surrey north delta leader, november 26, 2013

WHY WAIT?

Retailers are rallying to keep Black Friday shoppers at home

Line-ups at Canada-U.S. border crossings can be long, especially on holidays. Nov. 29 is ‘Black Friday’ in the United States – the fi rst Friday following the American Thanksgiving Day holiday – and is considered the unoffi cial launch of the Christmas shopping season. But travellers north of the border can likely expect long waits should they choose to head south to shop.

Local businessesencourage consumers to

spend their cash in Canada

by Greg Laychak

The name might lack colour, but as Black Fri-day approaches, retailers will be pulling out all shades of promotional glitz as they vie for con-sumer attention.

Black Friday is the Friday following the Th anksgiv-ing Day holiday in the U.S., and it is regarded as the unoffi cial kick-off to the holiday shopping season.

Traditionally, eager Canadian shoppers have pre-

pared for long waits at the border seeking cheap U.S. deals in preparation for Christmas.

Th is annual exodus of Canadian patrons and their money means a signifi cant dip in sales for businesses north of the parallel, with this Nov. 29 being no exception.

However, in reaction to the southbound surge, local retailers are increasingly taking their own measures to keep Canadians shopping at home.

“Ultimately, lowering prices keeps people here,” says Tim Wagner, owner and operator of Soccer West in White Rock.

“It’s pretty hard to get the individual to see the loyalty in keeping your dollars local. Bottom line, it comes down to what they can save.”

Wagner will be running the store’s second offi cial

Black Friday sale aft er getting positive response last year. He says people remembered the sale and have been asking about it again.

Following up on that success, Wagner is promoting his deals more this year, hoping the event will help drive more customers to Soccer West.

But Bob Krider, a professor of marketing at SFU’s Beedie School of Business, says merely cutting prices might not necessarily cut it.

“If you’re going to off er big discounts, you’ve got to get an increase in demand to compensate, because otherwise you’re going

to lose money,” he warns.

“Ultimately, lowering prices keeps people

here.”

Tim Wagner

See BOARD OF TRADE / Page 4

Tuesday, November 26, 2013

Tuesday, November 26, 2013 Surrey/North Delta Leader 1

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Th e expert on competition dynamics and consumer biases says he’s not sure if Canadian businesses can go head-to-head with Black Friday.

If they want to try, he adds, they’ll have to make the deals look as exciting as their American coun-terparts do.

And as Anita Huberman, execu-tive director and CEO of the Surrey Board of Trade notes, Canadian and U.S. retailers “are not playing on a level competitive fi eld.”

Th e variety of products and much lower prices across the border combined with the soft economy add up to people still will-ing to wait in line at the Peace Arch border crossing, Huberman says.

“I think throughout the year, we need to have a much more consistent approach to market-ing,” she says.

“It’s about thinking innovatively around how to get that consumer in the door, but also to keep them coming back. And in the end it’s all about service.”

One person who believes strongly in customer service is Brent Bondarenko, co-owner of Kitchen Th erapy, a kitchen prod-uct retailer in Grandview Corners just minutes by car from the U.S. border.

“We’re a store that’s incredibly personable,” says Bondarenko. “We understand what it is to give exemplary customer service,

which we don’t do on a Black Friday [specifi cally]. We do it all year round.”

Bondarenko keeps his staff motivated to be helpful and listen to patrons, focusing on repeat customers through relationship building. Kitchen Th erapy par-ticipates in supplier promotions instead, foregoing Black Friday and similar calendar events, he says.

Other businesses see the U.S. shopping occasion as an oppor-tunity.

Central City Shopping Centre has added a sidewalk sale that runs more than a week, ending the Sunday aft er Black Friday.

“If we have something exciting happening in our own backyard then more shoppers will say ‘Yeah, we’ll take advantage of that,’” says Bill Rempel, vice-president and general manager of Blackwood Partners, the companymanaging the mall.

Th e sidewalk sale is a hit with both his tenants and their customers, says Rempel. And big stores like Best Buy and Th e Brickwill use the event as a chance to promote their upcoming Boxing Day sales.

While it remains to be seen if the various retailer initiatives will slow the stream of shoppers goingsouth, they will certainly make for a more colourful Black Friday in Canada this year.

reporter@surreyleader

4 Surrey/North Delta Leader Tuesday, November 26, 2013

EVAN SEAL / THE LEADER

Anita Huberman, executive director and CEO of the Surrey Board of Trade, says while it’s not a level playing fi eld when it comes to product pricing in the U.S. and Canada, she believes good customer service all year round wins consumer loyalty.

From page 1


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THERE HAS been a 400-per-cent jump in cross-border shopping trips by Canadians over the last six years, according to a recently released survey of U.S.-Canada border crossings.

Th e Whatcom Council of Governments (WCOG), in partnership with Western Washington University’s Border Policy Research Institute (BPRI), released an interim report on fi ndings from this summer’s survey of travellers using the region’s fi ve border crossings.

Th e project is an initiative of the International Mobility and Trade Corridor Program (IMTC), a regional cross-border planning coalition led by WCOG.

IMTC involves U.S. and Canadian federal inspection and transportation agencies, state and provincial transportation agencies, local border cities, other federal departments, legislative offi ces, and private sector organi-zations.

“We already have good information on the numbers of vehicles crossing and how that’s changed over time,” said Hugh Conroy, IMTC program manager at WCOG. “But border planning and investments are better informed when we have current data on where people are going, the reasons for their travel, and other aspects of travel trends that we can relate to popula-tion changes, regional economic changes, and border-policy and operations alternatives.”

Th e interim report, which is available at

Th eIMTC.com/2013Survey, summarizes fi ndings on cross-border travel routes, the purpose of trips, how oft en people cross and for how long they stay, and other topics such as how drivers use wait time information and the NEXUS trusted traveller program.

“We’ve all watched the volumes grow over the last few years,” said Conroy, “but what the survey results describe more clearly is that this recent surge is explained primarily by two trends – a much larger share of trips are being

made for shopping and cross-border travellers are crossing more oft en than they used to.”

Since 2007, the relative share of cross-border trips made for shop-ping has gone from 19 per cent to 45 per cent. In July 2007, about 75,000 vehicles crossed through the region’s four ports-of-entry for shopping. Six years later, July 2013 saw about 310,000 vehicle cross-ings for shopping – a 400-per-cent growth in shopping trips.

Th e survey collected data with respect to travellers’ place of residence, and Canadian residents are an increasing proportion of the total.

In July 2013, 85 per cent of regional cross-border travellers were residents of Canada compared to 70 per cent six years ago.

“Th at 400-per-cent growth in shopping trips consists almost entirely of Canadian residents taking advantage of relatively attrac-tive prices in the States,” said David Davidson, associate director of the BPRI.

Region has seen a 400% jump in cross-border trips

Tuesday, November 26, 2013 Surrey/North Delta Leader 7

“Cross-border travel has clearly become... a part of the household routine...”

Hugh Conroy

See GAS / Page 10

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Th e 2013 survey, for the fi rst time, separately identifi ed trips made solely for buying gas.

Th e 45 per cent of all trips that were made primarily for shopping includes the 18 per cent of all trips that were made for buying gas alone. (It is widely acknowledged that many Canadians purchase gas while across the border though their pri-mary trip purpose may be something else).

Th e other con-spicuous change from 2008 is cross-border travel frequency. Th e portion of non-NEXUS travellers reporting that they cross at least once per month has jumped from 40 to 60 per cent.

And in the context of continued increases in regional NEXUS enrolment, more than half of NEXUS card holders interviewed at the border report crossing at least once a week.

“Cross-border travel has clearly become more and more a part of the household routine rather than an infrequent excursion, especially for Lower Mainland B.C. residents,” Conroy said.

Th e border travel survey project is primar-ily funded by the U.S. Federal Highway Administration, the Washington State Department of Transportation, and the Brit-

ish Columbia Ministry of Transportation and Infrastructure (BC MoTI). Additional funds come from BPRI and WCOG.

A second wave of surveying will be con-ducted in February 2014 to gather additional records and control for seasonal diff erences.

A fi nal report and database will be com-pleted in spring 2014.

Fast facts:• In July 2007, about 75,000 vehicles

crossed through the region’s four ports of entry for shopping. July 2013 saw about 310,000 vehicle crossings for shopping – a 400% increase.

• Th e portion of non-NEXUS travellers reporting they cross the border at least once per month has jumped from 40% to 60%.

10 Surrey/North Delta Leader Tuesday, November 26, 2013

LEADER FILE PHOTO

85 per cent of regional cross-border travellers are residents of Canada, compared to 70 per cent six years ago.

From page 7

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Revoke your amateur status!


NIKON BLACKFRIDAY DEALS!FRIDAY DEALS!

B E S T • P H O T O F I N I S H I N G ( I N D E P E N D E N T )

More than just a camera store…


More than just a camera store… Quantities are limited!






D800/D800EBody

AF-S 16-35mm F4G VR

AF-S 24-70mm F2.8G ED

SB 700 SPEEDLIGHT

D5200 18-55mm VR/55-300mm VRBlack Friday Bundle

SB 910 SPEEDLIGHT

$$4344340000

$$122912290000

$$3193190000

D610 BODY

$$199919990000

$$139913990000VISIT USIN-STORE!

VISIT USIN-STORE!

IN STOCK!

SAVE$419.00! SAVE

$419.00!

NOPROBLEM!

UNDERWATERPHOTOS?

NEW!

Super

Premium

Wide Angle

Lens!

PORTABLESUN

SHINE!

A

PROFESSIONAL

WORK

HORSE!

D3200 18-55mm VR KIT

$$4794790000

AW 1

$$7797790000

AF-S 14-24mm F2.8G ED

AF-S 18-200mm F3.5-5.6G ED DX VR II

AF-S 18-300mmF3.5-5.6G ED

DX VR

AF-S 70-200mmF4G ED VR

AF-S 70-200mmF2.8G ED VR II

AF-S 28-300mmF3.5-5.6G

ED VR

AF-S 85mmF1.8G

$$162916290000

$$4494490000

$$156915690000

R1 MACRO FLASH

$$5195190000

LIMITEDQUANTITIES!

PHOTO MUGSPHOTO MUGS

If it’s time to digitize your slides, negatives or photographs, give us a call. We do high quality scans at rock bottom prices. We also do video and movie transfers to DVD.Share your family heritage and archives today!Premium scanning.Rock bottom prices.Slides from 29¢ each

Prints from 6¢ each

’ i di i i lid i

SCANNINGSCANNING

$$6996990000 $$8998990000 $$9699690000

$$9999990000

Nikon specials in effect from Nov.29

to Dec 2, 2013

VERY SHARP &

COMPACT!

SUPREMELY

VERSATILE!

HOTPRICE!

GREAT

FULL FRAME

LENS!

LIGHT WEIGHT

WITH PRO

IMAGE

QUALITY!

SUPERSHARP!

D7100 18-140mm D7100 18-140mm VR Black VR Black Friday Friday BundleBundle

A GREATFIRST

SLR!

$$116911690000

LOWESTPRICEEVER!

SUPERPRICE!

The king of sports telephoto lenses!

Robust & ready for pro use!

Great for medical & close up photography!

$$201920190000

CARDS/CARDS/CALENDARSCALENDARS

Hot deals on Nikon’s legendary cameras and

lenses. These deals are in effect from November 29 toDecember 2, 2013. Visit us and see dozens of in-store

specials.

Orderon-line!

Order on-line!Build your

own!

Build your own!


Do you want to look your best this winter?Do you want to look your best this winter?

Do you Do you have…have…

Get photoshopped with Dr. Shah’s customized photofacials.

9:00am to 12:00pm 50% off a Photo Facial Package ( 4 treatments ). Must call within those 3 hours.

NOW $700 ( Reg. $1400) Use for full facial or hands.

BLACK FRIDAY SPECIAL! 3 HRS. ONLY!

604.580.2464 www.bclaser.ca

Beautiful Canadian

LASER And SKINCARE CLINICLASER And SKINCARE CLINICPHYSICIAN DRIVEN MEDICAL AESTHETICS SINCE 2000

• unwanted sun damage?• unwanted sun damage?• age spots?• age spots?• redness? • redness? • tired looking skin?• tired looking skin?

BEFORE AFTER

Bonus:Bonus: Add on our famous Vegas peel to give the holiday glow to your skin only $99 (reg. $475)

2nd ANNUAL

NOV. 29 - DEC. 1

#130-8047 120 St., Delta 604-594-0779#107-2828 152 St., White Rock 604-535-0772

#3-6233 200 St., Langley 604-533-7202 www.soccerwestbc.com soccerwestwr

UMBRO • UNDER ARMOUR • ADIDAS • NIKE • CANTERBURY

25%25%OFFOFFENTIRE

STORE*no restrictions

Black Friday Sale!Black Friday Sale!

New Owners!New Owners!Totally Totally

Remodelled!Remodelled!Same Great

Chef!

Fine Indian Style Chinese CuisineFine Indian Style Chinese Cuisine

A source of Excellent SpicyAAAAA sssssssooooouuuuuuurrrccccrrr eee oooffff EEExxxcccceeellllllleeennnntttttt SSSSSppppppppiiiccccyyyyyy Vegetarian & Non-Vegetarian Food Vegetarian & Non-Vegetarian Food

12790 96th Ave. (at 128 St.) Surrey

604.583.9987Mon - Thurs: 11:30 - 22:30Friday: 11:30 - 23:00Saturday: 16:00 - 23:00Sunday: 16:00 - 22:30

96 Ave.

95A Ave.

128

St.

127

St. Red Hot

Chili Pepper


AMBASSADOR AUTO REPAIRS AMBASSADOR AUTO REPAIRS 604 589-9336604 589-933615167 Fraser Hwy, Surrey • www.autorepairsurrey.com15167 Fraser Hwy, Surrey • www.autorepairsurrey.com

Prepare your Car for Winter!

AMBASSADOR AUTO REPAIRS

AMBASSADOR AUTO REPAIRS 604 589-9336

15167 Fraser Hwy, Surrey • www.autorepairsurrey.com


Present coupon at time of service • Off er expires Dec 31/13


with a with a Complete Winter Maintenance Package

Complete Winter Maintenance Package::

Includes: Oil*, Lube and Filter, Full brake inspection,

Battery charging system, coolant system check, all

Battery charging system, coolant system check, all

fl uid levels, Lights & Tire pressure.

fl uid levels, Lights & Tire pressure.$2995

All Used Tires in StockAll Used Tires in Stock

AMBASSADOR AUTO REPAIRS

AMBASSADOR AUTO REPAIRS 604 589-9336604 589-9336





Huge selection of brand names and sizes

Huge selection of brand names and sizes

Reg. price $14.95 - $49.95Reg. price $14.95 - $49.95

All our tires have 75-99% Thread Life

All our tires have 75-99% Thread Life

25%

ntee

Includes Up to 5L OilIncludes Up to 5L Oil

(Synthetic oil, tax and env. (Synthetic oil, tax and env.

fees are extra) fees are extra)

✃

✃off off

While quantities last. We reserve the right to limit quantities. 3 DAYS ONLY! Prices effective Nov. 29, 30 & Dec. 1st • Open 7 Days a Week, 9am - 7:00pm

Hwy. 10 & 168th (5688-168th Street) Surreywww.cloverdalecountryfarms.com

PRODUCE 604-575-7818 • GARDEN CENTRE 604-575-7817

SHOP & SUP AL FARMSHOP & SUPPORT YOUR LOCAL FARMMARKETMARKET

SALESALEStarts FridayStarts Friday

Nov.29Nov.29

3 3DaysDays Only! Only!

6”6” Poinsettias Poinsettias$$6699

reg. $12.99reg. $12.99LIMIT 3 PER CUSTOMERLIMIT 3 PER CUSTOMER

NutivaNutivaCoconutCoconutOilOil

BananasBananas

RussetRussetPotatoesPotatoes10 lbs10 lbs

CremaCremaBalsamicBalsamicReductionsReductionsAssortedAssorted250mL250mL

Head Head LettuceLettuce

ApplesApplesGoldenGoldenor Red or Red DeliciousDelicious

445445mLmL

860860mLmL

1.61.6 LL

CortinaCortinaBeansBeansAssortedAssorted540mL540mL

CeleryCelery

MandarinMandarinOrangesOrangesin boxin box

$$779999$$12129999$$19194949 $$559999

eacheach

$$229999BoxBox

$$119999BagBag

SSOUPS & OUPS & SSALADSALADSin our Deli!in our Deli!

NOW FEATURINGNOW FEATURINGChef Michael DicksMichael Dicks

3939¢¢LBLB

9999¢¢EAEA59¢¢

LBLB49¢¢LBLB

NOWONLY!

Black Forest Ham 9999¢¢100g100g

All spring blooming packaged bulbs - 33% off reg price(Tulips, Daffodils, Hyacinths, etc.)

Dec. 7 - Wreath Making - Must Pre RegisterDec. 14 - Centre piece - Must Pre Register

CC

CUSTOMERCUSTOMERAppreciation DayAppreciation Day

Every Wednesday!Every Wednesday!

reg. pricesreg. prices1515%%

off!off!

this Friday, Saturday and Sunday!

NEXT WORKSHOPS:NEXT WORKSHOPS:

$$554 4 forfor


Located at 104 Ave & 152 St 604-585-1565 GuildfordTownCentre.com

@ShopGTC

#GTCBlackFri

THE FIRST 200 SHOPPERS to spend $200 or more on Black Friday will get a $20 GTC gift card.*

THE FIRST 200 SHOPPERS to line up at Centre Court on Black Friday will receive a free gift that includes a mystery GTC gift card valued anywhere from $5–$100!*

*Visit GuildfordTownCentre.com for details.

ARDENE

ARITZIA

BENCH

BOATHOUSE

EYESTAR OPTICAL

FOREVER 21

GUESS

H&M

JACK & JONES

KIEHL’S SINCE 1851

THE LEGO STORE

MEXX

OLD NAVY

PAUL’S BOUTIQUE

PRIVILEGE CLOTHING

SEPHORA

SPORT CHEK

ZENNKAI SALON

+MUCH MORE

NOVEMBER 29

OPEN 7AM

8 Surrey/North Delta Leader Tuesday, November 26, 2013 BLACK FRIDAY BLACK FRIDAY Tuesday, November 26, 2013 Surrey/North Delta Leader 9

SIDEWALK SALE

www.centralcity.ca

TMBed Bath & Beyond, Best Buy, Future Shop, The Brick, Winners, Target, Shoppers Drug Mart and more 604.587.7773 KING GEORGE BOULEVARD & 102 AVE WWW.CENTRALCITY.CA 140 SHOPS, SERVICES & RESTAURANTS

Central City’s annual Black Friday Sidewalk Sale starts November 22nd to December 1st, 2013. Don’t miss this fabulous sidewalk sale with deals too good to miss! Do your holiday shopping right here in town instead of fighting the long border lineups.

Jack FM live on location Nov 29Participating stores opening at 8am on Black Friday

www.centralcity.ca

30 DAYSOF HOLIDAYGIVEAWAYS

EVERYDAY!

This holiday season shop from 140 stores in Central City then enter at Customer Service for your chance to win a $100 gift certificate everyday!

NOV 25 - DEC 24

Scarf, gloves & bag from WinnersSweater from Le Chateau Coat from Le Chateau

Phot s with Santa upper level across from Tim Hortons

surrey north delta leader, november 26, 2013

Documents

regular price

offi cial black

cu ft stainless

cu ft refrigerator

local retailers

holiday shopping season

long waits

cu ft convectionrange