SurveyMonkey resultsGeorgia Jones

• As indicated above, 50% of my participants were male while 50% of participants were female. This suggests that the following opinions shown are likely to be balanced for each gender. As my target audience will be both genders, these following results should help me to adapt my trailer and my ideas in order to appeal to both genders.

• Next, I asked for the ages of my participants and found that 11/24 of my participants were the age of my target audience. This could be due to the fact that I posted my questionnaire on Facebook and Twitter to maximise the responses I could obtain. I also found that another popular age bracket was 24-34, indicating another potential market for my film.

• I also asked my participants about their educational background as this would help me when creating the plot for my film as to what features and themes to include in order to appeal to my target audience. As indicated by my results the majority of my participants have completed A-level qualifications or have a degree suggesting that they are well educated and are more likely to understand cultural references, a feature I could include in my narrative.

• By asking this question, I was able to gain a greater understanding about my audiences likes and dislikes. Popular answers from this question included: Saw, Psycho, The Conjuring and Sinister. These indicate some examples of trailers I can analyse to gain some further knowledge of aspects of trailers which appeal to my audience.

• Similarly to my previous question, this question allowed me to gain further knowledge of my target audiences likes and dislikes. Popular examples of thriller films included: Shutter island, Inception and Unfriended. Which indicates some examples of trailers that I can further study.

• This question allowed me to gain more knowledge as to what themes are popular amongst my audience, these included action, psychological, masked characters and crime/legal themes. This information may help me to develop my ideas further. Another suggestion from my participants was to create a film which redefines the genre by introducing an element which hasn’t been seen before; this has encouraged me to investigate other trailers such as Unfriended.

•By asking this question, I found that the majority of my participants preferred to see a balance between a little and a lot from a trailer. While others preferred to see a little from a trailer, this encourages me to be careful when creating my trailer to ensure I do not give too much away.

Here, are some reasons as to why my participants prefer to see less than more within a film trailer: