketing budget. Here is a breakdown of The Caravan & Motorhome Show’s coverage:

SHOW PR

PUBLICATIONSThe Caravan and Motorhome Club magazineThe Camping and Caravanning Club magazinePractical CaravanPractical MotorhomeMMMDaily StarSunday PeopleWhich MotorcaravanCountryside magazineManchester WeeklyTameside ReporterWigan Evening PostWestmorland GazetteNorthern LifeLancashire Telegraph

SHOW PR CAMPAIGN:Prime time ITV advertising campaignITV News: Granada ReportsBBC Radio HumbersideSmooth Radio

ONLINECaravanTimes.co.ukOutandAboutLive.co.ukmanchestereveningnews.co.ukYahoo.comrealpeoplemagazine.co.ukDailyStar.co.uk

PR Reach 53 million

PR Value £385,000

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Perfectly positioned at the start of the buying season, The Caravan & Motorhome Show enables you to generate early sales and drive focus on new ranges and product launches as well as existing lines.

Guarantee prime stand positions

Give your brand an opportunity to influence the buying decisions of the core market

Get maximum coverage from our PR & marketing campaign

Meet a new audience from the co-located Destinations: Holiday & Travel Show

BOOK EARLY TO:

Rob DebenhamShow ManagerE: rob.debenham@clarionevents.comT: +44 (0) 20 7384 8129

Nick PrattSales ManagerE: nick.pratt@clarionevents.comT: +44 (0)20 7384 8127