Media Kit 2017

Surface MagazineMedia Kit 2017

Media Kit 2017

Surface looks at the world through the lens of design, reaching creative professionals who are educated, affluent, and influential. We set the standard for quality across a vast range of creative disciplines and industries.

For more than two decades, the publication has produced authoritative and thought-provoking editorial content on architecture, art, design, fashion, and culture. Surface offers a clean aesthetic and incisive writing with an emphasis on process and craftsmanship.

Media Kit 2017

What we cover:

ArchitectureArtAuctionsAutomotiveFashion & JewelryFurnitureHospitality & TravelIndustrial DesignInterior DesignPhotographyReal EstateRetailTechnologyWatches

Our Content

Contributors and photographers are dispatched all over the globe to bring the stories of today’s most game-changing designs to life.

Produced and printed in the United States, Surface is created with premium inks, paper, and cover treatments.

Media Kit 2017

Front of BookEssentials: An edited selection of things the staff of Surface is loving right now and think our readers will, too.Social: Instagram posts from creatives that have caught our editors’ eyes.

Ideas in DesignA brief look into leading creatives, products, and projects capturing the moment.ArchitectureBook Critic ExhibitLimited Edition MaterialRetailStudio Visit TechUp and Coming

FashionSelect: A fashion accessory or design item that stands out above the rest.Detail: A close-up image of a visually impactful piece of clothing or a textile.Watch: A standout, design-driven watch.Product: A rotating selection of leading fashion and design pieces, including shoes, handbags, jewelry, fragrances, watches, beauty products, and personal technology.

Editorial Sections

TravelDestination: A roundup of the top design-minded locations in a major city, including hotels, bars, restaurants, and shops, as well as advice from local tastemakers.Hotel: A new hotel that offers the best of hospitality design today.Bar: A new, edgy bar.Restaurant: A new, up-and-coming restaurant.Store: A new, groundbreaking shop.Insider: A profile of a major figure in the Surface universe, focused on a city they live in or travel to frequently, plus their four favorite locations in that city.

OrbitKnow Now: Something in art or culture, often happening in Los Angeles or on the West Coast, that our special projects editor, Bettina Korek, believes Surface readers should know about.Taste: A prominent figure on a personal obsession.Transport: The best-designed new planes, trains, automobiles, and more.Art: A profile of an artist, curator, or other major figure in the arts.Books: Four new books on subjects including art, architecture, design, and fashion.Survey: A roundup of the year’s best products in a range of categories, including seating, lighting, kitchens, and bathrooms. Endorsement: A profile of an emerging or unsung figure in the Surface world that we put our stamp of approval on.Executive: A Q&A with a top manager on how they conduct business, what their workplace mantras are, and where creativity fits into their work plan. Dialogue: A semiannual column in which FIT Museum’s Valerie Steele interviews a designer, an architect, or another creative on a fashion-related subject.

Back of BookFeature SectionGallery: A section in which the magazine’s pages become a “gallery,” literally or figuratively.Itinerary: A calendar of upcoming international events in the worlds of art, architecture, design, fashion, and travel.Culture Club: Larger-than-life images and coverage of top events in the Surface universe.Object: A design piece, whether a fashion accessory, a chair, or a rug, explored in a by-the-numbers format.

February, No. 135 The Builders IssueTop building projects and their developers, architects, and interior designers, as well as urban planning reshaping cities around the world. Product: Men’s Fashion and AccessoriesSurvey: KitchensIssue Deadlines: Space: Dec. 8, 2016Material: Dec. 16, 2016In-Home: Jan. 18, 2017Newstand: Feb. 2, 2017

March, No. 136Spring FashionIn-depth coverage of the season’s top designs, trends, and industry power players.Product: Handbags, Jewelry, and ShoesSurvey: Rugs and TextilesIssue Deadlines:Space: Jan. 19, 2017Material: Jan. 26, 2017In-Home: Feb. 15, 2017 Newstand: March 2, 2017

April, No. 137The Taste IssueAn exploration of the affinities and obsessions—from art and design to food and fashion—of some of the world’s most sophisticated and eclectic minds, timed for the Salone del Mobile design and furniture fair.Product: Objets d’ArtSurvey: Bath and TileIssue Deadlines:Space: Feb. 16, 2017Material: Feb. 23, 2017In-Home: March 15, 2017 Newstand: March 30, 2017

May, No. 138The Design IssueA broad selection of game-changing projects, bold ideas, and leading industry figures, timed for New York Design Week.Product: Summer AccessoriesSurvey: Outdoor FurnitureSpecial Insert: Watch GuideWatch Guide Deadlines:Space: March 23, 2017 Material: March 30, 2017 Issue Deadlines:Space: March 30, 2017Material: April 6, 2017In-Home: April 26, 2017 Newstand: May 11, 2017

June/July, No. 139American InfluenceAn inside look at people and places helping shape the culture of the U.S., including architects, artists, CEOs, critics, curators, designers, and museum directors. Product: American FashionSurvey: LightingIssue Deadlines:Space: May 4, 2017Material: May 11, 2017In-Home: May 31, 2017Newstand: June 15, 2017

Media Kit 2017

Editorial Calendar Covering the design universe 10 times per year.

Covers to be booked two months prior to issue space close with non-cancellable order.

August, No. 140The Technology IssueA selection of innovators in the tech-nology sphere rethinking how we live through groundbreaking design.Product: Personal Tech and CamerasSurvey: WorkspaceSpecial Insert: Auto GuideAuto Guide Deadlines:Space: June 8, 2017Material: June 15, 2017 Issue Deadlines:Space: June 22, 2017Material: June 29, 2017In-Home: July 19, 2017 Newstand: Aug. 3, 2017

September, No. 141Fall FashionIn-depth coverage of the season’s top designs, trends, and industry power players.Product: Handbags, Jewelry, and ShoesSurvey: SeatingIssue Deadlines:Space: July 27, 2017Material: Aug. 3, 2017In-Home: Aug. 23, 2017Newstand: Sept. 7, 2017

October, No. 142The Travel issueA celebration of revolutions in the travel industry, from hotels and destinations to the ways in which we get to them.Product: Travel AccessoriesSurvey: Tabletop, Utensils,AccessoriesIssue Deadlines:Space: Aug. 24, 2017Material: Aug. 31, 2017In-Home: Sept. 20, 2017Newstand: Oct. 5, 2017

November, No. 143The Power IssueProfiles of 10 preeminent figures in the Surface universe, one from each of the following categories: Art, Architecture, Fashion, Furniture, Hospitality, Industrial Design, Media, Real Estate, Technology, and Transport.Product: ResortSurvey: WallcoveringsIssue Deadlines:Space: Sept. 28, 2017Material: Oct. 5, 2017In-Home: Oct. 25, 2017Newstand: Nov. 19, 2017

Dec./Jan., No. 144The Art IssueOur special issue devoted to happenings and/or a big idea in the art world, timed for Design Miami and Art Basel Miami Beach.Product: Fine Jewelry and WatchesSurvey: Storage and TablesIssue Deadlines:Space: Oct. 26, 2017Material: Nov. 2, 2017In-Home: Nov. 22, 2017Newstand: Dec. 7, 2017

Media Kit 2017

Surface’s presence focuses on the who, not the how many. Just as your brand caters to a specific audience, we know the creative class.

We believe that our engaged, loyal readers crave our carefully selected content that drives purchases, conversation, and buzz.

We offer something no other media brand does: consistent quality.

The Surface Audience

Media Kit 2017

DemographicsMale/Female

55/45

Average HHI

$303,000

Average Age

37

College Graduates

91%

Employed in Design Fields

65%

Tavel Internationally Two Times Per Year

75%

Top Management

40%

Surface Influences Buying Decisions

82.4%

Source: Verified Audit Circulation Survey, July 2013

Media Kit 2017

Vitals

2017 Rate Base

100,000

Readership

450,000 Paid Subscribers

62%* Controlled Circulation

25% Events/Public Placement

3% Newsstand

6%

VIPs

4%

Frequency: 10 times per yearNewsstand price: $15Subscription price: $60Total readership: 441,250

*including hotels that purchase in-room copies Source: Verified Audit Circulation Survey, July 2013

Media Kit 2017

Distribution

Distribution breakdown:91% North America9% International Top markets:New York CityLos AngelesMiamiChicagoSan FranciscoDallas SeattlePortlandBostonTorontoLondonMilanParis

The magazine focuses its distribution in the world’s leading creative capitals.

Media Kit 2017

Private Members Club

The Core Club NeuehouseSoho House

Gyms and Spas

Equinox (43 locations) Private Jet Terminals

180 locations in the U.S.

Design Art Fairs

Design Miami Frieze New York NYCxDesign Salone Del Mobile (Milan) The Armory Show Pulse New York Pulse Miami Beach

Distribution

Surface connects to the design community through exclusive distribution partners.

Hotels (in-room)

Asbury ParkBaccarat HotelCasa BonayEpiphany HotelGraham & Co.Gramercy Park HotelHGU New YorkHotel Emilliano RioHotel HabitaHotel Max SeattleHôtel AmericanoMarmaraScriber’s LodgeSoho Beach HouseSoho Grand HotelSoho House Chicago

Soho House New YorkSoho House West HollywoodSurf LodgeThe BetsyThe BroomeThe Dean HotelThe Line HotelThe London EditionThe Miami Beach EditionThe New York EditionThe NoMad hotelThe QuinThe Robey HotelThe Setai Miami BeachThompson NashvilleUrban CowboyVirgin Hotels ChicagoW South Beach

Media Kit 2017

Digital

The latest iteration of surfacemag.com brings our partners exclusive advertising opportunities in a customized and controlled environment.

We will provide our community one of the first-ever banner-free interfaces on a media site.

We also offer opportunities via social media and our weekly newsletter, which goes out to more than 200,000.

Surfacemag.com highlights (prior to launch)*: • More than 60 percent U.S.-based traffic, with a strong E.U. following• Growing base of new visitors each month (averaging 40-50 percent)• 35 percent mobile or tablet users• 75 percent have a HHI above $100,000 • 55,000 unique sessions per month

User Profile (prior to launch)*: • 65 percent of users aged 25-35• Nearly even ratio of male to female

*as of Aug. 1, 2016

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TRAVEL

Planes, Trains, and AutomobilesThe secret rooms of a Hong Kong bar evoke a bygone era of travel.

TOP NEWS

1

Dyson unveils its first “quieter” hair dryer

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vehicula faucibus. Ut eget lectus

nisi. Cras massa lorem,

tincidunt sit amet nunc.

2

Team GB’s Rio Olympic kit by Adidas & Stella

McCartney

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vel pellentesque velit venenatis

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metus vel purus ultricies.

3

Gold Toilet by Maurizio Cattelan for the

Guggenheim

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pellentesque velit venenatis

elementum.

4

Speed Art Museum gets an overhaul

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dui nunc, mollis dictum .

ArticlesART DESIGN OBJECTS PLACES PEOPLE THOUGHTS EVENTS

IDEAS IN DESIGN

Harbin Opera HouseAn Opera House designed by Ma Yansong has become an icon of a new generation of Chinese architecture

EXECUTIVE

Nordic ApproachCEO Kigge Hvid promotes sustainable solutions to global challenges.

SPONSORED

B&B Italia - 50 Years in Contemporary Design CultureNulla in mauris vel metus euismod porttitor nec vitae elit. Vivamus in maximus nisi, vel mollis erat.

SURVEY

Poised for ProductivityThe latest in workplace design embraces light-hearted simplicity for ultimate focus.

TOP NEWS

1

TRAVEL

Planes, Trains, and Automobiles

2

HOW IT’S MADE

Madewell

3

SURVEY

Poised for Productivity

4

IDEAS IN DESIGN

Mash-Up: The Birth of Modern Culture

5

Media Kit 2017

Key Influencers:Top Luxury Brands:

Our Social Followers

Our engaged fans crave daily content that drives purchases, conversation, and buzz.

Top Design Notables: Art World Giants:

World-Class Architects:

Media Kit 2017

Surface Events

Surface events attract the design industry’s most powerful and influential executives, tastemakers, and creatives. We host a variety of design, fashion, photography, and art events, including live conversations (such as Design Dialogues), exclusive private dinners, cocktail receptions, parties, and other experiences.

About Design DialoguesDesign Dialogues is a talk series featuring a roster of international designers, artists, executives, critics, and thinkers. Moderated by Surface magazine editor-in-chief Spencer Bailey or a special guest, each discussion features two leading creatives in conversation. Among those to participate in the series are David Adjaye, Bjarke Ingels, Bret Easton Ellis, Vanessa Friedman, Ian Schrager, Annabelle Selldorf, and Kanye West. Design Dialogues takes place at high-profile venues and events around the world.

Media Kit 2017

Surface Studios is a creative house that partners with brands to produce distinctive projects that speak to design-conscious individuals. As the custom publishing and native content division of Surface Media, it implements the vast intel that comes through the company’s global pipeline.

Opportunities:Books/BookletsBrand ConsultingCreative DirectionCustom Publications Exclusive Partnerships FoldoutsFranchise Section Ownership GatefoldsInsertsVideo Content

2017 Print Advertising Rates and Specs

For more information regarding these opportunities or our digital extensions, please contact: partnerships@surfacemedia.com

Rates

COVERS (FOUR COLOR)Cover Two, Page One $41,055

Cover Three $18,000

Cover Four $30,000

RUN OF BOOK (4 COLOR) 1x $16,350

5x $13,625

10x $10,900

LIMITED SPECIAL UNIT TWICE PER YEAR:Cover Two, Page One Outside Gate-fold $70,380

There is 5% chance of printing variance, which is industry standard. Surface aims to keep this between 1% to 3%. Advertising Terms And Conditions: This rate card is subject to the current Surface magazine. All rates are gross.

Ad Specs General

Paper 60lb uncoated stock

Cover 12 pt

Trim 8 x 10.875 inches

Binding Perfect bound

Delivery Surface accepts digital files only Materials Build InDesign file to trim

Bleed0.125’’

Maximum Ink Density 280 dpi

Image Resolution 300 dpi

ColorsFour color process; CMYK; Fifth Color availability (call your Surface rep for details)

Printing MethodCTP, Web offset, SWOP standards,SWOP2006_Coated3v3 profile

Binding MethodPerfect bound, jogs to the head

File Preparation Keep all art elements and type NOT INTENDED TO BLEED 5/16” (.3125) in from trim on all four sides for a safe area of 7.375 x 10.25”. For bleed ads, 1/8’’ excess image must be provided on all four sides. (See ad unit size requirements.) All files must include crop marks to Surface’s trim and bleed dimensions, as well as centre marks. These crop marks must be placed 1/4’’ (12 pt offset) outside trim, i.e. outside the bleed area.

Acceptable File Formats All ad materials, both digital files and proofs, must conform to SWOP standards. (Information on SWOP standards can be found at swop.org.) PDF/X1a is the only acceptable file formal for all ROB ad units, both full-page and fractional units.

Two-Page Spread MaterialsMust be supplied as single pages, as per the full-page size requirements above.

ProofsSWOP standard contract proof with color bars are accepted but not required.

Contact and Shipping InstructionsPlease send digital artwork files and any related questions or concerns to artwork@surfacemedia.com