Surrogate Advertising

A presentation on sales and advertising management.

Achal Singh SachanIBR 4013

Advertising on T.V. starts, dance on the club boat, party begins and the group of party people is in age of 25 -40 years and have a glass seems like water in it. After that music starts in advertisement “be watcha you wanna c……..” and young people do dance and then advertise closes with Bacardi brand shows BAT as their LOGO and the end says cassettes and cd’s available on SONY.

what is this combination all about?

You are watching T.V. ad…

THIS IS SURROGATE ADVERTISING

Surrogate advertising means duplicating brand image of one product extensively in order to promote another product of the same product.

To release surrogate advertisement, the company extend their well established brand beyond the original product to encompass product like cd’s, cassettes, apparels and accessories.

Surrogate Advertising

The major players who use surrogate advertising as their strategically promotion elements:

WILLS. MANIKCHAND. BACARDI. KINGFISHER. ARISTROCRAT SMIRNOFF. SEAGRAMS.

SURROGATE ADVERTISING

COMPANY ‘S NAME SURROGATES

SEAGRAMS COMPACT DISCS.

MC DOWELLS WATER AND SODA

BAGPIPER WATER AND SODA, CASSEETES AND COMPACT DISCS.

GODFREY PHILIPS BRAVERY AWARDS

RED AND WHITE BRAVERY AWARDS

BACARDI CASSETTES AND COMPACT DISCS

KINGFISHER WATER AND CALANDERS

SMIRNOFF APPLE JUICE

ROYAL CHALLENGE GOLF TOURNAMENTS

ARISTROCRAT APPLE JUICES

SURROGATE ADVERTISING

COMPANY NAME SURROGATES

JOHNY WALKER SODA

FOUR SQUARE WHITE WATER RAFTING AND GLIDING

MANIKCHAND FILMFARE AWARDS

WILLS LIFESTYLE APPARELS, CLOTHING ACCESSORIES.

GOA GUTKHA PAN MASALA

PAN BAHAR GUTKHA PAN MASALA

PAN PARAG PAN MASALA

SURROGATE ADVERTISING

Surrogate Advertising

Kingfisher promote their liquors, beers and whiskies, which constitutes 95% revenues of the UB group, which is not promoted by Central as well as state government, secondly advertising of these products are banned on the television. The liquor king Vijay Mallaya and his group promoted their products by different strategies like owned a cricket team ROYAL CHALLENGERS of Bangalore and launching India’s costlier calendars Kingfisher Calendars, which are limited in edition.

SURROGATE ADVERTISING

THANKS