Supporting Physical Activity in Philadelphia - Links to Food Systems

and Economic Development

National Conference of State Legislatures

Vanessa Briggs, MBA, RD, LDN

July 23, 2009

A Common Vision

3

COMMUNITIES

BOSTON DETROIT HOLYOKE

SEATTLE NEW YORK CITY PHILADELPHIA

OAKLAND NE IOWATOHONO O'ODHAM

A Call to Action

Philadelphia Urban Food and Fitness Alliance (PUFFA)• (2.5) year planning phase to:

• create a multi-sector coalition• create a Community Action Plan

– bring about change in polices, systems, customs and practices in Food Systems & Fitness Environment and achieve equity for low-income and vulnerable populations-Families & Children

North Philadelphia

South PhiladelphiaKensington

West Philadelphia

PUFFA Assessment Area

Themes

EquityEquity Sense of Sense of CommunityCommunityOptionsOptions SafetySafety

•Food availability

•Physical activity availability

•Affordability

•Convenience

•Screen time

MarketingMarketing AestheticsAesthetics

•Placement/Pro

•Mixed messages

•Trash

•Beautification

•Sustainability & maintenance

•Lot Development

•Equipment / conditions

•Drugs

•Violence

•Vandalism

•Intimidation/ racism

•Enforcement

Responsibility Building relationships

•Volunteerism

•Intervene

•Initiative

• Strengthenin g families

• Community cooperation

Active LivingFacilities Improvement

Food Systems

Economic Implications

“The connection between health and the dwelling of the population is one of the most important that exists.”

Florence Nightingale

Vanessa Briggs, Executive DirectorHealth Promotion Council

215-731-6108 Vanessab@phmc.org

Thank You!