survey on 7 p’s of marketing in education
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Survey Of 7ps of marketingTRANSCRIPT
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SURVEY ON 7 P’S OF MARKETING IN EDUCATION SERVICES
Submitted By :
Sanjeev Giri (157 )Utsav De ( 168 )Vinay Sahrma ( 171 )Vikash Singh ( 176 )
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INTRODUCTION
Education in its broadest sense is any act or experience that has a formative effect on the mind, character, or physical ability of an individual
High contact service
Three management institutes from Delhi NCR
1) Jagan Institute of Management Studies (JIMS), Rohini2) Jaipuria Institute of Management, Noida3) Institute of Management Studies (IMS), Noida
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Established in 1993
PGDM programme is approved AICTE and accredited from NBA
PGDM has also been granted equivalence to MBA by AIU
BBA, BCA & MCA programmes are affiliated to GGSIU
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Established in 2004
Offers three AICTE approved programmes : PGDM, PGDM (Services) and PGDM (Marketing)
PGDM has not been granted equivalence to MBA by AIU
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INSTITUTE OF MANAGEMENT STUDIES NOIDA
Established in 1998
PGDM programme is approved AICTE
MIB(Master in International Business) programme affiliated to Ch. Charan Singh University, Meerut
PGDM has not been granted equivalence to MBA by AIU
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PRODUCTJIMS ROHINI IMS NOIDA JAIPURIA INSTITUTE
PGDM, PGDM (Retail & Marketing), PGDM (IB)
PGDM has been granted equivalence to MBA by AIU
Trimester System
Other programmes offered :
MCA, BCA and BBA affiliated to Guru Gobind Singh Indraprastha University
PGDM, MIB (Affliated to CCS university,Meerut )
PGDM is not equivelent to MBA
Trimester System
Other programmes offered :
MCA (affliated to GBTU ,Lukhnow)BCA, BJMC, MJMC (affliated to CCS university,Meerut)
PGDM, PGDM (Services), PGDM (Marketing)
PGDM is not equivelent to MBA
Trimester System
Other programmes offered :
No other programm except PGDM
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PLACE
JIMS ROHINI IMS NOIDA JAIPURIA INSTITUTE
Situated in Rohini, Sector-5, Delhi
Easily accessible through metro or buses
No hostel facility
Situated in Noida, sector-62, Uttar Pradesh
Not easily aceessible
provide hostel facility
Situated in Noida, sector-62, Uttar Pradesh
Easily accessible through metro or buses or through sharing auto
provide hostel facility
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JIMS ROHINI IMS NOIDA JAIPURIA INSTITUTE
Total fee for PGDM : 525000 Rs, PGDM (IB) & PGDM (Retail) : 420000 RS
Four Installments
No free laptop
Education loan facility
Scholarship based on CAT/MAT score upto 25% of tution fee
Total fee for PGDM and MIB : 592500 Rs
Six installments
Provide Free Laptop
Tied up with ONB, HDFC & Canara Bank for education loan
Scholarship based on merit basis upto 50000 Rs for PGDM and upto 30000 Rs for MIB
Total fee :For PGDM, PGDM (Services) & PGDM (Marketing) : 700000 Rs
Six Installments
Provide free Laptop
Tied up with SBI for education loan
Scholarship based on CAT/XAT/MAT Score upto 100000
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JIMS ROHINI IMS NOIDA JAIPURIA INSTITUTE
Advertising in newspaper like Times of india ,Hindustan times
Advertisement through B school magazines
Through their own 8M JOURNAL magazine
Through their previous placement records,major recruiters, and corporate tie ups
Advertising in newspaper like Times of india ,Hindustan times
Advertisement through B school magazines
Through their own Radio Station Salaam Namaste
Through their previous placement records,major recruiters, and corporate tie ups
Advertising in newspaper like Times of india ,Hindustan times
Advertisement through B school magazines
Through their previous placement records,major recruiters, and corporate tie ups
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PEOPLEJIMS ROHINI IMS NOIDA JAIPURIA INSTITUTE
FACULTY : Permanent Faculty : 50Visiting Faculty : 25
Guest Lectures
CLUBS :Finance club , Hr club , Marketing club , Placement cell, It club and retail club
FACULTY : No. not told
Guest Lectures
CLUBS : Finance club , Hr club , Marketing club, IT CLUB
FACULTY : Permanent Faculty : 29Visiting Faculty : 15
Guest Lectures
CLUBS :Finance club , Hr club , Marketing club, IT CLUB, Operations Club
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PROCESS
S.No. Category PGDM (Intake 180) PGDM-IB & RMM (Intake 60
each)
1. Minimum Eligibility50% marks in graduation .
(Students appearing in final year are also eligible).
50% marks in graduation (Students appearing in final year are also eligible).
2. MAT Score 600 Composite Score 500 Composite Score
3. CAT Percentile 70 Percentile 50 Percentile
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APPLICATION SUBMISSION
Campus on cash payment of Rs. 1000
Post/courier GDM (Intake demand draft of 1000/- drawn in favour of “Jagan Institute of Management Studies”
Online online payment of the application fee of rs. 900/
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Eligibility Graduation with minimum 50%
Based on performance in CAT/MAT/XAT/CMAT
Application submission We got the form from campus & through post/courier
on payment of 1000. and for online 950/
Weightage given on past academic achievements and work experience.
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IMS NOIDA
Eligibility Graduation minimun 50%
CAT/MAT/CMAT score, group discussion and personal interview
Application submission We got the form from campus & through post/courier
on payment of 650. and for online 600/
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PHYSICAL EVIDENCE
JIMS ROHINI JAIPURIA NOIDA
IMS NOIDA
CLASS ROOM
air-conditioning in the classrooms , PC, projector.
air-conditioned ,equipped with a PC, projector, OHP and LAN connectivity
Air-conditioning in the classrooms ,PC, projector.
LIBRARY
fully computerized, more than 27,345 books on management and IT, with around 140 preodicals and 2,286 research reports.
two floors , beautiful library building,9100 volumes . also subscribes to around 137 journals.
large number of magazines, periodicals and newspaper and information bulletins of world repute
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PHYSICAL EVIDENCEJIMS ROHINI JAIPURIA
NOIDAIMS NOIDA
COMPUTER LAB
more than 200 hpPCs more than 300 LenovoPCs and high end servers, laser printers and scanners.
consists of more than 180 hp computers.
AUDITORIUM & CAFITERIA
Up to the mark Up to the mark Up to the mark
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STRENGTH
Offered different type of PGDM
programme.
Easily accessible. Placed in central delhi.
It’placement record.
Dual specialization,approved by
AICTE ,accredited by NBA,and AIU.
Fees is low as compared to other two.
WEAKNESS Promotion not well.
OPPURNITIES
Growth prospects is good. Can attract more students in future.
THREAT
Increased competition Decreasing interest towards PGDM
programme.
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Institute of Management Studies
Strength
Good faculty
Industrial visit is good
Having own magazine & radio
channel SALAM NAMASTE
Organize special inter college
summer internship project
competition
Weakness
PGDM just started two years back.
Placement record is not good
Infrastructure is not up to the mark
Not easily accessible.
Tie up with not so renowed
university
Less concentration on PGDM course.
Oppurtunites Growth prospects is good. Can attract more students in future.
Threat Increased competition Decreasing interest towards PGDM
programme.
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STRENGTH
Offered different type of PGDM
programme.
Easily accessible.
Attractive infrastructure
It’placement record.
Dual specialization,approved by
AICTE
WEAKNESS Fees is high. Promotion not well
OPPURNITIES Growth prospects is good. Can attract more students in future.
THREAT Increased competition Decreasing interest towards PGDM
programme.
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IMS NOIDA is the weakest college among three colleges:
PGDM just started two years back. Placement record is not good Infrastructure is not up to the mark Not easily accessible. Tie up with not so renowned university Less concentration on PGDM course.
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Should try to include more better professional faculties to upgrade their PGDM programme
improve their infrastructure
try to bring more companies to improve their placement records
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