survey on preference for technology products
TRANSCRIPT
Survey on preference for Tech products
Study Type
Geography
Sample Size
Target Group
Adhoc
India, China, Brazil, Australia, New Zealand
500+
B2B C-Level executives, VP,
Directors, Managers
What was the research problem?
The objective of this study was to identify the potential purchase preference of technology products by senior technology, business executives and decision makers.
How did Borderless Access solve the problem?
• We specifically identified and segregated the B2B panellists who met our criteria in these markets.
• Closely collaborated with the sampling team on the target audience.
• To give an idea of the survey project, text invites and pre-screeners were sent out to respondents.
• Regular monitoring of filled in quotas as per the requirements on a daily basis.
Outcome
• Achieved required sample size in each of the segment in designated timeline.
• Crossed the commissioned project value by a great margin.
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