survey results 2019 scbwf - space coast birding and wildlife … · american birding...

Survey Results 2019 SCBWF

Owls

American Kestrel, adult male, October

Courtesy of Clay Taylor / Swarovski Optics

Event Overview

536

163

466

1000 Registrants of which 769 used the registration site; about 231

others were badged who did not use the site (exhibitor/sponsor booth

attendants some Board of Directors, and 95 either One-Day Walk-ins

for “free with registration” classes or Family Adv

Full Festival One Day Two Day Weekend

0

10

20

30

40

50

60

Wed Thu Fri Sat Sun Mon

Single Day Registrations

Demographics

0

20

40

60

80

100

120

18-24 25-34 35-44 45-54 55-64 65-74 75 and above

Age

0

0.2

0.4

0.6

0.8

1

1.2

Yearly pre-tax household income

Survey did not collect data for this slide

0

0.2

0.4

0.6

0.8

1

1.2

HS CC-Tech BS-BA MS-MA Pro PhD

Highest Level of education

0

20

40

60

80

100

120

1 2 3 4 5 6 7 8 9 10 11-22

How Many SCBWF Festivals have you Attended? (survey data)

0

50

100

150

200

250

300

350

400

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22

How Many SCBWF Festivals have you Attended? (registration data)

Registrants arrived from:(from actual registration data)

20% were Brevard locals

30% came from 35 other Florida counties

46% came from 40 other states encompassing all regions of the United States

3% (22 people) came from 9 other countries: Austria, Belize, Canada, Honduras, Peru, Portugal, Uganda and United Kingdom.

“It is a wonderful festival and I hope to attend again.”

Residence? (from 246 Post-event Survey respondents)

61 Permanent residents of Brevard County

6 Seasonal residents of Brevard County

179 Visitors from outside of Brevard County

179 Out-of-County Visitors came from:(from 246 Post-event Survey respondents)

79 Permanent Residents of another Florida county

100 Came from another State or Country

Primary reason for coming to Brevard County:(from Post-event Survey respondents)

175 To attend the festival

4 Other purpose

Post Survey respondents:

181 Attendees

11 Exhibitors

0 Sponsors

27 Field Trip Leaders

15 Volunteers

3 Other

Gender:

Female – 138, Male - 106

Economic Impact (preliminary)

Where did you stay during the Festival?(from 246 Post-event Survey respondents)

Campsites/RV 10

Hotel/Motel 116

Condo 1

Timeshare 1

AirBnB 16 Bed & Breakfast 5

Table 1. Economic Impact of the Space Coast Birding & Wildlife Festival

DIRECT

SPENDING1

INDIRECT &

INDUCED

SPENDING2

TOTAL ECONOMIC

IMPACT

NON-LOCAL REGISTRANTS $502,836 $200,543 $703,379

LOCAL REGISTRANTS $ 53,075 $ 23,890 $ 76,965

EXHIBITORS - TRIP LEADERS -

VOLUNTEERS $157,117 $ 65,096 $222,213

FESTIVAL VISITORS (SUBTOTAL)

FESTIVAL ORGANIZERS3

TOTAL

$713,028

$132,646

$845,674

$289,529

$ 73,705

$363,234

$1,002,557

$206,351

$1,208,908

1 Participant expenditures excluding items purchased from the exhibitors or festival.

2 Indirect and induced effects are estimated via multipliers from the 2016 report on the 19 th SCBWF.

3 Data supplied by Brevard Nature Alliance

Table 2. Direct Personal Spending by Festival Participants

SAMPLE

SIZE

AVERAGE

SPENDING1

POPULATION

ESTIMATES2

TOTAL DIRECT

SPENDING

NON-LOCAL REGISTRANTS 172 $959.61 524 $502,836

LOCAL REGISTRANTS 39 $275.00 193 $ 53,075

EXHIBITORS - TRIP LEADERS -

VOLUNTEERS 56 $555.36 283 $157,117

TOTAL 267 $774.82 1000 $774,820

1 Total reported spending, divided by sample size.

2 Provided through registration data

Supporting data for previous slide – from Post-Event Survey

Aggregate averages for the 56 exhibitors-trip leaders-volunteers surveyed 2019 $555.36

$238.23 $8.04 $153.96 NA $70.96 $17.59 $18.59 $7.23 $35.00 $40.75

motel/hotel other lodge restaurant food trucks groceries transportation gas leisure retail services

Aggregate averages for the 39 local registrants surveyed 2019 $275

0 0 $97 NA $99 NA $17 $0 NA $62


Aggregate averages for the 172 non-local registrants surveyed 2019 $959.61

$360.99 $109.10 $221.75 NA $86.42 $8.03 $45.08 $59.77 NA $68.48


Top 3 Responses from the SurveyHow Did You Hear About the 2019 Festival:

In 2017, a significant number of “word of mouth” comments indicated learning about the event through Audubon or Birding Club meetings in nearby Florida counties

123

Attended in prior years

74

Word of Mouth

63

Festival Website or Facebook page

Other ways of hearing

MagazinesVisited our booth at another FestivalBillboardFacebook page: VisitSpaceCoast.com

Detail: Magazines

Bird Watching MagazineAmerican Birding Association/Birding Magazine Birding Magazine (Cornell)The American Birding Expo

Top 3 Responses from the online registration dataHow Did You Hear About the 2019 Festival:

In 2017, a significant number of “word of mouth” comments indicated learning about the event through Audubon or Birding Club meetings in nearby Florida counties

238

Word of Mouth

136

Internet

79

Festival Website

Other ways of hearing

MagazinesVisited our booth at another FestivalSCBWF Facebook pageBillboardFacebook page: VisitSpaceCoast.com

Detail: Magazines

Bird Watchers DigestBirding Magazine (Cornell)Bird Watching MagazineMagazine not identifiedAmerican Birding Association/Birding Magazine Nature Photographer Magazine

Detail: Why looking on the Internet?

Received Festival Email

Was searching for Florida birding trip

Wife

Satisfaction Survey Questions

Survey results: various parts & activities

0

20

40

60

80

100

120

140

160

Extremely Satisfied Mostly Satisfied Neutral Needs Improvement Needs complete

overhaul

N/A

Birding and Wildlife Field Trips

“Great job again this year! See you next January.”

0

20

40

60

80

100

120

140

160

180


overhaul

N/A

Field Trip Locations

0

20

40

60

80

100

120

140

160

180


overhaul

N/A

Field Trip Leaders and Birding Experts

0

20

40

60

80

100

120

140

160

180


overhaul

N/A

Photographers

0

20

40

60

80

100

120


overhaul

N/A

Keynotes, Presentations, Workshops

0

20

40

60

80

100

120

140


overhaul

N/A

Vendors

0

20

40

60

80

100

120

140


overhaul

N/A

Exhibit Hall

0

20

40

60

80

100

120


overhaul

N/A

Space/Seat Availability for Activities

0

20

40

60

80

100

120

140


overhaul

N/A

Maps & Directions

0

20

40

60

80

100

120


overhaul

N/A

Website

0

20

40

60

80

100

120


overhaul

N/A

Online Registration

0

20

40

60

80

100

120

140

160

180

200


overhaul

N/A

On-site badge pickup or registration

0

20

40

60

80

100

120

140

160

Extremely Satisfied Mostly Satisfied Neutral Needs Improvement Needs complete overhaul N/A

Festival Management

0

20

40

60

80

100

120

140

160


overhaul

N/A

Social Activities (Playalinda Brix Project, Taco Bar

Next year?

0

20

40

60

80

100

120

140

160

I will definitely be back 4 3 2 Completely unlikely at all

I Plan to attend the SCBWF in the next 2 years

0

20

40

60

80

100

120

140

Already Done it 4 3 2 Completely Unlikely

I will encourage a friend to attend the

SCBWF in the next 2 years

Exhibit area photo courtesy of Bird Watcher’s Digest

Photos courtesy Jim Eager, Obsessive Compulsive Birding

This PowerPoint® presentation was prepared and delivered by Suzanne Witenhafer. Suzanne promotes on-target engagement as owner of Proforma Arrow Solutions, a full-service marketing and event resources company. She is a graduate of Leadership Brevard (2013) and holds technical degrees in the Computer and Digital Electronics fields from the University of South Florida and Florida Tech, a Certificate of Non-Profit Fundraising from the Women’s Business Center (now WeVenture) at Florida Tech, and holds the BASI (Bachelor of Advertising Specialty Information), a prestigious industry certification from the Advertising Specialties Institute (ASI).

The data presented herein was drawn from the post-event survey provided by the TDC, and the SCBWF 2019 EIR and 2019 Summary and Statistical Information reports, prepared by Bob Witenhafer. Bob holds a BA and MA in Math Education, and also an MA in Applied Statistics, all from the University of South Florida in Tampa. He wrote Ground Support Software and Math Models for Space Shuttle operations and was trained in Lean 6 Sigma methods. He is Business Operations Manager for Arrow Design Solutions, Inc., doing business as Proforma Arrow Solutions.

Artwork on the first slide is the creation of Christina Baal, Drawing 10,000 Birds.

survey results 2019 scbwf - space coast birding and wildlife … · american birding...

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