Survey Results KEELEY MADDISON

Question 1: How old are you? Here is a pie chart of the answers I received:

The target audience I planned to have is from the ages of 16- 20 years old. Looking at the results I got I can see that I am using the right age category as everyone who took the survey were over 16 years old. I am going to keep the same target audience because I want my magazine to be targeted for college students and university students who tend to age from 16 and upwards.

Question 2: How often do you read magazines? Here is a pie chart of the answers I received:

Looking at the results I can see most people tend to read magazines monthly or yearly. This really helped me as it helped me understand my target audience better as I now know when I should release my magazine. I have decided it will be a monthly issue because I think if it was yearly not many people will be invested in the product. I want to keep my target audience updated on affordable fashion for them that they would like to buy.

Question 3: What do you enjoy about reading magazines?

Here is a pie chart of the answers I received: For this question I received many different answers but the most popular ones were the articles and that it is available online. I am already creating a website but this means I can advertise it in my magazine and billboard so then people will be informed of the website. I will have to make my article appeal to my target audience as that received the most votes. I am planning on doing a double page spread about autumn fashion with multiple images.

Question 4: What articles do you expect to see in a fashion magazine?

Here are the written responses from my question:

Looking at the written replies I received I can see a lot of variety such as hair and makeup tips, tutorials, the new fashion trends etc. this has inspired me for sell line ideas and content to put on my contents page. I feel like for my double page spread it is going to be dedicated to the latest fashion trends in autumn and I will include details like where the clothes are from in the region and the prices.

Question 5: What would you like as free sample in a fashion magazine?Here is a pie chart of the answers I received:

From looking at the results on my pie chart the most popular answers are fragrant and make up. I am going to use he more popular choice and include a free fragrant sample in my magazine. I chose to include a free sample in my magazine because it may attract people into getting my magazine and then the reader get to try it out for themselves and they can buy it for themselves, instead of buying something they don’t like it. Instead of buying it and wasting their money if they don’t like it.

Question 6: Which shops do you enjoy getting your clothes from: Here are the written responses I received:

I felt like this question was important for me to know so then I can use the shops that my target audience usually go to and that are affordable for them. Looking at the answers I mostly got the same answers of: Primark, New Look, H&M, select and Topshop. I am going to incorporate clothing from these shops by having models wearing clothes from there. This also helps as all of these shops are in the regional city centre.

Question 7: The theme of the magazine will be Autumn what type of clothes, shoes, accessories would you expect to see? For example jeans, boots etc

Looking at these answers really helped me have an idea what my models should be wearing during my photoshoots. The clothing ideas will help inspire me and inform my models what type of clothing they need to bring. It helps that the target audience answered this question because it gives me an answer of what they would like to see in the magazine.

Here are the written response I received :

Question 8: What type of social media do you use? You are allowed to select more than oneHere is a pie chart of the answers I received:

I asked this question as I know that most teenagers have at least one social media page because that is how they update themselves on what is happening everyday. For my magazine I am going to incorporate a Facebook page, a Instagram page and Twitter page as these were the most popular social media sites on my survey. I would use the social media page to discuss any updates of the new magazine issues and give sneak previews.

Question 9: What would you expect to see on a fashion website?Here are the written responses I received:

The reason I asked this question is so I can get a better idea of what they would expect, this is so I can be provided inspiration of what to add onto my website. Looking at the answers I mostly got the answer of seeing the latest trends, images of the models and articles or columns. However, I liked the idea of leaving a link to clothing websites to show some deals for students which will be beneficial for them.

Question 10: What would you like to see on a fashion magazine website?

Here are the written responses I received:

The reason I asked this question was to provide inspiration for me for when I have to create a website, I wanted to use my own and other people’s ideas. Looking at the answers I received I can mainly see links to articles o websites about the latest fashion, sales and tips. One idea I really liked was the idea of using different sized models because I want my magazine to be for all girls. I also liked the idea of having different sized models because it provides variation and it makes my magazine slightly different from others as it is not commonly seen in fashion magazines.

Question 11: What would you like to see on a billboard? E.g colorful images etcHere are the written responses I received:

The reason I asked this question was again to provide inspiration for when I have to create a billboard. Looking at the responses I received I can see that people expect to see colourful images, model wearing affordable clothes and a short catchy text (a slogan). For my billboard I am definitely going to proved a slogan as a lot of the answers expect to see it on a billboard and I am not going to add too much text because I think it will draw the reader away from the billboard.

Question12: Do you have any ideas or suggestions that you would like to see for my autumn themed magazine, website and billboard?

Here are the written responses I received:

The reason I asked this question is to provide inspiration of articles to put into my contents page and an idea of how I can play with the Autumn theme in my magazine. Looking at the responses I mostly got the response of Autumn clothes, different images of models wearing different warmer clothes. The most popular response was to incorporate Autumn holidays mainly Halloween. I have previously received this suggestion on my pitch feedback so I am definitely going to incorporate the holiday.

Question13: What do you like as a Masthead (name) for the magazine? Or do you have any suggestions?Here is a pie chart of the answers I received: I asked this question because I wanted

my target audience to help choose the name of the magazine. This was because I didn’t know what name to definitely go with and I liked the idea of involving my target audience so then they can feel like they helped towards the creative process of the magazine. As you can see the most popular choice was Northern Chic. I am going to apply this to my magazine as it will now be the masthead. I feel like it definitely represents the region as it shows that is set in the North of England.