supporting youth sports in ukraine by knauf
TRANSCRIPT
PR-projectSupporting youth sports in Ukraine
by KNAUF
Kyiv, 2015
*Project goal:
to inform the wide audience about the social project of the Knauf Company in supporting youth sports in Ukraine.
*Components of the project:
- Internet conference with coaches and athletes SC "Sparta" (Kiev);
- Writing and publishing articles to the topic;
- Shooting video-plots for the Internet;
- Preparation and distribution of press-releases to the media;
- Lighting project in social networks.
Project period – 3 months.
The Internet Conference Page
The photo- and video session at the press-studio
Publications in media:
Vesti, Segodnya, Ukrіnform
Publications in the media:
TSN, Podrobnosti, Gazeta.ua
Posts on KNAUF Ukraine platforms in the social networks
Quantitative indicators of the program:The name of the media
Monthly audience more than, mln. unique visitors
(hosts)
TSN.ua 9
Segodnya.ua 1
Vesti.ua 5,6
Ukrinform.ua 3,5
GAZETA.UA 6,5
Podrobnosti 7
Total site’s traffic 32,6The name of the
activityThe amount, pcs. The number of
views, more than
Internet Conference, total
1+3 4500
Posts 9 3500
Releases 4 7000
Videos 3 3000
Total 16 18000