SUPPORTING WORKS

MICHAEL EVANS REVIEW FOR CANDIDACY MAY 20, 2016

BRAND PROPOSAL FOR H&M AND JEREMY SCOTT

LXFM 501: PROFESSIONAL CONCEPTS & THEORIES FOR THE FASHION INDUSTRY

PRODUCT LINE/COLOR SCHEME

TARGET CONSUMER PROFILE

COMPETITIVE ANALYSIS/PRICING STRATEGY

FINANCIAL PLANS Assumptions:

• New product line will be sold only in the United States.• Product Availability: September 1, 2015• Only 100 of the 269 U.S. Stores will sell the new product.• Thirteen (13) products will be designed.• Estimated revenue target is based on selling 100 items per product.• Based on previous collaborations, we forecast that the product will sell out by October 1, 2015.

An estimated sale of this line is listed below:

IDEATION PROJECT FOR JC PENNEY

LXFM 503: FORECASTING & BUSINESS TRENDS

OMNI-CHANNEL STRATEGY

NEW STORE LAYOUT

IN-STORE CONCEPT

SUPPLY CHAIN STRATEGY OVERVIEW FOR ELLIS SWEATPANTS COMPANY

LXFM 720: SUPPLY CHAIN MANAGEMENT STRATEGIES

COUNTRY/SUPPLIER RANKINGS

LINE PLAN MARGINS

LINE PLAN

DISTRIBUTION RANKINGS

LUXURY BRAND CREATION FOR LABEL LUXE COSMETICS

LXFM 740: COMPUTER-ENHANCED FASHION DESIGN

LOGO CREATION/IDENTITY

MARKETING ITEMS

PRESS KIT FOR SPOKEN WORDS OF THE SUCCESSFUL

FASH 763: FASHION PROMOTION

HOME PAGE/COLLABORATION

TESTIMONIALS/LIST OF EVENTS ORGANIZED

MEDIA KIT/PRESS KIT

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CONCLUSION