AUTOMOBILES

PRESENTED BYSURBHI CHOUDHARY

HISTORY• The automotive industry in India is one of the largest in the world  • In 1897, the first car ran on an Indian road. Through the 1930s, cars were 

imports only, and in small numbers.• An embryonic automotive industry emerged in India in the 

1940s. Hindustan Motors was launched in 1942, long-time competitor Premier in 1944, building Chrysler, Dodge, and Fiat products

•    Mahindra &  Mahindra  was established by two brothers in 1945, and began assembly of  Jeep CJ-3A  utility vehicles. 

• In1947, the Government of India and the private sector launched efforts to create an automotive-component manufacturing industry to supply to the automobile industry. 

• In 1953, an import substitution  programme was launched, and the import of fully built-up cars bega

India - Manufacturing Hub for Components

Fiat sourcing components

Ford full fledged component sourcing team

Toyota Motors Global Hub for Transmissions

Daimler Chrysler sourcing > 70 million Euro

MANUFACTURING HUB OF VECHILES

Hyundai - Export Base for Small Cars

Mitsubishi & Yamaha - Hub for 125 cc Motorcycles

HMSI - Hub for Two Wheelers Exports

Ford exporting CKDs of Ikon to South Africa &other countries

Maruti Suzuki- Exports cars to EU

Skoda - Hub for exports of Cars to neighbouring countries

Hyundai Motors India

Second largest player in passenger car market

Market Share 20%

Santro & Accent - Run away success stories

Made India its global sourcing base for small cars

Turnover (approx.) US$ 1 billion

Europe28%

Asia27%

America28%Australia

2%

Africa11%

Others4%

Export from India

Auto Components expand markets abroad

Buy from India

General Motors, USA - Global Purchasing Team (Halol) Volvo, Sweden - Global Buying Team (Bangalore ) International Truck & Engine Co - Global Purchasing Cummins, USA - Global Purchase Team (Pune) Caterpillar, USA - Global purchase staff (Delhi) Delphi, USA - International Purchase Office Motorola Automotive Electronics Division, USA Visteon exporting India-made components worldwide

Advantage India

5th Largest Commercial Vehicle Manufacturer in the World

4th Largest Car Market in Asia - crossed the 1 million mark

1 Global Motorcycle Manufacturer is in India

Largest Two-Wheeler Manufacturer in the World

2nd Largest Tractor Manufacturer in the World

The Market Advantage

Fast paced urbanisationto rise from 28% to 40% by 2020

Middle class expanding by 30 - 40 million every year

Growing working population

Upward migration of household income levels

UNITED STATES CAR PRODUCTION

• Car Production in the United States increased to 4.06 Million Units in August from 4.02 Million Units in July of 2016. Car Production in the United States averaged 6.12 Million Units from 1967 until 2016, reaching an all time high of 9.92 Million

U.S CAR PRODUCTION

SWOTThe SWOT Matrix Strengths Weaknesses

Opportunities Max-Max

Most potential: using your strengths to take advantage of opportunities

Min-Max

Developing a strategy to overcome weaknesses to utilize opportunities

Threats Max-Min

Use of strengths to cope with threats

Min-Min

Invite foreign investments and make them want to comeWork to improve

THANK YOU