survey methods and errors
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a ppt on survey methods and errorsTRANSCRIPT
DESCRIPTIVE RESEARCH DESIGNS: SURVEY METHODS & ERRORS
JONLEN J.R.DESA
M.COM II (BM)
R/M.COM-11-06
PRESENTATION PATHPRESENTATION PATH
IntroductionTypes of Survey MethodsFactors for Selecting Appropriate Survey
MethodsTypes of Errors in Survey MethodologyConclusion
INTRODUCTIONINTRODUCTIONSurvey Research Methods are research
procedures for collecting large amounts of raw data using questionnaires.
It is an effective tool for conducting marketing research.
TYPES OF SURVEY METHODS
1.PERSON ADMINISTERED SURVEYS
2.TELEPHONE ADMINISTERED INTERVIEW
3.SELF-ADMINISTERD SURVEYS
4.ONLINE SURVEY
FACTORS FOR SELECTING THE APPROPRIATE SURVEY METHOD
SITUATIONAL CHARACTERISTICS
RESEARCHER’S ADMINISTRATIVE ERROR
There are various survey methods used for the purpose of conducting research. These should be convenient for both the interviewer as well as the respondents, to get the best result.
The factors should be properly evaluated while selecting an appropriate survey method.
There are various kinds of errors such as sampling, non-sampling, respondent errors etc & these should be properly dealt with for effective results.
1.Marketing Research-Hair, Bush, Oritnau