SURVEY RESEACH TEACHNIQUE

PRESENTED BY QUBRA

In this presentation we going to cover following topic

Survey Types of survey Survey Research technique Application of survey research technique Importance of survey Survey design

Survey

The study of attitudes, beliefs, and behavior of people and their settings through questionnaires administered by mail, e-mail, handouts, personal and telephone interviews, and the Interne

Types of Survey research Basically categorized in two type According to Instrumentation According to Span of time INSTRUMENATION In survey research, the instruments that are utilized can be either questionnaire (structured or unstructured). interview (structured or unstructured). SPAN OF TIME The span of time needed to complete the survey brings us to the two different types of surveys: cross-sectional longitudinal.

Interviewinterview is a method of collecting data from a subject by asking questionsInterviews are, most appropriate where little is already known about the study phenomenon It`s apply When detailed insights are required from individual participants. Three fundamental types of interview

Structured interview(quantitative research) Un-structured interview (qualitative research) Semi structured(qualitative research)

Questionnaire Questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondentTypes of questionnaire

Closed-Ended Questions(quantitative)Open-Ended Questions(qualitative).

Longitudinal survey Longitudinal Study Any social or developmental research involving collection of data from the same individuals (or groups) across time.

Cont.…

Types of longitudinal research Cohort study A cohort study is a subset of the longitudinal study because it observes the effect on a specific group of people over timeCase study case study, observing individuals over long periods, and is a purely qualitative undertaking.

Cross selection study

Cross-sectional research studies are based on observations that take place in different groups at one time.

Popular Survey Technique and it`s applications

Face-to-face Interview Mail surveys Self Administrate survey Telephone interview Web based survey

Mail survey Mail surveys are a quantitative marketing research data collection method in which

respondents complete questionnaires on paper and return them via the mail.

This is a good way of targeting a certain section of people and is excellent if you need to ask personal or potentially embarrassing questions.

Self administered The self-administered survey is a type of questionnaire, either in paper or electronic

form, that a respondent completes on his/her own

Telephonic interview Telephonic interview is a data collection method when the interviewer communicates

with respondent on telephone. Telephonic is qualitative research tool practiced public opinion, customer or other target

group survey.

Face-to-Face Interview Face-to-face interview is data collection method the interview directly communicates with

respondent. It is applied in national or certain region or reader survey. This method is practiced when performing Ombus and Hoc research

Web based survey

Web survey online survey is the systematic gathering of data from the target audience characterized by the invitation of the respondents and the completion of the questionnaire over the World Wide Web.

Importance of survey The survey research design is a very valuable tool for assessing opinions and trends.

Even on a small scale, such as local government or small businesses,

Television chat-shows and newspapers are usually full of facts and figures gleaned from surveys but often no information is given as to where this information comes from or what kind of people were asked.

High Representativeness Low Costs Convenient Data Gathering Good Statistical Significance Little or No Observer Subjectivity

Survey design Survey design involves the planning of the whole survey project and the our Survey goal

Establishing the Aims of Your Research Researching and Determining Your Sample Group Methodology Structuring and Designing the Questionnaire Things That Sabotage a Survey Designa. Lack of Focusb. Biasc. Miscommunication

If you have correct Survey Design

Then you can get useful Survey Data

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