Summary• My age range is about 16-20, mainly male at 60% and 40% women.• A large percentage of my audience said they watch horror film 0-5 times a week and a

small percentage said they watch films 6-10 times a week.• Most of my audience have hobbies such as watching films and hanging out with friends,

so they are sociable and interested in movies.• A large percentage said that they would expect to see close/long shots as well as high/low

angle shots. Which gives me an insight into what I will use in my film trailer production.• Most of my audience said they would expect to see red and black fonts related to horror

ancillary products.• My audience also say that they enjoy the storyline and characters in horror films, and the

feeling of being scared, shocked , on edge etc.• My audience said that they would typically expect to see blood, violence and dramatic

scenes.• My audience said that a film that is tense, dramatic and thrilling is an effective horror film.• My audience said that they would typically expect to see bold and sans serif fonts on the

ancillary products of horror films. Therefore when I produce my DVD cover for my film I will take this into account to make it conventional.